In 2025, approximately ***** million people in the United States planned to shop on Black Friday. According to the source, *** million U.S. consumers will potentially shop during the Thanksgiving weekend, which marks the start of the holiday season.

Online media plays a crucial role in the visibility of mega-sale events. Online shopping websites are the most popular channel for surveyed shoppers to notice Black Friday and Cyber Monday in the United States in 2025. ** percent of survey participants are most likely to notice Black Friday and Cyber Monday on social media. Retailer websites and apps are most likely to be noticed by ** percent of Black Friday and Cyber Monday shoppers in the United States in 2025.

Dataset History

A retail company “ABC Private Limited” wants to understand the customer purchase behaviour (specifically, purchase amount) against various products of different categories. They have shared purchase summaries of various customers for selected high-volume products from last month. The data set also contains customer demographics (age, gender, marital status, city type, stay in the current city), product details (productid and product category) and Total purchase amount from last month.

Now, they want to build a model to predict the purchase amount of customers against various products which will help them to create a personalized offer for customers against different products.

Tasks to perform

The purchase column is the Target Variable, perform Univariate Analysis and Bivariate Analysis w.r.t the Purchase.

Masked in the column description means already converted from categorical value to numerical column.

Below mentioned points are just given to get you started with the dataset, not mandatory to follow the same sequence.

DATA PREPROCESSING

• Check the basic statistics of the dataset

• Check for missing values in the data

• Check for unique values in data

• Perform EDA

• Purchase Distribution

• Check for outliers

• Analysis by Gender, Marital Status, occupation, occupation vs purchase, purchase by city, purchase by age group, etc

• Drop unnecessary fields

• Convert categorical data into integer using map function (e.g 'Gender' column)

• Missing value treatment

• Rename columns

• Fill nan values

• map range variables into integers (e.g 'Age' column)

Data Visualisation

• visualize individual column
• Age vs Purchased
• Occupation vs Purchased
• Productcategory1 vs Purchased
• Productcategory2 vs Purchased
• Productcategory3 vs Purchased
• City category pie chart
• check for more possible plots

All the Best!!

This statistic shows the value of spending over the course of the Black Friday weekend (from Friday to Cyber Monday) in the United Kingdom (UK) from 2016 to 2024, with a forecast for 2025, broken down by online and offline spending. Consumers are expected to spend a total of over ************ British pounds over the course of the Black Friday weekend in 2025, over ************ of which will be spent online.

Comprehensive YouTube channel statistics for It's Black Friday, featuring 692,000 subscribers and 97,999,143 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Music category and is based in GB. Track 627 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

Black Friday Deals Srl recorded an import turnover of USD 74,818.19 million and an export turnover of USD 0 between December 2024 and November 2025. Explore detailed trade value insights, supply chain analytics, HS code-wise data, shipment history, partner countries, customs trade values, top import and export commodities with pricing, buyers, suppliers, ports, and key competitors in Costa Rica.

According to a 2025 survey, ** percent of consumers in the United Kingdom intended to buy gifts for others during the Black Friday to Cyber Monday period in 2025. In the European country, *********** consumers intended to buy goods or services for themselves, while ** percent had no intention of buying anything.

Thirty six percent of surveyed U.S. consumers planned to do most of their holiday shopping on Black Friday in 2020. This is a significant decrease compared to 2015, when some 60 percent of respondents were planning to do the majority of their shopping during that time.

Reasons for not going

Not all consumers in the United States are excited about Black Friday: in 2019, the most common reason for not going to physical stores during the Black Friday period, was the fact that stores are simply too busy. Many consumers that were not willing to go also stated that online shopping was easier.

Impulse purchases and budget

During Black Friday, many products are at a reduced price and, as a result, bought on impulse. In 2018, impulse purchases in the United States were made most frequently for clothing, footwear, and consumer electronics. When asked how much consumers were likely to spend during that year’s Black Friday, compared to the previous year, almost half of U.S. consumers stated they were likely to spend the same amount.

According to a survey carried out in the United States in October 2025, clothing and accessories were the most popular product category for consumers. A further ** percent of shoppers intended to purchase electronics in-person at physical stores on Black Friday/Cyber Monday. Other popular product categories included health and beauty at ***percent and toys, with almost half of those surveyed stating they were going to buy products in this category.

Roughly ************* U.S. consumers surveyed in a recent study said they might go shop in-store for the Black Friday sales in 2024. This made it the most popular response. About the same percent of respondents said that they will definitely not do their Black Friday sales shopping in store.

This statistic displays the number of websites internet users in the United States plan to visit while online shopping on Black Friday, sorted by gender. During the October 2017 survey, 30 percent of female respondents stated that they were planning to visit up to five websites while taking advantage of the holiday sales on Black Friday.

Compared to sales that took place in the preceding eight weeks, retail sales during Black Friday grew by varying degrees in the United Kingdom in 2020. On Black Friday, the highest increase was observed in the apparel and accessories category, with a sales increase of *** percent. Cyber Monday, which immediately follows holiday season’s most anticipated retail event, led to increased activity as well.

UK: where the biggest Black Friday happens In Europe, Black Friday stimulates the highest sales in the United Kingdom. In 2020, the total value of sales during Black Friday and Cyber Monday amounted to *** billion British pounds. Online purchases made up the majority of the projected value of Black Friday and Cyber Weekend sales in the UK.

Black Friday 2021: what are UK consumers buying?
In 2021, consumers in the older age brackets were preparing to allocate higher budgets for their Black Friday purchases, over *** British pounds each. In comparison, Gen Z and millennials were not planning to splash their money on Black Friday purchases. London was projected to be the region where consumers were intending to spend the highest amount during this retail event.

After the digital transition that occurred due to COVID-19, more consumers got comfortable with shopping online. Compared to the previous year's Black Friday revenue the pet supplies segment's revenue grew **** percent since the previous Black Friday edition, followed by fashion and accessories by *** percent.

In 2025, it was estimated about ** percent of people in Germany had heard of Black Friday, while around ** percent had purchased discounted products. This statistic shows the number of people in Germany who had heard of and used Black Friday.

Almost **** of consumers in the United Kingdom intended to search for deals directly on the retailers websites during November's promotional period in 2025. Emails from retailers and discount websites were also popular methods to look for deals, with ** and ** percent of consumers using these channels, respectively.

While in 2022, consumers in the United States spent on average ****** U.S. dollars during the Black Friday period, this figure is set to rise in 2023, with consumers saying they will likely spend more.

Over 90 percent of shoppers in the United States planned to buy during Black Friday and Cyber Monday in 2025. In the United Kingdom, 87 percent of consumers intended to buy during the mega sales events in 2025.

According to a survey carried out in October 2025, Walmart was the top Black Friday shopping destination of choice for U.S. consumers. ***** out of 10 respondents stated that they planned to shop in-person in Target stores for Black Friday in 2025.

A survey probing Black Friday shopping intentions and opinions of U.S. consumers found that Gen Z was the generation that regretted their past Black Friday purchases the most, with ** percent of respondents. Generally, respondents across all age groups were found to regret having made purchases during Black Friday sales, with the exception of baby boomers.

In late 2025, about *** in ten consumers in the United States said they liked deals with discounts on everything (clearly displayed in percentages) the most when shopping during Black Friday, Cyber Monday, or Singles' Day. About ******* of those who intended to shop during these events liked deals that offer cash back or gift cards.