Black Friday spending was forecast to be the higher in the United Kingdom (UK) than any other European nation in 2020, although total figures are expected crash in 2020 due to the impact of coronavirus restrictions and lockdown measures in place in many European countries. Following the UK, the second biggest Black Friday spender was Germany, where Black Friday weekend and Cyber Monday sales value reached *** billion in 2018 and *** billion British pounds in 2019. In 2020, Germany is predicted to spend around * percent less during Black Friday weekend.

The most popular retail event of the holiday season

Black Friday might be an American shopping phenomenon by origin, but European consumers have adopted it with similar degrees of zealotry. Across the EMEA region, Black Friday stood out among other special retail events during the holiday season in 2018. The number of daily retail transactions that took place on this day put Black Friday ahead of more traditional holiday season discount opportunities such as Christmas and Boxing Day sales. Perhaps not surprisingly, the most purchased products on Black Friday were in the tech category.

Millions of Black Friday transactions on Amazon

Black Friday is simultaneously a challenge and an opportunity for retailers, be it brick-and-mortar or online. One retailer that springs to mind immediately on this day is Amazon. In the UK, the total number of transactions made during 2018 Black Friday on Amazon’s UK platform saw a ** percent increase from about two weeks before. On Black Friday’s twin event, Cyber Monday, the total number of transactions was just shy of **** million.

Thirty six percent of surveyed U.S. consumers planned to do most of their holiday shopping on Black Friday in 2020. This is a significant decrease compared to 2015, when some 60 percent of respondents were planning to do the majority of their shopping during that time.

Reasons for not going

Not all consumers in the United States are excited about Black Friday: in 2019, the most common reason for not going to physical stores during the Black Friday period, was the fact that stores are simply too busy. Many consumers that were not willing to go also stated that online shopping was easier.

Impulse purchases and budget

During Black Friday, many products are at a reduced price and, as a result, bought on impulse. In 2018, impulse purchases in the United States were made most frequently for clothing, footwear, and consumer electronics. When asked how much consumers were likely to spend during that year’s Black Friday, compared to the previous year, almost half of U.S. consumers stated they were likely to spend the same amount.

Compared to sales that took place in the preceding eight weeks, retail sales during Black Friday grew by varying degrees in the United Kingdom in 2020. On Black Friday, the highest increase was observed in the apparel and accessories category, with a sales increase of *** percent. Cyber Monday, which immediately follows holiday season’s most anticipated retail event, led to increased activity as well.

UK: where the biggest Black Friday happens In Europe, Black Friday stimulates the highest sales in the United Kingdom. In 2020, the total value of sales during Black Friday and Cyber Monday amounted to *** billion British pounds. Online purchases made up the majority of the projected value of Black Friday and Cyber Weekend sales in the UK.

Black Friday 2021: what are UK consumers buying?
In 2021, consumers in the older age brackets were preparing to allocate higher budgets for their Black Friday purchases, over *** British pounds each. In comparison, Gen Z and millennials were not planning to splash their money on Black Friday purchases. London was projected to be the region where consumers were intending to spend the highest amount during this retail event.

In 2024, online retail sales during Black Friday in Brazil generated ******billion Brazilian reals, an increase compared to the ***** billion Brazilian reals in the same period of the previous year.

In 2023, four in 10 consumers in Canada were planning to take advantage of deals on Black Friday. Around one-third of the Canadian respondents stated they were planning to shop for deals on Boxing Day.

In 2020, most U.S. consumers expected to find discounts and promotions during Black Friday and Cyber Monday sales, a survey revealed. In the United States, one in two consumers expected the average discount to be between ** and ** percent of the original value. Another ** percent of surveyed consumers stated that the discount would presumably amount between ** and ** percent.

Black Friday has become a global shopping phenomenon. Between 2016 and 2020, the average number of monthly Black Friday-related searches in the United States was 366,000. This pales in contrast to the online search volume generated in Brazil, which ranks in first place with an average of 582,000 monthly searches about the seasonal shopping event.

