This statistic shows the value of spending over the course of the Black Friday weekend (from Friday to Cyber Monday) in the United Kingdom (UK) from 2016 to 2023, with a forecast for 2024, broken down by online and offline spending. Consumers are expected to spend a total of over nine billion British pounds over the course of the Black Friday weekend in 2024, nearly five billion of which will be spent in stores.

This statistic shows the results of survey in which respondents in the United Kingdom (UK) were asked how much they plan to spend on the Black Friday/Cyber Monday sales in 2024, broken down by geographical region. Those from Greater London planned to spend the most, averaging around *** British pounds.

This statistic shows the results of a survey in which respondents in Great Britain were asked how much they plan to spend on the Black Friday/Cyber Monday sales in 2024. Millennials were likely to be the biggest spenders on Black Friday 2024, with a planned spend of *** pounds on average. This planned spend was comparable with that of Generation Z, although Zoomers planned to spend seven pounds less than the preceding generation.

Price increases were a major factor in the decision of consumers in the United Kingdom planning to spend less on Black Friday and Cyber Monday 2024 than in the previous year. One ***** of people spending less or not at all than 2023 said it was because prices have increased too much. This is likely linked to the second most common answer, that people needed to cut back to be able to afford essentials.

This statistic shows the results of survey in which respondents in Great Britain were asked how much they plan to spend on the Black Friday/Cyber Monday sales in 2024, broken down by gender. Men expect to spend more on Black Friday 2024 than women, averaging at just over 130 British pounds.

Compared to sales that took place in the preceding eight weeks, retail sales during Black Friday grew by varying degrees in the United Kingdom in 2020. On Black Friday, the highest increase was observed in the apparel and accessories category, with a sales increase of *** percent. Cyber Monday, which immediately follows holiday season’s most anticipated retail event, led to increased activity as well.

UK: where the biggest Black Friday happens In Europe, Black Friday stimulates the highest sales in the United Kingdom. In 2020, the total value of sales during Black Friday and Cyber Monday amounted to *** billion British pounds. Online purchases made up the majority of the projected value of Black Friday and Cyber Weekend sales in the UK.

Black Friday 2021: what are UK consumers buying?
In 2021, consumers in the older age brackets were preparing to allocate higher budgets for their Black Friday purchases, over *** British pounds each. In comparison, Gen Z and millennials were not planning to splash their money on Black Friday purchases. London was projected to be the region where consumers were intending to spend the highest amount during this retail event.

For the biggest sales period of the year, i.e., Black Friday Weekend, an estimated ** percent of consumers in the United Kingdom (UK) planned to shop for clothing and footwear. During Black Friday to Cyber Monday, toys was also one of the most popular categories, with over only slightly fewer consumers planning to purchase these items.

This statistic shows the expected offline and online spend over the course of the Black Friday weekend in the United Kingdom (UK) in 2024. Online spending is expected to reach nearly *********** British pounds on Black Friday, while offline (in-store) spending is predicted to be only around **** billion British pounds.

There was a strong awareness of Black Friday in the United Kingdom in 2024, with no consumers saying that they did not know the sales event at all. In contrast, nearly ********** of consumers said that they knew the event very well.

Price and discounts featured heavily among the key criteria for consumers planning to shop during Black Friday, Cyber Monday, or Single's Day 2024. **** of respondents said that best deals and best value for money were the most important criteria that influenced their decision on where they planned to shop. Free shipping was also a significant draw for sales shoppers.

This statistic shows a comparison of UK, U.S. and French consumers planning to conduct research for Black Friday sales and discounts in 2014. Black Friday traditionally takes place in the United States on the Friday following Thanksgiving, marking the start of the Christmas holiday shopping period with major retailers usually offering promotional discounts. The vast majority of U.S. respondents had heard of Black Friday compared to less than half in France. Of UK respondents, just over half said they did not plan to search for Black Friday deals. Of those who did, the majority stated they would be doing so online rather than in-store.

