Bleisure tourism – which refers to the combination of business trips with leisure time and activities – could reach a market value of nearly *** billion U.S. dollars worldwide by the end of 2023. A decade later, this market is expected to grow by around *** percent.

According to a survey conducted in October 2024, the share of business travel managers who reported seeing an increase in the interest of their employees in combining business trips with leisure tourism was at nearly ** percent. A similar share of respondents said that the interest they observed had remained about the same.

The bleisure travel market, a burgeoning sector blending business and leisure trips, is experiencing robust growth driven by several key factors. Increased flexibility in work arrangements, the rise of remote work capabilities, and a growing desire for work-life integration are significantly fueling this expansion. Employees are extending business trips to incorporate leisure activities, creating a higher demand for extended-stay accommodations, unique experiences, and seamless travel planning solutions. The market is segmented by trip type (domestic and international) and industry (Technology/IT/Software, Manufacturing, Finance, Healthcare, Education, and Others), with technology and finance sectors currently demonstrating the highest growth rates due to increased business travel and flexible work policies within those industries. Geographical distribution reveals a strong concentration in North America and Europe, but emerging markets in Asia-Pacific are showing significant potential for future growth, fueled by rising disposable incomes and a growing middle class. The market's success is also linked to the emergence of innovative travel booking platforms and services catering specifically to bleisure travelers, offering integrated solutions that seamlessly blend business and leisure components. While the market presents immense opportunities, challenges persist. Economic fluctuations can significantly impact business travel spending, thereby affecting bleisure tourism. The fluctuating global political climate and associated travel restrictions can also pose unforeseen challenges. Furthermore, ensuring the seamless integration of business and leisure aspects within a single trip requires sophisticated planning and technological solutions, which may require significant investment from travel providers. Maintaining a balance between efficient business travel and enjoyable leisure activities also necessitates detailed trip planning and effective time management from individual travelers. Companies are addressing this by providing bespoke travel packages and technological tools for their employees. The long-term forecast predicts continued growth, although at a potentially moderated rate due to these factors, with a projected market size exceeding $500 billion by 2033, based on a conservative estimate of a 10% CAGR.

Bleisure Travel Market Outlook

According to our latest research, the global bleisure travel market size reached USD 410.6 billion in 2024 and is expected to grow at a robust CAGR of 8.2% from 2025 to 2033, projecting the market to achieve USD 801.2 billion by 2033. This remarkable growth is driven by the increasing convergence of business and leisure travel, as organizations and travelers alike recognize the value of combining work commitments with leisure experiences. The blurring lines between professional and personal travel, coupled with evolving workforce expectations and technological advancements, are reshaping travel norms and fueling the expansion of the bleisure travel market globally.

One of the primary growth factors for the bleisure travel market is the shifting mindset among corporate travelers who now prioritize work-life balance. As remote work and flexible schedules become more prevalent, employees are seeking to maximize the value of their business trips by extending their stays for leisure purposes. Companies are also recognizing the benefits of allowing employees to blend business and leisure, as it can enhance job satisfaction, improve productivity, and reduce burnout. Additionally, the rise of digital nomadism and the gig economy has created a new class of travelers who seamlessly integrate work and leisure, further driving demand for bleisure travel services and tailored experiences.

Technological advancements have played a pivotal role in the evolution of the bleisure travel market. The proliferation of online travel agencies, mobile booking platforms, and sophisticated travel management tools has made it easier than ever for travelers to customize their itineraries and seamlessly transition between business and leisure activities. Artificial intelligence and data analytics enable travel providers to offer personalized recommendations, streamlined booking processes, and targeted promotions, enhancing the overall travel experience. Furthermore, the integration of virtual meetings and hybrid work models has given travelers more flexibility to choose when and where they work, thus increasing the frequency and appeal of bleisure trips.

Another significant driver is the global expansion of the corporate sector and the increasing frequency of international business travel. As companies expand their operations into new markets, employees are often required to travel across regions, presenting opportunities to explore new destinations during or after business engagements. The hospitality industry has responded by offering specialized packages, loyalty programs, and amenities tailored to the needs of bleisure travelers. Destinations with robust infrastructure, cultural attractions, and business-friendly environments are particularly well-positioned to capture a larger share of this growing market segment.

The concept of Employee Experience Travel is gaining traction as companies strive to enhance the overall satisfaction and well-being of their workforce. By integrating leisure opportunities into business travel, organizations are recognizing the potential to boost employee morale and productivity. This approach not only allows employees to explore new destinations and cultures but also provides them with a chance to unwind and recharge, ultimately leading to a more engaged and motivated workforce. As the lines between work and personal life continue to blur, the demand for travel solutions that cater to both professional and personal needs is expected to rise, further driving the growth of the bleisure travel market.

