As of March 2025, Booking Holdings recorded the highest market cap among the selected online travel companies worldwide. As of that month, Booking Holdings – the leading online travel agency (OTA) worldwide by revenue – recorded a market cap of over 146 billion U.S. dollars. Airbnb and Trip.com Group followed in the ranking, with a market cap of roughly 79.1 billion and 43.2 billion U.S. dollars, respectively. What are the most visited travel and tourism websites? Booking.com, Booking Holdings' flagship brand, ranked as the most visited travel and tourism website worldwide in 2025, with over 560 million visits, ranking ahead of tripadvisor.com and airbnb.com. When looking at the geographical distribution of booking.com's visits, the United States accounted for the highest traffic, followed by Germany and the United Kingdom. How big is the online travel market? As shown by the travel and tourism's global revenue breakdown by sales channel, online transactions play a fundamental role in this market, representing over two-thirds of total travel and tourism's revenue in 2024. That year, the online travel market size worldwide was estimated at over 640 billion U.S. dollars, recording an annual increase.

In April 2025, booking.com was the most visited travel and tourism website worldwide. That month, Booking’s web page recorded around *** million visits. Tripadvisor.com and airbnb.com followed in the ranking, with roughly *** million and ** million visits, respectively. Popular online travel agencies in the U.S. Online travel agencies (OTAs), such as Booking.com and Expedia, offer a wide variety of services, including online hotel bookings, flight reservations, and car rentals. According to the Statista Consumer Insights Global survey, when looking at flight search engine online bookings by brand in the United States, Expedia and Booking.com were the most popular options when it came to making online flight reservations in 2024. When focusing on hotel and private accommodation online bookings in the U.S., Booking.com was the most popular brand, followed by Airbnb, Expedia, and Hotels.com. Booking Holdings vs. Expedia Group Booking.com is one of the most popular sites of the online travel group Booking Holdings, the leading online travel agency worldwide based on revenue, that also owns brands like Priceline, Kayak, and Agoda. In 2024, Booking Holdings' revenue amounted to almost ** billion U.S. dollars, the highest figure reported by the company to date. Meanwhile, global revenue of Expedia Group, which manages brands like Expedia, Hotels.com, and Vrbo, reached nearly ** billion U.S. dollars that year.

According to Cognitive Market Research, the global mid range hotel market size is USD XX billion in 2023 and will grow at a compound annual growth rate (CAGR) of 6.00% from 2023 to 2030

The demand for mid range hotel market is rising due to therise of online booking platforms and travel websites has greatly enhanced the prominence of mid-range hotels.
Demand for one double bed remains higher in the mid-range hotel market.
The online booking category held the highest mid-range hotel market revenue share in 2023.
North America will continue to lead, whereas the Asia Pacific mid-range hotel market will experience the strongest growth until 2030.

Market Dynamics of MID Range Hotel Market

Key Drivers of MID Range Hotel Market

Enhanced Guest Experience and Amenities to Provide Viable Market Output

The mid-range hotel market is the constant focus on enhancing the guest experience. Mid-range hotels are increasingly investing in amenities and services that appeal to a wide range of travelers, including families, business professionals, and tourists. These hotels are incorporating modern technology, such as mobile check-in services and high-speed Wi-Fi, to cater to the needs of tech-savvy guests.

In January 2023, Marriott revealed the inauguration of the first-ever Westin Hotels and Resorts establishment in Uttarakhand, India. The Westin Resort and Spa, Himalayas, is now open for business.

Additionally, they are expanding their offerings to include on-site restaurants, fitness centers, conference facilities, and recreational activities. By providing a diverse array of services, mid-range hotels create a compelling value proposition for guests, ensuring customer satisfaction and loyalty. This focus on guest experience drives positive reviews, repeat business, and positive word-of-mouth referrals, contributing significantly to the growth of the mid-range hotel sector.

Strategic Location and Accessibility to Propel Market Growth

The strategic location of mid-range hotels plays a pivotal role in driving their success. These hotels are often situated in prime areas, offering easy accessibility to popular tourist attractions, business districts, transportation hubs, and entertainment venues. Their convenient locations make them an attractive choice for travelers seeking both comfort and accessibility. Mid-range hotels frequently capitalize on their proximity to key points of interest, allowing guests to explore the local culture and attractions effortlessly. Moreover, their accessibility to public transportation options and major highways makes them convenient choices for travelers, ensuring a steady flow of guests throughout the year.

