Roughly four out of 10 U.S. consumers surveyed in a recent study said they might go shop in-store for the Black Friday sales in 2024. This made it the most popular response. Just about *** percent of respondents said that they will definitely not do their Black Friday sales shopping in store.

Introduction

Black Friday Statistics: In the USA, Black Friday is the Friday after Thanksgiving, which, by tradition, starts the season of Christmas shopping. With a year-on-year increase in shopping, eCommerce shopping is becoming more dominant than traditional shopping methods. However, there is only a minor difference. Many shoppers still love to visit stores, check the products, compare the prices, and then shop.

However, although there is a variety of products available to shop for, in 2023, most shoppers decided to spend less on non–food items to save money, as reported in these Black Friday Statistics.

In 2023, approximately *** million people in the United States planned to shop on Black Friday. According to the source, *** million U.S. consumers will potentially shop during the Thanksgiving weekend, which marks the start of the holiday season.

According to a survey carried out in October 2024, Walmart was the top Black Friday shopping destination of choice for U.S. consumers. Seven out of 10 respondents stated that they planned to shop in-person in Target stores for Black Friday in 2024.

Introduction

Black Friday Vs Cyber Monday Statistics: Black Friday and Cyber Monday, the year in which shopping activities broke all records on highly popular eCommerce platforms, such as the purchase of gas, groceries, house rent, and other daily expenditure costs, consumers still went completely wild during the annual shopping sprees of BFCM (Black Friday and Cyber Monday). With the increasing demand for eCommerce, most Americans had to shop online in 2023, which described an alteration in shopping habits.

Standing in crowds long before a store opens has certainly lost some appeal over the past few years. Above all, these Black Friday vs Cyber Monday statistics represent trends in shopping defined along the BFCM week 2024.

In late 2024, about *** in ten consumers in the United States said they liked deals with discounts on everything (clearly displayed in percentages) the most when shopping during Black Friday, cyber Monday, or Singles' Day. About a ***** of those who intended to shop during these events liked deals that offer cash back or gift cards.

Among the surveyed buyers around the world, there is a greater intent to buy on Black Friday than the Cyber Monday in 2024. More than half of the shoppers in the United Arab Emirates revealed an intent to buy on Black Friday, and ** percent on the Cyber Weekend. In the United States, the intention to buy on Black Friday (** percent) and Cyber Monday (** percent) are similar. The largest gap between the intent to buy in both mega sale events was in Italy, where ** percent of buyers revealed their plan to buy on Black Friday, and only ** percent in Cyber Monday.

This statistic shows the results of a 2017 survey in which U.S. consumers were asked how they feel about shopping on Black Friday. According to the survey, 54 percent of respondents reported feeling excited about shopping on Black Friday.

Thirty six percent of surveyed U.S. consumers planned to do most of their holiday shopping on Black Friday in 2020. This is a significant decrease compared to 2015, when some 60 percent of respondents were planning to do the majority of their shopping during that time.

Reasons for not going

Not all consumers in the United States are excited about Black Friday: in 2019, the most common reason for not going to physical stores during the Black Friday period, was the fact that stores are simply too busy. Many consumers that were not willing to go also stated that online shopping was easier.

Impulse purchases and budget

During Black Friday, many products are at a reduced price and, as a result, bought on impulse. In 2018, impulse purchases in the United States were made most frequently for clothing, footwear, and consumer electronics. When asked how much consumers were likely to spend during that year’s Black Friday, compared to the previous year, almost half of U.S. consumers stated they were likely to spend the same amount.

This statistic displays the most popular websites for online shopping on Black Friday according to internet users in the United States. During the October 2017 survey, 55 percent of respondents stated that they were planning to visit Amazon on Black Friday.

