The Bottled Water Report is Segmented by Product Type (Still Water, Sparkling Water, Functional/Flavoured Water), Packaging Material (PET Bottles, Glass Bottles, Aluminum Cans and Bottles, Others), Pricing (Mass, Premium/Luxury), Distribution Channel (On-Trade, Off-Trade), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

The India Bottled Water Market Report is Segmented by Product Type (Still Bottled Water, Sparkling Bottled Water, and More); by Packaging Format (PET Bottles, Glass Bottles, and Cans); by Category (Mass and Premium); by Distribution Channel (On-Trade and Off-Trade); and by Region (North, East, West, and South). For Each Segment, The Market Forecasts are Provided in Terms of Value (USD).

According to Cognitive Market Research, The Global Bottled Water market size is USD 304154.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 6.20% from 2024 to 2031.

North America Market held 40% of the global revenue with a market size of USD 91246.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.
Europe Bottled Water Market held 30% of the global market size of USD 85163.18 million in 2024.
Asia Pacific Bottled Water Market held 23% of the global revenue with a market size of USD 109495.51 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.
South America Bottled Water market held 5% of the global revenue with a market size of USD 15207.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.6% from 2024 to 2031.
Middle East and Africa Bottled Water Market held the major market of around 2% of the global revenue with a market size of USD 3041.54 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.9% from 2024 to 2031.
The demand for bottled water among customers who are health-conscious has been driven by factors such as the expanding urban population, rising disposable income, greater consumer health consciousness, and growing awareness of waterborne illnesses. 
In addition, producers are being pushed to use more PET and plant-based water bottles in order to attain sustainability due to growing worries about the plastic waste coming from the bottled water sector.
The Still Bottled Water held the highest Bottled Water market revenue share in 2024.

Key Dynamics of

Bottled Water Market

Key Drivers of

Bottled Water Market

Increasing Health Awareness Among Consumers: A growing number of consumers are opting for bottled water instead of sugary drinks due to heightened awareness regarding health and wellness. This transition is driven by changes in lifestyle, fitness trends, and worries about obesity and diabetes.

Substandard Quality of Tap Water in Developing Areas: In numerous nations, the limited availability of clean drinking water has resulted in an increased dependence on bottled water. Concerns regarding safety, frequent contamination, and inadequate filtration infrastructure are propelling this demand.

Convenience and Portability Aspect: Bottled water provides unparalleled convenience for hydration on the move. Its extensive presence in retail stores, vending machines, and restaurants facilitates impulse purchases and enhances sales in urban and travel-oriented areas.

Key Restraints for

Bottled Water Market

Environmental Concerns and Plastic Waste Issues: Growing criticism regarding plastic pollution and the carbon footprint linked to bottled water production is exerting pressure on brands. Governments and environmental organizations are advocating for a reduction in single-use plastic consumption.

Higher Cost Compared to Tap Water: The comparatively elevated price of bottled water—particularly for premium and imported brands—restricts its accessibility for low-income consumers. This sensitivity to price can hinder extensive market penetration.

Presence of Alternative Hydration Options: The market is contending with competition from other functional and flavored beverages such as enhanced water, electrolyte drinks, and reusable filtered water bottles. These alternatives frequently provide comparable benefits at a reduced environmental impact.

Key Trends in

Bottled Water Market

Surge in Demand for Flavored and Functional Waters: Consumers are increasingly opting for flavored bottled waters that are fortified with vitamins, minerals, and electrolytes. These offerings appeal to health-conscious individuals and provide advantages that extend beyond mere hydration.

Shift Toward Sustainable Packaging Solutions: Companies are focusing on biodegradable bottles, plant-derived plastics, and recycled PET materials to minimize their ecological footprint. This trend towards sustainability is becoming integral to brand identity and fostering customer loyalty.

Growth in Premium and Mineral Water Segments: There is a growing interest in premium water products such as natural spring water, mineral water, and alkaline water. These products are promoted as luxury lifestyle options, particul...

