In March 2024, close to 35.9 million unique global visitors visited Blogger.com, down from 38.4 million visitors in January of the same year. Blogger is a blogging and content management system which was acquired by Google in 2003.

Kokkejaelvel ranked first among popular blogs in Norway, as of October 2020. The cooking blog account reached over 27 thousand visitors daily. Among other most visited blogs were Vibbedille, Straad and Sofienils1. Blogs among enterprises
Regarding the usage of blogs by companies, the figures fluctuated over the past few years. Nine percent of the private enterprises in Norway used blogs or microblogs in 2013. The usage percentage peaked in 2015, when 12 percent of the private businesses did, while in 2016 and 2017, 11 percent of them did. The corresponding figure for 2019 was ten percent. How do bloggers blog?   A worldwide study on blogging was conducted in 2019. Most of the interviewed self-identified bloggers said they spent between two and three hours on average on a typical blog post that year. Less than ten percent of the respondents spend less than one hour. The most popular formay for blogs was reported to behow-to articles, followed by news and trends.

Introduction

Blogging Statistics: Blogging remains a pivotal element in digital content strategies, with over 600 million blogs among 1.9 billion websites globally. WordPress alone powers more than 43% of all websites, hosting over 60 million blogs and facilitating approximately 70 million new posts each month. In the United States, the blogging community has expanded to over 32.7 million active bloggers as of 2022. Globally, bloggers publish around 3 billion posts annually, equating to over 8.2 million posts daily.

The influence of blogs is substantial, with 77% of internet users regularly reading blog content. Incorporating relevant images can enhance blog views by 94%, and posts with seven or more images are 2.3 times more likely to yield strong results. Furthermore, 70% of consumers prefer learning about companies through articles rather than advertisements, highlighting the trust and engagement blogs foster.

For businesses, blogging offers significant advantages: companies with active blogs experience 55% more website visitors and generate 67% more monthly leads compared to those without. These statistics underscore blogging's role as a cost-effective and impactful tool for enhancing brand visibility and driving audience engagement.

With internet access, anyone can start a blog and reach a global audience through social media. In this article, we'll explore blogging statistics in more detail.

As of January 2023, the most popular blog in Sweden was UNDERBARACLARA, described as Sweden's largest blog for those who like feminism and crooked country roads. UNDERBARACLARA had over 185 thousand visitors in the past seven days, followed by Elsa Billgren, with over 134 thousand views in the past week.

What digital content do Swedish Swedes read?

A survey conducted in 2019 showed that seven percent of Swedish respondents were reading blogs daily and 49 percent were reading blogs in general. By contrast, 37 percent were reading newspapers online daily and three percent were reading e-books or audio books daily that year.

Blogs by size

Blogging became an influencing platform in the past few years. Bloggers have been divided into micro influencers and macro influencers. The minimum views that micro influencers received in Sweden in 2020 were five thousand, while macro influencers got ten thousand views minimum. In addition, the average minimum income that micro influencers received that year was roughly 2.5 thousand Swedish kronor. Macro influencers received 20 thousand Swedish kronor minimum and icons were receiving 40 thousand Swedish kronor in 2020.

Check out the latest blogging statistics for 2025, such as average blog length, blog readership statistics, blog traffic stats, average blogging income and more.

Blogging Platforms Market Outlook

The global blogging platforms market size is projected to grow from USD 2.8 billion in 2023 to USD 5.3 billion by 2032, at a CAGR of 7.1% during the forecast period. This remarkable growth is primarily driven by the increasing penetration of internet users globally, the growing trend of digital marketing, and the need for personalized content to engage customers. As businesses and individuals alike recognize the value of blogging as a powerful communication tool, the adoption of various blogging platforms is expected to surge, further bolstering market expansion.

One of the primary growth factors for the blogging platforms market is the escalating penetration of the internet and smartphones. With more than 4.66 billion active internet users worldwide, the accessibility to digital tools and platforms has never been higher. This widespread connectivity enables users to create and share content easily, thereby driving the demand for user-friendly and dynamic blogging platforms. Moreover, the surge in social media usage has also fueled the growth of blogging platforms, as users seek to share more detailed and longer content than what is typically allowed on social media sites.

