While in 2022, consumers in the United States spent on average ****** U.S. dollars during the Black Friday period, this figure is set to rise in 2023, with consumers saying they will likely spend more.

According to a survey, over ** percent of consumers in Spain planned to spend at least *** euros during Black Friday in 2024. More than a third of Spanish shoppers plan to spend between *** and *** euros in the mega sale event in 2024.

In the United States, only around ***** in ** people found Black Friday sales to be good value. An additional ** percent of consumers said while they offered good value, it was not always worth the hassle of shopping on that day. The 2023 survey also revealed that some consumers (** percent of respondents) believed retailers inflated the prices on the run-up to Black Friday and discounted them on the day of the event.

This statistic shows the value of spending over the course of the Black Friday weekend (from Friday to Cyber Monday) in the United Kingdom (UK) from 2016 to 2023, with a forecast for 2024, broken down by online and offline spending. Consumers are expected to spend a total of over nine billion British pounds over the course of the Black Friday weekend in 2024, nearly five billion of which will be spent in stores.

In 2023, the majority (** percent) of Black Friday shoppers in the United States reported to expecting to spend their money on Amazon during the sale day. Another 25 percent said they expected to spend at Walmart on Black Friday, while 8 percent cited retailer sites as their expected spending channel for the shopping day.

In the Netherlands, consumers intending to participate in Black Friday expected to spend an average of roughly *** euros during the holiday shopping event in 2022, which is a significant increase compared to the previous year. Compared to four years earlier, average per capita spending among Dutch shoppers has increased by 100 euros.

In 2022, Black Friday sales in the Middle East and North Africa reached ** billion U.S. dollars. This figure was a ** percent increase over the previous year, and it is forecast to grow by another ***** percent in 2023, reaching ** billion U.S. dollars.

No other day in the year represents the set phrase “shopping spree” better than Black Friday. Originated in the United States, the popularity of the Friday after Thanksgiving Day has skyrocketed in the world over the past years, and Spain is no exception to this global trend. According to the latest surveys, about 65 percent of the Spaniards that were intending to take part in this shopping event in 2024 were interested in buying fashion products. In the fashion industry, Inditex was by far the largest fashion company by revenue in Spain in 2023. Black Friday in Europe With only a few exceptions, the participation rate on Black Friday only increased across Europe between 2017 and 2018, with Romania topping the list with about 71 percent of consumers that took part in 2018. Ukraine is, in contrast, the European country that least participated in this shopping event at slightly over 30 percent of consumers, although this figure represents quite a leap from a shy 18.6 percent registered the previous year. In terms of discount rates, the list is led by the United Kingdom, with an average discount rate of 63 percent off all products for sale in 2018. That same year, Spain featured an average discount rate of 47 percent. The importance of Black Friday in the fashion industry Black Friday has become an extremely important event for the world’s leading retailers. In Spain, for instance, the sales of fashion and luxury items on Black Friday is over 400 percent higher than any other day of the year, representing one of the highest percentage changes across Europe. Generally speaking, the fashion industry has experienced a gradual increase in the number of online shoppers over the last few years, reaching 13.5 million online shoppers in 2022 as opposed to only 5.5 million in 2014.

In 2023, consumers indicated that their main reason for Black Friday purchases was to buy Christmas presents for friends and loved ones. In fact, close to ********** of surveyed consumers said they take advantage of Black Friday to get a head-start on Christmas gift shopping. Still, roughly ******* of survey respondents use the occasion for self-gifting.

In 2023, less than ** percent of surveyed consumers in the Netherlands believed they would spend less on Black Friday in comparison to how much they spent in 2022. Nearly two-thirds of Dutch shoppers believed their spending habits would not change.

According to a survey conducted in August 2023 among Australian consumers, over ** percent of those surveyed planned to make at least one purchase during the 2023 Black Friday sales. Around two-thirds of respondents said they intended to make purchases online during the Black Friday shopping event.

Data on the 2023 edition of the Amazon Black Friday shopping event showed that the actual shopping day usually registered the most outstanding performance. Compared to the average sales of previous week, Black Friday sales increased by *** percent in Germany. However, the increase was the lowest in Italy, where online sales increased by ** percent on Black Friday.

Men were expected to spend more than women during Black Friday 2023 in Spain. On average, male consumers expected to spend *** euros during the Black Friday shopping event that year.

In a survey conducted about festive season shopping expectations among Australian consumers in September 2023, over ** percent of those surveyed said the leading reason they intended to shop during the 2023 Black Friday sales was to get good deals and prices on gifts.

In 2023, over ** percent of Black Friday shoppers in the United Kingdom (UK) reported to expecting to spend their money on Amazon during the sale day. Another ** percent said they expected to spend on retailer sites of their choice on Black Friday, while *** percent cited branded sites as their expected spending channel for the shopping day.

In 2023, online retail sales during Black Friday in Brazil generated **** billion Brazilian reals, a drop compared to *** billion Brazilian reals in the same period of the previous year. As of 2017, the figures refer to the aggregate revenue generated on the previous Thursday, in addition to Friday.

According to a survey carried out in the United States in ************, nearly ** percent of shoppers stated that they planned to participate in Black Friday by shopping online. In contrast, under a third of U.S. consumers planned to shop in-store on this day.

Expected to reach ** billion U.S. dollars, Cyber Monday is the shopping day with the highest e-commerce sales revenue in the United States in 2023. Black Friday ranks second, with over **** billion dollars in online revenue according to the latest forecasts.

Price increases were a major factor in the decision of consumers in the United Kingdom planning to spend less on Black Friday and Cyber Monday 2024 than in the previous year. One ***** of people spending less or not at all than 2023 said it was because prices have increased too much. This is likely linked to the second most common answer, that people needed to cut back to be able to afford essentials.

For 2023's Black Friday and Cyber Monday deals, just under ** percent of surveyed consumers in Canada expected to spend about the same amount of money as last year. Interestingly, about ******* of Canadians estimated that they would spend less in 2023.