In 2025, it was estimated about 95 percent of people in Germany had heard of Black Friday, while around 48 percent had purchased discounted products. This statistic shows the number of people in Germany who had heard of and used Black Friday.

Roughly ************* U.S. consumers surveyed in a recent study said they might go shop in-store for the Black Friday sales in 2024. This made it the most popular response. About the same percent of respondents said that they will definitely not do their Black Friday sales shopping in store.

Nationally representative survey of UK adults (18+) on planned 2025 Black Friday/Cyber Monday participation and spend, with breakdowns by generation, region, and purchase categories.

In 2025, approximately ***** million people in the United States planned to shop on Black Friday. According to the source, *** million U.S. consumers will potentially shop during the Thanksgiving weekend, which marks the start of the holiday season.

Comprehensive dataset tracking U.S. online Black Friday sales from 2020-2024 with projections through 2026, including year-over-year growth rates, mobile commerce share, BNPL transaction volumes, and compound annual growth rate analysis. Data sourced from Adobe Analytics, National Retail Federation, and industry research.

Comprehensive dataset tracking mobile device share of Black Friday ecommerce sales from 2020 to 2024, including conversion rates, traffic percentages, year-over-year growth, and demographic breakdowns by generation. Data sourced from Adobe Analytics, Salesforce, and Digital Commerce 360.

According to a survey carried out in October 2025, Walmart was the top Black Friday shopping destination of choice for U.S. consumers. ***** out of 10 respondents stated that they planned to shop in-person in Target stores for Black Friday in 2025.

Comprehensive dataset of Black Friday 2024 spending patterns including average spend per shopper ($104), channel-specific spending (online $124, in-store $82), generational spending differences, payment method analysis, and five-year historical trends from 2020-2024 covering 152 million U.S. shoppers.

Comprehensive dataset covering Black Friday retailer participation rates, consumer shopping behavior, sales volumes, and global trends across retail categories for 2020-2024.

In late 2025, about *** in ten consumers in the United States said they liked deals with discounts on everything (clearly displayed in percentages) the most when shopping during Black Friday, Cyber Monday, or Singles' Day. About ******* of those who intended to shop during these events liked deals that offer cash back or gift cards.

Comprehensive dataset tracking Black Friday online order volumes, revenue, mobile vs desktop sales share, product category performance, and year-over-year growth metrics from 2020-2024, compiled from Adobe Analytics, Salesforce Commerce Cloud, and National Retail Federation sources covering over 1 trillion retail site visits.

Online media plays a crucial role in the visibility of mega-sale events. Online shopping websites are the most popular channel for surveyed shoppers to notice Black Friday and Cyber Monday in the United States in 2025. ** percent of survey participants are most likely to notice Black Friday and Cyber Monday on social media. Retailer websites and apps are most likely to be noticed by ** percent of Black Friday and Cyber Monday shoppers in the United States in 2025.

Over 90 percent of shoppers in the United States planned to buy during Black Friday and Cyber Monday in 2025. In the United Kingdom, 87 percent of consumers intended to buy during the mega sales events in 2025.

Social media was the channel most likely to create awareness of Black Friday and Cyber Monday mega sales for Gen Z and millennials in 2025. In contrast, Gen X and baby boomers were much more like to notice mega sales events from TV compared to the younger cohorts.

In 2025, ***percent of Italian consumers willing to shop during Black Friday stated they would buy fashion items. The most popular category of products was consumer electronics and household appliances, preferred by ** percent of the surveyed consumers.

According to a survey carried out in the United States in ************, around ** percent of shoppers stated that they planned to participate in Black Friday by shopping online. In contrast, under a third of U.S. consumers planned to shop in-store on this day.

Online was the favorite purchase channel during Black Friday in Spain in 2024, with more than half of survey respondents planning to shop exclusively digitally. An omnichannel purchase experience was preferred among Spanish consumers over one exclusively in physical stores. Is Black Friday big in Spain? Black Friday is a well-known event in Spain. The European country had one of the highest awareness rates of the mega sales event, with more than ** percent of Spaniards knowing about it. The popularity of Black Friday in Spain is surpassed by the USA, where awareness is the highest, by only * percentage points. Spending behavior during Black Friday Black Friday was not only well-known in Spain, but also led to purchase decisions. Roughly half of consumers planned to buy something during the event in 2023. The online channel experienced particularly high growth, with the number of online transactions at Amazon almost doubling in 2023 during the mega sales event. More than half of buyers intended to spend at least *** euros during Black Friday, and only * percent less than ** euros. Among buyers, men expected to spend more than women during the 2023 event.

Among the surveyed shoppers in the United States between 18 and 34 years old, social media was the most likely channel to create awareness on Black Friday and Cyber Monday in 2024. For 48 percent of shoppers from 35 years old, online shopping websites were the main channel to notice mega event sales. Mega-sale events were equally likely to be noticed by consumers in both age groups.

For the biggest sales period of the year, i.e., Black Friday Weekend, an estimated ** percent of consumers in the United Kingdom (UK) planned to shop for clothing and footwear, and toys. During Black Friday to Cyber Monday, electronics were also one of the most popular categories, with almost half of consumers planning to purchase these items.

According to a 2025 survey, ** percent of consumers in the United Kingdom intended to buy gifts for others during the Black Friday to Cyber Monday period in 2025. In the European country, *********** consumers intended to buy goods or services for themselves, while ** percent had no intention of buying anything.