Another crucial growth driver is the increasing adoption of digital marketing strategies by businesses of all sizes. Companies are leveraging blogging platforms as part of their content marketing efforts to improve search engine rankings, engage customers, and build brand authority. High-quality, regularly updated blogs can significantly enhance a companyÂ’s online presence and drive traffic to its website. This trend is particularly evident in sectors such as eCommerce, where businesses with robust content strategies have a competitive edge. Consequently, the demand for professional blogging platforms that offer SEO tools, analytics, and other marketing capabilities is expected to rise.

The personalization of content is also contributing to the growth of the blogging platforms market. As consumers become more selective about the content they consume, there is a growing need for personalized and relevant content that resonates with individual preferences and interests. Blogging platforms that offer customization options, such as templates, themes, and plugins, enable users to create unique and engaging content that stands out. This capability is especially critical for influencers, businesses, and educational institutions that rely on content to communicate effectively with their audience.

The rise of Headless CMS Platform Software is also influencing the blogging platforms market. Unlike traditional CMS, headless CMS decouples the front-end and back-end, providing greater flexibility and control over content delivery. This is particularly beneficial for businesses that need to deliver content across multiple channels and devices, such as websites, mobile apps, and IoT devices. By using a headless CMS, companies can streamline their content management processes and improve the efficiency of their digital marketing strategies. As more organizations seek to enhance their content delivery capabilities, the demand for headless CMS platform software is expected to grow, further impacting the blogging platforms market.

From a regional perspective, North America currently dominates the blogging platforms market, primarily due to the high internet penetration and the presence of many established players in the region. However, the Asia Pacific region is anticipated to witness the highest growth rate during the forecast period. Factors such as rapid urbanization, increased internet penetration, and the growing popularity of content creation among the youth are driving the market in this region. Additionally, the proliferation of smartphones and affordable data plans are making it easier for people to access and use blogging platforms.

Platform Type Analysis

The blogging platforms market can be broadly categorized into hosted and self-hosted platforms. Hosted blogging platforms, such as WordPress.com, Blogger, and Medium, offer users a convenient and hassle-free way to start blogging. These platforms provide hosting services, which means that users do not need to worry about purchasing and managing their own web hosting. Hosted platforms typically offer various features and templates that make it easy for users to create and customize their blogs without needing advanced technical skills. This ease of use makes hosted platforms partic

Live Blog Software Market Outlook

The global live blog software market size was valued at approximately USD 0.85 billion in 2023 and is projected to reach USD 2.1 billion by 2032, growing at a compound annual growth rate (CAGR) of 10.6% during the forecast period. This remarkable growth is primarily driven by the increasing demand for real-time content delivery solutions across various sectors, such as media, entertainment, and corporate communications.

The surging popularity of live blogging tools is fueled by the growing need for real-time engagement and instant updates in various domains. Media and entertainment sectors are increasingly adopting these solutions to provide live coverage of events, sports, and breaking news, which significantly boost the market. Additionally, the rise in digital transformation and the burgeoning demand for instant content sharing and interaction among audiences are other major growth factors. The ability of live blog software to enhance audience engagement, improve user experience, and provide real-time updates is further propelling its adoption.

Another significant growth driver is the increasing use of live blog software in corporate communications. Companies are leveraging these tools to facilitate internal communications, host virtual events, and conduct live Q&A sessions, thereby enhancing employee engagement and productivity. The educational sector is also witnessing substantial adoption, with institutions using live blog software for conducting webinars, online classes, and interactive sessions, which cater to the growing trend of remote learning.

Furthermore, advancements in technology and the continuous innovation in software capabilities are playing a crucial role in market expansion. Features such as multimedia integration, social media connectivity, and enhanced user interface are making live blog software more versatile and user-friendly. The seamless integration of live blog software with various digital platforms and its ability to provide real-time analytics and insights are also significant contributors to market growth.

Regionally, North America is expected to dominate the live blog software market, owing to the high penetration of digital technologies and the presence of major market players in the region. The Asia Pacific region is projected to witness the highest growth rate during the forecast period, driven by the increasing adoption of digital solutions and the rising demand for real-time content delivery in emerging economies such as China and India. Europe is also a significant market, with steady growth anticipated due to the robust media and entertainment industry in the region.