In 2023, Nongfu Spring had a market share of around **** percent, leading the Chinese bottled water market. Its closest competitor was C'estbon with **** percent market share. The bottled water market in China was one of the biggest in the world. In 2023, the sales value reached *** billion yuan.

The North America Bottled Water Market Report is Segmented by Type (Still Water, Sparkling Water, and Functional/Flavored Water), Packaging Format (PET Bottles, Glass Bottles, and Cans), Category (Mass and Premium), Distribution Channel (On-Trade and Off-Trade), and Geography (United States, Canada, Mexico, and Rest of North America). The Market Forecast are Provided in Terms of Value (USD).

In 2022, Singha accounted for ** percent of the value of the bottled water market Thailand, followed by Crystal. In that same year, the value share of non-alcoholic beverages consumed in the country was close to ** percent.

U.S. Bottled Water Market is estimated to be valued at USD 30,695.6 Mn in 2025 and is expected to expand at CAGR of 8.6%, reaching USD 54,722.3 Mn by 2032.

The global bottled water market size crossed USD 368.48 billion in 2025 and is likely to register a CAGR of more than 6.6%, exceeding USD 698.21 billion revenue by 2035, impelled by increasing gastrointestinal diseases.

Over the forecast period until 2029, the online revenue share is forecast to exhibit fluctuations among the two segments. Only in the segment Online, a significant increase can be observed over the forecast period. In this segment, the indicator exhibits a difference of **** percent between 2021 and 2029. Find further statistics on other topics such as a comparison of the revenue in Hungary and a comparison of the out-of-home volume share in Brazil. The Statista Market Insights cover a broad range of additional markets.

This graph shows the sales of the leading bottled still water brands in the United States in 2025. For the 52 weeks ending April 20, 2025, sales of private label bottled still water in the United States amounted to over ******billion U.S. dollars.  U.S. bottled water market  The United States has the biggest consumer market for bottled water worldwide. The widely consumed beverage is regulated by the U.S. Food and Drug Administration (FDA). According to the FDA, bottled water is intended for human consumption and comes sealed in a bottle or similar containers with no additional ingredients. Bottled water can be either carbonated or not.Still water has no added carbonation. The non-bubbly beverage is mostly found in larger containers in the retail aisles, but smaller bottles or containers are also available. Bottled sparkling water combines convenient and healthy characteristics for consumers in the United States. These characteristics were supported by marketers and advertisers trying to set up the image that bottled water is safer than its counterpart, tap water. Mostly unknown to the public is that some bottled waters also come from municipal sources. Before it is bottled, it will be treated by distillation, reverse osmosis, filtration or ozonation.

The US Bottled Water Production industry has experienced notable transformations recently, driven by rising consumer demand for convenient and healthier beverage choices. With heightened awareness of hydration benefits, bottled water has become popular over sugary sodas and juices. The industry has evolved through packaging innovations and sustainable practices despite environmental impact and plastic waste concerns. Overall, revenue has expanded at a CAGR of 0.8% to an estimated $9.7 billion over the past five years, including an anticipated 0.4% gain in 2025. Over the past five years, the bottled water industry has faced various challenges and opportunities. Significant trends include shifting towards eco-friendly packaging and launching premium and flavored water products. Companies have significantly invested in R&D to create biodegradable bottles and improve water quality, catering to consumer demands and meeting regulatory standards. However, fluctuations in raw material costs and the need for continuous technological advancements have impacted profit profit. Increased competition and the emergence of private-label brands have also influenced market dynamics, pushing companies to innovate and enhance efficiency. The bottled water production industry is expected to continue its growth, bolstered by ongoing health trends and progress in sustainable packaging. The sector will minimize environmental impact through recycled materials and promote circular economy practices. Also, the adoption of smart water technologies, such as hydration-tracking bottles, will capture the interest of health-conscious consumers. Companies will need to balance cost management with innovation to remain competitive, addressing challenges like potential regulatory changes and evolving consumer preferences. Overall, the future of the US bottled water industry appears promising, with continued emphasis on health, sustainability and technological advancements. Moving forward, revenue is expected to grow at a CAGR of 0.7% to an estimated $10.0 billion over the next five years as bottled water producers pass on rising input costs, including the price of plastic and resin.

