Retail sales on Black Friday 2022, more specifically November 25, increased by 12 percent across all categories in the United States. For apparel products, the sales increase is expected to reach 19 percent.

While in 2022, consumers in the United States spent on average 390.19 U.S. dollars during the Black Friday period, this figure is set to rise in 2023, with consumers saying they will likely spend more.

In 2022, shoppers in Sweden planned to do roughly 22 percent of their holiday shopping on Black Friday. Around 15 percent of Finnish consumers' holiday shopping was planned for Black Friday that same year.

In a survey conducted among Australian consumers in September 2022, around two-fifths of respondents said they typically spend around 101 to 500 Australian dollars during the Black Friday sales period. Only three percent of those surveyed indicated that they typically spend more than 2,000 Australian dollars during the Black Friday sales.

In 2022, seven of ten Black Friday e-commerce sales of food and supermarket products in Brazil took place on the actual day of the event. The remaining sales in this category occurred before the big day. Meanwhile, more than half (53 percent) of online sales of pharmacy and health items were made during Black Friday, while the other 47 percent occurred prior to the event.

In 2024, the budget for Black Friday shopping among Italian consumers increased slightly compared to the previous year, amounting to around 264 euros.

The most sold item category on Black Friday in Romania remained electronics and home appliances for the last three years. Most buyers in 2024 intended to shop online, while 14 percent preferred offline stores - which registered a small but constant growth each year. The current economic situation played an important role for a quarter of customers when setting their budget for Black Friday in 2022, but it decreased to 18 percent of buyers by 2024.

In 2022, fashion and accessories had the highest share of sales made via mobile during Black Friday in Brazil. That year, almost three-quarters (71.7 percent) of e-commerce sales in this category took place on mobile devices. In contrast, food and supermarkets saw the most sales via desktop, followed by home and construction.

In 2022, Black Friday sales in the Middle East and North Africa reached 70 billion U.S. dollars. This figure was a 14 percent increase over the previous year, and it is forecast to grow by another seven percent in 2023, reaching 74 billion U.S. dollars.

According to a survey conducted in 17 countries in 2022, 43 percent of global consumers on average were thinking about taking advantage of Black Friday and Cyber Monday sales when shopping for the holiday season. Consumers in European countries, such as, Sweden, Norway, and the Netherlands, were some of the least likely to participate in Black Friday sales during the holiday season.

For the last three years, electronics and home appliances have been the most sold item category on Black Friday in Romania. Fashion articles were still a popular category, yet with a declining demand. Meanwhile, there was a noticeable increase in demand for house care products. On average, a Romanian customer bought three products/services on Black Friday in 2024.

In 2022, around six in ten German consumers intended to do most of their Black Friday shopping online. In the U.S. and the UK, 58 percent of respondents said they planned to do the same. In contrast, among the 17 countries included in the study, Austrians were the least likely to conduct most of their shopping on digital channels on this sales event.

According to the results of a survey carried out between October and November 2022, nearly 60 percent of consumers in the Netherlands intended to do most of their Black Friday electronics shopping online. Many Dutch consumers also planned to use online channels more than offline channels for entertainment goods and erotic toys rather during Cyber Week.

According to a survey conducted in late 2022, some three-quarters of consumers in the Netherlands agreed with the statement that Black Friday makes people more likely to buy products they do not need. Less than five percent of Dutch survey respondents disagreed with the statement.

This statistic presents the predicted percentage change in shopper numbers ('footfall') on a year-on-year basis in the United Kingdom on Black Friday 2022 (November 25), split by high street, shopping centre and out of town retail locations. Black Friday originates in the United States, as the shopping day after Thanksgiving, when retailers offer large discounts, marking the start to the Christmas shopping period. In the UK, footfall on Black Friday is expected to increase all retail locations, with shopping centres displaying the greatest increase by 8.5 percent compared to 2021.

For 2022's Black Friday, approximately three in 10 consumers surveyed in the Netherlands said they would like to see more Dutch stores involved during the event. At 33 percent, men had a mildly greater interest in Black Friday deals from domestic stores than women.

During Black Friday in 2022, mobile shoppers were more likely than desktop shoppers to add items to their cart, on average. That being said, the add-to-cart rate amongst mobile Black Friday shoppers that year was 18.42 percent compared to just over 13 percent for desktop users.

According to a survey conducted in late 2022, approximately 40 percent of consumers in the Netherlands agreed with the statement that Black Friday is an antiquated tradition. Less than a third of Dutch shoppers disagreed with that notion.

No other day in the year represents the set phrase “shopping spree” better than Black Friday. Originated in the United States, the popularity of the Friday after Thanksgiving Day has skyrocketed in the world over the past years, and Spain is no exception to this global trend. According to the latest surveys, about 65 percent of the Spaniards that were intending to take part in this shopping event in 2024 were interested in buying fashion products. In the fashion industry, Inditex was by far the largest fashion company by revenue in Spain in 2023. Black Friday in Europe With only a few exceptions, the participation rate on Black Friday only increased across Europe between 2017 and 2018, with Romania topping the list with about 71 percent of consumers that took part in 2018. Ukraine is, in contrast, the European country that least participated in this shopping event at slightly over 30 percent of consumers, although this figure represents quite a leap from a shy 18.6 percent registered the previous year. In terms of discount rates, the list is led by the United Kingdom, with an average discount rate of 63 percent off all products for sale in 2018. That same year, Spain featured an average discount rate of 47 percent. The importance of Black Friday in the fashion industry Black Friday has become an extremely important event for the world’s leading retailers. In Spain, for instance, the sales of fashion and luxury items on Black Friday is over 400 percent higher than any other day of the year, representing one of the highest percentage changes across Europe. Generally speaking, the fashion industry has experienced a gradual increase in the number of online shoppers over the last few years, reaching 13.5 million online shoppers in 2022 as opposed to only 5.5 million in 2014.

Opinions on the existence of Black Friday were fairly divisive among consumers in the Netherlands in 2022. Just over a third of Dutch shoppers said it was nice to have an event like Black Friday for buying items at discounted rates. About three in 10 survey respondents disagreed with that statement, while another three in 10 were neutral on the matter.