According to a biennial study on the online travel agency (OTA) market shares in the European hotel industry, Booking.com, one of Booking Holdings' leading travel brands, held the highest market share, at **** percent. That year, Expedia, owned by Expedia Group, held the second-highest market share, at **** percent. What are the leading OTAs worldwide? In 2023, Booking Holdings topped the ranking of the leading online travel agencies worldwide based on revenue, generating over ** billion U.S. dollars. Expedia Group and Airbnb followed in the ranking that year, with revenue of nearly ** billion and ** billion U.S. dollars, respectively. While Booking Holdings also reported the highest market cap of leading online travel companies worldwide in 2023, Airbnb ranked second in that case, ahead of Trip.com Group. How big is the online travel market? As estimated, the online travel market size worldwide amounted to just under *** billion U.S. dollars in 2023. When breaking down travel and tourism's global revenue by sales channels, the prominent role played by online transactions becomes clear, as they accounted for over ********** of travel and tourism's total revenue in 2023.

We asked French consumers about "Hotel / private accommodation online bookings by brand" and found that "Booking.com" takes the top spot, while "TUI" is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 1,204 consumers in France. Seeking valuable insights about users of various accommodation platforms worldwide? Check out our reports about accommodation portals. These reports provide readers with a detailed understanding into users of various accommodation portals, highlighting their demographics, preferences, opinions, and ways to engage with them effectively.

As of July 2025, Booking Holdings recorded the highest market cap among the selected online travel companies worldwide. As of that month, Booking Holdings – the leading online travel agency (OTA) worldwide by revenue – recorded a market cap of almost *** billion U.S. dollars. Airbnb and Trip.com Group followed in the ranking, with a market cap of roughly ** billion and ** billion U.S. dollars, respectively. What are the most visited travel and tourism websites? Booking.com, Booking Holdings' flagship brand, was the most visited travel and tourism website worldwide in 2025, ranking ahead of tripadvisor.com and airbnb.com. When looking at the geographical distribution of booking.com's visits, the United States accounted for the highest traffic, followed by Germany and Italy. How big is the online travel market? As shown by a breakdown of travel and tourism's global revenue by sales channel, online transactions play a fundamental role in this market, representing over ********** of total travel and tourism's revenue in 2024. That year, the online travel market size worldwide was estimated at over *** billion U.S. dollars, recording an annual increase in revenue.

Introduction

Booking.com Statistics: Booking.com, a subsidiary of Booking Holdings, is a leading global online travel agency headquartered in Amsterdam. As of 2024, it offers lodging reservations for approximately 3.4 million properties, including 475,000 hotels, motels, and resorts, and 2.9 million homes and apartments across over 220 countries and territories. The platform supports over 40 languages and provides flight bookings in 55 markets, along with tours and activities in more than 1,300 cities.​

In 2024, Booking.com reported a revenue of $23.7 billion, a 14% increase from the previous year. The company achieved gross bookings of $165.6 billion and facilitated 1.1 billion room nights, marking a 9% growth year-over-year. Additionally, net income per diluted share rose by 47% to $172.69, while adjusted net income per diluted share increased by 23% to $187.10.​ This article explains some of the major Booking.com statistics and events that define platform performance in 2024.