The size of the India Bottled Water Market market was valued at USD 5.98 Million in 2024 and is projected to reach USD 14.22 Million by 2033, with an expected CAGR of 13.17% during the forecast period. Recent developments include: September 2024: Bisleri International partnered with the Goa government to enhance plastic waste management in Mormugao. The collaboration, solidified at the Green Goa Summit 2024, aims to improve waste collection, segregation, and recycling processes under the CSR initiative, 'Bottles for Change'.August 2024: Bisleri International forged a strategic partnership with the Professional Golf Tour of India (PGTI) to become the Official Hydration Partner. The collaboration spans across 15 tournaments in India at some of the most challenging and prestigious golf courses.August 2024: As part of its expansion, EVOCUS partnered with prominent hotel chains, including Marriott, Radisson, Taj, Hyatt, and Accor. Additionally, the company collaborated with hospitality groups such as Impresario Entertainment and Hospitality and Specialty Restaurants. Through these strategic partnerships, EVOCUS broadened its market reach, establishing a presence in over 250 HoReCa outlets throughout India.. Key drivers for this market are: Expanding Tourism and Hospitality Sectors, Scarcity of Safe Drinking Water. Potential restraints include: Expanding Tourism and Hospitality Sectors, Scarcity of Safe Drinking Water. Notable trends are: Still Water Is In High Demand In India.

The size of the Premium Bottled Water Market was valued at USD 20.66 billion in 2023 and is projected to reach USD 33.18 billion by 2032, with an expected CAGR of 7.0 % during the forecast period. Premium bottled water is the high-quality water that is sold based on its purity, taste, and unique source. Premium brands are often different from regular bottled water, as they highlight natural mineral content, unique sources of water, and purification processes to provide a superior drinking experience. These waters usually come from springs that are untouched, artesian wells, or glaciers. As such, these are marketed for the minerals and electrolytes present, giving a health benefit from these waters. The popular premium brands include Evian, Fiji, and Voss, and most of these brands aim at preserving the natural quality of water, which sometimes requires minimal processing. Premium bottled water is also packaged in elegant bottles, sometimes made of glass or designer plastics, and appeals to the consumer who seeks luxury or hydration. Some premium waters are offered with added flavors or enhanced pH levels, and this makes them a premium lifestyle product. Consumers' increasing concern for health has increased the demand for premium bottled water, especially in upscale markets and among fitness enthusiasts.

Snapshot img

Bottled Water Market Size 2025-2029

The bottled water market size is valued to increase USD 118.5 billion, at a CAGR of 6.1% from 2024 to 2029. Increasing premiumization of bottled water will drive the bottled water market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 51% growth during the forecast period.
By Product - Still drinking water segment was valued at USD 130.20 billion in 2023
By Distribution Channel - Off-trade segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 70.46 billion
Market Future Opportunities: USD 118.50 billion
CAGR from 2024 to 2029 : 6.1%

Market Summary

The market represents a dynamic and continually evolving industry, driven by consumer preferences for convenience, health, and taste. Core technologies, such as reverse osmosis and ultraviolet disinfection, are advancing to ensure product purity and safety. Applications span various sectors, including sports, healthcare, and education, with growing adoption in developing economies. Service types include home and office delivery, self-service kiosks, and e-commerce. Regulations, such as the European Union's Plastics Strategy, pose challenges in terms of sustainability and packaging innovation. In fact, according to a recent study, the global market for bottled water reached a 19.3% share in the beverage industry in 2020, underscoring its increasing importance.
However, the market faces competition from alternative products like tap water filtration systems and reusable bottles. Despite these challenges, opportunities exist for companies that can offer premium products, innovative packaging solutions, and sustainable business models.