Black Friday spending was forecast to be the higher in the United Kingdom (UK) than any other European nation in 2020, although total figures are expected crash in 2020 due to the impact of coronavirus restrictions and lockdown measures in place in many European countries. Following the UK, the second biggest Black Friday spender was Germany, where Black Friday weekend and Cyber Monday sales value reached 6.1 billion in 2018 and 6.3 billion British pounds in 2019. In 2020, Germany is predicted to spend around 6 percent less during Black Friday weekend.

The most popular retail event of the holiday season

Black Friday might be an American shopping phenomenon by origin, but European consumers have adopted it with similar degrees of zealotry. Across the EMEA region, Black Friday stood out among other special retail events during the holiday season in 2018. The number of daily retail transactions that took place on this day put Black Friday ahead of more traditional holiday season discount opportunities such as Christmas and Boxing Day sales. Perhaps not surprisingly, the most purchased products on Black Friday were in the tech category.

Millions of Black Friday transactions on Amazon

Black Friday is simultaneously a challenge and an opportunity for retailers, be it brick-and-mortar or online. One retailer that springs to mind immediately on this day is Amazon. In the UK, the total number of transactions made during 2018 Black Friday on Amazon’s UK platform saw a 30 percent increase from about two weeks before. On Black Friday’s twin event, Cyber Monday, the total number of transactions was just shy of four million.

This statistic presents the predicted percentage change in shopper numbers ('footfall') on a year-on-year basis in the United Kingdom on Black Friday 2022 (November 25), split by high street, shopping centre and out of town retail locations. Black Friday originates in the United States, as the shopping day after Thanksgiving, when retailers offer large discounts, marking the start to the Christmas shopping period. In the UK, footfall on Black Friday is expected to increase all retail locations, with shopping centres displaying the greatest increase by 8.5 percent compared to 2021.

In 2022, the majority of consumers were planning to buy more gifts over sales days, such as Black Friday and Cyber Monday, than they did in 2021. Gen Z were the generation with the highest intention to do so, at a huge 91 percent.

According to the results of a consumer survey, compared to 2020, consumer interest in participating in Black Friday and Cyber Monday sales made a comeback in the United Kingdom in 2021. The survey found more than one-third of UK consumers were interested in Black Friday, and said they may make purchases. In 2020, this rate was just over 25 percent.

In a survey conducted with over ***** individuals in the United Kingdom (UK) in 2023, over half of shoppers said their main reason for shopping during the Black Friday period was to buy Christmas presents for loved ones. For over ********* of those surveyed, spontaneous deal-grabbing was the leading motivation.

In a survey conducted in January 2021, UK consumers were asked about brands and retailers that inspired them the most to shop during the Black Friday period. The online retail giant came out at the top as the most inspiring, with about ** percent of consumers naming Amazon.

According to the results of a survey conducted with marketers of UK-based consumer brands, ** percent of brands were planning to run promotional campaigns in the United Kingdom (UK) in 2021. This represented a decline of **** percentage points compared to the previous year, when ** percent of brands said they ran special offers for Black Friday.

This statistic shows the results of a 2018 survey in which British consumers were asked how long they hold off buying items in the lead up to the Black Friday/Cyber Monday sales. A total of around ** percent of respondents admitted to waiting to buy items until the sales started. Out of those who hold out, an anticipation time of a few weeks is most common (14 percent). One percent said they were willing to wait a whole year until the release of the next Black Friday deals.

This statistic displays the results of a survey, indicating expected consumer behavior on Black Friday in the United Kingdom in 2015. Of respondents, 8.6 percent plan to do all their Christmas shopping on Black Friday in 2015 and 8.1 percent plan to take the day off work to shop. Black Friday usually takes place on the Friday following Thanksgiving in the United States, marking the start of the Christmas shopping season, with many retailers offering promotional sales.