15 datasets found
  1. Cumulative total of Tumblr blogs 2011-2020

    • statista.com
    Updated Apr 28, 2022
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    Statista (2022). Cumulative total of Tumblr blogs 2011-2020 [Dataset]. https://www.statista.com/statistics/256235/total-cumulative-number-of-tumblr-blogs/
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    Dataset updated
    Apr 28, 2022
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    May 2011 - Apr 2020
    Area covered
    Worldwide
    Description

    This statistic illustrates Tumblr.com's cumulative total blogs from May 2011 to April 2020. As of that month, the social networking site had over 496 million blog accounts, up from 463.5 million in the corresponding period of the previous year. Tumblr – further information Founded in February 2007, Tumblr is a microblogging website and social media platform that is now owned by Yahoo. The website allows users to post images, videos, links and other media content to a short-form blog. Users can follow each other as well as access and post blog content via the platform’s user dashboard. As of April 2019, over 171.5 billion Tumblr posts have been generated on the social network. The social network accounts for less than one percent of total social media website visits in the United States, and has a user base consisting mainly of teen and young adult internet users.

    Despite the relatively low audience reach, Tumblr is a popular platform for online fandom discussions regarding music, movies and TV shows. Similar to Instagram, Tumblr was also set to take advantage of social media marketing by providing an ideal platform for visually-oriented brands in the retail and media sector. However, Tumblr adoption among marketers has been declining in recent years, and as such, Tumblr remains a niche marketing channel.

  2. D

    Creating and Assessing a Subject-based Blog for Current Awareness within a...

    • ssh.datastations.nl
    • search.gesis.org
    pdf, xlsm, zip
    Updated Mar 15, 2013
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    Y. Lin; M. Vaska; Y. Lin; M. Vaska (2013). Creating and Assessing a Subject-based Blog for Current Awareness within a Cancer Care Environment [Dataset]. http://doi.org/10.17026/DANS-ZPQ-AVTM
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    xlsm(95688), zip(19094), pdf(464465)Available download formats
    Dataset updated
    Mar 15, 2013
    Dataset provided by
    DANS Data Station Social Sciences and Humanities
    Authors
    Y. Lin; M. Vaska; Y. Lin; M. Vaska
    License

    CC0 1.0 Universal Public Domain Dedicationhttps://creativecommons.org/publicdomain/zero/1.0/
    License information was derived automatically

    Description

    The Grey Horizon Blog was created in April 2012 using Blogger. The selection and re-aggregation of information involves ongoing assessment of user needs and continuous work on the Blog. A weekly global email-digest listing of the postings will be distributed two months after the launch.Several metrics will be employed in October 2012 to evaluate the Blog. Blogger itself tracks the number of page-views over time. Google Analytics was set up as it tracks additional information on access and use of the Blog. As clients may be using feed readers to read Blog entries and may thus not visit the Blog at all, Feedburner has also been incorporated to track the number of times that the Blog RSS is accessed, as well as calculating the number of subscribers.A post-survey will be conducted in six months to complement the web statistics data. The additional feedback and comments will help us determine whether the Blog has successfully created an easy platform for users to keep current with unpublished literature, the type of resources found most important, and whether the amount of time spent maintaining the Blog met expectations.

  3. D

    Blogger Outreach Market Report | Global Forecast From 2025 To 2033

    • dataintelo.com
    csv, pdf, pptx
    Updated Sep 23, 2024
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    Dataintelo (2024). Blogger Outreach Market Report | Global Forecast From 2025 To 2033 [Dataset]. https://dataintelo.com/report/global-blogger-outreach-market
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    pptx, pdf, csvAvailable download formats
    Dataset updated
    Sep 23, 2024
    Dataset authored and provided by
    Dataintelo
    License

    https://dataintelo.com/privacy-and-policyhttps://dataintelo.com/privacy-and-policy

    Time period covered
    2024 - 2032
    Area covered
    Global
    Description

    Blogger Outreach Market Outlook



    The global blogger outreach market size was valued at $4.2 billion in 2023 and is projected to reach $9.6 billion by 2032, growing at a compound annual growth rate (CAGR) of 9.7%. The burgeoning market is driven by the increasing significance of influencer marketing and the growing reliance on digital marketing strategies for brand visibility and customer engagement.