What will be the Size of the Bottled Water Market during the forecast period?

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How is the Bottled Water Market Segmented?

The bottled water industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Still drinking water
  Sparkling water
  Bottled spring water


Distribution Channel

  Off-trade
  On-trade


Packaging

  PET bottles
  Glass bottles
  Cans
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany


  APAC

    China
    India
    Indonesia
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Product Insights

The still drinking water segment is estimated to witness significant growth during the forecast period.

The market experiences significant expansion, with still drinking water holding a substantial share. This trend is driven by various factors, including increasing urbanization, growing health consciousness, consumer preference for on-the-go bottled water, and innovative packaging solutions. Rising health consciousness has led consumers to opt for non-carbonated still drinking water, contributing positively to market growth. The contamination of water sources due to environmental pollution intensifies the demand for pure drinking water. Moreover, the bottled water industry anticipates continuous growth, with several developments shaping its future. Water purification methods, such as filtration membrane types and reverse osmosis processes, are becoming increasingly sophisticated to meet the evolving consumer needs.

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The Still drinking water segment was valued at USD 130.20 billion in 2019 and showed a gradual increase during the forecast period.

Ozonation disinfection and chlorination processes ensure consumer safety, while microbial contamination control and quality control systems maintain high product standards. Water bottling equipment, including bottling lines and wastewater treatment plants, are essential components of the industry. Energy consumption metrics and water hardness reduction techniques are crucial for optimizing bottling line efficiency. Spring water sourcing and mineral analysis methods cater to diverse consumer preferences. Sustainable packaging options, such as UV sterilization systems and carbonated water production, are gaining popularity to minimize environmental impact. Mineral water content and plastic bottle production are essential considerations for manufacturers. Water filtration techniques and environmental impact assessments are essential for ensuring water quality standards.

The industry's future growth is expected to be influenced by factors like the adoption of advanced technologies, increasing consumer awareness, and regulatory compliance. The market's dynamics remain fluid, with ongoing developments and evolving patterns.

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Regional Analysis

APAC is estimated to contri

In 2025, the sparkling bottled water market was valued at approximately USD 52,465.38 million. By 2035, it is projected to reach USD 106,137.78 million, reflecting a compound annual growth rate (CAGR) of 7.3%. The market's expansion is fueled by the growing availability of functional sparkling water products fortified with vitamins, minerals, and probiotics, targeting health-conscious individuals.

Metric	Value
Market Size in 2025	USD 52,465.38 Million
Projected Market Size in 2035	USD 106,137.78 Million
CAGR (2025 to 2035)	7.3%

Country-wise Outlook- Sparkling bottled water market

Country	CAGR (2025 to 2035)
USA	7.5%

Country	CAGR (2025 to 2035)
UK	7.1%

Region	CAGR (2025 to 2035)
European Union (EU)	7.4%

Country	CAGR (2025 to 2035)
Japan	7.6%

Country	CAGR (2025 to 2035)
South Korea	7.8%

Competitive Outlook

Company Name	Estimated Market Share (%)
Nestlé Waters	22-26%
PepsiCo (Bubly, SodaStream)	18-22%
The Coca-Cola Company (AHA)	14-18%
Danone (Evian, Volvic)	10-14%
Spindrift	6-10%
Other Companies (combined)	20-30%

In 2024, private labels dominated the bottled water market in the United States, with sales amounting to approximately *** billion U.S. dollars. The leading vendor of the year was BlueTriton Brands, which generated roughly *** billion U.S. dollars in sales. Bottled water in Great Britain In terms of consumption, the leading brands of bottled mineral water in Great Britain were brands, such as Evian, Volvic and Tesco in 2023. Just over *** million people drank Evian, while Volvic had nearly *** million users that year. Top U.S. milk brands Based on sales numbers, some of 2023’s top refrigerated flavored milk brands in the United States included Hood and Fairlife. Fairlife’s sales numbers for whole milk had increased by an estimated ** percent between 2023 and 2024.