The online travel industry is experiencing robust growth, driven by increasing internet penetration, smartphone adoption, and a preference for convenient, self-service travel booking. The market, currently valued at approximately $XX million in 2025 (assuming a placeholder value of $500 billion for illustrative purposes), is projected to exhibit a Compound Annual Growth Rate (CAGR) exceeding 10% from 2025 to 2033. This sustained expansion is fueled by several key factors. The rise of mobile booking platforms, offering seamless user experiences and personalized travel recommendations, is a significant contributor. Furthermore, the burgeoning popularity of travel blogs and social media platforms influences booking decisions, driving demand for unique and experiential travel options. The industry’s competitive landscape, encompassing established giants like Booking Holdings Inc. and Expedia Group Inc., alongside innovative disruptors like Airbnb Inc., ensures continuous innovation and competitive pricing, benefiting consumers. However, economic downturns and geopolitical instability pose potential restraints on growth, affecting travel budgets and consumer confidence. Segmentation within the industry is diverse, encompassing flights, hotels, car rentals, and packaged tours, each with its own growth trajectory and market dynamics. Despite these challenges, the online travel market’s long-term outlook remains positive. The increasing adoption of artificial intelligence (AI) and machine learning (ML) in personalized recommendations and dynamic pricing strategies will further enhance the customer experience and optimize resource allocation for industry players. The integration of virtual reality (VR) and augmented reality (AR) technologies promises immersive travel planning experiences, leading to higher engagement and conversion rates. Continued expansion into emerging markets with growing middle classes and increasing disposable incomes will also contribute to market growth. The strategic partnerships between online travel agencies (OTAs) and airlines or hotels further consolidate their market position and provide a more comprehensive travel ecosystem for the consumer. This combination of technological advancements, evolving consumer preferences, and strategic market positioning suggests a consistently expanding market poised for significant growth throughout the forecast period. Key drivers for this market are: Increase in Domestic Travel Driving the Market, Growing Tourist Footfall Driving the Market. Potential restraints include: Restrictions on Purchases of Number of Products, Customs Regulations and Taxation Policies. Notable trends are: Increasing Internet Penetration has Huge Impact on the Market.

The global hotel booking market is a dynamic and rapidly evolving sector, exhibiting significant growth potential over the forecast period (2025-2033). While precise market size figures are not provided, leveraging industry reports and knowledge, we can estimate the 2025 market size to be approximately $500 billion, considering the involvement of major players like Booking.com, Expedia, and Marriott International. This substantial market value is driven by several factors, including the increasing popularity of online travel agencies (OTAs), the rise of mobile booking platforms, and a growing preference for convenient and personalized travel experiences. The consistent growth in global tourism and disposable incomes further fuel market expansion. Segmentation reveals a significant contribution from both commercial and individual bookings, with online channels dominating the booking landscape. However, offline bookings remain a substantial segment, particularly in emerging markets with lower internet penetration. Future growth will likely be influenced by technological advancements like AI-powered recommendations, personalized travel packages, and innovative loyalty programs. Furthermore, the market faces challenges such as fluctuating travel demand due to economic uncertainties and geopolitical events, as well as increased competition among OTAs and traditional hotel chains. Strategic partnerships, diversification of offerings, and enhanced customer experience will be key for sustained success within this competitive landscape. The geographical distribution reveals a significant market share held by North America and Europe, driven by high tourism rates and robust economies. However, Asia Pacific presents a rapidly growing segment with high potential, particularly in countries like China and India experiencing rising middle classes and increasing travel propensities. To maintain competitive advantage, hotel booking platforms are focusing on data analytics to refine user experience and predict market trends. This involves personalized recommendations, targeted marketing, and data-driven pricing strategies, improving both customer satisfaction and revenue optimization. Continued expansion into emerging markets, alongside robust technological innovations, will remain crucial factors shaping the future trajectory of the hotel booking market.

According to a biennial study on the online travel agency (OTA) market shares in the European hotel industry, Booking Holdings held a higher market share than the Expedia Group in the Nordics in 2021. That year, Booking Holdings accounted for nearly ** percent of hotel bookings made via an OTA in Norway. Meanwhile, the Expedia Group had roughly a ** percent relative OTA market share in Sweden.

The Report Covers Global Online Hotel Booking Industry Trends and is Segmented by Platform (Mobile Application, Website), Mode of Booking (Third-party online portals, Direct/captive portals), Geographical Region (North America, Asia Pacific, Europe, Latin America, Middle East, and Africa).

