In 2023, per capita consumption of bottled water amounted to roughly **** gallons in the United States. Bottled water includes drinking water sold in plastic as well as glass bottles. The amount of bottled carbonated and still water that the average American consumes has increased significantly over the past two decades. Leading bottled water brands When compared to brands, private label bottled still water in the United States accounted for the highest sales numbers in 2023, namely just over *** billion U.S. dollars. The top still water brands that year were ******** and ******* **********, which both made approximately *** billion U.S. dollar sales. ************* accounted for the highest sales numbers in the sparkling/mineral water category that year. Ahead of private label, La Croix and Bubly. Affordability of tap water In the United States, according to a survey conducted in May 2024, just over ** percent of respondents strongly agreed that tap water is affordable. By comparison, only ***** percent strongly disagreed with this statement.

An inventory of facilities that bottle water or other beverages containing water (including soft drinks, beer, wine, or spirits) or that manufacture ice was compiled by combining available datasets from multiple sources. This water bottling inventory dataset includes facilities within all 50 states of the United States (U.S.), one federal district (Washington, District of Columbia), and three territories (Guam, Puerto Rico, and Virgin Islands). The inventory focuses on active facilities in 2024. Most closed water bottling facilities are not included; however, facilities identified as being a former production site (meaning the facility is still active but the business function has changed) or as closed during data review were kept and had their status marked. This data release includes water bottling facilities that operate their own infrastructure and source water through their own water sources, including wells, springs, and surface waters; are on a public-supply water system; or are diversified in that they obtain water from their own sources and receive public-supply water deliveries. Facility classifications were based on the North American Industry Classification System (NAICS) code. The NAICS is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy. The NAICS is organized into a hierarchical structure with 3-digit codes representing the subsector and 6-digit codes representing the national industry. Beverage types in subsector 312 (Beverage and Tobacco Product Manufacturing) were compiled for this effort and included facilities with the following NAICS codes as a primary or secondary classification type: 312111: Soft drink manufacturing 312112: Bottled water manufacturing 312113: Ice manufacturing 312120: Breweries 312130: Wineries 312140: Distilleries First posted: October 16, 2023 Revised: November 27, 2024 This version supersedes the previous version of the data release: Buchwald, C.A., Luukkonen, C.L., Martin, G.R., Kennedy, J.L., Wilson, J.T., Hian, M.E., and Dieter, C.A., 2023, Inventory of water bottling facilities in the United States, 2023, and select water-use data, 1955-2022, U.S. Geological Survey data release, https://doi.org/10.5066/P90Z125H Version 2.0 This data release has been updated as of November 27, 2024. Data and knowledge gaps for version 1 of the data release are described in the report, Luukkonen, C.L., Buchwald, C.A., Martin, G.R., and Johnson Mckee, A.E., 2024, Data and knowledge gaps of a water bottling facility inventory and select water-use dataset, United States, U.S. Geological Survey Scientific Investigations Report 2024-5106, 41 p. During creation of this report several issues were identified in the version 1 data release which have been revised in version 2. These revisions include addition of some facilities, removal of some facilities, updated location, status, and attributes for some facilities, and addition of aquifer information for self-supplied bottled water facilities relying on groundwater sources. This data release includes five tables: WBinventory_FacilityList.txt - a tab-delimited text file (TXT) with the inventory of water bottling facilities and associated facility information WBinventory_WaterUse.txt - a tab-delimited text file (TXT) with water-use (withdrawal) information for selected water bottling facilities WBinventory_DataSources.txt - a tab-delimited text file (TXT) that lists the source name, state, year acquired, data type, and how data were acquired to construct the facility inventory and water-use tables. WBinventory_Aquifers.txt - a tab-delimited text file (TXT) that lists assigned aquifers based on a national-scale mapping method for facilities that rely on groundwater sources. version_history.txt - a tab-delimited text file (TXT) describing changes in version 2.0 This project is part of the Water Availability and Use Science Program, which assists in the determination of water that is available for human and ecological uses, now and in the future.

The volume of bottled water consumed worldwide has been on the rise since 2007. That year, about *** billion liters of bottled water were consumed. By 2017 this figure is expected to increase to nearly *** billion liters.

Bottled Water in Asia

By 2020, China is projected to consume approximately ** percent of the global volume of bottled water, up from about ** percent in 2015. India is also expected to nearly double its consumption of bottled water during that time period. For many South and East Asian countries, the tap water is considered unsafe to consume for those who are not acclimated to it, which could be a contributing factor for the widespread consumption of bottled water in that region.