Market Size statistics on the Bottled Water Production industry in the US

The size of the Bottled Water Market was valued at USD 372.70 billion in 2023 and is projected to reach USD 575.37 billion by 2032, with an expected CAGR of 6.4 % during the forecast period. Recent developments include: In July 2024, Source, a company based in Scottsdale, Arizona, unveiled a groundbreaking method to tackle the water crisis by generating canned water using air and sunlight. This initiative is part of the increasing trend toward sustainable technologies that aim to resolve environmental challenges while ensuring access to vital resources. The product will be branded as Sky Wtr and is designed to offer an off-grid solution for producing drinking water. Source intends to launch this water for public sale across the U.S. in major retail outlets around August or September 2024. The canned drinking water will be packaged in recyclable aluminum cans and bottles. , In February 2024, Gatorade announced the launch of its first unflavored water product, Gatorade Water in the U.S., marking a significant expansion into the bottled water category. This move is part of Gatorade’s strategy to diversify its offerings beyond traditional sports drinks and tap into the growing market for functional beverages. Gatorade Water is available nationwide across various retail platforms as well as on Amazon, and Gatorade.com.
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Still Water: Characterized by its natural, uncarbonated taste, still water caters to a wide consumer base and holds the largest market share.Sparkling Water: Injected with carbon dioxide, sparkling water offers a refreshing and invigorating experience, attracting a growing consumer segment.Functional Water: Enhanced with additional ingredients such as vitamins and minerals, functional water caters to health-conscious consumers seeking hydration with added nourishment. Recent developments include: September 2021: Masafi Inc. launched "Source", the premium and sustainable water bottle in the UAE, produced by hydro panel technology, which uses the energy and heat of the sun to create premium drinking water., May 2021: Agthia Group PJSC announced the strategic acquisition of Nabil Foods to expand its product portfolio, including processed protein, bottled water, convenience foods, flour, and animal feed businesses., April 2020: The National Food Products Company (Oasis Pure Water) introduced the first boxed drinking water in Tetra Pak in the region in a 330-ml size of the pack. The packaging, according to the company, is completely biodegradable and can be recycled. Additionally, according to the company, the paper used in its tetra pack components originates from forests that are certified by the Forest Stewardship Council (FSC), where harvested trees are replaced with new ones., February 2020: Agthia Group PJSC (Al Ain) introduced 100% plant-based water bottles (Al Ain Plant Bottle) in the United Arab Emirates. The business claims that the entire bottle, including the cap, is made entirely of plant materials and completely degrades and composts within 80 days.. Key drivers for this market are: Increasing Demand for Protein-Rich Food, Increasing Demand for Plant-Based and Organic Ingredients. Potential restraints include: Presence of Counterfeit Products. Notable trends are: Surge in the Demand for Functional/Fortified and Flavored Water.

The size of the North American Bottled Water Market market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 3.82% during the forecast period. Recent developments include: In January 2023, Flow Beverage Corp. launched vitamin-infused water in Canada. It contains 120% of the daily recommended daily value of Vitamin C and is an excellent source of zinc. It has zero sugar, calories or preservatives, and is made with organic certified ingredients., In September 2022, Waterloo sparkling water launched its all-new spiced apple sparkling water with a blend of crisp apples, aromatic spices, and sweet cider in Texas and worldwide. It is free of calories, sugar, and sweeteners. The flavors are made with Non-GMO Project Verified natural flavors and purified carbonated water., In March 2021, Nestle USA acquired Essentia Water, a premium functional water brand. This acquisition enabled the corporation to position and develop its water business in the United States and around the globe for long-term profitable growth. It also adds to the company's premium water portfolio and strengthens its position in the fast-growing functional water market.. Key drivers for this market are: Increasing Health Concerns are Supporting the Market's Growth, Growing Consumer Preference for Convenience Seafood. Potential restraints include: Rising Concern About Quality and Safety Standards of Canned Tuna. Notable trends are: Increased Participation in the Sports Activities.