    One of the primary growth factors for the blogger outreach market is the rising influence of social media and digital platforms. Companies are increasingly turning to bloggers and influencers to leverage their substantial followings and promote products or services more authentically. This shift is particularly prevalent among younger demographics who trust individual recommendations over traditional advertising. Additionally, the versatility and relatively low cost of blogger outreach campaigns make them an attractive choice for businesses of all sizes, contributing to the market's robust growth.



    Another significant driver of market expansion is the continuous advancement in technology and analytics. With sophisticated tools for tracking engagement, conversions, and other key performance indicators, companies are better equipped to measure the return on investment (ROI) of their blogger outreach campaigns. Enhanced data analytics capabilities allow for more targeted and effective marketing strategies, further boosting the adoption of blogger outreach services.



    Moreover, the increasing importance of content marketing in the digital age is fueling the demand for blogger outreach services. High-quality, engaging content is crucial for improving search engine rankings, driving website traffic, and fostering customer loyalty. Bloggers, with their expertise and unique voices, are well-positioned to create content that resonates with audiences, making them valuable partners for brands aiming to enhance their online presence.



    Regionally, North America holds a significant share of the blogger outreach market, owing to the high internet penetration, advanced digital marketing infrastructure, and the presence of numerous influential bloggers and social media personalities. However, the Asia Pacific region is expected to witness the fastest growth during the forecast period, driven by rapidly increasing internet users, burgeoning e-commerce sectors, and the rising popularity of social media platforms.



    Service Type Analysis



    The blogger outreach market is segmented by service type into Content Creation, Influencer Marketing, SEO Services, Social Media Management, and Others. Content creation services dominate the market, as high-quality, engaging content is crucial for effective digital marketing strategies. Companies rely on bloggers to craft compelling narratives and visuals that capture audience attention and drive engagement. The increasing emphasis on storytelling and authentic brand experiences is likely to continue propelling the demand for content creation services.



    Influencer marketing is another significant segment, with businesses leveraging the credibility and reach of influencers to promote their products or services. Influencers, often trusted figures within specific niches, can drive substantial traffic and conversions, making this an increasingly popular marketing approach. The rise of micro-influencers, with smaller but highly engaged audiences, is also contributing to the growth of this segment.



    SEO services are essential for enhancing online visibility and driving organic traffic to websites. Bloggers play a crucial role in SEO strategies by creating optimized content that ranks well on search engines. As search engine algorithms become more sophisticated, the demand for expert SEO services is expected to rise, driving growth in this segment. Combining SEO with influencer marketing and content creation can significantly amplify a brand's online presence.



    Social media management is another critical component of blogger outreach services. Effective social media strategies are vital for building brand awareness, engaging with customers, and driving sales. Bloggers, with their strong social media followings, can significantly enhance a brand’s social media presence. The integration of advanced analytics tools in social media management services is further driving the adoption of these services among businesses aiming to optimize their social media strategies.



    Other services in the blogger outreach market include email marketing, lin

  4. Covid 19 India Tracking

    • kaggle.com
    zip
    Updated Oct 29, 2022
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    Punya Sloka Prusty (2022). Covid 19 India Tracking [Dataset]. https://www.kaggle.com/datasets/punyaslokaprusty/covid-19-india-tracking/metadata
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    zip(103065 bytes)Available download formats
    Dataset updated
    Oct 29, 2022
    Authors
    Punya Sloka Prusty
    License

    https://creativecommons.org/publicdomain/zero/1.0/https://creativecommons.org/publicdomain/zero/1.0/

    Description

    Update: Regarding this dataset: covid19india.org has stopped operations of data collection since October 31st , 2021. For more info please read this blog post where they had cited their reasons. Meanwhile if I find another source i will add that in another dataset . This Dataset is Sourced from https://www.covid19india.org/ Read their About Page For More details on how they collected this information.