From a regional perspective, North America and Europe currently dominate the bleisure travel market due to their mature corporate ecosystems, high frequency of business travel, and well-established travel infrastructure. However, the Asia Pacific region is witnessing the fastest growth, driven by rapid economic development, increasing corporate investments, and a burgeoning middle class with greater disposable income. Latin America and the Middle East & Africa are also emerging as promising markets, supported by government initiatives to promote tourism and business-friendly policies. Regional variations in traveler preferences, regulatory environments, and cultural factors play a crucial role in shaping the dynamics of the bleisure travel market across the globe.<br /&

Making the trip more fun and bringing loved ones along were considered the major two influencing factors for combining business trips with leisure activities, according to U.S. business travelers surveyed in early 2022.

According to Global Data Stats, The global Bleisure Travel Market size accounted for USD 815.05 Billion in 2024 and is predicted to increase from USD 816.17 Billion in 2025 to approximately USD 2573.87 Billion by 2032, expanding at a CAGR of 15.38%

According to a global survey conducted in mid-2022, nearly ***** in ten respondents were planning to extend a work trip for leisure purposes in the following 12 months. Moreover, ***** in ten respondents reported wanting to combine remote work with holidays in the period considered.

VTC conducts research on an ongoing basis among travelers visiting the Commonwealth. This dataset contains details on the overnight trips for 2022. Overnight trips of 50+ miles, one-way, with one or more nights away from home to Virginia during CY 2022 for Leisure purposes.

According to a survey conducted in February 2022, the preferred length of stay for trips mixing business and leisure activities among U.S. travelers was between *** and ***** days. In contrast, only *** percent of U.S. respondents claimed to be willing to take a bleisure trip for a month or more.

This folder contains five datasets. One dataset ('Potential.csv') characterizes the potential for eight different holiday styles (city tourism, culture tourism, nature tourism, event tourism, sports tourism, sea, sun and sand tourism, wellness tourism and visiting relatives) in the European Union (EU28) at the NUTS2 level, quantified using spatial data indicating the presence and attractiveness of specific assets. Three datasets ('Number of trips.csv', 'Total distance traveled.csv', 'Total CO2e emissions.csv') characterize leisure travel flows for these eight holiday styles, within and between the NUTS regions of the EU28. Flows are expressed in terms of number of trips, total distance travelled, and aggregate carbon emissions, and are provided by origin region-destination region pair. In all three datasets, flows are also classified into three transport options: air, rail, and road. Each transport option is multimodal, which matters for the calculation of carbon emissions. Therefore, the total distance and carbon emissions are also distributed between different transport modes (car, airplane, train, ferry). For example, the column CO2_AIR_car contains the aggregated carbon emissions of car trips to and from the airport in the origin and destination regions. One dataset ('Spatial patterns (trips) gis.csv') can be open with a gis software using the WKT to visualise and plot the spatial patterns of the flows per holiday style. Note that the input data used to calculate these three datasets are from different years (e.g. we used the average number of trips between EU countries over the period 2010-2018 (Eurostat) to correct for inconsistencies in reporting), so they reflect an average situation rather than the situation in a specific year.

A 2024 survey of adults in the United States found that ** percent of male respondents traveled as tourists to other countries or different regions within the United States multiple times per year. Meanwhile, just ** percent of female respondents did the same.

A 2024 survey of adults in the United States revealed that ** percent of adults traveled as tourists to other countries or different regions of the U.S. multiple times per year. In contrast, the largest share of respondents, ** percent, reported that they never traveled.

The purpose of this paper is to study the behavior characteristics and spatiotemporal distribution of groups’ multi-day leisure travel, and to quantify the impact of the elderly and children on group travel choices. Based on questionnaire and social media data, three choice models and an agent-based simulation model were established to explore the micro-choice behavior characteristics and the macro-spatiotemporal distribution of groups’ multi-day leisure travel by arranging the travel rules and by simulating the route of travel groups. The results of data analysis and simulation indicate that: (1) Travel groups with the elderly or children are less affected by the high-speed railway network and prefer self-driving traveling. (2) Groups with the elderly or children tend to travel for more days and visit more cities, while groups without the elderly or children pursue high-quality tourism resources. (3) High-quality tourist attractions bring more tourists to nearby tourist attractions, promoting regional tourism cooperation.

Graph and download economic data for Nasdaq US Benchmark Travel and Leisure Index (NASDAQNQUSB4050) from 2011-05-23 to 2025-11-07 about leisure, travel, NASDAQ, indexes, and USA.

The quality and the free access to WiFi were by far the most important aspects for U.S. travelers who combine business with leisure trips, according to a survey conducted in early 2022. In that same year, a global survey found that ***** out of ten respondents showed a higher interest in bleisure trips than prior to the COVID-19 pandemic.

Graph and download economic data for Nasdaq Japan Travel and Leisure TR Index (NASDAQNQJP4050T) from 2001-03-30 to 2025-11-06 about leisure, travel, NASDAQ, Japan, and indexes.

