Among selected consumer electronics retailers worldwide, apple.com recorded the highest bounce rate in April 2024, at approximately 55.3 percent. Rival samsung.com had a slightly lower bounce rate of nearly 54 percent. Among selected consumer electronics e-tailers, huawei.com had the lowest bounce rate at 30.91 percent. Bounce rate is a marketing term used in web traffic analysis reflecting the percentage of visitors who enter the site and then leave without taking any further action like making a purchase or viewing other pages within the website ("bounce"). A sector with growth potential With one of the lowest online shopping cart abandonment rates globally in 2022, consumer electronics is a burgeoning e-commerce segment that places itself at the crossroads between technological progress and digital transformation. Boosted by the pandemic-induced surge in online shopping, the global market size of consumer electronics e-commerce was estimated at more than 340 billion U.S. dollars in 2021 and forecast to nearly double less than five years later. Amazon and Apple lead the charts in electronics e-commerce With more than 59 billion U.S. dollars in e-commerce net sales in the consumer electronics segment in 2022, apple.com was the uncontested industry leader. The global powerhouse surpassed e-commerce giants amazon.com and jd.com with more than ten billion U.S. dollars difference in online sales in the consumer electronics category.

In April 2024, walmart.com.mx recorded the highest bounce rate among selected online wine stores in Mexico at 60.87 percent. sams.com.mx and sears.com.mx followed closely with bounce rates exceeding 50 percent. Among the analyzed sites, mercadolibre.com.mx exhibited the lowest bounce rate for that month, coming in at under 40 percent.

Bounce rate is a marketing term used in web traffic analysis reflecting the percentage of visitors who enter the site and then leave without taking any further action like making a purchase or viewing other pages within the website ("bounce").

In March 2021, the traffic bounce rate on YouTube.com averaged around 52 percent of visits. Between January 2020 and March 2021, the bounce rate on the platform's website increased, passing from 38 percent at the beginning of 2020 to 52 percent between the end of 2020 and the first months of 2021, with users increasingly visiting only one page before leaving the website.

Bounce rate is defined as the percentage of online visitors who abandon a website after viewing one page. During the surveyed period, the global health and beauty e-commerce industry recorded its highest bounce rate in February 2024 at around 49.9 percent.

According to a study focusing on travel and hospitality websites worldwide, mobile users recorded the highest average bounce rate in that market in 2023. That year, an average of nearly 41 percent of visitors accessing travel websites via mobile bounced after accessing just one page. In 2023, mobiles generated the highest traffic share of travel and hospitality websites worldwide.

In 2023, marketing e-mails in Great Britain had a bounce rate of 3.21 percent. A year earlier, the rate stood at 2.13 percent. E-mail marketing bounce rate is the share of email addresses that an e-mail campaign could not be delivered to.

Between January 2020 and March 2021, the traffic bounce rate on YouTube.com averaged around 46.6 and 46.8 percent via mobile and desktop devices, respectively. In March 2021, 46 percent of visits to YouTube.com from mobile ended up only on one page on the website before leaving, while the same rose to 53 percent in the case of visits from desktop devices.

In January 2024, UberEats had the lowest bounce rate (36.8 percent) among selected online food delivery operators in the United States. In contrast, competitor DoorDash recorded a bounce rate of nearly 39 percent.

In August 2024, megamarket.ru experienced the best bounce rate out of the top ten classified websites in the world. Kijiji.ca recorded a bounce rate of 29.98 percent. In online marketing, the term bounce rate refers to the percentage of visitors who leave after viewing only one page. In general, a high bounce rate indicates that the website is not performing well.

As of September 2023, the health and beauty industry recorded the highest bounce rate compared to other e-commerce sectors. That month, health and beauty sites had a bounce rate of around 51.6 percent. The overall bounce rate for e-commerce was approximately 38.7 percent. The term "bounce rate" refers to the percentage of website visitors who leave the site after viewing a single page.

In March 2024, zalando.se was the most visited fashion site in Sweden. Among the top ten most visited fashion websites in the country, zalando.se had the third-lowest bounce rate. That month, zalando.se recorded a bounce rate of 39.18 percent. Kappahl.com had the lowest bounce rate of 32.58 percent, while lindex.com followed with 32.86 percent.

In April 2024, Naked Wines had the lowest bounce rate among selected alcohol e-commerce websites worldwide, at around 37.5 percent. In comparison, on-demand alcohol delivery platform Drizly had the highest bounce rate, at more than 75 percent. Bounce rate is a marketing term used in web traffic analysis reflecting the percentage of visitors who enter the site and then leave without taking any further action like making a purchase or viewing other pages within the website ("bounce").

During the second half of 2021, Fnac had the highest bounce rate of any e-commerce site in France, at almost 50 percent. Microsoft ranked second with a bounce rate of nearly 46 percent. The bounce rate is a marketing term used in web traffic analysis and the percentage of visitors who enter the site and then leave the site ("bounce").

In July 2023, the bounce rate of the online fashion retailer About You's website was about 62 percent in Norway, the highest value among the Nordic countries. The bounce rate measures the average percentage of website visitors who leave a site after visiting only one page.

In December 2024, qvcuk.com had the lowest bounce rate among the leading beauty and cosmetic websites in the United Kingdom (UK). The site recorded a bounce rate of 36.83 percent. The bounce rate measures the average percentage of website visitors who leave (“bounce”) after only viewing one page on the website. A low bounce rate generally refers to a better-performing website.

22 years after its “official” foundation by Larry Page and Sergey Brin, Google is no longer the small company it was when it started. It has now almost become synonymous with the Internet, and has not left the pole position of the most visited sites in the world and in France for a long time, with 1.113 million visits in December 2019 alone. That year, with a bounce rate of only 29.65 percent, Google had a relatively loyal visitor base.

Among some of the leading sex toy websites worldwide, lelo.com recorded the highest bounce rate in April 2024, at around 61 percent. In contrast, lovehoney.co.uk recorded the lowest bounce rate that month at 40.58 percent. Bounce rate is a marketing term used in web traffic analysis reflecting the percentage of visitors who enter the site and then leave without further action, such as making a purchase or viewing other pages within the website ("bounce").

In March 2024, sainsburys.co.uk had the highest bounce rate (42.8 percent) among selected online supermarkets in the United Kingdom. Ocado and Asda followed, with comparable bounce rates reaching 42.08 percent and 41.5 percent, respectively.

Bounce rate is a marketing term used in web traffic analysis reflecting the percentage of visitors who enter the site and then leave without taking any further action like making a purchase or viewing other pages within the website ("bounce").

In 2023, the bounce rate, which indicates the number of people who exit a website or online store without clicking on any link, was highest for the Direct channel, with an average of 52 percent.

In April 2024, amazon.co.uk had the lowest bounce rate among selected consumer electronics websites in the United Kingdom, at roughly 34.96 percent. In comparison, very.co.uk had the highest bounce rate, at just over 50 percent.