  5. Z

    Worrying confessions: A look at data safety labels on Android

    • data.niaid.nih.gov
    • zenodo.org
    Updated Sep 18, 2022
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    Benjamin Altpeter (2022). Worrying confessions: A look at data safety labels on Android [Dataset]. https://data.niaid.nih.gov/resources?id=zenodo_7088556
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    Dataset updated
    Sep 18, 2022
    Dataset authored and provided by
    Benjamin Altpeter
    License

    CC0 1.0 Universal Public Domain Dedicationhttps://creativecommons.org/publicdomain/zero/1.0/
    License information was derived automatically

    Description

    The Google Play Store recently introduced a data safety section in order to give users accessible insights into apps’ data collection practices. We analyzed the labels of 43,927 of the most popular apps. Almost one third of the apps with a label claims not to collect any data. But we also saw popular apps, including apps meant for children, admitting to collecting and sharing highly sensitive data like the user’s sexual orientation or health information for tracking and advertising purposes. To verify the declarations, we recorded the network traffic of 500 apps, finding more than one quarter of them transmitting tracking data not declared in their data safety label.

    This data set contains a dump of our database, including the top chart data and data safety labels from September 07, 2022, and the recorded network traffic.

    The analysis is available at our blog: https://www.datarequests.org/blog/android-data-safety-labels-analysis/ The source code for the analysis is available on GitHub: https://github.com/datenanfragen/android-data-safety-label-analysis

  6. Out-of-Home Coffee Consumption Occasions (2025)

    • lumina-intelligence.com
    png
    Updated Jul 24, 2025
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    Lumina Intelligence (2025). Out-of-Home Coffee Consumption Occasions (2025) [Dataset]. https://www.lumina-intelligence.com/blog/foodservice/uk-coffee-market-size-growth-share-statistics-2025/
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    pngAvailable download formats
    Dataset updated
    Jul 24, 2025
    Dataset authored and provided by
    Lumina Intelligence
    License

    https://www.lumina-intelligence.com/terms/https://www.lumina-intelligence.com/terms/

    Variables measured
    Year, Occasion Type, Share of Occasions
    Description

    This dataset outlines the various occasions on which consumers purchase coffee out-of-home in the UK. It categorises consumption by purpose or context—such as on-the-go, breakfast, social, work-related, and treat—providing valuable insight into consumer behaviour and usage trends within the coffee shop market.

  7. SNAP Memetracker Raw

    • kaggle.com
    Updated Dec 24, 2018
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    Vadym Safronov (2018). SNAP Memetracker Raw [Dataset]. https://www.kaggle.com/saffronoff/snap-memetracker-raw/discussion
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    CroissantCroissant is a format for machine-learning datasets. Learn more about this at mlcommons.org/croissant.
    Dataset updated
    Dec 24, 2018
    Dataset provided by
    Kagglehttp://kaggle.com/
    Authors
    Vadym Safronov
    Description

    Original data shared by Memetracker and downloaded from project sites:

    Context

    There's a story behind every news and Memetracker is a good way to track how ideas spread over the World Wide Web.

    Content

    96 million memes from the Memetracker. Memetracker tracks the quotes and phrases that appear most frequently over time across this entire online news spectrum. This makes it possible to see how different stories compete for news and blog coverage each day, and how certain stories persist while others fade quickly.

    Overall Memetracker tracks more than 17 million different phrases and about 54% of the total phrase/quote mentions appear on blos and 46% in news media.

    For each document (blog post or news media article):

    • URL (author)
    • Time
    • Memes
    • Links
  8. w

    Global Influencering Solution Market Research Report: By Content Type...

    • wiseguyreports.com
    Updated Jul 23, 2024
    + more versions
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    wWiseguy Research Consultants Pvt Ltd (2024). Global Influencering Solution Market Research Report: By Content Type (Social Media Content, Blog Posts and Articles, Videos and Livestreams, Podcasts and Audio Content, Infographics and Data Visualizations), By Influencer Type (Celebrity Influencers, Micro-Influencers, Nano-Influencers, Thought Leaders and Experts, Industry Influencers), By Industry Vertical (Fashion and Beauty, Technology, Travel and Tourism, Food and Beverage, Health and Wellness), By Platform (Instagram, TikTok, YouTube, Facebook, Blogs), By Campaign Objective (Brand Awareness, Lead Generation, Sales Conversion, Customer Engagement, Reputation Management) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2032. [Dataset]. https://www.wiseguyreports.com/reports/influencering-solution-market
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    Dataset updated
    Jul 23, 2024
    Dataset authored and provided by
    wWiseguy Research Consultants Pvt Ltd
    License

    https://www.wiseguyreports.com/pages/privacy-policyhttps://www.wiseguyreports.com/pages/privacy-policy