Growing ease of booking through online portals provides better access to mid-range hotels

Restraint Factors of MID Range Hotel Market

Rising Economic Fluctuations to Hinder Market Growth

The mid-range hotel market is its sensitivity to economic fluctuations. During periods of economic uncertainty, consumers tend to reduce their travel budgets, opting for more budget-friendly accommodation options or cutting down on travel altogether. Mid-range hotels often find themselves in a precarious position, as they need to balance providing quality services with competitive pricing. Economic downturns can lead to reduced occupancy rates and lower average room prices, impacting the overall revenue of mid-range hotels. Additionally, these hotels face pressure from both ends: the need to maintain a certain level of service quality to attract guests and the necessity to keep prices affordable.

Opportunity for mid range hotel market

Rising Demand for Affordable Yet Comfortable Travel Options is Creating Opportunity for the Mid-Range Hotel Market

The mid-range hotel market is experiencing significant growth due to the increasing demand for affordable and comfortable travel options. As travelers seek value for money without compromising on comfort, mid-range hotels, which offer a balance between budget and luxury, are becoming increasingly popular. This market is driven by both leisure and business travelers who prefer accommodations with modern amenities, convenient locations, and competitive pricing. With the global tourism industry recovering and travel experiences becoming a key part of consumer spending, mid-range hotels offer an attractive proposition for those seeking quality stays at reasonable prices. Fo...

Snapshot img

Online Travel Booking Platform Market Size 2025-2029

The online travel booking platform market size is forecast to increase by USD 2266.6 billion at a CAGR of 20.6% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing penetration of the internet and smartphones. Furthermore, the adoption of online payment platforms has become increasingly popular, enabling seamless transactions and enhancing the user experience. However, the market is not without challenges. Disruptions in travel demand, such as the COVID-19 pandemic, have significantly impacted the industry, leading to a decrease in bookings and revenue. As travel restrictions ease, the market is expected to recover, but companies must navigate this uncertainty and adapt to changing consumer behavior.
Additionally, intense competition and the need to offer competitive pricing and unique value propositions are ongoing challenges for players in this market. To capitalize on opportunities and navigate challenges effectively, companies must stay abreast of market trends and consumer preferences, leveraging data analytics and technology to enhance the user experience and differentiate themselves from competitors.

What will be the Size of the Online Travel Booking Platform Market during the forecast period?

Request Free Sample

The online travel booking market continues to evolve, with mobile app development playing a pivotal role in enhancing user experience. Hotel reservation and search engine optimization are integral components, ensuring travelers find their preferred accommodations easily. Mobile booking and travel demand are on the rise, driven by increasing travel preferences for convenience and flexibility. Car rental and loyalty programs cater to diverse travel needs, while family travel and virtual reality offer new dimensions to the travel experience. Travel disruptions, such as flight delays and cancellations, are managed through real-time availability and customer support. Travel trends, including business travel and international travel, are shaped by digital marketing, travel insurance, and budget travelers' demands.
Adventure travel and solo travel are gaining popularity, fueled by personalized recommendations and user interface enhancements. API integration, big data analytics, and machine learning facilitate seamless travel planning and price comparison. Travel management solutions offer travel itinerary and booking confirmation features, while luxury travelers seek customized travel experiences. Travel advisories and fraud prevention ensure traveler safety and peace of mind. Social media integration and content marketing are essential for online reputation management and travel inspiration. Travel agents and vacation packages still hold value, offering expert advice and curated offerings. The market's continuous dynamism underscores the importance of adaptability and innovation, as travelers' preferences and travel restrictions shape the industry's future.

How is this Online Travel Booking Platform Industry segmented?

The online travel booking platform industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Platform

  Mobile/tablet
  Desktop/laptop


Type

  Packages
  Direct


End-user

  Leisure
  Business


Mode Of Booking

  Direct
  Third-party


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Platform Insights

The mobile/tablet segment is estimated to witness significant growth during the forecast period.

