In 2023, approximately *** million people in the United States planned to shop on Black Friday. According to the source, *** million U.S. consumers will potentially shop during the Thanksgiving weekend, which marks the start of the holiday season.

In the United States, only around ***** in ** people found Black Friday sales to be good value. An additional ** percent of consumers said while they offered good value, it was not always worth the hassle of shopping on that day. The 2023 survey also revealed that some consumers (** percent of respondents) believed retailers inflated the prices on the run-up to Black Friday and discounted them on the day of the event.

Data on the 2023 edition of the Amazon Black Friday shopping event showed that the actual shopping day usually registered the most outstanding performance. Compared to the average sales of previous week, Black Friday sales increased by *** percent in Germany. However, the increase was the lowest in Italy, where online sales increased by ** percent on Black Friday.

In 2023, four in 10 consumers in Canada were planning to take advantage of deals on Black Friday. Around one-third of the Canadian respondents stated they were planning to shop for deals on Boxing Day.

A survey probing Black Friday shopping intentions and opinions of U.S. consumers found that Gen Z was the generation that regretted their past Black Friday purchases the most, with ** percent of respondents. Generally, respondents across all age groups were found to regret having made purchases during Black Friday sales, with the exception of baby boomers.

No other day in the year represents the set phrase “shopping spree” better than Black Friday. Originated in the United States, the popularity of the Friday after Thanksgiving Day has skyrocketed in the world over the past years, and Spain is no exception to this global trend. According to the latest surveys, about 65 percent of the Spaniards that were intending to take part in this shopping event in 2024 were interested in buying fashion products. In the fashion industry, Inditex was by far the largest fashion company by revenue in Spain in 2023. Black Friday in Europe With only a few exceptions, the participation rate on Black Friday only increased across Europe between 2017 and 2018, with Romania topping the list with about 71 percent of consumers that took part in 2018. Ukraine is, in contrast, the European country that least participated in this shopping event at slightly over 30 percent of consumers, although this figure represents quite a leap from a shy 18.6 percent registered the previous year. In terms of discount rates, the list is led by the United Kingdom, with an average discount rate of 63 percent off all products for sale in 2018. That same year, Spain featured an average discount rate of 47 percent. The importance of Black Friday in the fashion industry Black Friday has become an extremely important event for the world’s leading retailers. In Spain, for instance, the sales of fashion and luxury items on Black Friday is over 400 percent higher than any other day of the year, representing one of the highest percentage changes across Europe. Generally speaking, the fashion industry has experienced a gradual increase in the number of online shoppers over the last few years, reaching 13.5 million online shoppers in 2022 as opposed to only 5.5 million in 2014.

While in 2022, consumers in the United States spent on average ****** U.S. dollars during the Black Friday period, this figure is set to rise in 2023, with consumers saying they will likely spend more.

In 2023, nearly four in ** consumers in Canada said they took advantage of deals on Black Friday and/or Cyber Monday back in 2022. At nearly ** percent, the majority of Canadians said they did not buy anything during the sales event last year.

In 2022, Black Friday sales in the Middle East and North Africa reached ** billion U.S. dollars. This figure was a ** percent increase over the previous year, and it is forecast to grow by another ***** percent in 2023, reaching ** billion U.S. dollars.

According to a survey conducted in August 2023 among Australian consumers, over ** percent of those surveyed planned to make at least one purchase during the 2023 Black Friday sales. Around two-thirds of respondents said they intended to make purchases online during the Black Friday shopping event.

According to a survey carried out in the United States in ************, nearly ** percent of shoppers stated that they planned to participate in Black Friday by shopping online. In contrast, under a third of U.S. consumers planned to shop in-store on this day.

In 2023, consumers indicated that their main reason for Black Friday purchases was to buy Christmas presents for friends and loved ones. In fact, close to ********** of surveyed consumers said they take advantage of Black Friday to get a head-start on Christmas gift shopping. Still, roughly ******* of survey respondents use the occasion for self-gifting.

In 2023, the majority (** percent) of Black Friday shoppers in the United States reported to expecting to spend their money on Amazon during the sale day. Another 25 percent said they expected to spend at Walmart on Black Friday, while 8 percent cited retailer sites as their expected spending channel for the shopping day.

In 2023, only about **** percent of holiday shoppers in the Netherlands intended to do all or most of their Black Friday shopping in physical stores. Over the years, online has become the dominant holiday sales channel, with approximately ** percent of Dutch consumers planning to shop purely or primarily on the web during Black Friday.

According to a survey, over ** percent of consumers in Spain planned to spend at least *** euros during Black Friday in 2024. More than a third of Spanish shoppers plan to spend between *** and *** euros in the mega sale event in 2024.

For 2023's Black Friday and Cyber Monday, approximately half of consumers surveyed in Canada planned to buy clothing. At just under ** percent, consumer electronics were the second-most common item on the list among Canadian shoppers.

In 2024, online retail sales during Black Friday in Brazil generated ******billion Brazilian reals, an increase compared to the ***** billion Brazilian reals in the same period of the previous year.

In 2023, about a third of consumers in the Netherlands were planning to shop during Black Friday. Despite the rise of Green Friday, an event focused on ethical and sustainable consumption of goods, the number of people taking advantage of Black Friday in the Netherlands (and worldwide) has also grown.

According to the results of a recent survey, Italians are the consumers who will shop exclusively online the most in occasion of Black Friday 2023, as stated by over ** percent of respondents. Slightly over ** percent of shoppers in Spain and France said the same.

European shoppers said they primarily looked for electronics products during the Black Friday sales events. According to the results of a 2023 survey, following electronics, clothing and accessories, as well as home appliances and decor, were the ***************************** European consumers were interested in.