Component Analysis

The live blog software market is segmented into software and services based on components. The software segment predominantly includes platforms and tools that facilitate live blogging. These software solutions offer various features such as real-time updates, multimedia integration, and social media sharing capabilities. The growing demand for advanced and user-friendly live blogging software is a significant factor driving this segment's growth. Companies and end-users are increasingly looking for comprehensive solutions that can enhance audience engagement and provide seamless content delivery.

On the other hand, the services segment encompasses support and maintenance services, implementation and integration services, and consulting services. As live blogging becomes more intricate and essential for various industries, the demand for professional services to ensure smooth deployment and operation is increasing. Implementation and integration services help in customizing the software according to the specific needs of the user, while support and maintenance services ensure the continuous and efficient functioning of the software. Consulting services are also gaining traction as organizations seek expert advice on how to maximize the benefits of live blogging tools.

Moreover, the continuous advancements in software capabilities are significantly contributing to the growth of the software segment. Features like enhanced user interface, real-time analytics, and seamless integration with other digital platforms are making live blogging software more attractive to users. The ability to integrate multimedia content, such as videos and images, in live blogs is another key factor boosting the demand for sophisticated software solutions.

In addition, the services segment is benefiting from the increasing complexity and cust

In 2025, smyk.com was the leader in the ranking of e-commerce blogs in the family and children category, reaching 1.86 million of organic blog traffic.

The global blog writing service market is expected to reach USD XX million by 2033, expanding at a CAGR of XX% from 2025 to 2033. The growth of the market is primarily driven by the increasing demand for high-quality content for websites and blogs, as well as the growing popularity of online marketing and advertising. Additionally, the rising number of businesses and organizations using blogs to connect with their target audience is contributing to the market growth. The market is segmented into type (online service and offline service) and application (large enterprises and SMEs). The online service segment is expected to hold the largest market share due to the convenience and flexibility it offers to customers. The large enterprises segment is expected to dominate the market due to the high volume of content they require for their marketing and communication efforts. North America is the largest regional market for blog writing services, followed by Europe and Asia Pacific. The growth in the North American market is attributed to the presence of a large number of businesses and organizations that heavily rely on online marketing and advertising. The European market is driven by the growing adoption of digital marketing strategies by businesses of all sizes. The Asia Pacific market is witnessing significant growth due to the rapidly expanding internet penetration and the increasing number of businesses in the region. Key players in the global blog writing service market include SmartSites, WriterAccess, Scripted, Content Runner, Godot Media, InboundLabs Inc., SIX & FLOW, Blog Hands, ClearPivot, Express Writers, Melinda, Accelity, Concept Services, Content Flip, DemandLab, digiTech, Epic Presence, Ghost Blog Writers, IMG Digital Inc, Infront Webworks, SentienceIT, SJC Marketing, The Content Company, and others. These companies offer a wide range of blog writing services to meet the diverse needs of their customers.

Blogging Platforms Market is growing at a moderate pace with substantial growth rates over the last few years and is estimated that the market will grow significantly in the forecasted period i.e. 2024 to 2031.

Global Blogging Platforms Market Definition

A blogging platform is a software-related service that provides an internet user with the ability to publish its content like blogs. A content management framework is a special format of a Blogging Site. These platforms provide bloggers with their pre-designed templates and tools in creating technical websites. Blogging sites are content and networking systems in broadcast format, the platforms allow bloggers or writers to publish reviews and articles that can be made through emails, stand-alone websites, social networks and feed systems. The blogging platform has an interactive forum where the published material on the website can be used. Blogging platforms allow users to comment on the engagement of readers or readers and other participants. Contrary to static websites, blogging networks display chronically organized events in the opposite direction. The platforms support key word search features which enables readers to easily find new and new content, while the advanced blogging platforms support ecommerce features. Chronology, ecommerce and keyword search help bloggers generate considerable traffic compared with conventional websites.

Bogging platforms are used for both commercial and non-commercial purpose. Whereas for pay and premium blogging sites, a blogger or an author with the intention of making money from their content requests. Blogging sites have been increasingly commercially applied since last 5 to 6 years where bloggers monetize the sites for blogging. Bloggers will increase their web content in the Google website ranking with new and first hand keywords material published on the web-blogging platforms.

