In 2023, nearly four in ** consumers in Canada said they took advantage of deals on Black Friday and/or Cyber Monday back in 2022. At nearly ** percent, the majority of Canadians said they did not buy anything during the sales event last year.

Retail sales on Black Friday 2022, more specifically ***********, increased by ** percent across all categories in the United States. For apparel products, the sales increase is expected to reach ** percent.

Historical Black Friday revenue data showing 11-year trends in U.S. online and retail sales with year-over-year growth analysis and market insights.

Comprehensive dataset covering Black Friday retailer participation rates, consumer shopping behavior, sales volumes, and global trends across retail categories for 2020-2024.

In 2023, approximately *** million people in the United States planned to shop on Black Friday. According to the source, *** million U.S. consumers will potentially shop during the Thanksgiving weekend, which marks the start of the holiday season.

No other day in the year represents the set phrase “shopping spree” better than Black Friday. Originated in the United States, the popularity of the Friday after Thanksgiving Day has skyrocketed in the world over the past years, and Spain is no exception to this global trend. According to the latest surveys, about 65 percent of the Spaniards that were intending to take part in this shopping event in 2024 were interested in buying fashion products. In the fashion industry, Inditex was by far the largest fashion company by revenue in Spain in 2023. Black Friday in Europe With only a few exceptions, the participation rate on Black Friday only increased across Europe between 2017 and 2018, with Romania topping the list with about 71 percent of consumers that took part in 2018. Ukraine is, in contrast, the European country that least participated in this shopping event at slightly over 30 percent of consumers, although this figure represents quite a leap from a shy 18.6 percent registered the previous year. In terms of discount rates, the list is led by the United Kingdom, with an average discount rate of 63 percent off all products for sale in 2018. That same year, Spain featured an average discount rate of 47 percent. The importance of Black Friday in the fashion industry Black Friday has become an extremely important event for the world’s leading retailers. In Spain, for instance, the sales of fashion and luxury items on Black Friday is over 400 percent higher than any other day of the year, representing one of the highest percentage changes across Europe. Generally speaking, the fashion industry has experienced a gradual increase in the number of online shoppers over the last few years, reaching 13.5 million online shoppers in 2022 as opposed to only 5.5 million in 2014.

Thirty six percent of surveyed U.S. consumers planned to do most of their holiday shopping on Black Friday in 2020. This is a significant decrease compared to 2015, when some 60 percent of respondents were planning to do the majority of their shopping during that time.

Reasons for not going

Not all consumers in the United States are excited about Black Friday: in 2019, the most common reason for not going to physical stores during the Black Friday period, was the fact that stores are simply too busy. Many consumers that were not willing to go also stated that online shopping was easier.

Impulse purchases and budget

During Black Friday, many products are at a reduced price and, as a result, bought on impulse. In 2018, impulse purchases in the United States were made most frequently for clothing, footwear, and consumer electronics. When asked how much consumers were likely to spend during that year’s Black Friday, compared to the previous year, almost half of U.S. consumers stated they were likely to spend the same amount.

This dataset contains the predicted prices of Black Friday for the upcoming years based on user-defined projections.

While in 2022, consumers in the United States spent on average ****** U.S. dollars during the Black Friday period, this figure is set to rise in 2023, with consumers saying they will likely spend more.

In recent years, online spending via desktop devices during Cyber Monday has skyrocketed in the United States, reaching approximately *********** U.S. dollars in 2020. This figure represents an increase of nearly ** percent over the previous year. In its 2020 version, Black Friday recorded a desktop spend of about *** billion dollars, whereas Thanksgiving expenditure amounted to some *** billion dollars.

Among the surveyed shoppers in the United States between 18 and 34 years old, social media was the most likely channel to create awareness on Black Friday and Cyber Monday in 2024. For ** percent of shoppers from 35 years old, online shopping websites were the main channel to notice mega event sales. Mega-sale events were equally likely to be noticed by consumers in both age groups.

This statistic shows the results of a survey conducted in the United States in October 2018. U.S. consumers were asked how their total spending would most likely compare with the previous year's Black Friday expenditure. During the survey, ** percent of the respondents aged 18 to 29 years said that they will spend more on Black Friday 2018.

In 2022, Black Friday sales in the Middle East and North Africa reached ** billion U.S. dollars. This figure was a ** percent increase over the previous year, and it is forecast to grow by another ***** percent in 2023, reaching ** billion U.S. dollars.

In 2024, online retail sales during Black Friday in Brazil generated ******billion Brazilian reals, an increase compared to the ***** billion Brazilian reals in the same period of the previous year.

In a survey, nearly ********** of consumers in Mexico said they intend to participate in Black Friday in 2021. That represents a slight decrease compared to the percentage of buyers during the event the previous year. Black Friday usually takes place during the last week of November. In 2021, it was scheduled for November 26.

In 2023, four in 10 consumers in Canada were planning to take advantage of deals on Black Friday. Around one-third of the Canadian respondents stated they were planning to shop for deals on Boxing Day.

In the United States, ** percent of Millennial online shoppers bought more or at least the same during Black Friday as the year prior. Additionally, ** percent of Gen Z online shoppers decided to buy more during the mega sale day. Baby Boomers were the generational cohort less likely to buy during Black Friday, with ** percent of online shoppers within this generation buying less or nothing during the shopping event.

In late 2024, about *** in ten consumers in the United States said they liked deals with discounts on everything (clearly displayed in percentages) the most when shopping during Black Friday, cyber Monday, or Singles' Day. About a ***** of those who intended to shop during these events liked deals that offer cash back or gift cards.

In 2022, shoppers in Sweden planned to do roughly ** percent of their holiday shopping on Black Friday. Around ** percent of Finnish consumers' holiday shopping was planned for Black Friday that same year.

In 2024, around ** percent of people in Germany were planning to spend about the same amount of money as the year before on Black Friday. ** percent of people were planning to spend less. The figures are based on an online survey conducted in Germany.