ZIP codes with the highest number of Late Baby Boomer home purchases in 2024.

Distribution of Early Baby Boomer home buyers by race and ethnicity.

ZIP codes with the highest number of Early Baby Boomer home purchases in 2024.

Average loan size, purchase price, loan-to-value ratio, and conforming loan limit usage for Late Baby Boomer buyers.

Average loan size, purchase price, loan-to-value ratio, and conforming loan limit usage for Early Baby Boomer buyers.

Distribution of Late Baby Boomer home buyers by race and ethnicity.

Recreational vehicle dealers have performed well through most of the current period, supported by torrid pandemic-era growth. In particular, RV sales soared in 2020 and 2021 as RV travel represented a safe mode of travel, leisure and entertainment. Similarly, rebounding consumer confidence and strong disposable income growth in 2023 and 2024 have contributed to steady revenue growth, particularly in higher-margin segments. Also, baby boomers, one of the industry's primary markets, are entering retirement and increasingly buying RVs and motorhomes. Better healthcare has enabled these older generations to stay in the market for longer. Overall, revenue has skyrocketed at an expected CAGR of 4.6% to $52.1 billion through the current period, including a 1.0% jump in 2025, where profit reached 3.8%. Strong growth bracketed poor underlying conditions in 2022, where skyrocketing interest rates and plummeting consumer confidence threatened most key consumer markets. Similarly, higher oil and gasoline prices made operating an RV more expensive, while higher manufacturing costs led to higher purchasing costs for dealers, threatening profit. RV shipments have also declined following the pandemic, though buyers have prioritized more expensive models with added amenities. Many RV dealers have supplied high-end, customizable RVs to balance lower sales volumes with higher per-unit returns. While the financial position of the baby boomer demographic remains unclear, the group's high retirement numbers offer a broad and expanding market for RV dealers. RVs will also likely grow more popular among younger demographics, particularly as dealers introduce upgraded models and cleaner, eco-friendly vehicles. Similarly, increased ecotourism trends will entice more RV travel across all demographics. Dealers that can capitalize on shifting trends and offer websites and other online services may attract a wider consumer base. Overall, stronger economic conditions following the pandemic will create stable growth. Revenue will improve at an expected CAGR of 2.0% to $57.6 billion, where profit will settle at 3.7%.

Average household income, debt-to-income ratios, and area median income comparisons for Early Baby Boomer home buyers.

Average household income, debt-to-income ratios, and area median income comparisons for Late Baby Boomer home buyers.

Home buyer statistics from 100+ million applications showing generational differences in loan amounts and down payments by Homebuyer.com.

Percentage of Early Baby Boomer buyers using conventional, FHA, VA, and USDA mortgages.

Percentage of Late Baby Boomer buyers using conventional, FHA, VA, and USDA mortgages.

Distribution of Gen Z home buyers by race and ethnicity.

Distribution of Gen X home buyers by race and ethnicity.

Distribution of Early Millennial home buyers by race and ethnicity.

Distribution of Late Millennial home buyers by race and ethnicity.

ZIP codes with the highest number of Gen Z home purchases in 2024.

ZIP codes with the highest number of Early Millennial home purchases in 2024.