A global study among bloggers conducted in July and August 2023 found that around 76 percent reported having published how-to articles throughout the 12 months preceding the survey. Approximately 55 percent said they posted lists.

Blog Writing Service Market Outlook

In 2023, the global blog writing service market size was valued at approximately USD 0.8 billion and is projected to reach USD 1.6 billion by 2032, growing at a compound annual growth rate (CAGR) of 8.1% from 2024 to 2032. The significant growth factor for this market includes the increasing demand for content marketing, the rise of digitalization, and the expanding use of blogs by businesses to enhance their online presence and engagement with customers.

The growing importance of content marketing as a strategic tool for businesses is one of the primary drivers of the blog writing service market. Companies across various sectors are increasingly recognizing the value of high-quality, engaging content to attract and retain customers. Blog writing services help businesses create tailored content that resonates with their target audience, improves search engine rankings, and drives traffic to their websites. This, in turn, boosts brand visibility and credibility, leading to higher conversion rates and sales.

Another significant factor contributing to the market's growth is the surge in digital marketing adoption. With the continuous advancement in technology and the increasing penetration of the internet, businesses are shifting their marketing strategies from traditional methods to digital platforms. Blogs play a crucial role in digital marketing campaigns by providing informative and relevant content that can be easily shared across various online channels. This shift has led to a higher demand for professional blog writing services that can produce quality content consistently and efficiently.

The rise of remote work and the gig economy has also fueled the growth of the blog writing service market. As more individuals and businesses opt for flexible work arrangements, the demand for freelance blog writers has surged. Freelance platforms and content agencies have become popular avenues for businesses to find skilled writers who can deliver high-quality content on demand. This trend is expected to continue, further driving the market's expansion in the coming years.

Medical Writing is a specialized field that plays a crucial role in the healthcare and pharmaceutical industries. As the demand for accurate and comprehensive medical content continues to grow, the expertise of medical writers becomes indispensable. These professionals are responsible for creating a wide range of documents, including clinical trial reports, regulatory submissions, and educational materials for healthcare professionals and patients. The precision and clarity required in medical writing ensure that complex medical information is communicated effectively, supporting the development and approval of new treatments and therapies. As the healthcare industry continues to evolve, the need for skilled medical writers is expected to increase, further driving the growth of this niche within the broader writing services market.

From a regional perspective, North America holds a dominant position in the blog writing service market, followed by Europe and Asia Pacific. The high adoption rate of digital marketing practices, the presence of major tech companies, and a well-established internet infrastructure contribute to North America's market leadership. However, the Asia Pacific region is poised to witness the highest growth rate during the forecast period, driven by the rapid digitalization in emerging economies, increasing internet penetration, and a growing number of businesses recognizing the importance of content marketing.

Type Analysis

The blog writing service market can be categorized into several types, including SEO blog writing, technical blog writing, lifestyle blog writing, business blog writing, and others. SEO blog writing is a critical segment, primarily focusing on creating content that is optimized for search engines. This type of blog writing helps improve a website's visibility on search engine results pages (SERPs), thereby driving organic traffic. Businesses across various sectors are investing in SEO blog writing to enhance their online presence and reach a broader audience. The increasing importance of SEO in digital marketing strategies is expected to drive the growth of this segment significantly.

Technical blog writing is another prominent segment, catering to industries that require specialized knowledge and expertise. This type of writing involves creating

The popularity of science blogging has increased in recent years, but the number of academic scientists who maintain regular blogs is limited. The role and impact of science communication blogs aimed at general audiences is often discussed, but the value of science community blogs aimed at the academic community has largely been overlooked. Here, we focus on our own experiences as bloggers to argue that science community blogs are valuable to the academic community. We use data from our own blogs (n = 7) to illustrate some of the factors influencing reach and impact of science community blogs. We then discuss the value of blogs as a standalone medium, where rapid communication of scholarly ideas, opinions, and short observational notes can enhance scientific discourse, and discussion of personal experiences can provide indirect mentorship for junior researchers and scientists from underrepresented groups. Finally, we argue that science community blogs can be treated as a primary source ...