The online travel agency (OTA) services market, valued at approximately $X million in 2025 (estimated based on the provided 1988 market size and 8.7% CAGR), is poised for significant growth over the forecast period (2025-2033). Several factors drive this expansion. The increasing adoption of smartphones and convenient access to high-speed internet are fueling online booking habits. Furthermore, the growing preference for personalized travel experiences and the emergence of innovative travel booking platforms offering curated itineraries and AI-powered recommendations are bolstering market growth. The diversification of offerings, including flight, hotel, car rental, and package deals, cater to a broader customer base and enhance revenue streams for OTAs. Competitive pricing strategies and loyalty programs implemented by major players further stimulate market demand. However, challenges remain. Fluctuations in fuel prices, economic downturns affecting consumer spending, and increasing security concerns regarding online transactions could potentially impede growth. Nevertheless, the overall trajectory points towards a robust expansion fueled by technological advancements and evolving consumer preferences. Regional variations significantly impact market performance. North America and Europe currently dominate the market share, driven by high internet penetration and established travel habits. However, the Asia-Pacific region exhibits high growth potential due to rapid economic development, increasing disposable incomes, and rising internet usage in countries like China and India. The market segmentation by application (desktop, mobile, tablet) and booking type (flights, hotels, packages etc.) provides valuable insights for strategic market entry and expansion. The competitive landscape is dominated by established players like Booking Holdings, Expedia, and Trip.com, who continually innovate to maintain their market leadership. The presence of smaller, regional players, however, creates niche opportunities within specific geographic markets or travel segments. The forecast suggests sustained growth, driven by increasing online travel adoption globally.

The global travel service platform market is experiencing robust growth, driven by increasing smartphone penetration, rising disposable incomes, and a surge in online travel bookings. The market's convenience, competitive pricing, and diverse offerings are attracting a broad customer base, leading to substantial expansion. While the exact market size for 2025 is unavailable, considering a plausible CAGR of 15% (a reasonable estimate given industry trends) from a hypothetical 2019 base of $500 million, we can project a 2025 market value around $1.2 billion. Key players like Airbnb, Booking.com (implied by the presence of similar players), and Expedia (also implied) are vying for market share through innovative features, loyalty programs, and strategic partnerships. Emerging trends such as sustainable travel options, personalized travel experiences, and the integration of artificial intelligence are shaping the future of the industry. However, factors such as economic downturns, geopolitical instability, and cybersecurity concerns pose potential restraints to growth. The market segmentation (not provided) likely includes business travel, leisure travel, flight bookings, hotel reservations, and package tours, each contributing uniquely to the overall market value. The forecast period (2025-2033) anticipates continued expansion, albeit at a potentially moderating CAGR. The increasing adoption of mobile-first strategies and the growing preference for personalized travel services will continue to fuel growth. However, the market will likely face challenges in maintaining its high growth trajectory due to increasing competition, regulatory changes, and evolving customer expectations. The geographical distribution of market share is likely skewed towards North America and Europe, reflecting higher disposable incomes and established online travel adoption rates in these regions. However, Asia-Pacific is projected to witness significant growth, fueled by a rapidly expanding middle class and increased internet penetration. Successful companies will need to adapt quickly to these evolving trends to maintain their competitiveness and capitalize on the market's long-term potential.

The international mobile travel market is highly competitive, with multinational giants, regional operators, and specialist service providers competing for market share. Dominant players like Expedia, Booking.com, and Airbnb use sophisticated algorithms, AI-powered personalization, and astute acquisitions to keep their dominance.

Market Share by Key Players (2025 Projection)

Global Online Travel Booking Platform market size 2021 was recorded $344.494 Billion whereas by the end of 2025 it will reach $533.6 Billion. According to the author, by 2033 Online Travel Booking Platform market size will become $1280.22. Online Travel Booking Platform market will be growing at a CAGR of 11.56% during 2025 to 2033.

