The Bottled Water Report is Segmented by Type (Still Water, Sparkling Water, Functional/Flavoured Water), Packaging Material (PET Bottles, Glass Bottles, Aluminum Cans and Bottles, Others), Pricing (Mass, Premium/Luxury), Distribution Channel (On-Trade, Off-Trade), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

The India Bottled Water Market Report is Segmented by Product Type (Still Bottled Water, Sparkling Bottled Water, and More); by Packaging Format (PET Bottles, Glass Bottles, and Cans); by Category (Mass and Premium); by Distribution Channel (On-Trade and Off-Trade); and by Region (North, East, West, and South). For Each Segment, The Market Forecasts are Provided in Terms of Value (USD).

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Bottled Water Market Size 2025-2029

The bottled water market size is valued to increase USD 118.5 billion, at a CAGR of 6.1% from 2024 to 2029. Increasing premiumization of bottled water will drive the bottled water market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 51% growth during the forecast period.
By Product - Still drinking water segment was valued at USD 130.20 billion in 2023
By Distribution Channel - Off-trade segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 70.46 billion
Market Future Opportunities: USD 118.50 billion
CAGR from 2024 to 2029 : 6.1%

Market Summary

The market represents a dynamic and continually evolving industry, driven by consumer preferences for convenience, health, and taste. Core technologies, such as reverse osmosis and ultraviolet disinfection, are advancing to ensure product purity and safety. Applications span various sectors, including sports, healthcare, and education, with growing adoption in developing economies. Service types include home and office delivery, self-service kiosks, and e-commerce. Regulations, such as the European Union's Plastics Strategy, pose challenges in terms of sustainability and packaging innovation. In fact, according to a recent study, the global market for bottled water reached a 19.3% share in the beverage industry in 2020, underscoring its increasing importance.
However, the market faces competition from alternative products like tap water filtration systems and reusable bottles. Despite these challenges, opportunities exist for companies that can offer premium products, innovative packaging solutions, and sustainable business models.

What will be the Size of the Bottled Water Market during the forecast period?

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How is the Bottled Water Market Segmented?

The bottled water industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Still drinking water
  Sparkling water
  Bottled spring water


Distribution Channel

  Off-trade
  On-trade


Packaging

  PET bottles
  Glass bottles
  Cans
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany


  APAC

    China
    India
    Indonesia
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Product Insights

The still drinking water segment is estimated to witness significant growth during the forecast period.

The market experiences significant expansion, with still drinking water holding a substantial share. This trend is driven by various factors, including increasing urbanization, growing health consciousness, consumer preference for on-the-go bottled water, and innovative packaging solutions. Rising health consciousness has led consumers to opt for non-carbonated still drinking water, contributing positively to market growth. The contamination of water sources due to environmental pollution intensifies the demand for pure drinking water. Moreover, the bottled water industry anticipates continuous growth, with several developments shaping its future. Water purification methods, such as filtration membrane types and reverse osmosis processes, are becoming increasingly sophisticated to meet the evolving consumer needs.

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The Still drinking water segment was valued at USD 130.20 billion in 2019 and showed a gradual increase during the forecast period.

Ozonation disinfection and chlorination processes ensure consumer safety, while microbial contamination control and quality control systems maintain high product standards. Water bottling equipment, including bottling lines and wastewater treatment plants, are essential components of the industry. Energy consumption metrics and water hardness reduction techniques are crucial for optimizing bottling line efficiency. Spring water sourcing and mineral analysis methods cater to diverse consumer preferences. Sustainable packaging options, such as UV sterilization systems and carbonated water production, are gaining popularity to minimize environmental impact. Mineral water content and plastic bottle production are essential considerations for manufacturers. Water filtration techniques and environmental impact assessments are essential for ensuring water quality standards.

The industry's future growth is expected to be influenced by factors like the adoption of advanced technologies, increasing consumer awareness, and regulatory compliance. The market's dynamics remain fluid, with ongoing developments and evolving patterns.

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Regional Analysis

APAC is estimated to contri

The global Bottled Water Market size is expected to grow from USD 230 million in 2019 to USD 400 million by 2026, at a CAGR of 8% from 2020-2026

The combined volume in the 'Bottled Water' segment of the non-alcoholic drinks market worldwide was modeled to stand at ************** litres in 2024. Between 2018 and 2024, the combined volume rose by ************* litres, though the increase followed an uneven trajectory rather than a consistent upward trend. The combined volume will steadily rise by ************* litres over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Bottled Water.

The Bottled Water Market size is expected to reach a valuation of USD 54.1 billion in 2033 growing at a CAGR of 7.20%. The Bottled Water Market research report classifies market by share, trend, demand, forecast and based on segmentation.