Blogger Outreach Market Outlook

The global blogger outreach market size was valued at $4.2 billion in 2023 and is projected to reach $9.6 billion by 2032, growing at a compound annual growth rate (CAGR) of 9.7%. The burgeoning market is driven by the increasing significance of influencer marketing and the growing reliance on digital marketing strategies for brand visibility and customer engagement.

One of the primary growth factors for the blogger outreach market is the rising influence of social media and digital platforms. Companies are increasingly turning to bloggers and influencers to leverage their substantial followings and promote products or services more authentically. This shift is particularly prevalent among younger demographics who trust individual recommendations over traditional advertising. Additionally, the versatility and relatively low cost of blogger outreach campaigns make them an attractive choice for businesses of all sizes, contributing to the market's robust growth.

Another significant driver of market expansion is the continuous advancement in technology and analytics. With sophisticated tools for tracking engagement, conversions, and other key performance indicators, companies are better equipped to measure the return on investment (ROI) of their blogger outreach campaigns. Enhanced data analytics capabilities allow for more targeted and effective marketing strategies, further boosting the adoption of blogger outreach services.

Moreover, the increasing importance of content marketing in the digital age is fueling the demand for blogger outreach services. High-quality, engaging content is crucial for improving search engine rankings, driving website traffic, and fostering customer loyalty. Bloggers, with their expertise and unique voices, are well-positioned to create content that resonates with audiences, making them valuable partners for brands aiming to enhance their online presence.

Regionally, North America holds a significant share of the blogger outreach market, owing to the high internet penetration, advanced digital marketing infrastructure, and the presence of numerous influential bloggers and social media personalities. However, the Asia Pacific region is expected to witness the fastest growth during the forecast period, driven by rapidly increasing internet users, burgeoning e-commerce sectors, and the rising popularity of social media platforms.

Service Type Analysis

The blogger outreach market is segmented by service type into Content Creation, Influencer Marketing, SEO Services, Social Media Management, and Others. Content creation services dominate the market, as high-quality, engaging content is crucial for effective digital marketing strategies. Companies rely on bloggers to craft compelling narratives and visuals that capture audience attention and drive engagement. The increasing emphasis on storytelling and authentic brand experiences is likely to continue propelling the demand for content creation services.

Influencer marketing is another significant segment, with businesses leveraging the credibility and reach of influencers to promote their products or services. Influencers, often trusted figures within specific niches, can drive substantial traffic and conversions, making this an increasingly popular marketing approach. The rise of micro-influencers, with smaller but highly engaged audiences, is also contributing to the growth of this segment.

SEO services are essential for enhancing online visibility and driving organic traffic to websites. Bloggers play a crucial role in SEO strategies by creating optimized content that ranks well on search engines. As search engine algorithms become more sophisticated, the demand for expert SEO services is expected to rise, driving growth in this segment. Combining SEO with influencer marketing and content creation can significantly amplify a brand's online presence.

Social media management is another critical component of blogger outreach services. Effective social media strategies are vital for building brand awareness, engaging with customers, and driving sales. Bloggers, with their strong social media followings, can significantly enhance a brand’s social media presence. The integration of advanced analytics tools in social media management services is further driving the adoption of these services among businesses aiming to optimize their social media strategies.

Other services in the blogger outreach market include email marketing, lin

The live blog software market is experiencing robust growth, driven by the increasing demand for real-time content updates across various sectors. The market, estimated at $500 million in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This expansion is fueled by several key factors. Firstly, the rising adoption of digital strategies by businesses of all sizes necessitates tools that allow for immediate engagement with audiences. Secondly, the increasing popularity of live events, webinars, and online conferences creates a surge in demand for solutions that enable seamless live content sharing and audience interaction. Furthermore, the evolution towards cloud-based solutions offers scalability and accessibility, making live blog software more attractive to businesses with varying technical capabilities and budgets. The segmentation within the market shows a healthy split between large enterprises and SMEs, with cloud-based solutions gaining significant traction due to their flexibility and cost-effectiveness. The competitive landscape is characterized by a range of established players and innovative startups, leading to continuous product improvements and competitive pricing. Geographic expansion is another crucial driver. North America currently holds the largest market share due to high technological adoption rates and a large number of early adopters. However, regions like Asia Pacific are experiencing rapid growth, propelled by rising internet penetration and a burgeoning digital economy. While challenges exist, such as the need for constant updates to maintain security and compatibility, and the potential for technical glitches during live events, the overall market trajectory remains positive. The increasing sophistication of features, such as integrated analytics and audience engagement tools, is further bolstering market growth. The integration of live blog software with other marketing and communication platforms also presents significant opportunities for expansion and further market penetration. This convergence of factors indicates a sustained period of growth for the live blog software market in the coming years.

