In March 2024, close to 35.9 million unique global visitors visited Blogger.com, down from 38.4 million visitors in January of the same year. Blogger is a blogging and content management system which was acquired by Google in 2003.

A global study among bloggers conducted in July and August 2023 found that around 76 percent reported having published how-to articles throughout the 12 months preceding the survey. Approximately 55 percent said they posted lists.

Introduction

Blogging Statistics: The process of creating and publishing content on a website or platform in the form of posts and articles is termed blogging. Blogging mostly helps businesses to connect with their audience, or an individual sharing personal insights, blogging offers an unmatched opportunity to reach the world. On December 17, 1997, “weblog†was first coined by Jorn Barger, followed by “blog† by Peter Merholz in 1999.

As social media and technological involvement increased, blogging became a vital tool for individuals and businesses to build audiences, grow brands, and share ideas with the world.

This article explores the essentials of successful blogging, starting from the global market analysis and choosing the right niche to creating engaging content that resonates with readers and search engines alike.

Introduction

Blogging Statistics: Blogging remains a pivotal element in digital content strategies, with over 600 million blogs among 1.9 billion websites globally. WordPress alone powers more than 43% of all websites, hosting over 60 million blogs and facilitating approximately 70 million new posts each month. In the United States, the blogging community has expanded to over 32.7 million active bloggers as of 2022. Globally, bloggers publish around 3 billion posts annually, equating to over 8.2 million posts daily.

The influence of blogs is substantial, with 77% of internet users regularly reading blog content. Incorporating relevant images can enhance blog views by 94%, and posts with seven or more images are 2.3 times more likely to yield strong results. Furthermore, 70% of consumers prefer learning about companies through articles rather than advertisements, highlighting the trust and engagement blogs foster.

For businesses, blogging offers significant advantages: companies with active blogs experience 55% more website visitors and generate 67% more monthly leads compared to those without. These statistics underscore blogging's role as a cost-effective and impactful tool for enhancing brand visibility and driving audience engagement.

With internet access, anyone can start a blog and reach a global audience through social media. In this article, we'll explore blogging statistics in more detail.

Check out the latest blogging statistics for 2025, such as average blog length, blog readership statistics, blog traffic stats, average blogging income and more.

As of August 2023, approximately ** percent of bloggers reporting strong results surveyed worldwide said they spent, on average, over six hours on a typical blog post. Around ** percent spent between **** and *** hours on a blog entry.

This dataset contains statistics on the usage patterns of the official City of Seattle blogs. 2011 - Present. It replaces an internal spreadsheet. The information is used to compare pageview activity between blogs. Not all urls represented in the datasheet are active. Active blogs would have pageviews greater than zero for the most recent month uploaded. The format of this dataset is likely to change over time per approved requests to track additional automated information.

This statistic displays the results of a study from 2020 on the income that blogger influencers made in Sweden, divided into categories micro, macro and icon bloggers. Micro bloggers got between ***** and ** thousand Swedish kronor. Icon bloggers made between ** and *** thousand Swedish kronor.

Financial overview and grant giving statistics of Austin Food Blogger Alliance

This statistic displays the results of a study from 2020 on number of views of blogger influencers in Sweden, divided into categories micro, macro and icon influencers. The views of micro influencers varied between **** and *** thousand. In contrast, the views of icon influencers varied between ** and *** thousand.

TUAW Dataset Statistics.

As of November 2023, nearly ** percent of female internet users in the United States and around ** percent of male users went online to publish blog posts or upload self-made video content. Overall, approximately ** percent of the U.S. online population reported publishing original content on the internet.

The Travel Blogging market has witnessed remarkable growth over the past decade, evolving from personal travel diaries into influential platforms that shape the way people plan their journeys. With a current market size estimated at several billion dollars, this dynamic sector combines passion with profit as travel

As of August 2023, more than **** out of 10 bloggers surveyed worldwide reported including images in their typical blog posts. Half of the respondents said they added statistics to the entries, while contributor quotes rounded up the top three, mentioned by over ********* of the interviewees.

Introduction

Online Business Statistics: Today, shopping online is the most popular choice. eCommerce has made it much easier to buy everything from clothes and beauty products to home items and groceries. With just a few clicks, you can place an order and have it delivered right to your door, all without leaving your home. Many companies have gone digital, with some running entirely online.

This shift has led to a huge increase in online shopping. Nowadays, almost everyone buys something online at least once a day. To give you a better understanding of online shopping, we’ve gathered some interesting Online Business Statistics for 2025.

Data statistics.

Between October and December 2020, approximately ********* of Russians who saw vitamins being promoted by bloggers followed their recommendations. Antibiotics ranked second, as ** percent of the polled purchased specific brands recommended by bloggers.

Nearly two thirds of Russians used YouTube for gathering recommendations from bloggers when making purchase decisions, according to a survey from September 2020. Instagram was the next most popular platform for product recommendations, named by ** percent of respondents.

Weibo, China's most popular microblogging site, amassed more than *** million monthly active app users in May 2025. After X (formerly known as Twitter) was banned in the country, the Chinese internet company Sina launched Weibo in 2009. Other domestic tech giants — Tencent, NetEase, and Sohu — developed their blogging platforms later. However, none of them could compete against the well-established Weibo and were shut down one after another.

As of August 2023, nearly one-third (or 32 percent) of bloggers surveyed worldwide reported always checking analytics. Another 30 percent said they usually did it, while five percent stated they had no access to analytics.