As of September 2023, the health and beauty industry recorded the highest bounce rate compared to other e-commerce sectors. That month, health and beauty sites had a bounce rate of around **** percent. The overall bounce rate for e-commerce was approximately **** percent. The term "bounce rate" refers to the percentage of website visitors who leave the site after viewing a single page.

Among selected consumer electronics retailers worldwide, apple.com recorded the highest bounce rate in April 2024, at approximately 55.3 percent. Rival samsung.com had a slightly lower bounce rate of nearly 54 percent. Among selected consumer electronics e-tailers, huawei.com had the lowest bounce rate at 30.91 percent. Bounce rate is a marketing term used in web traffic analysis reflecting the percentage of visitors who enter the site and then leave without taking any further action like making a purchase or viewing other pages within the website ("bounce"). A sector with growth potential With one of the lowest online shopping cart abandonment rates globally in 2022, consumer electronics is a burgeoning e-commerce segment that places itself at the crossroads between technological progress and digital transformation. Boosted by the pandemic-induced surge in online shopping, the global market size of consumer electronics e-commerce was estimated at more than 340 billion U.S. dollars in 2021 and forecast to nearly double less than five years later. Amazon and Apple lead the charts in electronics e-commerce With more than 59 billion U.S. dollars in e-commerce net sales in the consumer electronics segment in 2022, apple.com was the uncontested industry leader. The global powerhouse surpassed e-commerce giants amazon.com and jd.com with more than ten billion U.S. dollars difference in online sales in the consumer electronics category.

Bounce rate is defined as the percentage of online visitors who abandon a website after viewing one page. During the surveyed period, the global health and beauty e-commerce industry recorded its highest bounce rate in February 2024 at around **** percent.

In this table, you’ll see the average landing page conversions based on the subscription rate they generated across industries.

Average email open rates, click-through rates, and bounce rates broken down by industry. The data is from a study done by MailChimp.

Industry vertical of organization for 86 websites in study.

Here, we’ve gathered email marketing benchmarks by industry. You can see how your average email open, click-through, click-to-open, unsubscribe, and spam complaint rates compare against other companies in your industry.

Comparison of definitions of total visits, unique visitors, bounce rate, and session duration conceptually and for the two analytics platforms: Google Analytics and SimilarWeb.

According to a study focusing on travel and hospitality websites worldwide, mobile users recorded the highest average bounce rate in that market in 2023. That year, an average of nearly ** percent of visitors accessing travel websites via mobile bounced after accessing just one page. In 2023, mobiles generated the highest traffic share of travel and hospitality websites worldwide.

In this table, we’re looking at whether adding video content (including links to your video hosting platforms) could help you boost your engagement metrics, primarily the average click-th rough and click-to-open rates.

In April 2024, Naked Wines had the lowest bounce rate among selected alcohol e-commerce websites worldwide, at around 37.5 percent. In comparison, on-demand alcohol delivery platform Drizly had the highest bounce rate, at more than 75 percent. Bounce rate is a marketing term used in web traffic analysis reflecting the percentage of visitors who enter the site and then leave without taking any further action like making a purchase or viewing other pages within the website ("bounce").

Below you’ll find out how popular the use of confirmed opt-in is in different industries.

Website type for the 86 websites in study.

Host country of organization for 86 websites in study.

Success.ai’s Beauty & Cosmetics Data for Cosmetics, Beauty & Wellness Professionals Worldwide delivers a powerful dataset tailored to connect businesses with key stakeholders in the global beauty and wellness industries. Covering professionals such as product developers, brand managers, wellness coaches, and salon owners, this dataset provides verified work emails, phone numbers, and actionable professional insights.

With access to over 700 million verified global profiles and detailed insights from 170 million professional datasets, Success.ai ensures your outreach, marketing, and strategic initiatives are powered by accurate, continuously updated, and AI-validated data. Supported by our Best Price Guarantee, this solution is ideal for businesses aiming to lead in the competitive beauty and wellness market.

Why Choose Success.ai’s Beauty & Cosmetics Data?

1. Verified Contact Data for Effective Outreach

   • Access verified work emails, phone numbers, and LinkedIn profiles of professionals in cosmetics, skincare, beauty services, and wellness industries.
   • AI-driven validation ensures 99% accuracy, reducing bounce rates and improving communication efficiency.

2. Comprehensive Global Coverage

   • Includes profiles of beauty and wellness professionals from regions such as North America, Europe, Asia-Pacific, and emerging markets.
   • Gain insights into global trends in cosmetics innovation, wellness services, and beauty product demand.