The online travel booking market in the US is experiencing significant growth and transformation, driven by several key factors. Data security remains a top priority, with platforms implementing robust encryption and fraud prevention measures to protect customer information. Personalized recommendations based on travel history and preferences are increasingly popular, enhancing the user experience and driving repeat business. Online reputation management is crucial for platforms, as customer reviews significantly influence booking decisions. User interface and mobile app development are essential for seamless travel planning, with real-time availability and price comparison features enabling travelers to make informed decisions. API integration and search engine optimization improve the efficiency of travel booking and planning, while travel agents and vacation packages offer convenience and savings.

Business travelers require additional features such as corporate travel management, travel disruptions, and hotel cancellations, which are addressed through dedicated platforms. Digital

These are the Airbnb statistics on gross revenue by country.

This is the complete breakdown of how much revenue Airbnb makes in commission from listings in each region.

According to Cognitive Market Research, the global homestay market size is USD 19581.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 7.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 7832.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 5874.36 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 4503.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.2% from 2024 to 2031.
Latin America had a market share for more than 5% of the global revenue with a market size of USD 979.06 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 391.62 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.9% from 2024 to 2031.
The authentic homestay held the highest Homestay market revenue share in 2024.

Market Dynamics of Homestay Market

Key Drivers for Homestay Market

Rise of experiential travel to increase the demand globally

The surge in experiential travel has become a defining trend reshaping the tourism industry, driving a global increase in demand for authentic and immersive experiences. Travelers today seek more than just a change of scenery; they crave meaningful connections with destinations and cultures. This shift is fueled by a desire to break away from cookie-cutter itineraries and delve deeper into the essence of a place. From cultural homestays to off-the-grid adventures, the demand for experiences that engage all senses and emotions is on the rise. This trend isn't just about ticking off landmarks; it's about forging memories that resonate long after the journey ends. As travelers prioritize authenticity and connection, the demand for experiential travel continues to grow, promising a richer, more fulfilling exploration of the world.

Digitalization and online platforms to propel market growth

The rapid digitalization of the travel industry and the proliferation of online platforms are propelling market growth by revolutionizing how travelers discover, book, and experience homestay accommodations. Online platforms offer unparalleled convenience, enabling travelers to browse a diverse array of homestay options, compare prices, and read reviews with just a few clicks. This accessibility has expanded the reach of homestay providers, allowing them to tap into a global audience of potential guests. Moreover, digital platforms facilitate seamless transactions and communication between hosts and guests, streamlining the booking process and enhancing the overall guest experience. As travelers increasingly embrace the ease and efficiency of online booking, the homestay market is poised for exponential growth. By harnessing the power of digitalization and online platforms, homestay providers can unlock new opportunities for expansion and innovation in the ever-evolving travel landscape.

Restraint Factor for the Homestay Market

Seasonal Demand Fluctuations to Limit the Sales

Seasonal demand fluctuations pose a significant challenge to homestay providers, as they can lead to periods of both high occupancy and low sales. Popular tourist destinations often experience peak seasons characterized by increased demand for accommodations, driving up prices and occupancy rates. However, during off-peak seasons, demand may plummet, resulting in lower sales and revenue. This seasonality can create cash flow issues and make it difficult for homestay providers to maintain profitability year-round. Moreover, the unpredictability of seasonal fluctuations makes it challenging for providers to effectively plan and manage their inventory and resources. To mitigate the impact of seasonal demand fluctuations, homestay providers can implement strategies such as offering special promotions during off-peak periods, diversifying their target markets, and exploring alternative revenue streams to sustain business operations during slower seasons.

Impact of Covid-19 on the Homestay Market

The Covid-19 pandemic dealt a severe blow to the homestay ...

The global customisation and personalisation in travel market size is expected to reach US$ 620.71 Million in 2032. The customisation and personalisation in travel market is growing rapidly.

As per FMI Analysts, the global customisation and personalisation in travel market is estimated to be valued at US$ 126.56 Million in 2022 and is projected to increase at a CAGR of 17.8% in the forecast period from 2022 to 2032.