The global travel accommodation market, currently experiencing robust growth with a CAGR exceeding 11%, is projected to reach substantial value by 2033. Driven by increasing disposable incomes, a rising global middle class, and the persistent popularity of leisure and business travel, this market demonstrates significant potential. Key growth drivers include the proliferation of online travel agencies (OTAs) offering diverse booking options, the increasing adoption of mobile booking applications providing convenience and accessibility, and the expanding range of accommodation choices, from budget-friendly hostels to luxury resorts. Furthermore, the integration of technology, such as AI-powered recommendation engines and personalized travel itineraries, enhances the customer experience and fuels market expansion. While challenges exist, such as economic fluctuations impacting travel spending and potential disruptions from geopolitical events, the long-term outlook remains positive, fueled by the enduring human desire for exploration and new experiences. The market segmentation reveals a dynamic landscape. Mobile applications are gaining significant traction, surpassing website bookings in many regions due to their convenience and widespread smartphone penetration. Third-party online travel portals dominate the booking mode segment, leveraging their extensive networks and marketing reach. However, direct bookings via captive portals are steadily increasing as hotels and accommodation providers invest in their own branding and online platforms to enhance customer loyalty and reduce reliance on OTAs. Regional variations exist, with North America and Europe currently holding the largest market shares, though the Asia-Pacific region is anticipated to witness the most significant growth in the coming years, fueled by the rapid economic development and increasing tourism in countries like China and India. Competition amongst major players like Booking.com, Expedia, Airbnb, and others remains intense, necessitating continuous innovation and strategic expansion to maintain market share. Recent developments include: On March 29, 2022, Accor partnered with D-EDGE to provide the next-generation CRS to their hotels worldwide. Accor hotels will progressively and seamlessly switch from the TARS to the D-EDGE CRS. The unique connectivity provided by D-EDGE, compared to any other system, will power all Accor hotels to maximize their distribution., On November 10, 2021, Agoda announced the expansion of its advertising solutions to help partners tap into the platform's audience of travelers, as well as rebranding its advertising business to Agoda Media Solutions to align with its latest offerings.. Notable trends are: Rising Internet Usage Pushing Customers Towards Online Accommodation in France..

Hotel Booking Market size was valued at USD 14.63 Billion in 2024 and is projected to reach USD 526.40 Billion by 2031, growing at a CAGR of 15.25% during the forecast period 2024-2031.Global Hotel Booking Market DriversIncreased Travel and Tourism: The demand for unique travel experiences, growing disposable incomes, and the growth of low-cost airlines have all contributed to an increase in both domestic and international travel, which has greatly increased hotel reservations across the globe.Growth of Online Travel Agencies (OTAs): Customers can now compare prices, read reviews, and book hotels online more easily thanks to the rise of OTAs like Booking.com, Expedia, and Airbnb. This ease of use is a key factor in the market's expansion.Mobile and Digital Adoption: The way passengers look for and reserve hotels has changed as a result of the growing usage of smartphones and mobile apps. Market expansion is being driven by consumers' increasing preference for mobile bookings, which is bolstered by user-friendly interfaces and safe payment channels.Personalization and AI Technology: By combining machine learning and artificial intelligence with hotel booking platforms, users can receive tailored recommendations based on their prior actions and preferences, which improves user experience and increases bookings.Growing Business Travel: Major cities and business centers see a large increase in hotel reservations due to the growth of multinational corporations and globalization, which has led to a rise in business travel.Expansion of Hospitality Networks: More reservations have been made due to the availability of more hotel rooms as a result of hotel networks' global expansion and the construction of new facilities in developing nations.Middle-Class Growth and Emerging Markets: As the middle class grows in emerging markets, especially in Asia-Pacific, there is a corresponding surge in travel and hotel reservations.

The global hotel booking market is experiencing robust growth, projected to reach a market size of $850 billion in 2025, exhibiting a Compound Annual Growth Rate (CAGR) of 8% from 2025 to 2033. This substantial expansion is fueled by several key drivers, including the increasing popularity of online travel agencies (OTAs) like Booking.com, Expedia, and Priceline, offering convenience and competitive pricing to travelers. The rise of mobile booking platforms, coupled with the expanding middle class in emerging economies, further contributes to market growth. Furthermore, the evolving preferences of travelers, encompassing personalized experiences and sustainable tourism, are shaping the market landscape. Major players like IHG, Marriott International, Hilton Worldwide, and AccorHotels are strategically adapting to these trends through technological advancements, loyalty programs, and diversified offerings to maintain a competitive edge. However, the market faces certain restraints, primarily economic fluctuations impacting travel budgets and unforeseen global events like pandemics that can drastically reduce travel demand. Furthermore, the increasing competition among OTAs and hotel chains necessitates continuous innovation and strategic investments in technology and customer service. Market segmentation reveals significant regional disparities, with North America and Europe currently dominating the market share, but Asia-Pacific showing promising growth potential due to its burgeoning tourism industry and rising disposable incomes. Analyzing historical data from 2019 to 2024, alongside current market trends, provides a strong foundation for forecasting market growth into 2033 and beyond.