3. Continuously Updated Datasets

   • Real-time updates reflect changes in leadership, professional roles, and market developments.
   • Stay aligned with the fast-paced nature of the beauty and wellness industry to identify opportunities and maintain relevance.

4. Ethical and Compliant

   • Fully adheres to GDPR, CCPA, and other global privacy regulations, ensuring responsible and lawful use of data for all business initiatives.

Data Highlights:

• 700M+ Verified Global Profiles: Connect with professionals across the beauty, cosmetics, and wellness industries worldwide.
• 170M+ Professional Datasets: Access verified contact information and detailed insights into industry leaders and innovators.
• Business Insights: Understand market trends, product innovations, and consumer preferences driving the beauty industry.
• Decision-Maker Contacts: Engage with CEOs, brand managers, product developers, and wellness leaders driving growth and innovation.

Key Features of the Dataset:

1. Comprehensive Professional Profiles

   • Identify and connect with key players, including beauty brand executives, salon owners, skincare experts, and wellness influencers.
   • Access data on career histories, certifications, and industry expertise to target the right professionals effectively.

2. Advanced Filters for Precision Targeting

   • Filter professionals by industry focus (cosmetics, wellness, skincare), geographic location, or job function.
   • Tailor campaigns to align with specific market segments, such as luxury cosmetics, wellness services, or mass-market beauty products.

3. Global Trend Insights and Market Data

   • Leverage data on emerging beauty trends, wellness innovations, and skincare demands across regions.
   • Refine product development, marketing campaigns, and customer engagement strategies based on actionable insights.

4. AI-Driven Enrichment

   • Profiles enriched with actionable data allow for personalized messaging, highlight unique value propositions, and improve engagement outcomes with beauty and wellness professionals.

Strategic Use Cases:

1. Marketing and Brand Outreach

   • Design targeted campaigns to promote beauty products, wellness services, or skincare innovations to industry professionals.
   • Leverage verified contact data for multi-channel outreach, including email, social media, and direct engagement.

2. Product Development and Innovation

   • Utilize market insights to guide product development and align offerings with consumer demands in cosmetics, beauty, and wellness sectors.
   • Collaborate with product developers and brand managers to refine product lines or launch new offerings.

3. Sales and Partnership Development

   • Build relationships with wellness professionals, salon owners, and beauty distributors seeking innovative tools or products.
   • Present co-branding opportunities, supply chain partnerships, or new market expansion strategies to key decision-makers.

4. Market Research and Competitive Analysis

   • Analyze beauty and wellness trends, consumer preferences, and emerging niches to refine business strategies.
   • Benchmark against competitors to identify gaps, growth opportunities, and high-demand product categories.

Why Choose Success.ai?

1. Best Price Guarantee
   • Access premium-quality beauty and wellness data at competitive prices, ensuring strong ROI for your marketing, sales, and produc...

Here, we’re looking at other elements that may play a role in how you run your email marketing campaigns and the average metrics you could expect.

Difference uses Google Analytics as the Baseline. Results based on Paired t-Test for Hypotheses Supported.

The size of the Web Performance Industry market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 8.72% during the forecast period.Generally, web performance deals with how fast web pages load and respond to the user. It includes page load time, server response time, and the efficiency of website code. A well-performing website ensures a smooth user experience and, hence, increased satisfaction and engagement by users for the website and more conversions from users.With users possessing very short attention spans, as well as tremendous competition prevailing in today's digitalized era, the performance of websites has now become the most important factor for almost all businesses. Enhancing the performance of a website will help businesses rank better in search engines, reduce their bounce rates, and drive the maximum conversions. These may include techniques such as image optimization, minification, caching, or even CDNs.This web performance industry is always evolving; during this evolution, it also brings up new tools and technologies that businesses may use to achieve the maximum performance.The user's expectation calls for web performance optimization exponentially as the internet speed increases. This becomes a web performance investment of businesses that puts them a step ahead when providing superior user experiences. Key drivers for this market are: , Increased Usage of Websites Containing Images and Videos; Significant Growth in E-Commerce. Potential restraints include: High Cost of Deployment for Appliance-based WAF. Notable trends are: Retail is Expected to Hold Significant Share.

What are the average email marketing results in different countries? Here’s what we’ve found.

Comparison of user, site, and network-centric approaches to web analytics data collection showing advantages, disadvantages, and examples of each approach at the time of the study.