Boohoo is an online-only fashion retailer popular with young consumers. During the coronavirus lockdown when non-essential retail stores were shut down, Boohoo plc's revenue soared compared to the same period in the previous year. In the United Kingdom (UK), the retailer generated *** million British pounds. The group's total revenue for the three month period to May 31, 2020 was ***** million British pounds, representing an increase of ** percent on the year prior.

About You, the fashion e-commerce retailer based in Hamburg, Germany, generated over *** million euros in revenues in the first half of 2022. In the 2021 financial year, the company reported a revenue of *** billion euros, a significant increase from the *** million reported in 2019.

A European leader in online fashion Alongside prominent brands such as Zalando, ASOS, and Boohoo, About You is one of the leading companies in the fashion e-commerce industry in Europe. In the first half of 2022, the company boasted a total of **** million active customers, a figure that has steadily increased since the company went public in 2020. On average, shoppers who used About You for their fashion purchases spent about ** euros per order, and the latest figures reveal that the retailer is only increasing in popularity, totaling nearly ** million orders in the first half of 2022.

The personalization trend

About You’s rising popularity is not unfounded. The brand specializes in making their users’ shopping experience an extremely personalized one through tailored product listings based on shopper preferences. Personalized product recommendations were one of the top e-commerce innovations consumers across all generations were interested in in 2023.