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Business Travel Market Size 2025-2029

The business travel market size is forecast to increase by USD 4867.6 billion, at a CAGR of 38.3% between 2024 and 2029.

The market is experiencing significant shifts, driven by the increasing adoption of advanced technologies and the evolving preferences of consumers. Technological innovations, such as online travel agencies and digital booking platforms, are revolutionizing the way businesses plan and manage their travel arrangements. This trend is further fueled by the growing popularity of online video conferencing platforms, enabling remote work and virtual meetings, thereby reducing the need for extensive business travel. Meanwhile, challenges persist in the form of data security concerns and complex travel policies. With the rise of digital booking platforms, ensuring secure transactions and protecting sensitive business data becomes paramount.
Additionally, managing complex travel policies across diverse teams and locations can be a daunting task, requiring robust solutions to streamline the process and maintain compliance. Companies seeking to capitalize on the opportunities presented by the evolving business travel landscape must focus on addressing these challenges effectively, while leveraging technology to enhance travel management efficiency and productivity.

What will be the Size of the Business Travel Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market activities shaping the landscape across various sectors. Premium economy travel and loyalty programs are increasingly popular, offering enhanced comfort and rewards for frequent business travelers. Flight booking and travel procurement platforms streamline the process, while travel agent services provide expert assistance. Eco-friendly travel options gain traction, aligning with sustainability initiatives. Travel reporting and analytics enable effective business travel management, ensuring policy compliance and cost control. Business class travel, travel concierge services, and ground transportation options cater to the needs of corporate travelers.

Travel technology advances, integrating travel policy compliance, travel risk management, and expense management systems. Bleisure travel, frequent flyer programs, travel rewards, and travel technology further enrich the business travel experience. The ongoing unfolding of market activities underscores the importance of staying informed and adaptable in this ever-evolving landscape.

How is this Business Travel Industry segmented?

The business travel industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Marketing
  Internal meeting
  Trade show
  Product launch


Type

  Travel fare
  Lodging
  Dining
  Others


Service Type

  Transportation (Air, Rail, Car)
  Accommodation
  Meetings and Events


Booking Type

  Online Travel Agencies
  Direct Bookings
  Corporate Travel Management Companies


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Application Insights

The marketing segment is estimated to witness significant growth during the forecast period.

Business travel plays a pivotal role in the international marketing efforts of both small and large enterprises. This involves employees traveling to overseas markets to promote products and services, expand customer bases, and build brand reputation. Travel itinerary management and security are essential considerations to ensure the safety and productivity of business travelers. Duty of care and traveler tracking are crucial components of travel risk management, while travel insurance provides financial protection. Travel consolidators offer cost savings through bundled services, including flights, ground transportation, hotels, and car rentals. Carbon offsetting and eco-friendly travel options are increasingly important for companies committed to sustainability.

Travel data analytics enable businesses to make informed decisions on travel procurement and policy compliance. Premium economy travel and business class offerings cater to the needs of frequent travelers, while loyalty programs and travel rewards provide incentives. Travel technology, including travel booking platforms and expense management systems, streamline the travel process. Airport lounges and travel concierge services enhance the travel experience. First class travel and corporate travel policies cater to executives an

United Kingdom GHP: Mean: YH: Leisure, Travel & Related Personal Service Occupation data was reported at 9.660 GBP in 2018. This records an increase from the previous number of 9.180 GBP for 2017. United Kingdom GHP: Mean: YH: Leisure, Travel & Related Personal Service Occupation data is updated yearly, averaging 9.025 GBP from Dec 2011 (Median) to 2018, with 8 observations. The data reached an all-time high of 9.660 GBP in 2018 and a record low of 8.460 GBP in 2011. United Kingdom GHP: Mean: YH: Leisure, Travel & Related Personal Service Occupation data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.G048: Gross Hourly Pay: Mean: by Region.

Japan TA: Total: Package for Individual Travelers data was reported at 448.000 Person in Mar 2018. This records a decrease from the previous number of 608.000 Person for Dec 2017. Japan TA: Total: Package for Individual Travelers data is updated quarterly, averaging 662.000 Person from Mar 2014 (Median) to Mar 2018, with 17 observations. The data reached an all-time high of 980.000 Person in Mar 2016 and a record low of 448.000 Person in Mar 2018. Japan TA: Total: Package for Individual Travelers data remains active status in CEIC and is reported by Ministry of Land, Infrastructure, Transport and Tourism. The data is categorized under Global Database’s Japan – Table JP.Q023: Tourism and Leisure: Characteristics of Visitors and Trips: Travel Arrangement.

There were approximately **** billion domestic trips taken in the United States in 2023. Around *** billion of these were taken by leisure travelers. Both the number of business and leisure trips were forecast to increase annually between 2023 and 2028.