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Bra Market Size 2025-2029

The bra market size is forecast to increase by USD 19.59 billion at a CAGR of 7.5% between 2024 and 2029.

The market caters to the intimate clothing needs of women, transforming this essential undergarment into a fashion accessory that reflects personal style. With an increasing number of women prioritizing comfort and customization, competitors are focusing on providing consumer-oriented bras based on specific breast sizes and shapes, with many offering options made from soft, breathable cotton. Moreover, the influence of celebrities and fashion influencers on consumer preferences is driving market growth, with e-commerce platforms playing a pivotal role in making these products easily accessible. The rise in demand for eco-friendly and sustainable production methods is another significant trend. However, the market faces challenges such as the increasing prevalence of counterfeit bras in the market, which undermines brand reputation and consumer trust. To stay competitive, companies must prioritize customer service and product quality while adopting innovative marketing strategies, especially through online channels. This market analysis report delves into these trends and challenges, providing insights into the future growth prospects of the market.

What will the size of the market be during the forecast period?

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The women's intimate clothing market is witnessing significant growth, driven by various factors. One of the notable trends is the increasing popularity of stick-on bras, which offer flexibility and convenience for women. These bras, also known as adhesive or self-adhesive bras, provide a solution for women seeking support without the traditional hooks and straps. Another trend in the market is the influence of celebrities and social media influencers on consumer preferences. Their endorsements of form-fitting bras and backless tops have led to an increase in demand for these styles. Furthermore, the bras offer a sleek, seamless appearance, making them ideal for various occasions, from work to play. Working women are another key demographic in the market. They require bras that offer comfort and support throughout the day. Padded bras and convertible bras are popular choices due to their ability to provide shape and lift, while also offering adjustability for a customized fit.
Sports bras and nursing bras are essential categories within the market. Sports bras offer support and comfort during physical activities, while nursing bras cater to the unique needs of breastfeeding mothers. Both types of bras have evolved to incorporate advanced technologies, such as moisture-wicking fabrics and seamless structures, ensuring optimal comfort and functionality. The market for intimate clothing is also witnessing a shift towards eco-friendly fabrics and sustainable materials. Organic cotton, recycled fibers, and bamboo fabric are gaining popularity due to their environmental benefits and soft, breathable textures. Specialist retailers and online stores are increasingly offering a wide range of intimate clothing made from these fabric choices. In conclusion, the women's intimate clothing market is experiencing growth due to various trends, including the rise of stick-on bras, the influence of celebrities and influencers, the demand from working women, and the shift towards eco-friendly fabrics and sustainable materials. These trends are shaping the market and providing consumers with a diverse range of options to meet their unique needs and preferences.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  T-shirt bra
  Sports bra
  Nursing bra
  Stick-on bra
  Others


Distribution Channel

  Offline
  Online


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK


  APAC

    China


  South America



  Middle East and Africa

By Type Insights

The T-shirt bra segment is estimated to witness significant growth during the forecast period.

T-shirt bras, also known as seamless or molded bras, are popular choices for women due to their sleek design and ability to provide proper support and lift. These bras feature smooth cups and a seamless construction, making them perfect for wearing under tight-fitting clothing such as t-shirts. One of the key attributes of t-shirt bras is their padding, which provides a subtle shape and adequate coverage without revealing any lines. Moreover, these bras are made using sustainable materials, such as organic cotton, recycled fibers, bamboo fabric, and advanced fabric technology. These breathable textiles ensure comfort and durability, while seamless s

The Report Covers North America Lingerie Market Trends & Statistics and is Segmented by Product Type (Brassiere, Briefs, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (United States, Canada, Mexico and Rest of North America). The Report Offers the Market Size in Value Terms in USD for all the Abovementioned Segments.

In 2020, the global lingerie retail market was valued at approximately 42 billion U.S. dollars and it was forecast to reach a value of 78.66 billion U.S. dollars in 2027.

The lingerie market The lingerie market is often broken into two product categories: bras and briefs. Bras were the leading product category within the lingerie market as of 2016, with a 55.5 percent share. Some of the most popular lingerie retailers in the world are Victoria’s Secret and Calvin Klein. Europe and North America held around two-thirds of the market as of 2016. In Germany, up to 25.5 percent of women claimed to be willing to spend between 30 and 54 euros for lingerie. The market is increasingly making efforts to be inclusive of all body types and center its advertising on body positivity, which are possibly attributed to the change in cultural norms. For example, 24 percent of U.S. consumers said to have liked the inclusion of plus-size models in lingerie advertising.