    Time period covered
    Jan 7, 2024
    Area covered
    Global
    Description
    BASE YEAR2024
    HISTORICAL DATA2019 - 2024
    REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
    MARKET SIZE 20235.86(USD Billion)
    MARKET SIZE 20246.98(USD Billion)
    MARKET SIZE 203228.5(USD Billion)
    SEGMENTS COVEREDContent Type ,Influencer Type ,Industry Vertical ,Platform ,Campaign Objective ,Regional
    COUNTRIES COVEREDNorth America, Europe, APAC, South America, MEA
    KEY MARKET DYNAMICSRising demand for influencer marketing Growing need for brands to connect with target audiences and build trust Advancement of technology and data analytics Improved campaign tracking and measurement capabilities enabling more effective influencer selection Growing adoption in various industries Expansion of influencer marketing across industries such as fashion beauty and travel Increased competition and consolidation Emergence of new influencer platforms and mergers among established players Focus on authenticity and transparency Consumers preference for genuine and relatable content leading to higher demand for authentic influencers
    MARKET FORECAST UNITSUSD Billion
    KEY COMPANIES PROFILEDNeoReach ,Whalar ,Influitive ,Captiv8 ,HypeAuditor ,Social Native ,Traackr ,CreatorIQ ,TapInfluence ,GRIN ,AspireIQ ,Fohr ,Klear ,Revfluence ,Upfluence
    MARKET FORECAST PERIOD2024 - 2032
    KEY MARKET OPPORTUNITIESGrowing demand for authentic marketing Rise of social commerce Integration of artificial intelligence AI and machine learning ML Expansion into new markets Increasing adoption by small and mediumsized businesses SMBs
    COMPOUND ANNUAL GROWTH RATE (CAGR) 19.22% (2024 - 2032)
  9. Coffee Price Comparison in Sandwich & Bakery Chains (2025)

    • lumina-intelligence.com
    png
    Updated Jul 24, 2025
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    Lumina Intelligence (2025). Coffee Price Comparison in Sandwich & Bakery Chains (2025) [Dataset]. https://www.lumina-intelligence.com/blog/foodservice/uk-coffee-market-size-growth-share-statistics-2025/
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    pngAvailable download formats
    Dataset updated
    Jul 24, 2025
    Dataset authored and provided by
    Lumina Intelligence
    License

    https://www.lumina-intelligence.com/terms/https://www.lumina-intelligence.com/terms/

    Variables measured
    Year, Operator, Coffee Price
    Description

    This dataset compares the price of coffee across leading sandwich and bakery chains in the UK. It highlights pricing differences between operators, providing insight into competitive positioning and pricing strategy within the out-of-home coffee market.

  10. Top 10 Coffee Shop, Café & Dessert Parlour Brands by Outlets (Dec 2025F)

    • lumina-intelligence.com
    png
    Updated Jul 24, 2025
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    Lumina Intelligence (2025). Top 10 Coffee Shop, Café & Dessert Parlour Brands by Outlets (Dec 2025F) [Dataset]. https://www.lumina-intelligence.com/blog/foodservice/uk-coffee-market-size-growth-share-statistics-2025/
    Explore at:
    pngAvailable download formats
    Dataset updated
    Jul 24, 2025
    Dataset authored and provided by
    Lumina Intelligence
    License

    https://www.lumina-intelligence.com/terms/https://www.lumina-intelligence.com/terms/

    Variables measured
    Brand, Time Period, Number of Outlets
    Description

    This dataset ranks the top 10 UK coffee shop, café, and dessert parlour brands based on forecasted outlet numbers as of December 2025. It provides a snapshot of market presence by brand and highlights the leading players in the out-of-home coffee and dessert sectors.