Report Attribute	Details
Customisation and personalisation in Travel Market Estimated Base Year Value (2021)	US$ 107.43 Million
Customisation and personalisation in Travel Market Expected Market Value (2022)	US$ 126.56 Million
Customisation and personalisation in Travel Market Anticipated Forecast Value (2032)	US$ 620.71 Million
Customisation and personalisation in Travel Market Projected Growth Rate (2022-2032)	17.8% CAGR

Report Scope

Report Attribute	Details
Growth Rate	CAGR of 17.8% from 2022 to 2032
Base Year for Estimation	2021
Historical Data	2015 to 2021
Forecast Period	2022 to 2032
Quantitative Units	Revenue in USD Million and CAGR from 2022 to 2032
Report Coverage	Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Segments Covered	Service Type Mode of Booking Age Group Purpose Region
Regions Covered	North America Europe Asia-Pacific LAMEA
Key Countries Profiled	USA Canada Mexico Germany France UK Italy Spain Rest of Europe China India Japan Australia South Korea Rest of Asia-Pacific Latin America Middle East Africa
Key Companies Profiled	Best Western Carnival Corp. Club Family Hotel Delta Flights EasyJet KLM Royal Dutch Princess Cruises Virgin Hotels IBERIA LAE SA Expedia Group, Inc.
Customization	Available Upon Request

The Books eCommerce market in India is predicted to reach US$6,369.4m revenue by 2025, reflecting an estimated growth rate of 19% compared to 2024.

In financial year 2023 EaseMyTrip reported a gross booking revenue of nearly 81 billion Indian rupees. This was a significant increase compared to the previous fiscal year. EaseMyTrip is one of the largest online travel platforms in India.

The majority of guests on Airbnb are women. Most Airbnb guests are aged 25 to 34.

The hotel market in India was valued at around 32 billion U.S. dollars in financial year 2020. This was projected to grow to around 52 billion U.S. dollars by 2027. Around 80 percent of the revenue came from domestic market during the same time period.

According to Cognitive Market Research, the global Travel and Tourism Spending market size is USD 14845295.6 million in 2024 and will expand at a compound annual growth rate (CAGR) of 6.00% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 5938118.24 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 4453588.68 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 3414417.99 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 742264.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 296905.91 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031.
The Couple Traveler held the highest Travel and Tourism Spending market revenue share in 2024.

Market Dynamics of Travel and Tourism Spending Market

Key Drivers of Travel and Tourism Spending Market

Growing Disposable Income and Middle-Class Expansion to Increase the Demand Globally

The Travel and Tourism Spending Market is being significantly driven by the rise in disposable income and the expanding middle class in emerging economies. As more people enter the middle-income bracket, there is a noticeable shift in spending patterns towards leisure activities, including travel and tourism. This trend is particularly evident in countries like China, India, Brazil, and several Southeast Asian nations, where rapid economic growth has lifted millions out of poverty and into the middle class. The increasing affordability of travel, coupled with aspirations for new experiences and exposure to different cultures, is fueling the demand for tourism services and experiences.

Technological Advancements and Digitalization to Propel Market Growth

Another key driver for the Travel and Tourism Spending Market is the rapid advancement of technology and digitalization. The travel industry has undergone a profound transformation with the advent of the internet, smartphones, and various digital platforms. These technologies have made travel planning more accessible, convenient, and personalized, influencing consumer behavior and preferences. Online booking platforms, travel apps, and social media have revolutionized how people research, book, and share their travel experiences. Additionally, technologies such as virtual reality (VR) and augmented reality (AR) are enhancing the travel experience by offering immersive previews of destinations and attractions, further driving the demand for travel and tourism services.

Restraint Factors Of Travel and Tourism Spending Market

Economic Uncertainty and Exchange Rate Volatility to Limit the Sales

One of the key restraints affecting the Travel and Tourism Spending Market is economic uncertainty and exchange rate volatility. Fluctuations in exchange rates can affect the cost of travel, particularly for international tourists. A strong currency in the destination country can make travel more expensive for foreign visitors, leading to a decline in tourism spending. Similarly, economic downturns or recessions can result in reduced disposable income and consumer confidence, leading individuals to cut back on discretionary spending, including travel and tourism. Economic instability in key source markets can also impact outbound travel, affecting the overall tourism industry.

