In the Netherlands, consumers intending to participate in Black Friday expected to spend an average of roughly 330 euros during the holiday shopping event in 2022, which is a significant increase compared to the previous year. Compared to four years earlier, average per capita spending among Dutch shoppers has increased by 100 euros.

In 2023, the majority (** percent) of Black Friday shoppers in the United States reported to expecting to spend their money on Amazon during the sale day. Another 25 percent said they expected to spend at Walmart on Black Friday, while 8 percent cited retailer sites as their expected spending channel for the shopping day.

Spanish consumers plan to spend roughly 280 euros on Black Friday purchases in 2023. This is slightly more than the previous year. Over two-thirds of Spanish consumers planned to shop for Christmas gifts on Black Friday.

According to a survey conducted in October 2024, millenial and Gen Z consumers were the ones who knew the most about Black Friday. Only 34 percent of boomers taking part in the survey stated that they felt the knew Black Friday very well.

This statistic shows the value of spending over the course of the Black Friday weekend (from Friday to Cyber Monday) in the United Kingdom (UK) from 2016 to 2023, with a forecast for 2024, broken down by online and offline spending. Consumers are expected to spend a total of over ************ British pounds over the course of the Black Friday weekend in 2024, nearly ************ of which will be spent in stores.

Data on the 2023 edition of the Amazon Black Friday shopping event showed that the actual shopping day usually registered the most outstanding performance. Compared to the average sales of previous week, Black Friday sales increased by *** percent in Germany. However, the increase was the lowest in Italy, where online sales increased by ** percent on Black Friday.

In 2023, consumers indicated that their main reason for Black Friday purchases was to buy Christmas presents for friends and loved ones. In fact, close to ********** of surveyed consumers said they take advantage of Black Friday to get a head-start on Christmas gift shopping. Still, roughly ******* of survey respondents use the occasion for self-gifting.

In 2023, online sales transactions during Black Friday in Colombia generated revenues of approximately *** million Colombian pesos, representing a change of around ** percent when compared to the prior year. Around 100 million users were expected to access the platforms to shop during the Black Friday days.

When asked what kind of products they intended on buying on Black Friday in 2023, nearly ** percent of consumers in the Netherlands said they intended to buy footwear. Just under ** percent of survey participants said they expected to purchase perfumes, toys, and household appliances.

Online was the favorite purchase channel during Black Friday in Spain in 2024, with more than half of survey respondents planning to shop exclusively digitally. An omnichannel purchase experience was preferred among Spanish consumers over one exclusively in physical stores. Is Black Friday big in Spain? Black Friday is a well-known event in Spain. The European country had one of the highest awareness rates of the mega sales event, with more than ** percent of Spaniards knowing about it. The popularity of Black Friday in Spain is surpassed by the USA, where awareness is the highest, by only * percentage points. Spending behavior during Black Friday Black Friday was not only well-known in Spain, but also led to purchase decisions. Roughly half of consumers planned to buy something during the event in 2023. The online channel experienced particularly high growth, with the number of online transactions at Amazon almost doubling in 2023 during the mega sales event. More than half of buyers intended to spend at least *** euros during Black Friday, and only * percent less than ** euros. Among buyers, men expected to spend more than women during the 2023 event.

According to a survey conducted in August 2023 among Australian consumers, over ** percent of those surveyed planned to make at least one purchase during the 2023 Black Friday sales. Around two-thirds of respondents said they intended to make purchases online during the Black Friday shopping event.

A survey probing Black Friday shopping intentions and opinions of U.S. consumers found that Gen Z was the generation that regretted their past Black Friday purchases the most, with 60 percent of respondents. Generally, respondents across all age groups were found to regret having made purchases during Black Friday sales, with the exception of baby boomers.

For 2023's Black Friday and Cyber Monday deals, just under 40 percent of surveyed consumers in Canada expected to spend about the same amount of money as last year. Interestingly, about a third of Canadians estimated that they would spend less in 2023.

According to a survey carried out in October 2023 in the United States, men were slightly more likely to venture to the physical stores on Black Friday. Around ** percent of male consumers in the U.S. were planning to shop in-store, whilst just around ** percent of women planned to do the same. On the other hand, female shoppers were slightly more likely to shop on Cyber Monday.

According to a survey carried out in October 2023 in the United States, almost ************** of higher income earners with an annual income exceeding ** thousand U.S. dollars planned to shop online on Black Friday. Approximately the same proportion of higher earners also planned to make purchases on Cyber Monday.

A survey on holiday shopping revealed that while 84 percent of retailers believe that consumers can get deals whenever they want, 58 percent strongly believe that holiday events are still a powerful source of revenue. Additionally, 60 percent of high performing retailers would like to shift their sales value towards online shopping during Black Friday in 2023.

Expected to reach ** billion U.S. dollars, Cyber Monday is the shopping day with the highest e-commerce sales revenue in the United States in 2023. Black Friday ranks second, with over **** billion dollars in online revenue according to the latest forecasts.

In March 2024, Amazon.com had approximately 2.2 billion combined web visits, up from 2.1 billion visits in February. In the fourth quarter of 2024, Amazon’s net income amounted to approximately 20 billion U.S. dollars. Online retail in the United States Online retail in the United States is constantly growing. In the third quarter of 2023, e-commerce sales accounted for 15.6 percent of retail sales in the United States. During that quarter, U.S. retail e-commerce sales amounted to over 284 billion U.S. dollars. Amazon is the leading online store in the country, in terms of e-commerce net sales. Amazon.com generated around 130 billion U.S. dollars in online sales in 2022. Walmart ranked as the second-biggest online store, with revenues of 52 billion U.S. dollars. The king of Black Friday In 2023, Amazon ranked as U.S. shoppers' favorite place to go shopping during Black Friday, even surpassing in-store purchasing. Nearly six out of ten consumers chose Amazon as the number one place to go find the best Black Friday deals. Similar findings can be observed in the United Kingdom (UK), where Amazon is also ranked as the preferred Black Friday destination.

According to a survey conducted in October 2024, around 86 percent of consumers in the United States were aware of Cyber Monday. Meanwhile, France recorded the lowest share of awareness, at nearly 50 percent.

In 2024, online retail sales during Black Friday in Brazil generated ******billion Brazilian reals, an increase compared to the ***** billion Brazilian reals in the same period of the previous year.