As of the fourth quarter of 2022, Blue Apron had roughly *** thousand customers. Since its peak in the first quarter of 2017, the number of people using the online meal kit delivery service has gone down significantly.

HelloFresh While Blue Apron’s customer count has recently declined, the number of people ordering from HelloFresh, a strong competitor from Berlin, Germany, has increased considerably. At the end of 2022, HelloFresh had roughly *** million customers worldwide. The company’s global revenue amounted to *** billion euros in 2021.

The global meal kit service market The fresh and packaged food meal kit service market was worth roughly **** billion U.S. dollars in 2022. A high share of that value was accounted for by the United States meal kit market alone. As the service is still a growing concept, the global market size is set to keep advancing, reaching a projected **** billion U.S. dollars by 2027.

In 2022, the meal kit delivery service company Blue Apron generated net revenues of about *** million U.S. dollars. This was a decrease compared to the year before, continuing a revenue decline trend that has been going on since 2016.

In the fourth quarter of 2022, the meal kit delivery service company Blue Apron received approximately **** million orders. Over the whole year of 2022, Blue Apron processed approximately *** million orders.

The largest share of Blue Apron's customers is made up of people aged 35 to 44 years old. As of December 2022, ** percent of Blue apron's customers were in this age range, followed by customers 65 years and older.

In the last quarter of 2022, the meal kit delivery service company Blue Apron received *** orders per customer. This was a small increase compared to Q3.

Blue Apron Holdings Inc. Company Profile, Opportunities, Challenges and Risk (SWOT, PESTLE and Value Chain); Corporate and ESG Strategies; Competitive Intelligence; Financial KPI’s; Operational KPI’s; Recent Trends: “ Read More

Non-traditional data signals from social media and employment platforms for APRN stock analysis

Subscribers can find out export and import data of 23 countries by HS code or product’s name. This demo is helpful for market analysis.

Traffic analytics, rankings, and competitive metrics for blueapron.com as of August 2025

The total equity of Blue Apron Holdings, Inc. with headquarters in the United States amounted to ***** million U.S. dollars in 2022. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2018 this is a total decrease by approximately ***** million U.S. dollars. The trend from 2018 to 2022 shows, however, that this decrease did not happen continuously.

The net income of Blue Apron Holdings, Inc. with headquarters in the United States amounted to ******* million U.S. dollars in 2022. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2018 this is a total increase by approximately ***** million U.S. dollars. The trend from 2018 to 2022 shows, however, that this increase did not happen continuously.

In 2022, the marketing expenses of the meal kit delivery service company Blue Apron amounted to approximately **** million U.S. dollars. This constitutes an increase of roughly ** million U.S. dollars in comparison to 2021.

The net cash of Blue Apron Holdings, Inc. with headquarters in the United States amounted to ****** million U.S. dollars in 2022. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2018 this is a total decrease by approximately ***** million U.S. dollars. The trend from 2018 to 2022 shows, however, that this decrease did not happen continuously.

The global meal kit delivery services market size is expected to expand from USD 22.7 billion in 2024 to USD 87.15 billion by 2034, demonstrating a CAGR of more than 14.4% between 2025 and 2034. Key industry players include Albertsons Companies,, Blue Apron LLC, Daily Harvest, Factor75, Fresh n' Lean, Gobble, HelloFresh, Marley Spoon SE, Mindful Chef, Purple Carrot, Quicklly, Snap Kitchen, Sun Basket, The Kroger Co., Trifecta Nutrition.

In quarter four of 2022, the meal kit delivery service company Blue Apron received an average of *** U.S. dollars in revenue per customer. By contrast, in the fourth quarter of 2021 the average revenue per customer amounted to *** U.S. dollars.

This statistic shows the customer share of Blue Apron in the United States as of the fourth quarter of the full year 2018, by region. As of December 2018, ** percent of Blue Apron's customers were from the southern region of the United States.

While having a somewhat equal customer base in 2016, every year has accelerated HelloFresh's gains at the expense of Blue Apron's consumer reach. As of September 30, 2023, HelloFresh had roughly **** million active customers, compared to Blue Apron's customer base of ******* as of June 30, 2023.

In the last quarter of 2022, the average order value received by the meal kit delivery service company Blue Apron was ***** U.S. dollars. By contrast, in the fourth quarter of 2021, the average order value was ***** U.S. dollars.

This statistic shows the customer distribution of Blue Apron worldwide as of 2018, by average annual household income. As of 2018, ** percent of Blue apron's customers earned over 100,000 U.S. dollars, the largest customer group for Blue Apron.