No other day in the year represents the set phrase “shopping spree” better than Black Friday. Originated in the United States, the popularity of the Friday after Thanksgiving Day has skyrocketed in the world over the past years, and Spain is no exception to this global trend. According to the latest surveys, about 65 percent of the Spaniards that were intending to take part in this shopping event in 2024 were interested in buying fashion products. In the fashion industry, Inditex was by far the largest fashion company by revenue in Spain in 2023. Black Friday in Europe With only a few exceptions, the participation rate on Black Friday only increased across Europe between 2017 and 2018, with Romania topping the list with about 71 percent of consumers that took part in 2018. Ukraine is, in contrast, the European country that least participated in this shopping event at slightly over 30 percent of consumers, although this figure represents quite a leap from a shy 18.6 percent registered the previous year. In terms of discount rates, the list is led by the United Kingdom, with an average discount rate of 63 percent off all products for sale in 2018. That same year, Spain featured an average discount rate of 47 percent. The importance of Black Friday in the fashion industry Black Friday has become an extremely important event for the world’s leading retailers. In Spain, for instance, the sales of fashion and luxury items on Black Friday is over 400 percent higher than any other day of the year, representing one of the highest percentage changes across Europe. Generally speaking, the fashion industry has experienced a gradual increase in the number of online shoppers over the last few years, reaching 13.5 million online shoppers in 2022 as opposed to only 5.5 million in 2014.

This statistic shows the results of a survey conducted in the United States in October 2018. U.S. consumers were asked about the time they plan to begin shopping in a physical store on Black Friday. During the survey, ** percent of the respondents aged 18 to 29 years answered that they plan to begin their Black Friday shopping in the early afternoon, around **** p.m. to **** p.m..

Black Friday sales continue to be a major shopping event in Australia, with clothing emerging as the top intended spending category for 2024. A survey conducted in ************ revealed that over ** percent of Australian consumers planned to purchase clothes during the sales period, with Christmas gifts and electronics and tech products revealed as the next most prominent categories consumers intended to shop from. Nonetheless, due to cost-of-living pressures, shopping for household essentials, such as toilet paper and cleaning products, has also become more popular during the four-day sales period. Several respondents also planned to use the sales to book travel experiences and accommodation.

This statistic displays the most popular websites for online shopping on Black Friday according to internet users in the United States, sorted by gender. During the October 2017 survey, 52 percent of female respondents stated that they were planning to visit Amazon on Black Friday.

In 2023, four in 10 consumers in Canada were planning to take advantage of deals on Black Friday. Around one-third of the Canadian respondents stated they were planning to shop for deals on Boxing Day.

While in 2022, consumers in the United States spent on average ****** U.S. dollars during the Black Friday period, this figure is set to rise in 2023, with consumers saying they will likely spend more.

Among the surveyed shoppers in the United States between 18 and 34 years old, social media was the most likely channel to create awareness on Black Friday and Cyber Monday in 2024. For ** percent of shoppers from 35 years old, online shopping websites were the main channel to notice mega event sales. Mega-sale events were equally likely to be noticed by consumers in both age groups.

According to a survey conducted in August 2023 among Australian consumers, over 75 percent of those surveyed planned to make at least one purchase during the 2023 Black Friday sales. Around two-thirds of respondents said they intended to make purchases online during the Black Friday shopping event.

This statistic shows a comparison of UK, U.S. and French consumers planning to conduct research for Black Friday sales and discounts in 2014. Black Friday traditionally takes place in the United States on the Friday following Thanksgiving, marking the start of the Christmas holiday shopping period with major retailers usually offering promotional discounts. The vast majority of U.S. respondents had heard of Black Friday compared to less than half in France. Of UK respondents, just over half said they did not plan to search for Black Friday deals. Of those who did, the majority stated they would be doing so online rather than in-store.

Online was the favorite purchase channel during Black Friday in Spain in 2024, with more than half of survey respondents planning to shop exclusively digitally. An omnichannel purchase experience was preferred among Spanish consumers over one exclusively in physical stores. Is Black Friday big in Spain? Black Friday is a well-known event in Spain. The European country had one of the highest awareness rates of the mega sales event, with more than 90 percent of Spaniards knowing about it. The popularity of Black Friday in Spain is surpassed by the USA, where awareness is the highest, by only 2 percentage points. Spending behavior during Black Friday Black Friday was not only well-known in Spain, but also led to purchase decisions. Roughly half of consumers planned to buy something during the event in 2023. The online channel experienced particularly high growth, with the number of online transactions at Amazon almost doubling in 2023 during the mega sales event. More than half of buyers intended to spend at least 200 euros during Black Friday, and only 6 percent less than 50 euros. Among buyers, men expected to spend more than women during the 2023 event.