In 2024, prezentmarzen.com was the leader in the ranking of e-commerce blogs in the art, entertainment and gifts category, reaching 293.7 thousand of organic blog traffic.

Blog Writing Agent Meta and Traffic Dataset in AI Agent Marketplace | AI Agent Directory | AI Agent Index from DeepNLP

This dataset is collected from AI Agent Marketplace Index and Directory at http://www.deepnlp.org, which contains AI Agents's meta information such as agent's name, website, description, as well as the monthly updated Web performance metrics, including Google,Bing average search ranking positions, Github Stars, Arxiv References, etc. The dataset is helpful for AI… See the full description on the dataset page: https://huggingface.co/datasets/DeepNLP/blog-writing-ai-agent.

The global blogging platform market is experiencing robust growth, driven by the increasing popularity of content marketing, the rise of social media influencers, and the need for businesses to establish a strong online presence. The market, estimated at $15 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 12% from 2025 to 2033, reaching approximately $45 billion by 2033. This growth is fueled by several key trends, including the increasing adoption of cloud-based solutions offering scalability and cost-effectiveness, the demand for user-friendly platforms suitable for SMEs, and the ongoing evolution of blogging platforms to incorporate features like SEO optimization tools, analytics dashboards, and enhanced monetization capabilities. The market is segmented by deployment type (cloud-based and on-premises) and user type (SMEs, large enterprises, and personal users), with the cloud-based segment dominating due to its accessibility and flexibility. While the market enjoys significant growth, challenges like increasing competition among established players and the emergence of new platforms, along with the need for continuous innovation to meet evolving user needs, pose potential restraints. Geographical distribution shows strong market presence in North America and Europe, driven by high internet penetration and digital literacy, with Asia Pacific expected to witness substantial growth in the forecast period due to increasing smartphone adoption and rising internet usage. The competitive landscape is diverse, encompassing both established giants like WordPress.org and Wix, catering to a wide user base, and niche platforms like Ghost and Medium, focusing on specific blogging styles and audiences. This competitive intensity fosters innovation, leading to continuous improvements in platform features, user experience, and integration with other marketing tools. The future of the blogging platform market is bright, with ongoing developments likely to focus on artificial intelligence-powered content creation tools, improved personalization options, and enhanced security features to address the increasing concerns around data privacy and online security. The market's long-term success depends on its adaptability to evolving user demands, technological advancements, and a dynamic competitive environment.

This statistic illustrates Tumblr.com's cumulative total blogs from May 2011 to April 2020. As of that month, the social networking site had over 496 million blog accounts, up from 463.5 million in the corresponding period of the previous year. Tumblr – further information Founded in February 2007, Tumblr is a microblogging website and social media platform that is now owned by Yahoo. The website allows users to post images, videos, links and other media content to a short-form blog. Users can follow each other as well as access and post blog content via the platform’s user dashboard. As of April 2019, over 171.5 billion Tumblr posts have been generated on the social network. The social network accounts for less than one percent of total social media website visits in the United States, and has a user base consisting mainly of teen and young adult internet users.

Despite the relatively low audience reach, Tumblr is a popular platform for online fandom discussions regarding music, movies and TV shows. Similar to Instagram, Tumblr was also set to take advantage of social media marketing by providing an ideal platform for visually-oriented brands in the retail and media sector. However, Tumblr adoption among marketers has been declining in recent years, and as such, Tumblr remains a niche marketing channel.

In 2025, zooart.com.pl was the leader in the ranking of e-commerce blogs in the pet category, reaching nearly 639 thousand of organic blog traffic.