This statistic displays the share of Europe-based businesses that cancelled or went ahead with their original Black Friday campaign investments, by country. In the UK and Ireland, about ** percent of businesses cancelled their plans, but the remaining ** percent went ahead. About *** percent of those decreased their original investment, while an equal share of **** percent of businesses either continued with their usual investment plan or even increased their intended investment plans for Black Friday. The coronavirus pandemic disrupted the retail industry at unprecedented levels and the restriction measures put in place in several countries in Western Europe are expected to overshadow the holiday season. Black Friday is one of the leading highlights of the holiday shopping season, and already forecasts indicate that the value of retail sales during Black Friday will plummet in Europe by ** percent on average.

During 2020's Black Friday and Cyber Monday, nearly one in four shoppers in the United States intend to look for sales more than previous years, making this prerequisite the number *** priority. A fair amount of survey respondents also stated they will be searching for products that support charities and are environmentally friendly. Sustainability was a purchase driver for ***** percent of consumers answering the survey.

In recent years, online spending via desktop devices during Cyber Monday has skyrocketed in the United States, reaching approximately *********** U.S. dollars in 2020. This figure represents an increase of nearly ** percent over the previous year. In its 2020 version, Black Friday recorded a desktop spend of about *** billion dollars, whereas Thanksgiving expenditure amounted to some *** billion dollars.

During Black Friday in Poland in 2020, one in ***** respondents stated that they would not shop. However, nearly ** percent of Poles will be shopping online.

Shoes were present in the ranking for the most sought after products for all categories. For the Black Friday shopping event in November 2020, looking at the fashion category, shoes as a search query ranked in first with more than *** and almost *********** searches.

The highest average spending on Black Friday in Russia over the given period was recorded in 2019 at nearly *** thousand Russian rubles. In 2020, the customer spending on Cyber Monday, which takes place in January in Russia, dropped significantly compared to the previous year.

As of November 5th, 2020, just under 20 percent of American shoppers expect to spend roughly the same amount as last year during the Black Friday and Cyber Monday craze. Approximately a third of consumers have no idea whether they will be spending more or less, while another third believe they will likely not purchase any goods during this busy shopping period.

According to a worldwide survey on the Black Friday forecasts in 2020, ** percent of respondents in the United Arab Emirates (UAE) preferred offline shopping channels on Black Friday and Cyber Monday, compared to ** percent who preferred online shopping in 2020. There were higher preferences for online shopping in European countries, China, and the United States in that year.

This statistic shows the share of respondents who are likely to purchase selected products during the Black Friday sales in the United Kingdom (UK) in 2020, based on a survey of ***** consumers conducted in November 2020. ** percent of those surveyed expected to buy electrical products, such as TVs, tablets and laptops, on Black Friday 2020, while ** percent predicted that they would purchase clothing.

Black Friday's average order value (AOV) showed significant increases around the globe between 2020 and 2021. On November 29, 2021, the AOV grew by ** percent in North America, which made it the region with the highest growth in Black Friday order value. In the United Kingdom (UK), the average value order went up by ** percent, compared to the previous year.

Online traffic on Black Friday decreased across most categories in 2021, compared to the previous edition. Globally, the pet supply segment experienced the greatest decrease, with a loss of ** percent. The fashion segment, experienced the least reduction in visitor traffic, at negative one percent compared to the year prior.

Best Buy Co.'s Black Friday digital advertising spending in the United States amounted to ************* U.S. dollars in 2020. This marked an almost *********** decrease from the previous year. Target's digital ad spend amounted to ************, while Home Depot spent *** million in Black Friday ads.

Results of an October 2020 survey shows that the average expected spend per person during Black Friday in selected countries in Europe was decreased in 2020 compared to the previous year. Biggest drop in average expected spending per person was recorded in Spain as consumers stated they are planning to spend *** euros per person, which is ** euros less than 2019. Danish consumers had the lead in the group with an expected average spend of *** euros per person in 2020.