Bluesky experienced rapid user growth in late 2024. The platform's user base expanded from 14.5 million in October 2024 to 38 million by August 2025, showcasing its increasing popularity among social media users seeking new options. Surge in downloads and user engagement The platform's growth was particularly notable following the U.S. presidential elections in November 2024, when monthly downloads surged to 7.35 million. This increase in user adoption coincided with rising demand for Twitter alternatives. Earlier in the year, Bluesky had already shown strong performance, with 38,000 downloads from Android devices and 30,000 from iOS devices in July 2024. Moderation challenges and user demographics As Bluesky's user base expanded, so did the need for content moderation. In 2024, the platform received 6.48 million reports to its moderation service, a significant increase from 358,000 reports in 2023. These reports included 1.75 million for anti-social behavior, 1.2 million for misleading content, and 1.4 million for spam.

How high is the brand awareness of Blue Sky in the United States?When it comes to soft drink drinkers, brand awareness of Blue Sky is at **% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Blue Sky in the United States?In total, *% of U.S. soft drink drinkers say they like Blue Sky. However, in actuality, among the **% of U.S. respondents who know Blue Sky, **% of people like the brand.What is the usage share of Blue Sky in the United States?All in all, *% of soft drink drinkers in the United States use Blue Sky. That means, of the **% who know the brand, **% use them.How loyal are the drinkers of Blue Sky?Around *% of soft drink drinkers in the United States say they are likely to use Blue Sky again. Set in relation to the *% usage share of the brand, this means that **% of their drinkers show loyalty to the brand.What's the buzz around Blue Sky in the United States?In October 2022, about *% of U.S. soft drink drinkers had heard about Blue Sky in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's little buzz around Blue Sky in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

Launched in February 2023, Bluesky is a microblogging platform that was proposed as a Twitter alternative at the beginning of the year. In July 2024, the Bluesky app generated 38,000 thousand app downloads from Android devices worldwide, while iOS devices generated 30,000 thousand downloads during the month. Bluesky is a semi-decentralized social media, and while users can access the platform only after being invited by members, all internet users can visualize Bluesky posts and content as of the last examined period.

This dataset contains MODIS-derived daily mean shortwave blue sky albedo for northern North America (i.e., Canada and Alaska) and a set of quality control flags for each albedo value to aid in user interpretation. The data cover the period of February 24, 2000 through April 22, 2017. The blue sky albedo data were derived from the MODIS 500-m version 6 Bidirectional Reflectance Distribution Function and Albedo (BRDF/Albedo) Model Parameters MCD43A1 dataset (MCD43A1.006, https://doi.org/10.5067/MODIS/MCD43A1.006) (Schaaf & Wang, 2015a, please refer to the MCD43 documentation and user guides for more information). Blue sky refers to albedo calculated under real-world conditions with a combination of both diffuse and direct lighting based on atmospheric and view-geometry conditions. Daily mean albedo was calculated by averaging hourly instantaneous blue sky albedo values weighted by the solar insolation for each time interval. Potter et al. (2019, https://doi.org/10.1111/gcb.14888) is the associated paper for this dataset. Note the actual extent of the dataset in Figure 1 of the User Guide. Users are encouraged to refer to the User Guide for further important information about the use of this dataset.