According to a survey among internet users in Brazil, 18 percent of men and women said they had blogged in 2022. Overall, the percentage of male internet users who stated that they had created or updated blogs or web pages has decreased from 22 percent in 2018. This online activity was most popular in Brazil among internet users aged between 16 and 24 years.

The share of internet users consuming blogging and vlogging content in Russia has increased since 2017. As of September 2020, more than one half of Russians read posts or watched videos in blogs, compared to 46 percent in June 2017.

According to a 2022 survey among internet users in Brazil, approximately 18 percent of respondents said they had created or updated blogs or webpages, down from 20 percent of 2021 respondents. Overall, 68 percent of internet users surveyed in Brazil said they had shared content online, an online activity with an even higher popularity among those aged between 16 and 24 years old.

As of August 2023, approximately 35 percent of bloggers reporting strong results surveyed worldwide said they spent, on average, over six hours on a typical blog post. Around 29 percent spent between four and six hours on a blog entry.

This study presents information on the beauty blog consumption of female consumers in the United States. During the May 2017 survey, 58 percent of respondents stated that they regularly looked at up to three beauty and cosmetics blogs.

Kokkejaelvel ranked first among popular blogs in Norway, as of October 2020. The cooking blog account reached over 27 thousand visitors daily. Among other most visited blogs were Vibbedille, Straad and Sofienils1. Blogs among enterprises
Regarding the usage of blogs by companies, the figures fluctuated over the past few years. Nine percent of the private enterprises in Norway used blogs or microblogs in 2013. The usage percentage peaked in 2015, when 12 percent of the private businesses did, while in 2016 and 2017, 11 percent of them did. The corresponding figure for 2019 was ten percent. How do bloggers blog?   A worldwide study on blogging was conducted in 2019. Most of the interviewed self-identified bloggers said they spent between two and three hours on average on a typical blog post that year. Less than ten percent of the respondents spend less than one hour. The most popular formay for blogs was reported to behow-to articles, followed by news and trends.

This study presents the percentage of female U.S. consumers who follow beauty and cosmetics blogs. During the May 2017 survey period, 13 percent of respondents claimed doing so regularly. A total of 47 percent of respondents did not read any blogs that were mainly or partially about beauty and cosmetics.

According to an online survey conducted in Brazil between October 2021 and March 2022, around 27 percent of internet users aged 16 to 24 years stated that they had created or updated blogs or web pages, up from 25 percent a year earlier. Overall, 18 percent of respondents have blogged during this year.

Sina’s Weibo, often referred to as Chinese Twitter, is one of the most influential social network platforms in China. In 2017, the Beijing-based microblogging site had more than 290 million registered users in China, accounting for one-fifth of the total population. As of the second quarter of 2019, the number of Weibo’s monthly active users across the world had already reached over 480 million.

The transformation of Weibo

While many internationally popular social media sites were blocked in China, Weibo was launched by the Chinese technology company Sina to provide micro-blogging services in 2009. Before Alibaba’s acquisition in 2013, the microblogging site reported over 46 million daily active users. To attract more, the social network decided to extend its 140-character restriction to two thousand in 2016. Although Weibo still shares some similar features with Twitter, the Chinese platform has evolved into a microblogging hybrid with Instagram, Pinterest, Reddit, and YouTube. It has even launched an online game center to make its users stay longer on the platform. With these strategic changes, the company remains one of the most popular social media platforms in China. In 2018, around 42.3 percent of the Chinese online population used Sina’s Weibo.

Everyone is using Weibo

Chinese internet users, especially the Generation Z group, often use Weibo to discover the trendy brands and the latest promotions from key opinion leaders. Each day, there are around 130 million words and 1.5 million videos and live streaming published in the platform (321028). Many journalists, celebrities, and brands consider the microblogging site as one of the effective promotions and marketing channels in China. In 2018, over 70 percent of Sina’s 2.11 million U.S. dollars revenue was generated from the advertising and marketing on Weibo. Amid the booming live streaming and video advertising in China, there is still plenty of room for Weibo to grow.

The global influencer marketing market size has more than tripled since 2020. In 2025, the market was estimated to reach a record of approximately 33 billion U.S. dollars. What is influencer marketing? Influencer marketing is a form of social media marketing that involves product placements and endorsements from online creators. In today’s competitive marketing landscape, brands are collaborating with influencers more firmly than ever, as partnerships with well-known creators can open the door to large potential audiences. In 2024, influencer marketing spending in the United States was forecast to reach an all-time high of 7.1 billion U.S. dollars. Seeing that internet stars can boost brand visibility, drive engagement, and impact purchasing decisions for millions of users, it comes as no surprise that spending on influencer cooperation is expected to pick up even more speed in the future. Top influencer marketing platforms Marketers can choose from an ever-expanding list of social media platforms to bridge the gap between brands and consumers. According to a recent survey, Instagram remains the most popular platform for influencer marketing in the United States, and in 2025, the global Instagram influencer market size was estimated to surpass 22 billion dollars for the first time. Apart from the photo-sharing app, video-based platforms such as TikTok have become popular among brands and marketers. In the first half of 2024, the most successful brands earned over half a billion U.S. dollars in earned media value (EMV) with their TikTok influencer marketing campaigns.