  11. Top 10 Branded Coffee & Sandwich Shops by Net Outlet Growth (Dec 2024–Dec...

    • lumina-intelligence.com
    png
    Updated Jul 24, 2025
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    Lumina Intelligence (2025). Top 10 Branded Coffee & Sandwich Shops by Net Outlet Growth (Dec 2024–Dec 2025F) [Dataset]. https://www.lumina-intelligence.com/blog/foodservice/uk-coffee-market-size-growth-share-statistics-2025/
    Explore at:
    pngAvailable download formats
    Dataset updated
    Jul 24, 2025
    Dataset authored and provided by
    Lumina Intelligence
    License

    https://www.lumina-intelligence.com/terms/https://www.lumina-intelligence.com/terms/

    Variables measured
    Brand, Time Period, Net Outlet Growth, Percentage Growth
    Description

    This dataset showcases the top 10 branded coffee and sandwich shop chains in the UK ranked by forecasted net outlet growth between December 2024 and December 2025. It includes both absolute and percentage growth figures, providing insight into the fastest-growing brands within the sector.

  12. S

    Spotify Statistics

    • searchlogistics.com
    Updated Apr 1, 2025
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    Search Logistics (2025). Spotify Statistics [Dataset]. https://www.searchlogistics.com/learn/statistics/spotify-statistics/
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    Dataset updated
    Apr 1, 2025
    Dataset authored and provided by
    Search Logistics
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    In this blog are the latest Spotify statistics that paint a picture of how the company has succeeded so far and what’s likely to happen in the future.

  13. China Enhances Control Over Rare Earth Magnets with New Tracking System -...

    • indexbox.io
    doc, docx, pdf, xls +1
    Updated Jul 20, 2025
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    IndexBox Inc. (2025). China Enhances Control Over Rare Earth Magnets with New Tracking System - News and Statistics - IndexBox [Dataset]. https://www.indexbox.io/blog/chinas-new-tracking-system-for-rare-earth-magnets/
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    doc, xls, docx, pdf, xlsxAvailable download formats
    Dataset updated
    Jul 20, 2025
    Dataset provided by
    Authors
    IndexBox Inc.
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    Jan 1, 2012 - Jul 1, 2025
    Area covered
    China
    Variables measured
    Market Size, Market Share, Tariff Rates, Average Price, Export Volume, Import Volume, Demand Elasticity, Market Growth Rate, Market Segmentation, Volume of Production, and 4 more
    Description

    China introduces a national tracking system for rare earth magnets to improve export transparency and control, impacting global industries like automotive and semiconductors.

  14. s

    Fiverr Users Statistics

    • searchlogistics.com
    Updated Apr 1, 2025
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    Search Logistics (2025). Fiverr Users Statistics [Dataset]. https://www.searchlogistics.com/learn/statistics/fiverr-users/
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    Dataset updated
    Apr 1, 2025
    Dataset authored and provided by
    Search Logistics
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    In this blog, we will look at the latest statistics about Fiverr users and see what the future will likely look like for the popular marketplace.

  15. Digital Marketing Analytic Market is Growing at CAGR of 20.90% from 2024 to...

    • cognitivemarketresearch.com
    pdf,excel,csv,ppt
    Updated Jun 15, 2025
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    Cognitive Market Research (2025). Digital Marketing Analytic Market is Growing at CAGR of 20.90% from 2024 to 2031. [Dataset]. https://www.cognitivemarketresearch.com/digital-marketing-analytics-market-report
    Explore at:
    pdf,excel,csv,pptAvailable download formats
    Dataset updated
    Jun 15, 2025
    Dataset authored and provided by
    Cognitive Market Research
    License

    https://www.cognitivemarketresearch.com/privacy-policyhttps://www.cognitivemarketresearch.com/privacy-policy

    Time period covered
    2021 - 2033
    Area covered
    Global
    Description

    According to Cognitive Market Research, the global Digital Marketing Analytic market size will be USD 4518.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 20.90% from 2024 to 2031.

    North America held the major market share, more than 40% of the global revenue, with a market size of USD XX million in 2024. It will grow at a compound annual growth rate (CAGR) of 1.6% from 2024 to 2031.
    Europe accounted for over 30% of the global USD XX million market size.
    Asia Pacific held a market share of around 23% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.
    Latin America's market will have more than 5% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.8% from 2024 to 2031.
    The Middle East and Africa held the major market share, around 2% of the global revenue, with a market size of USD XX million in 2024. The market will grow at a compound annual growth rate (CAGR) of 3.1% from 2024 to 2031.
    Social media marketing held the highest Digital Marketing Analytics market revenue share in 2024.
    