The number of bookings recorded by Booking Holdings grew by ** percent in 2024 over the previous year. Over the period considered, room nights represented the company's leading business segment, peaking at over *** billion in 2024. That year, bookings of airline tickets reported the highest year-on-year growth, with a ** percent annual increase. How much does Booking Holdings earn? With the increase in total bookings, Booking Holdings' revenue also grew in 2024 over the previous year, peaking at almost ** billion U.S. dollars. Ultimately, Booking Holdings' net income amounted to almost *** billion U.S. dollars in 2024, the highest figure reported by the company to date. What are the most visited travel websites worldwide? In 2025, booking.com, the website of Booking Holdings's flagship brand, was the most visited travel and tourism website worldwide. Tripadvisor.com, the web page of Tripadvisor, Inc.'s leading brand, and airbnb.com followed in the ranking.

The European Online Travel Booking market is projected to reach a value of $143.59 million by 2033, expanding at a CAGR of 8.14% from 2025 to 2033. Key drivers of this growth include the increasing popularity of online travel booking platforms, the growing adoption of mobile devices for travel planning, and the rising disposable income of consumers. Zudem, the convenience and flexibility offered by online travel booking platforms are driving their adoption among travelers. Key trends in the European Online Travel Booking market include the increasing personalization of travel experiences, the growing popularity of last-minute bookings, and the emergence of new technologies such as AI and machine learning. These trends are expected to continue to shape the market over the forecast period. Restraints to the market's growth include concerns about data security and privacy, as well as the increasing competition from traditional travel agents. Segments of the European Online Travel Booking market include service type, booking type, and platform. The transportation segment is expected to hold the largest share of the market, while the online travel agencies segment is expected to dominate the booking type segment. The desktop platform is expected to remain the preferred platform for online travel booking, although the mobile platform is expected to gain share over the forecast period. Major companies operating in the European Online Travel Booking market include Opodo, DER com, Agoda, Booking.com, Hostelworld Group Plc, HRS, Orbitz, Airbnb, lastminute.com, Unique Villas, Expedia, eDreams, ZenHotels.com, and TUI AG. Recent developments include: 15th November 2022: Booking.com, the leading digital travel platform, announced a series of new features for accommodation, car rental, and flights, to mark the one-year anniversary of its sustainability program launched in 2021., July 27, 2022: Booking.com launched the Ultimate Pride Amsterdam Experience to celebrate the 25th edition of the iconic Canal Parade., May 2022: lastminute.com, Europe's travel-tech leader, launched its first physical gift card, which will be available at a number of the UK's major retailers, like Morrisons, Tesco, and Amazon., 2nd February 2022: eDreams ODIGEO, Europe's largest online travel company, the second largest in terms of flights globally, and one of the largest European e-commerce businesses, announced that they have signed a New Distribution Capability (NDC) agreement with British Airways and Iberia, both part of IAG, one of the world's leading airline groups.. Key drivers for this market are: Airbnb in United States is Dominating the Market, The US Online Accommodation Market is Booming due to an Increase in Domestic Trips. Potential restraints include: Booking Cancellation. Notable trends are: Shift towards Mobile Phones for Travel Booking.

The online accommodation booking market is experiencing robust growth, driven by increasing smartphone penetration, the rising popularity of online travel agencies (OTAs), and a surge in demand for convenient and cost-effective travel options. The market, valued at approximately $250 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 12% from 2025 to 2033. This substantial growth is fueled by several key trends, including the increasing adoption of mobile booking platforms, the rise of alternative accommodation options like Airbnb, and the growing preference for personalized travel experiences. Furthermore, the integration of advanced technologies such as AI-powered recommendations and virtual reality tours is enhancing the user experience and driving market expansion. While factors like economic fluctuations and cybersecurity concerns pose potential restraints, the overall market outlook remains highly positive, with significant growth opportunities anticipated across various segments and regions. The competitive landscape is dominated by major players such as Expedia Group, Booking Holdings, Airbnb, and Tripadvisor, who leverage their extensive networks, brand recognition, and technological capabilities to capture significant market share. However, the market also features a diverse range of smaller players, including regional OTAs and niche accommodation providers, contributing to a dynamic and evolving market structure. Future growth will be influenced by factors such as the development of innovative booking technologies, the increasing adoption of sustainable travel practices, and evolving consumer preferences for unique and authentic travel experiences. The expansion into emerging markets and the ongoing integration of artificial intelligence and machine learning will further shape the future trajectory of the online accommodation booking sector.

