Roughly four out of 10 U.S. consumers surveyed in a recent study said they might go shop in-store for the Black Friday sales in 2024. This made it the most popular response. Just about *** percent of respondents said that they will definitely not do their Black Friday sales shopping in store.

In late 2024, about *** in ten consumers in the United States said they liked deals with discounts on everything (clearly displayed in percentages) the most when shopping during Black Friday, cyber Monday, or Singles' Day. About a ***** of those who intended to shop during these events liked deals that offer cash back or gift cards.

In 2023, approximately *** million people in the United States planned to shop on Black Friday. According to the source, *** million U.S. consumers will potentially shop during the Thanksgiving weekend, which marks the start of the holiday season.

Online media plays a crucial role in the visibility of mega-sale events. Online shopping websites are the most popular channel for surveyed shoppers to notice Black Friday and Cyber ​​Monday in the United States in 2024. ** percent of survey participants are most likely to notice Black Friday and Cyber ​​Monday in online advertising and social media. Retailer websites and apps are most likely to be noticed by ** percent of Black Friday and Cyber Monday shoppers in the United States in 2024.

According to a survey carried out in October 2024, Walmart was the top Black Friday shopping destination of choice for U.S. consumers. Seven out of 10 respondents stated that they planned to shop in-person in Target stores for Black Friday in 2024.

According to a survey conducted in October 2024, around ** percent of consumers in the United States were aware of Black Friday. Overall, awareness of Black Friday was high in all countries, with Australia showing the lowest percentage.

Among the surveyed buyers around the world, there is a greater intent to buy on Black Friday than the Cyber Monday in 2024. More than half of the shoppers in the United Arab Emirates revealed an intent to buy on Black Friday, and ** percent on the Cyber Weekend. In the United States, the intention to buy on Black Friday (** percent) and Cyber Monday (** percent) are similar. The largest gap between the intent to buy in both mega sale events was in Italy, where ** percent of buyers revealed their plan to buy on Black Friday, and only ** percent in Cyber Monday.

No other day in the year represents the set phrase “shopping spree” better than Black Friday. Originated in the United States, the popularity of the Friday after Thanksgiving Day has skyrocketed in the world over the past years, and Spain is no exception to this global trend. According to the latest surveys, about 65 percent of the Spaniards that were intending to take part in this shopping event in 2024 were interested in buying fashion products. In the fashion industry, Inditex was by far the largest fashion company by revenue in Spain in 2023. Black Friday in Europe With only a few exceptions, the participation rate on Black Friday only increased across Europe between 2017 and 2018, with Romania topping the list with about 71 percent of consumers that took part in 2018. Ukraine is, in contrast, the European country that least participated in this shopping event at slightly over 30 percent of consumers, although this figure represents quite a leap from a shy 18.6 percent registered the previous year. In terms of discount rates, the list is led by the United Kingdom, with an average discount rate of 63 percent off all products for sale in 2018. That same year, Spain featured an average discount rate of 47 percent. The importance of Black Friday in the fashion industry Black Friday has become an extremely important event for the world’s leading retailers. In Spain, for instance, the sales of fashion and luxury items on Black Friday is over 400 percent higher than any other day of the year, representing one of the highest percentage changes across Europe. Generally speaking, the fashion industry has experienced a gradual increase in the number of online shoppers over the last few years, reaching 13.5 million online shoppers in 2022 as opposed to only 5.5 million in 2014.

In 2024, 80 percent of German shoppers planned to buy something on Black Friday. The figures are the result of an online survey conducted in Germany among respondents aged 16 to 65 years.

This statistic shows the results of survey in which respondents in the United Kingdom (UK) were asked how much they plan to spend on the Black Friday/Cyber Monday sales in 2024, broken down by geographical region. Those from Greater London planned to spend the most, averaging around *** British pounds.

Online was the favorite purchase channel during Black Friday in Spain in 2024, with more than half of survey respondents planning to shop exclusively digitally. An omnichannel purchase experience was preferred among Spanish consumers over one exclusively in physical stores. Is Black Friday big in Spain? Black Friday is a well-known event in Spain. The European country had one of the highest awareness rates of the mega sales event, with more than 90 percent of Spaniards knowing about it. The popularity of Black Friday in Spain is surpassed by the USA, where awareness is the highest, by only 2 percentage points. Spending behavior during Black Friday Black Friday was not only well-known in Spain, but also led to purchase decisions. Roughly half of consumers planned to buy something during the event in 2023. The online channel experienced particularly high growth, with the number of online transactions at Amazon almost doubling in 2023 during the mega sales event. More than half of buyers intended to spend at least 200 euros during Black Friday, and only 6 percent less than 50 euros. Among buyers, men expected to spend more than women during the 2023 event.

This statistic shows the results of a survey in which respondents in Great Britain were asked how much they plan to spend on the Black Friday/Cyber Monday sales in 2024. Millennials were likely to be the biggest spenders on Black Friday 2024, with a planned spend of *** pounds on average. This planned spend was comparable with that of Generation Z, although Zoomers planned to spend seven pounds less than the preceding generation.

Among the surveyed shoppers in the United States between 18 and 34 years old, social media was the most likely channel to create awareness on Black Friday and Cyber Monday in 2024. For 48 percent of shoppers from 35 years old, online shopping websites were the main channel to notice mega event sales. Mega-sale events were equally likely to be noticed by consumers in both age groups.

Sales on Black Friday in Poland in 2024 increased by *** percent compared to the rest of November.

This statistic shows the proportion of French people who wanted to benefit from discounts during Black Friday in 2024. Around 40 percent of the respondents were not interested in this commercial event, while about 30 percent intended to participate.

During the 2024 edition of Black Friday in Mexico, more than 40 percent of respondents of a survey said they were very likely to make a purchase. Only roughly ten percent said they were very unlikely to buy anything during the mega sales event in the Latin American country.

More than a third of Mexicans anticipated to spend more during Black Friday and Cyber Monday 2024 than the previous year, according to a survey. Over 60 percent of Mexicans expected the best deals to be in the consumer electronics category during the mega sale events that year.

During the 2024 edition of Black Friday in Brazil, more than 60 percent of respondents of a survey said they were very likely to make a purchase. Only six percent said they were very unlikely to buy anything during the mega sales event in the Latin American country.

In 2024, more than 70 percent of Norwegian shoppers shared that the biggest issue they faced during the Black Friday sales was that the original price of the items seemed fake.Over one in four consumers stated that the sale price was actually higher than advertized.

For Black Friday 2024, about ** percent of French consumers taking part in a survey stated that they were planning to buy ready-to-wear clothing, making it the leading product category. Beauty products and household appliances ranked second and third, respectively.