The GCC bottled water market was valued at USD 10706.02 Million in 2024. The industry is expected to grow at a CAGR of 7.20% during the forecast period of 2025-2034 to reach a value of USD 21457.34 Million by 2034.

The GCC bottled water market growth is driven by rising health-consciousness, desalination innovation, and government stewardship. With the Gulf’s arid climate and limited freshwater reserves, bottled water consumption has become indispensable. Saudi Arabia remains the largest market among the GCC countries. Meanwhile, UAE’s focus on zero single-use plastic has fuelled a dual trend of sustainable bottling and premiumisation.

Government mandates are redefining quality benchmarks, boosting the GCC bottled water market dynamics. For instance, the Saudi Food and Drug Authority has tightened mineral content regulations, prompting providers to invest in lab-grade purification and blockchain-enabled sourcing. On the other hand, the UAE’s Ministry of Climate Change and Environment is incentivising local sourcing and biodegradable packaging, encouraging players like Masafi to shift towards plant-based bottles made out of polylactic acid (PLA).

Desalination is being interwoven with smart sensors, AI-controlled mineral infusion, and TDS (Total Dissolved Solids) technology. Major players in the GCC bottled water market are partnering with AI startups to monitor supply-chain quality in real-time. The market is evolving with traceability, purity profiles, and environmental accountability. The convergence of high-tech bottling systems, D2C digital platforms, and government-backed ESG compliance is transforming this market into a lucrative ground for B2B companies.

According to Cognitive Market Research, The Global Bottled Water market size is USD 304154.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 6.20% from 2024 to 2031.

North America Market held 40% of the global revenue with a market size of USD 91246.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.
Europe Bottled Water Market held 30% of the global market size of USD 85163.18 million in 2024.
Asia Pacific Bottled Water Market held 23% of the global revenue with a market size of USD 109495.51 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.
South America Bottled Water market held 5% of the global revenue with a market size of USD 15207.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.6% from 2024 to 2031.
Middle East and Africa Bottled Water Market held the major market of around 2% of the global revenue with a market size of USD 3041.54 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.9% from 2024 to 2031.
The demand for bottled water among customers who are health-conscious has been driven by factors such as the expanding urban population, rising disposable income, greater consumer health consciousness, and growing awareness of waterborne illnesses. 
In addition, producers are being pushed to use more PET and plant-based water bottles in order to attain sustainability due to growing worries about the plastic waste coming from the bottled water sector.
The Still Bottled Water held the highest Bottled Water market revenue share in 2024.

Key Dynamics of

Bottled Water Market

Key Drivers of

Bottled Water Market

Increasing Health Awareness Among Consumers: A growing number of consumers are opting for bottled water instead of sugary drinks due to heightened awareness regarding health and wellness. This transition is driven by changes in lifestyle, fitness trends, and worries about obesity and diabetes.

Substandard Quality of Tap Water in Developing Areas: In numerous nations, the limited availability of clean drinking water has resulted in an increased dependence on bottled water. Concerns regarding safety, frequent contamination, and inadequate filtration infrastructure are propelling this demand.

Convenience and Portability Aspect: Bottled water provides unparalleled convenience for hydration on the move. Its extensive presence in retail stores, vending machines, and restaurants facilitates impulse purchases and enhances sales in urban and travel-oriented areas.

Key Restraints for

Bottled Water Market

Environmental Concerns and Plastic Waste Issues: Growing criticism regarding plastic pollution and the carbon footprint linked to bottled water production is exerting pressure on brands. Governments and environmental organizations are advocating for a reduction in single-use plastic consumption.

Higher Cost Compared to Tap Water: The comparatively elevated price of bottled water—particularly for premium and imported brands—restricts its accessibility for low-income consumers. This sensitivity to price can hinder extensive market penetration.

Presence of Alternative Hydration Options: The market is contending with competition from other functional and flavored beverages such as enhanced water, electrolyte drinks, and reusable filtered water bottles. These alternatives frequently provide comparable benefits at a reduced environmental impact.

Key Trends in

Bottled Water Market

Surge in Demand for Flavored and Functional Waters: Consumers are increasingly opting for flavored bottled waters that are fortified with vitamins, minerals, and electrolytes. These offerings appeal to health-conscious individuals and provide advantages that extend beyond mere hydration.

Shift Toward Sustainable Packaging Solutions: Companies are focusing on biodegradable bottles, plant-derived plastics, and recycled PET materials to minimize their ecological footprint. This trend towards sustainability is becoming integral to brand identity and fostering customer loyalty.