Top Brands of Bottled Water in the United States

There are two main types of bottled water: still and sparkling. In the United States, the best-selling brand of both still and sparkling bottled water was private label. That year, private label bottled still water generated **** billion U.S. dollars in sales, while private label bottled sparkling water had sales amounting to *** million U.S. dollars in sales.

Market Size statistics on the Bottled Water Production industry in the US

This statistic shows the per capita consumption of bottled water in Europe in 2019. In this year, Italy was the leading market for the consumption of bottled water with 200 liters of bottled water consumed per person and Germany was the second largest consumer of bottled water with 168 liters consumed per person.

Dataset of different AWG units and bottled water units for different scales were provided. The LCA results of the different systems were provided as well.

This dataset is associated with the following publication: Absar, M., S. Cashman, X. Ma, J. Garland, and M. Jahne. Life Cycle and Cost Assessments of Atmospheric Water Generation Technologies and Alternative Potable Water Emergency Response Options. U.S. Environmental Protection Agency, Washington, DC, USA.

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Bottled Water Market Size 2025-2029

The bottled water market size is forecast to increase by USD 118.5 billion at a CAGR of 6.1% between 2024 and 2029.

The market is experiencing significant growth driven by the increasing premiumization of bottled water. Consumers are increasingly seeking high-quality, purified water options, leading to a shift towards premium bottled water brands. This trend is further fueled by the growing health consciousness among consumers, as bottled water is perceived as a healthier alternative to sugary beverages. Another key trend in the market is the innovation in bottled water packaging. Companies are investing in eco-friendly, lightweight, and convenient packaging solutions to cater to the evolving consumer preferences. These innovations not only help reduce the environmental impact but also make bottled water more accessible and convenient for consumers on-the-go.
However, the market faces challenges from alternative products, including tap water filtration systems and reusable water bottles. The market offers a diverse range of products, from alkaline water to functional drinks, and caters to various consumer preferences and needs. These alternatives offer cost-effective solutions and reduce the environmental impact associated with bottled water. To counter this, bottled water companies are focusing on differentiating their offerings through premiumization, packaging innovations, and marketing strategies to attract and retain consumers. Companies that effectively navigate these challenges and capitalize on market opportunities are well-positioned to succeed in the dynamic market.

What will be the Size of the Bottled Water Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market is experiencing dynamic shifts, driven by various factors including water pricing models, social responsibility, and consumer health concerns. Companies are investing in water bottling equipment and implementing water quality certification to ensure transparency in their supply chains. E-commerce platforms are revolutionizing retail sales channels, while environmental sustainability and water resource management are key brand building strategies. Water testing methods and safety protocols are crucial in addressing consumer concerns, as is water footprint reduction through efficient product lifecycle management. With the global focus on safe drinking water, the market's expansion is fueled by the health and wellness trend, particularly among working professionals and in-house consumers. Water analytics and data-driven decision making are essential for navigating regional water markets and emerging water trends.

Water industry regulations, water conservation initiatives, and water security are shaping the market landscape, with water scarcity and distribution networks posing significant challenges. Product innovation, water purification technologies, and corporate social responsibility are critical components of a sustainable water industry. Water quality monitoring, consumer behavior, and packaging design are interconnected aspects of the market, with an increasing focus on water analytics and lifecycle assessment. Water resource management and water distribution systems are being optimized through technology and innovation, ensuring a secure and sustainable water supply for businesses and consumers alike.

How is this Bottled Water Industry segmented?

The bottled water industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Still drinking water
  Sparkling water
  Bottled spring water


Distribution Channel

  Off-trade
  On-trade


Packaging

  PET bottles
  Glass bottles
  Cans
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany


  APAC

    China
    India
    Indonesia
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Product Insights

The still drinking water segment is estimated to witness significant growth during the forecast period. The market experiences significant growth due to various factors, including the increasing preference for alcoholic beverages, rising urbanization, and packaging innovations. Still drinking water, which is non-carbonated, holds a dominant share in the market. Consumers' health consciousness drives the demand for pure and clean drinking water, leading them to avoid carbonated beverages. The contamination of water sources due to environmental pollution further fuels the market's growth. New product development, such as flavored and mineral waters, caters to div

In 2023, ***** billion gallons of bottled water were sold in the United States. Over the last ten years, the country’s bottled water sales volume has increased considerably with each consecutive year. Consumption in the U.S. As bottled water volume sales increased in recent years, so did per capita consumption in the United States. Over the last decade, yearly bottled water consumption grew, reaching a total of roughly ** gallons per person in 2023. Bottled water was the ************* consumed beverage among Americans one year earlier, with carbonated soft drinks ranking a ************. Other beverages typically enjoyed included coffee, beer, cider, and milk. Tap water In 2024, ** percent of consumers in the United States strongly agreed that tap water is affordable. By comparison, ***** percent disagreed.