    Market Dynamics of Digital Marketing Analytics Market

    Key Drivers of Digital Marketing Analytics Market

    Various Strategies Adopted by Key Players to Provide Viable Market Output
    

    The Digital Marketing Analytics market is experiencing significant growth due to various strategies adopted by key players. These include investing in advanced analytics technologies such as artificial intelligence and machine learning, enhancing their product offerings with features like predictive analytics and real-time data visualization, expanding their global presence through partnerships and acquisitions, and focusing on customer-centric approaches to improve user experience and satisfaction. Overall, these strategies help companies stay competitive and meet the evolving needs of the market.

    For instance, in May 2023, Mixpanel propounded the launch of marketing analytics. It enables brands to get insights into the channels that drive new user mergers through multi-touch attribution. It also helps brands increase their return on advertising spend by monitoring the performance of channels and campaigns. It allows brands to get their most valuable customer segments by finding demographic or behavioral cohorts.

    (Source: https://mixpanel.com/blog/mixpanel-marketing-analytics/)

    Rising Influence of Social Media to Propel Market Growth
    

    The digital marketing analytics market is experiencing growth due to the influence of social media. As social media platforms continue to gain more, businesses are relying on them to connect with customers, get brand awareness, and drive sales. Consequently, there's a growing need for advanced analytics tools to track social media performance, engagement metrics, customer sentiment, and ROI. These analytics provide invaluable insights that enable companies to refine their marketing strategies, optimize campaigns, and enhance overall effectiveness in leveraging social media platforms for business growth. Thus, the escalating importance of social media underscores the increasing demand for sophisticated digital marketing analytics solutions.

    For instance, in 2020, McDonald's India North and East started a social media advertisement campaign, McGrillis Back, to capture a major revenue share in the Quick Service Restaurant market. It helped the company gain 24,000 posts on Twitter and more than 200 followers on Instagram.

    (Source: https://www.afaqs.com/news/advertising/mcdonalds-india-north-east-strikes-a-chord-with-its-new-campaign-we-get-it)

    Restraint Factors of Digital Marketing Analytics Market

    Lack of Skilled Talent to Restrict Market Growth
    

    The digital marketing analytics market faces a challenge due to a need for more skilled talent. This scarcity hampers the effective utilization of analytical tools and platforms, hindering businesses from extracting valuable insights to optimize their marketing strategies. With skilled personnel adept at interpreting and applying analytics, organizations can leverage data-driven decision-making processes effectively. Addressing this talent gap through training programs and educational initiatives is essential to unlock the full potential of digital marketing analytics and drive busine...

  16. Not seeing a result you expected?
    Learn how you can add new datasets to our index.

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Statista (2022). Cumulative total of Tumblr blogs 2011-2020 [Dataset]. https://www.statista.com/statistics/256235/total-cumulative-number-of-tumblr-blogs/
Organization logo

Cumulative total of Tumblr blogs 2011-2020

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34 scholarly articles cite this dataset (View in Google Scholar)
Dataset updated
Apr 28, 2022
Dataset authored and provided by
Statistahttp://statista.com/
Time period covered
May 2011 - Apr 2020
Area covered
Worldwide
Description

This statistic illustrates Tumblr.com's cumulative total blogs from May 2011 to April 2020. As of that month, the social networking site had over 496 million blog accounts, up from 463.5 million in the corresponding period of the previous year. Tumblr – further information Founded in February 2007, Tumblr is a microblogging website and social media platform that is now owned by Yahoo. The website allows users to post images, videos, links and other media content to a short-form blog. Users can follow each other as well as access and post blog content via the platform’s user dashboard. As of April 2019, over 171.5 billion Tumblr posts have been generated on the social network. The social network accounts for less than one percent of total social media website visits in the United States, and has a user base consisting mainly of teen and young adult internet users.

Despite the relatively low audience reach, Tumblr is a popular platform for online fandom discussions regarding music, movies and TV shows. Similar to Instagram, Tumblr was also set to take advantage of social media marketing by providing an ideal platform for visually-oriented brands in the retail and media sector. However, Tumblr adoption among marketers has been declining in recent years, and as such, Tumblr remains a niche marketing channel.

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