Growth in Premium and Mineral Water Segments: There is a growing interest in premium water products such as natural spring water, mineral water, and alkaline water. These products are promoted as luxury lifestyle options, particul...

In 2025, the sparkling bottled water market was valued at approximately USD 52,465.38 million. By 2035, it is projected to reach USD 106,137.78 million, reflecting a compound annual growth rate (CAGR) of 7.3%. The market's expansion is fueled by the growing availability of functional sparkling water products fortified with vitamins, minerals, and probiotics, targeting health-conscious individuals.

Metric	Value
Market Size in 2025	USD 52,465.38 Million
Projected Market Size in 2035	USD 106,137.78 Million
CAGR (2025 to 2035)	7.3%

Country-wise Outlook- Sparkling bottled water market

Country	CAGR (2025 to 2035)
USA	7.5%

Country	CAGR (2025 to 2035)
UK	7.1%

Region	CAGR (2025 to 2035)
European Union (EU)	7.4%

Country	CAGR (2025 to 2035)
Japan	7.6%

Country	CAGR (2025 to 2035)
South Korea	7.8%

Competitive Outlook

Company Name	Estimated Market Share (%)
Nestlé Waters	22-26%
PepsiCo (Bubly, SodaStream)	18-22%
The Coca-Cola Company (AHA)	14-18%
Danone (Evian, Volvic)	10-14%
Spindrift	6-10%
Other Companies (combined)	20-30%

The U.S. Bottled Water Market size was valued at USD 47.42 billion in 2023 and is projected to reach USD 70.37 billion by 2032, exhibiting a CAGR of 5.8 % during the forecasts period. Bottled water is a ubiquitous commodity in today's health-conscious, on-the-go society, providing convenient access to hydration in a portable form. It is simply treated water packaged in plastic or glass bottles and available for purchase by consumers. This water can come from various sources, such as springs, artesian wells, or domestic water that has undergone additional filtering and purification processes to meet quality standards. The charm of bottled water lies in its purity and the convenience it offers. It is often marketed as cleaner or healthier than tap water, although this is debated and regulated by food and safety standards in different regions. Bottled water is available in still, sparkling, and flavored varieties to satisfy different tastes and preferences. Recent developments include: In April 2021, Nestle SA declared to trade its bottled water business in the U.S. and Canada to a private equity company One Rock Capital Partners for USD 4.3 billion, being retitled BlueTriton Brands , In October 2020, Primo Water Corporation declared the procurement of Mountain Valley Water Company of Los Angeles, thus maintaining the total number of consumers to over 8,000. .

The global bottled water market size crossed USD 368.48 billion in 2025 and is likely to register a CAGR of more than 6.6%, exceeding USD 698.21 billion revenue by 2035, impelled by increasing gastrointestinal diseases.

Bottled Water Market is segmented By Product Type (Still, Carbonated, Flavoredand Functional), Material Type (Polyethylene Terephthalate and Glass) and Distribution Channel (HyperMarket, SuperMarket, Convenience Stores, Online Storesand Others)

The global bottled water market was valued at USD 340 Bn in 2023, is fueled by heightened health awareness, a greater understanding of the importance of hydration, and the increasing popularity of on-the-go consumption.

U.S. Bottled Water Market is estimated to be valued at USD 30,695.6 Mn in 2025 and is expected to expand at CAGR of 8.6%, reaching USD 54,722.3 Mn by 2032.

The combined revenue in the 'Bottled Water' segment of the non-alcoholic drinks market in the United States was modeled to be 112.3 billion U.S. dollars in 2024. Between 2018 and 2024, the combined revenue rose by 48.67 billion U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The combined revenue will steadily rise by 22.53 billion U.S. dollars over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Bottled Water.

