Blogging remains a core element of the digital content landscape, shaping how businesses, creators, and readers connect. Its influence spans industries, from media companies driving site traffic through blogs to small businesses using blog posts as lead magnets. Recent developments highlight shifts in how content is produced, consumed, and monetized....

This statistic illustrates Tumblr.com's cumulative total blogs from May 2011 to April 2020. As of that month, the social networking site had over 496 million blog accounts, up from 463.5 million in the corresponding period of the previous year. Tumblr – further information Founded in February 2007, Tumblr is a microblogging website and social media platform that is now owned by Yahoo. The website allows users to post images, videos, links and other media content to a short-form blog. Users can follow each other as well as access and post blog content via the platform’s user dashboard. As of April 2019, over 171.5 billion Tumblr posts have been generated on the social network. The social network accounts for less than one percent of total social media website visits in the United States, and has a user base consisting mainly of teen and young adult internet users. Despite the relatively low audience reach, Tumblr is a popular platform for online fandom discussions regarding music, movies and TV shows. Similar to Instagram, Tumblr was also set to take advantage of social media marketing by providing an ideal platform for visually-oriented brands in the retail and media sector. However, Tumblr adoption among marketers has been declining in recent years, and as such, Tumblr remains a niche marketing channel.

In a survey of bloggers conducted in 2020 in the UK, ** percent of the respondents said the size of their blog audience was between 1,000 and 10,000 visitors. ** percent of the bloggers said they had over ****** unique visitors to their blog.

In March 2024, close to 35.9 million unique global visitors visited Blogger.com, down from 38.4 million visitors in January of the same year. Blogger is a blogging and content management system which was acquired by Google in 2003.

This statistic shows the share of blog, forum and website readers among the population in Colombia in 2017, broken down by age group. That year, nearly ** percent of Colombians surveyed between 12 and 25 years old used these channels to read online content, while almost ** percent of respondents over 65 years old claimed not to have read any online content through these channels.

The statistic shows the leading blogs in Italy as of October 2016, by number of Facebook page fans. The blog page with the highest number of Facebook fans was iSpazio, with about *** thousand fans.

This statistic represents the monthly reach of online blogs across BRIC countries as of **********, by country. That month, blog websites reached around ** percent of the online audience in India.

According to a survey held in fall 2019, the median household income among print magazine readers is lower than among adults who read magazines via the publication's website, social networking site, or blog. Ten percent more women than men were print magazine readers, and the median age of magazine readers was highest among those who read print.

Ye Si, a Chinese fashion blogger, reached and audience of *** million people on social media, the highest number among the luxury lifestyle influencers in China as of the first quarter of 2018. To raise brand awareness, many international luxury brands have commissioned these fashion influencers in online advertising campaigns.

The Russian blogging platform Yandex Zen had **** million daily active users in the fourth quarter of 2021. That was the highest audience over the observed period. The difference of Yandex Zen from other blog sites is that it offers a personalized feed with recommended text, image, and video content based on a user's preferences using machine learning. In Russia, approximately one-third of Yandex Zen users on desktop devices were aged 55 years and older.

In 2024, the average time spent per individual watching broadcast television in the UK amounted to ****minutes per day. Despite an initial short spike in viewing time in 2020, likely due to the onset of the global coronavirus pandemic, broadcast TV consumption declined each year since then. Older audiences tended to consume traditional TV more than their younger counterparts, with people aged 65 years and over watching TV for roughly **** hours on a daily basis, compared to less than ********among 16 to-24-year-olds. Internet-connected devices transform the TV market The television continues to be crucial to the UK’s media landscape, regardless of declining TV viewing time. The most recent data showed that the number of TV households in the region increased from **** million in 2017 to more than ** million in 2021, as smart TVs and connected TVs become the devices of choice. In 2022, the penetration rate of smart TV sets peaked in 2021 and 2022 at ** percent. Alteration of consumer habits While traditional TV consumption has declined lately, online TV services provided by broadcasters have increased in popularity. The average daily viewing time of broadcaster video-on-demand (BVOD) in the UK doubled between 2018 and 2022. Additionally, online audiovisual revenues grew by nearly **** billion British pounds during the same period, demonstrating the recent shift from linear TV towards online video alternatives.