Graph and download economic data for Producer Price Index by Industry: Bottled Water Manufacturing: Bottled Water (PCU3121123121120) from Dec 2000 to May 2025 about water, manufacturing, PPI, industry, inflation, price index, indexes, price, and USA.

Statistics illustrates consumption, production, prices, and trade of Bottled Waters in the World from 2007 to 2024.

The APAC Bottled Water Market report segments the industry into Type (Still Water, Sparkling Water, Functional Water), Distribution Channel (On-Trade, Off-Trade), and Geography (China, Japan, India, Australia, Rest of Asia-Pacific). Get five years of historical data alongside five-year market forecasts.

The GCC Bottled Water Market report segments the industry into By Type (Still Water, Sparkling Water, Functional Water), By Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, On-trade Channels, Home and Office Delivery, Other Distribution Channels), and Geography (Saudi Arabia, United Arab Emirates, Kuwait, Qatar, Bahrain, Oman). Get five years of historical data alongside five-year market forecasts.

The global Bottled Water Market size is expected to grow from USD 230 million in 2019 to USD 400 million by 2026, at a CAGR of 8% from 2020-2026

According to Cognitive Market Research, The Global Bottled Water market size is USD 304154.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 6.20% from 2024 to 2031.

North America Market held 40% of the global revenue with a market size of USD 91246.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.
Europe Bottled Water Market held 30% of the global market size of USD 85163.18 million in 2024.
Asia Pacific Bottled Water Market held 23% of the global revenue with a market size of USD 109495.51 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.
South America Bottled Water market held 5% of the global revenue with a market size of USD 15207.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.6% from 2024 to 2031.
Middle East and Africa Bottled Water Market held the major market of around 2% of the global revenue with a market size of USD 3041.54 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.9% from 2024 to 2031.
The demand for bottled water among customers who are health-conscious has been driven by factors such as the expanding urban population, rising disposable income, greater consumer health consciousness, and growing awareness of waterborne illnesses. 
In addition, producers are being pushed to use more PET and plant-based water bottles in order to attain sustainability due to growing worries about the plastic waste coming from the bottled water sector.
The Still Bottled Water held the highest Bottled Water market revenue share in 2024.

Market Dynamics in Bottled Water Market

Key Drivers

Health awareness and water quality concerns are driving the bottled water market

A primary driver of the global bottled water market is the growing consumer focus on health and wellness along with concerns over the safety and quality of regular water supplies. As consumers become more aware of the importance of hydration and its role in overall health, they opt for water, particularly bottled water over beverages like juices and sodas. The shift is majorly evident among millennials and Gen Z among other health-conscious individuals who often prioritize natural and low-calorie alternatives. In both developed and developing economies, rising pollution levels, contamination ingredients and aging water systems have led consumers to distrust tap water. Consumers are opting for bottled water not only for its convenience but also for its perceived purity and mineral content. The shift in consumer mindset has further accelerated the adoption of bottled water, and in particular the demand for functional water infused with electrolytes, vitamins and naturally added flavors.

Governments and health organizations play a role in accelerating demand for bottled water by promoting adequate daily water intake. As the around such concerns continue to grow, bottled water is likely to remain a preferred option, supporting sustained market growth across both emerging and mature economies.

Growing Urbanization and Busy Lifestyles to Propel Market Growth

Urban populations now have more demand for easily accessible bottled water due to growing urbanization and hectic lives. With faster-paced lives, city people value the convenience of bottled water that can be conveniently acquired on the go. For people managing hectic schedules and metropolitan settings, where access to clean drinking water may be scarce or less convenient, bottled water provides a practical hydration alternative. Its adaptability and availability in a range of sizes and forms meet the demands of mobile urban consumers. Bottled water is still in high demand as a handy and readily available source of hydration as the world's population continues to grow.

Market Restraints of the Bottled Water

Environmental concerns around plastic packaging and waste are significantly challenging the market

The rapid growth of the bottled water market, driven the growing demand for bottled water has raised concerns about the environmental impact of plastic PET bottles, longer supply chains and marketing practices. Mismanaged and abandoned PET bottles released into the environment have significant negative effects, particularly on marine ecosystems. The market faces challenges in managing plastic waste, including recycling and reuse efforts Increasing public awareness ...

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Premium Bottled Water Market Size 2024-2028

The premium bottled water market size is forecast to increase by USD 8.37 billion, at a CAGR of 6.6% between 2023 and 2028.