The size of the Bottled Water Market was valued at USD 372.70 billion in 2023 and is projected to reach USD 575.37 billion by 2032, with an expected CAGR of 6.4 % during the forecast period. The bottled water market is growing well due to increased health awareness and a trend toward drinking convenient, on-the-go liquids. With more consumers cognizant of the need for hydration, bottled water is now one of the popular alternatives to other sugary drinks and sodas. Market Growth This is also affected by a growing awareness of environmental sustainability, where a lot is witnessed in terms of the rise of eco-friendly packaging options including recyclable bottles and reuse options. The demand for premium bottled water, such as mineral water and spring water, continues to rise because consumers will now seek higher-quality and naturally produced sources of water. In addition, flavored and functional waters available with added benefits of electrolytes and vitamins also provide opportunities for market expansion. More importantly, increasing urbanization and busy lifestyles, which are common in developing economies, continue to boost the demand for bottled water. Along with the focus on health and sustainability, the global market for bottled water will most likely continue its expansion over the foreseeable future. Recent developments include: In July 2024, Source, a company based in Scottsdale, Arizona, unveiled a groundbreaking method to tackle the water crisis by generating canned water using air and sunlight. This initiative is part of the increasing trend toward sustainable technologies that aim to resolve environmental challenges while ensuring access to vital resources. The product will be branded as Sky Wtr and is designed to offer an off-grid solution for producing drinking water. Source intends to launch this water for public sale across the U.S. in major retail outlets around August or September 2024. The canned drinking water will be packaged in recyclable aluminum cans and bottles. , In February 2024, Gatorade announced the launch of its first unflavored water product, Gatorade Water in the U.S., marking a significant expansion into the bottled water category. This move is part of Gatorade’s strategy to diversify its offerings beyond traditional sports drinks and tap into the growing market for functional beverages. Gatorade Water is available nationwide across various retail platforms as well as on Amazon, and Gatorade.com.
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Bottled Water Market size is expected to be worth around USD 631 Bn by 2034, from USD 336.2 Bn in 2024, growing at a CAGR of 6.5%

Bottled Water Market Outlook

As per our latest research, the global bottled water market size reached USD 342.5 billion in 2024, reflecting the growing consumer demand for convenient and healthy hydration options. The market is expected to expand at a robust CAGR of 6.2% from 2025 to 2033, reaching a forecasted value of USD 589.8 billion by 2033. This growth is primarily driven by increasing health consciousness, urbanization, and the rising preference for safe and contaminant-free drinking water worldwide.

One of the principal growth factors for the bottled water market is the rising awareness regarding the health risks associated with contaminated tap water. In both emerging and developed economies, consumers are increasingly prioritizing health and wellness, leading to a shift towards bottled water as a safer alternative. This trend is further amplified by frequent reports of waterborne diseases and the inadequacy of municipal water treatment infrastructure in several regions. The proliferation of health and fitness trends, coupled with the perception of bottled water as a premium and pure hydration source, has significantly bolstered market demand. Furthermore, the marketing efforts of leading brands emphasizing purity, mineral content, and added functional benefits have played a crucial role in shaping consumer preferences.

Urbanization and the fast-paced lifestyle of modern consumers have also contributed to the burgeoning demand for bottled water. With the rapid expansion of urban centers, particularly in Asia Pacific and Africa, access to clean and potable tap water remains a challenge for many. Bottled water provides a convenient and reliable solution, especially for on-the-go consumption. The widespread availability of bottled water across diverse retail channels, including supermarkets, convenience stores, and online platforms, has further facilitated its adoption. Additionally, the growing penetration of international and local bottled water brands in rural and semi-urban markets is expanding the consumer base, making bottled water accessible to a broader demographic.

Another significant driver is the innovation in packaging and product offerings. The introduction of flavored and functional water variants, such as vitamin-infused, electrolyte-enhanced, and alkaline bottled waters, has diversified the market and attracted a new segment of health-conscious consumers. These value-added products cater to specific consumer needs, such as hydration during sports, weight management, and immune support. Sustainable packaging initiatives, including the use of recycled PET bottles and biodegradable materials, are also gaining traction, addressing environmental concerns and appealing to eco-conscious consumers. As a result, bottled water brands are investing heavily in R&D and marketing to differentiate their products in an increasingly competitive landscape.

From a regional perspective, Asia Pacific dominates the bottled water market, accounting for the largest share in 2024, driven by the massive population base, rapid urbanization, and rising disposable incomes in countries like China and India. North America and Europe also represent significant markets, underpinned by strong health awareness, high per capita consumption, and well-established retail infrastructure. Meanwhile, the Middle East & Africa and Latin America are witnessing accelerated growth due to increasing tourism, hot climatic conditions, and improving distribution networks. The regional dynamics are further influenced by regulatory frameworks, cultural preferences, and the penetration of international brands, shaping the competitive landscape and growth prospects across different geographies.

Product Type Analysis

The bottled water market is segmented by product type into still water, sparkling water, flavored water, and functional water. Still water remains the dominant segment, representing over 60% of the global market share in 2024. This is primarily due to its widespread availab

Bottled Water Market Size Value Per Capita in Greece, 2021 Discover more data with ReportLinker!

The APAC Bottled Water Market is Segmented by Product Type (Still Water, Sparkling Water, Functional Water, Flavored Water, and Others), by Packaging Type (PET Bottles, Glass Bottles, Aluminum Cans, and Others), by Distribution Channel (On-Trade, and Off-Trade), and by Geography. The Market Forecasts are Provided in Terms of Value (USD).