Impact of Covid-19 on the Travel and Tourism Spending Market

The Covid-19 pandemic has had a profound impact on the Travel and Tourism Spending Market, causing unprecedented disruptions worldwide. Travel restrictions, border closures, and lockdown measures implemented to curb the spread of the virus have led to a significant decline in tourism activity. The closure of hotels, restaurants, and attractions has resulted in massive revenue losses for the tourism industry. Travelers have canceled or postponed trips, leading to a sharp decline in tourist arrivals and spending. The aviation industry has been particularly hard hit, with airlines facing...

In financial year 2021, MakeMyTrip reported a gross booking volume of over 6.9 million in air ticketing segment. This was a significant decrease compared to the previous fiscal year. In 2021, the company reported a gross booking revenue of over 265 billion Indian rupees in air ticketing business.

The Indian travel agent market size was around 38 billion U.S. dollars in financial year 2020. The majority of the market share of large travel agents' revenue came from travel package booking which was worth about 17 billion U.S. dollars. Large travel agents mostly worked with corporates while small and medium travel agents mainly worked with leisure travel bookings.

In fiscal year 2024, the occupancy rate of hotels in India was estimated to be 67.5 percent. This was an increase from about 66 percent in the previous year. However, it is slowly bouncing back to pre-pandemic rate. Mumbai – a city that never sleepsMumbai, the capital of Maharashtra, witnessed a slow-paced growth in the hotel industry in recent years mainly due to the changes in real estate policies and exorbitant land prices. Despite this, the financial and entertainment capital of India outpaced all other major markets in the country by achieving the highest occupancy rate and revenue per available room in 2020. With the availability of international convention centers like the Jio World Centre located in the heart of commercial district of Bandra-Kurla Complex, Mumbai was the preferred business location in the country. In 2021, it still had the highest occupancy rate and revenue per available room rate, but at a much lower level. Leading hotel companyIn 2019, the Indian Hotels Company Limited stood out as India’s largest hospitality company by net sales. One of the first hotels opened by this company was the Taj Mahal hotel located in Mumbai. Opened almost a century ago, the Taj Mahal hotel has hosted some of the most illustrious guest from all over the world. Ever since the hotel has held on to the legacy of providing warm hospitality and world-class facilities. Well known for its grandeur, the Taj remains a hallmark of Indian hospitality year after year.

The Indian travel agent market size was valued at around 38 billion U.S. dollars in financial year 2020. The majority of the market share of large travel agents' revenue came from airline ticket booking. Large travel agents mostly worked with corporates while small and medium travel agents mainly worked with leisure travel bookings.

From 2004 to 2024, the net revenue of Amazon e-commerce and service sales has increased tremendously. In the fiscal year ending December 31, the multinational e-commerce company's net revenue was almost 638 billion U.S. dollars, up from 575 billion U.S. dollars in 2023.Amazon.com, a U.S. e-commerce company originally founded in 1994, is the world’s largest online retailer of books, clothing, electronics, music, and many more goods. As of 2024, the company generates the majority of it's net revenues through online retail product sales, followed by third-party retail seller services, cloud computing services, and retail subscription services including Amazon Prime. From seller to digital environment Through Amazon, consumers are able to purchase goods at a rather discounted price from both small and large companies as well as from other users. Both new and used goods are sold on the website. Due to the wide variety of goods available at prices which often undercut local brick-and-mortar retail offerings, Amazon has dominated the retailer market. As of 2024, Amazon’s brand worth amounts to over 185 billion U.S. dollars, topping the likes of companies such as Walmart, Ikea, as well as digital competitors Alibaba and eBay. One of Amazon's first forays into the world of hardware was its e-reader Kindle, one of the most popular e-book readers worldwide. More recently, Amazon has also released several series of own-branded products and a voice-controlled virtual assistant, Alexa. Headquartered in North America Due to its location, Amazon offers more services in North America than worldwide. As a result, the majority of the company’s net revenue in 2023 was actually earned in the United States, Canada, and Mexico. In 2023, approximately 353 billion U.S. dollars was earned in North America compared to only roughly 131 billion U.S. dollars internationally.