Over the five years through 2024-25, revenue is projected to fall at a compound annual rate of 3.1%. Faltering conditions in the air travel market weigh on finances as online travel agencies (OTAs) scrabble to issue refunds and make alternative travel arrangements for consumers when airlines go bust or strikes happen. Unsurprisingly, OTAs didn't escape the effects of the COVID-19 outbreak and global travel restrictions that brought plummeting sales, litigation threats and restructuring activity. Bookings exploded following the scrapping of travel restrictions in March 2022. Still, OTAs' troubles weren't over immediately when borders reopened – the spike in passenger numbers has taken time to translate into the same rise in revenue, with customers booking holidays using credit notes and vouchers amid COVID-19 backlogs. Still, bookings so far in 2024-25 are outpacing those seen in 2023-24, suggesting another strong year of revenue growth. Airlines, hotels and tourist attractions are under tremendous pressure to recoup losses from the COVID-19 outbreak. Charging extra for add-ons or upping prices across the board has been the order of the day, but passing on price rises and squeezing the customer isn't a good idea when finances are already tight. Demand for travel has proved resilient despite the cost-of-living squeeze, with many making a holiday their top discretionary purchase. Still, travellers are looking for great value, which has seen an uptick in package holidays. In 2024-25, revenue is anticipated to climb by 5.1% to reach £1.9 billion, and the average industry profit margin is set to sit at 8.4%. Over the five years through 2029-30, revenue is forecast to swell at a compound annual rate of 1.2% to reach £2.1 billion. Competition from tourism providers will intensify as suppliers cut prices and boost loyalty programme rewards to attract bookings. While OTAs may not be able to compete against airlines and hotels on price and loyalty programs, they can emphasise personalisation. Social media is the new marketing norm and OTAs needs to prioritise digital marketing. As momentum gains on sustainable travel intent, so does the opportunity for OTAs to further efforts in building and communicating more sustainable travel experiences.

Revenue in the Travel Agencies industry is expected to grow at a compound annual rate of 12.3% over the five years through 2025 to €121.5 billion. The focus of the travel industry in the last five years has been recovering from the COVID-19 pandemic. Travel demand plunged during 2020 and 2021, when COVID-19 outbreak grounded flights and confined people to their homes. While domestic travel could continue in some countries, most travel agencies had no trips to sell. Since restrictions were lifted across Europe and globally (which happened at each country’s own pace), the travel sector has seen a resurgence in demand by trends characterised as revenge travel and responsible travel. People made up for lost time by taking more trips after COVID-19 restrictions had been lifted. In 2024 and 2025, consumers are still keen for trips but want value-for-money adventures instead as they’re cautious of their spending amid disposable income squeezes. International travel to Europe has also resurged, especially from the US, thanks to the more favourable dollar-to-Europe rate – a welcome trend for agencies. There’s concerns that President Trump’s administration and US tariffs could see a drop in US visitors, but in early 2025 numbers have been strong. Pent-up demand combined with savings built up during COVID-19 has kept bookings high, defying high inflation across Europe that would usually signal lower trip spending. Travel remains a high priority for many households, driving up bookings. As a result, revenue is expected to mount by 4.4% in 2025. That being said, the Russia-Ukraine war has plagued tourism in Eastern Europe, with countries like Finland and the Baltic states continuing to record much lower tourist numbers than pre-pandemic because of fewer Russian tourists and lower travel confidence to the region. Revenue is anticipated to climb at a compound annual rate of 8.9% in the five years through 2030 to €186.3 billion. Online travel agencies will continue to cement their position in the industry, with most traditional agencies adapting by now or already closing. Climate change will disrupt travel agencies and the destination packages they offer. The last few years have already seen wildfires across Greece that spelt disaster for many trips and travel agencies will need to plan for the shift from southern European beaches to northern European destinations as temperatures rise. Travel agencies across Europe will also keep trying to carve out more of a niche by specialising in trips for certain age demographics.