Retail sales on Black Friday 2022, more specifically ***********, increased by ** percent across all categories in the United States. For apparel products, the sales increase is expected to reach ** percent.

While in 2022, consumers in the United States spent on average ****** U.S. dollars during the Black Friday period, this figure is set to rise in 2023, with consumers saying they will likely spend more.

In 2022, seven of ten Black Friday e-commerce sales of food and supermarket products in Brazil took place on the actual day of the event. The remaining sales in this category occurred before the big day. Meanwhile, more than half (** percent) of online sales of pharmacy and health items were made during Black Friday, while the other ** percent occurred prior to the event.

According to a survey conducted in ** countries in 2022, consumers in Austria were the most adamant in-store shoppers for Black Friday. Specifically, just under ** percent of Austrian shoppers believed they would be shopping in stores more than online during the largest holiday sales event of the year. In contrast, Italian and Swedish holiday shoppers were much less likely to make the bulk of their Black Friday purchases offline.

In 2022, shoppers in Sweden planned to do roughly ** percent of their holiday shopping on Black Friday. Around ** percent of Finnish consumers' holiday shopping was planned for Black Friday that same year.

In a survey conducted among Australian consumers in September 2022, around two-fifths of respondents said they typically spend around *** to *** Australian dollars during the Black Friday sales period. Only ***** percent of those surveyed indicated that they typically spend more than ***** Australian dollars during the Black Friday sales.

In 2024, the budget for Black Friday shopping among Italian consumers increased slightly compared to the previous year, amounting to around *** euros.

According to a survey conducted in ** countries in 2022, ** percent of global consumers on average were thinking about taking advantage of Black Friday and Cyber Monday sales when shopping for the holiday season. Consumers in European countries, such as, Sweden, Norway, and the Netherlands, were some of the least likely to participate in Black Friday sales during the holiday season.

In 2022, fashion and accessories had the highest share of sales made via mobile during Black Friday in Brazil. That year, almost ************** (**** percent) of e-commerce sales in this category took place on mobile devices. In contrast, food and supermarkets saw the most sales via desktop, followed by home and construction.

In 2023, approximately *** million people in the United States planned to shop on Black Friday. According to the source, *** million U.S. consumers will potentially shop during the Thanksgiving weekend, which marks the start of the holiday season.

No other day in the year represents the set phrase “shopping spree” better than Black Friday. Originated in the United States, the popularity of the Friday after Thanksgiving Day has skyrocketed in the world over the past years, and Spain is no exception to this global trend. According to the latest surveys, about 65 percent of the Spaniards that were intending to take part in this shopping event in 2024 were interested in buying fashion products. In the fashion industry, Inditex was by far the largest fashion company by revenue in Spain in 2023. Black Friday in Europe With only a few exceptions, the participation rate on Black Friday only increased across Europe between 2017 and 2018, with Romania topping the list with about 71 percent of consumers that took part in 2018. Ukraine is, in contrast, the European country that least participated in this shopping event at slightly over 30 percent of consumers, although this figure represents quite a leap from a shy 18.6 percent registered the previous year. In terms of discount rates, the list is led by the United Kingdom, with an average discount rate of 63 percent off all products for sale in 2018. That same year, Spain featured an average discount rate of 47 percent. The importance of Black Friday in the fashion industry Black Friday has become an extremely important event for the world’s leading retailers. In Spain, for instance, the sales of fashion and luxury items on Black Friday is over 400 percent higher than any other day of the year, representing one of the highest percentage changes across Europe. Generally speaking, the fashion industry has experienced a gradual increase in the number of online shoppers over the last few years, reaching 13.5 million online shoppers in 2022 as opposed to only 5.5 million in 2014.

In 2022, around *** in *** German consumers intended to do most of their Black Friday shopping online. In the U.S. and the UK, ** percent of respondents said they planned to do the same. In contrast, among the ** countries included in the study, Austrians were the least likely to conduct most of their shopping on digital channels on this sales event.

In 2022, almost ** percent of respondents in Germany browsed through Black Frday offers and decided spontaneously whether or not to buy something. ** percent of respondents stated that they often waited to buy items on Black Friday. This statistic shows how Black Friday influences the shopping habits of people in Germany.

During Black Friday in 2022, mobile shoppers were more likely than desktop shoppers to add items to their cart, on average. That being said, the add-to-cart rate amongst mobile Black Friday shoppers that year was 18.42 percent compared to just over 13 percent for desktop users.

In 2022, just under a third of surveyed consumers in the Netherlands said they intended to make fewer purchases on impulse on Black Friday. A higher share of the country's men expected to make fewer purchases than women during this year's shopping event.

In 2022, Black Friday sales in the Middle East and North Africa reached ** billion U.S. dollars. This figure was a ** percent increase over the previous year, and it is forecast to grow by another ***** percent in 2023, reaching ** billion U.S. dollars.

For 2022's Black Friday shopping sales event, close to ** percent of consumers in the Netherlands planned to buy themselves either clothing and shoes or electronics as a gift for the holidays. A considerable share of Dutch shoppers also planned to gift clothing or shoe products to other people that year.

According to a survey conducted in late 2022, approximately ** percent of consumers in the Netherlands agreed with the statement that Black Friday is an antiquated tradition. Less than a third of Dutch shoppers disagreed with that notion.

For 2022's Black Friday shopping sales event, some ** percent of consumers in Belgium intended to buy apparel or shoes as a gift to themselves for the holidays. A considerable share of Belgian shoppers also planned to gift clothing and/or shoe products to other people that year.

In 2022, it was estimated that ** percent of customers in Germany would spend between *** to *** euros on Black Friday. This statistic shows how much money retailers in Germany estimated customers will spend on Black Friday 2022. Black Friday is the day after American Thanksgiving, when shops traditionally cut their prices and have a lot of special offers.