As of September 2023, the health and beauty industry recorded the highest bounce rate compared to other e-commerce sectors. That month, health and beauty sites had a bounce rate of around **** percent. The overall bounce rate for e-commerce was approximately **** percent. The term "bounce rate" refers to the percentage of website visitors who leave the site after viewing a single page.

Industry Avg Open Rate Avg CTR Avg Bounce Rate

Media and Publishing 34.22% 4.36% 0.09%

Online Communities 37.14% 3.33% 0.14%

Professional Services 32.74% 3.04% 0.39%

Education 35.64% 3.016% 0.22%

Consulting 29.61% 2.91% 0.37%

Health and Fitness 37.06% 1.86% 0.17%

Retail 35.05% 2.07% 0.13%

E-Commerce 29.81% 1.73% 0.11%

Vitamin Supplements 27.34% 1.19% 0.14%

Beauty and Personal Care 31.89% 1.3% 0.14%

Artists 42.16% 2.79% 0.19%

Entertainment and Events 37.29% 2.31% 0.18%

The data in the following table is from a 2023 MailChimp Study

Bounce rate is defined as the percentage of online visitors who abandon a website after viewing one page. During the surveyed period, the global health and beauty e-commerce industry recorded its highest bounce rate in February 2024 at around **** percent.

According to a study focusing on travel and hospitality websites worldwide, mobile users recorded the highest average bounce rate in that market in 2023. That year, an average of nearly ** percent of visitors accessing travel websites via mobile bounced after accessing just one page. In 2023, mobiles generated the highest traffic share of travel and hospitality websites worldwide.

Industry vertical of organization for 86 websites in study.

Difference uses Google Analytics as the Baseline. Results based on Paired t-Test for Hypotheses Supported.

Website type for the 86 websites in study.

Comparison of definitions of total visits, unique visitors, bounce rate, and session duration conceptually and for the two analytics platforms: Google Analytics and SimilarWeb.

Average email open rates, click-through rates, and bounce rates broken down by industry. The data is from a study done by MailChimp.

General data recollected for the studio " Analysis of the Quantitative Impact of Social Networks on Web Traffic of Cybermedia in the 27 Countries of the European Union". Four research questions are posed: what percentage of the total web traffic generated by cybermedia in the European Union comes from social networks? Is said percentage higher or lower than that provided through direct traffic and through the use of search engines via SEO positioning? Which social networks have a greater impact? And is there any degree of relationship between the specific weight of social networks in the web traffic of a cybermedia and circumstances such as the average duration of the user's visit, the number of page views or the bounce rate understood in its formal aspect of not performing any kind of interaction on the visited page beyond reading its content? To answer these questions, we have first proceeded to a selection of the cybermedia with the highest web traffic of the 27 countries that are currently part of the European Union after the United Kingdom left on December 31, 2020. In each nation we have selected five media using a combination of the global web traffic metrics provided by the tools Alexa (https://www.alexa.com/), which ceased to be operational on May 1, 2022, and SimilarWeb (https:// www.similarweb.com/). We have not used local metrics by country since the results obtained with these first two tools were sufficiently significant and our objective is not to establish a ranking of cybermedia by nation but to examine the relevance of social networks in their web traffic. In all cases, cybermedia whose property corresponds to a journalistic company have been selected, ruling out those belonging to telecommunications portals or service providers; in some cases they correspond to classic information companies (both newspapers and televisions) while in others they refer to digital natives, without this circumstance affecting the nature of the research proposed.
Below we have proceeded to examine the web traffic data of said cybermedia. The period corresponding to the months of October, November and December 2021 and January, February and March 2022 has been selected. We believe that this six-month stretch allows possible one-time variations to be overcome for a month, reinforcing the precision of the data obtained. To secure this data, we have used the SimilarWeb tool, currently the most precise tool that exists when examining the web traffic of a portal, although it is limited to that coming from desktops and laptops, without taking into account those that come from mobile devices, currently impossible to determine with existing measurement tools on the market. It includes:

Web traffic general data: average visit duration, pages per visit and bounce rate Web traffic origin by country Percentage of traffic generated from social media over total web traffic Distribution of web traffic generated from social networks Comparison of web traffic generated from social netwoks with direct and search procedures

Host country of organization for 86 websites in study.

Search and Product Discovery Market Outlook

According to our latest research, the global Search and Product Discovery market size stood at USD 9.2 billion in 2024. The market is poised for robust expansion, projected to reach USD 28.6 billion by 2033, reflecting an impressive CAGR of 13.4% during the forecast period. The surge in demand for personalized shopping experiences, coupled with the proliferation of digital commerce platforms, is driving this market’s dynamic growth trajectory.

A primary growth factor fueling the Search and Product Discovery market is the rapid digital transformation across industries, especially in retail and e-commerce. As consumers increasingly turn to online platforms for shopping, businesses are compelled to invest in advanced search technologies and product discovery solutions that enhance user engagement and streamline the customer journey. The integration of artificial intelligence and machine learning algorithms into these solutions allows for personalized recommendations, contextual search, and predictive analytics, which significantly improve conversion rates and customer satisfaction. Furthermore, the rise of voice and visual search functionalities is revolutionizing how users interact with digital storefronts, making the process more intuitive and efficient.

Another significant driver is the intensifying competition among brands and retailers, necessitating differentiation through superior product discovery experiences. Companies are leveraging sophisticated search engines and recommendation systems to ensure their products are easily discoverable, reducing bounce rates and increasing average order values. The integration of omnichannel strategies, where online and offline experiences are seamlessly connected, further amplifies the need for robust search and discovery platforms. Additionally, the adoption of cloud-based solutions has democratized access to advanced technologies, enabling even small and medium enterprises to deploy scalable and cost-effective product discovery tools.

The evolution of consumer expectations is also shaping the Search and Product Discovery market. Today’s digital-savvy shoppers demand instant, relevant, and personalized results, prompting businesses to continuously upgrade their search capabilities. The use of natural language processing, semantic search, and real-time analytics ensures that users receive accurate results, even from complex or ambiguous queries. Moreover, the integration of localization features and multilingual support is expanding the reach of these solutions, allowing global brands to cater to diverse customer bases. The growing emphasis on data-driven decision-making is further propelling investments in analytics-driven product discovery platforms.

Regionally, North America continues to dominate the Search and Product Discovery market, driven by a mature e-commerce ecosystem and early adoption of advanced technologies. However, Asia Pacific is emerging as a high-growth region, fueled by rapid digitalization, a burgeoning middle class, and increasing smartphone penetration. Europe also holds a significant market share, supported by a strong retail sector and stringent data privacy regulations that drive innovation in privacy-centric search solutions. Meanwhile, Latin America and the Middle East & Africa are witnessing steady adoption, albeit from a lower base, as businesses in these regions accelerate their digital transformation journeys.

Component Analysis

The Search and Product Discovery market is segmented by component into Software and Services, each playing a pivotal role in shaping the industry’s landscape. The software segment encompasses a wide array of solutions, including AI-powered search engines, recommendation platforms, and analytics dashboards. These tools are essential for businesses seeking to optimize user experience, drive sales, and gain actionable insights from customer behavior. The software component is characterized by continuous innovation, with vendors frequently rolling out updates that enhance functionality, security, and integration capabilities. The proliferation of APIs and plug-and-play modules has made it easier for organizations to customize and scale their search solutions according to evolving needs.

On the other hand, the services segment includes consulting, implementation, training, and