The market is witnessing significant growth due to the increasing focus on health and wellness among consumers. This trend is driving the demand for high-quality bottled water, as people seek to maintain a healthy lifestyle. Another trend influencing the market is the introduction of new flavors and product ranges, catering to diverse consumer preferences. However, the market also faces challenges such as the availability of counterfeit products, which can negatively impact the reputation of the industry and consumer trust. To mitigate this issue, manufacturers are implementing stringent quality control measures and collaborating with regulatory bodies to ensure the authenticity and safety of their products. Overall, the market is expected to continue its growth trajectory, driven by consumer health consciousness and innovation in product offerings.

What will be the Size of the Premium Bottled Water Market During the Forecast Period?

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The market encompasses various types, including spring water, distilled water, well water, mineral water, and sparkling water, among others. These beverages cater to consumers seeking high-quality, pure, and healthy hydration alternatives to tap water. Carbonation levels, ozone treatment, reverse osmosis, distillation, deionization, and other purification methods distinguish from regular water. Consumer preferences are driven by factors such as taste, quality, purity, safety, and additional nutrients.
Trends in the market include the growing popularity of sparkling water, glacier water, and natural water, as well as the increasing demand for water with dissolved minerals for enhanced health benefits. The market also caters to those seeking to avoid harmful contaminants in tap water, such as chlorine and fluoride, and to those looking for water that can aid in digestion, clearer skin, detoxification, and hydration. In contrast to sugary beverages like soda, it is perceived as a healthier choice for individuals pursuing a healthy lifestyle.

How is this Industry segmented and which is the largest segment?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Flavored
  Unflavored


Distribution Channel

  Supermarkets and hypermarkets
  Specialty stores
  Online
  Others


Geography

  Europe

    Germany
    France


  North America

    Canada
    US


  APAC

    China


  Middle East and Africa



  South America

By Product Insights

The flavored segment is estimated to witness significant growth during the forecast period.

Premium bottled water, including flavored varieties, is gaining popularity due to its perceived health benefits. Unlike soft drinks and juices, flavored bottled water contains fewer calories and is often infused with minerals, vitamins, and antioxidants. Consumers are increasingly opting for this healthier alternative, driven by the trend towards healthier lifestyles and hydration. The market is thriving, as consumers are willing to pay a premium for superior quality, unique flavors, and elegant packaging. This category includes spring water, mineral water, distilled water, and well water, among others, with varying degrees of carbonation levels, ozone treatment, reverse osmosis, and filtration methods. Tap water, while generally safe, may contain impurities and harmful contaminants, further driving demand. The beverage industry's shift towards premiumization has influenced the rise of flavored water, catering to consumers' desire for healthier, more refreshing, and convenient hydration options.

Get a glance at the Premium Bottled Water Industry report of share of various segments Request Free Sample

The flavored segment was valued at USD 17.28 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 34% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The European market is projected to expand steadily, driven by the increasing preference for healthy lifestyles and high-quality hydration options. Key contributors to this market include the UK, Germany, France, Italy, and Sweden. Sparkling and flavored waters are gaining popularity, fueled by major retailers' presence in both Eastern and Western Europe. Household income growth, fitness trends, and advanced produ

The Southeast Asia Bottled Water Market is segmented by Type (Still Water, Carbonated Water, and Functional/Fortified Water), By Distribution Channel (On-Trade and Off-Trade); and By Geography (Indonesia, Malaysia, Vietnam, Thailand, Philippines, Myanmar, Singapore, and the Rest of Southeast Asia). The Market Size and Forecasts Are Provided in Terms of Value (USD Million) for All the Above Segments.

Learn about the projected growth of the bottled water market worldwide, with an expected increase in consumption over the next decade. By 2035, the market volume is forecasted to reach 987 billion litres, with a value of $231.2 billion.

This timeline shows the sales volume growth of bottled water in the United States from 2010/11 to 2022/23. According to the report, U.S. bottled water volume increased by approximately *** percent from 2022 to 2023.

EPA-generated bioassay data published with 2020 bottled water study manuscript. This dataset is associated with the following publication: Bradley, P., K. Romanok, K. Smalling, M. Focazio, N. Evans, S. Fitzpatrick, C. Givens, S. Gordon, J. Gray, E. Green, D. Griffin, M. Hladik, L. Kanagy, J. Lisle, K. Loftin, R.B. McCleskey, E. Medlock Kakaley, A. Navas-Acien, D. Roth, and C. Weis. Bottled Water Contaminant Exposures and Predicted Human Effects. ENVIRONMENT INTERNATIONAL. Elsevier B.V., Amsterdam, NETHERLANDS, 171(107701): 1, (2023).

Statistics illustrates consumption, production, prices, and trade of Bottled Waters in Argentina from 2007 to 2024.