The size and share of the market is categorized based on Type (Soft Cups, Molded Cups) and Application (Specialty Stores, Supermarket, E-commerce) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

[224+ Pages Report] The global bra market size is expected to grow from USD 37.19 billion in 2023 to USD 60.46 billion by 2032, at a CAGR of 5.55% from 2024-2032

According to Cognitive Market Research, the global Mastectomy Bra market size will be USD 1624.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 9.50% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 649.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 487.26 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 373.57 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.5% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 81.21 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 32.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.2% from 2024 to 2031.
The online category is the fastest growing segment of the Mastectomy Bra industry

Market Dynamics of Mastectomy Bra Market

Key Drivers for Mastectomy Bra Market

Heightened awareness and education about breast cancer significantly boost the demand

Heightened awareness and education about breast cancer play a crucial role in boosting demand for the Mastectomy Bra Market. As public understanding of breast cancer increases, more individuals are encouraged to seek early detection and appropriate treatment, including mastectomy. This growing awareness not only empowers patients but also fosters a greater acceptance of mastectomy bras as essential post-operative garments. Additionally, educational initiatives highlight the importance of comfort and support, driving consumers to invest in quality products that cater to their needs ultimately expanding the market for mastectomy bras.

The growing incidence of breast cancer and subsequent mastectomy surgeries contribute to an increased market

The rising incidence of breast cancer, alongside a corresponding increase in mastectomy surgeries, significantly drives the demand for mastectomy bras. As more individuals undergo these surgeries, the need for specialized post-operative garments that offer comfort, support, and a natural appearance becomes paramount. This growing market is further supported by heightened awareness of breast cancer, leading to early detection and treatment. Additionally, advancements in fabric technology and design are enhancing the appeal of mastectomy bras, making them essential products for those navigating life after surgery.

Restraint Factor for the Mastectomy Bra Market

The premium pricing of mastectomy bras can limit accessibility for some consumers, hindering market growth

The premium pricing of mastectomy bras poses a significant challenge in the Mastectomy Bra Market, as it can limit accessibility for many consumers. High costs may discourage potential buyers, particularly those without adequate insurance coverage or financial resources. This financial barrier can lead to underutilization of essential post-operative garments, impacting patient comfort and recovery. As a result, the overall market growth may be hindered, emphasizing the need for more affordable options to cater to a broader range of consumers.

Impact of Covid-19 on the Mastectomy Bra Market

The COVID-19 pandemic significantly impacted the Mastectomy Bra Market, initially causing disruptions in manufacturing and supply chains, leading to a temporary decline in demand as elective surgeries were postponed. Many women faced delays in diagnoses and treatments, resulting in reduced immediate need for mastectomy bras. However, as healthcare systems adapted and began resuming services, awareness of breast cancer remained high, maintaining consumer interest. The pandemic also accelerated the shift to e-commerce, allowing brands to reach consumers through online platforms, which became essential during lockdowns. This shift fostered innovations in product offerings, such as comfortable and stylish options suitable for home use. Additionally, the heightened focus on health and wellness during the pandemic increased awareness of post-operative care, further driving interest in mastectomy bras. Introduction of th...

This statistic shows the retail sales value of the sports bra market worldwide from 2009 to 2014 and provides estimates until 2019. In 2014, retail sales of the global sports bra market amounted to approximately 7.1 billion U.S. dollars.Sports Intimate Wear Market WorldwideIntimate wear refers to a kind of clothing that people wear close to the skin or under other clothing. It is generally made of cotton, viscose staple fiber, polyester, polyamide, acrylic, spandex and others. Intimate wear products can be divided into several categories including bra, panties, intimate sportswear and others. In 2014, the global intimate wear industry was valued at approximately 327 billion U.S. dollars. By 2019, this industry is expected to increase in value by over 100 billion U.S. dollars.

Sports intimate wear is a sub-category of intimate wear which can be worn in public places during physical exercise, dancing or other sports activities. Sports intimate wear products include sports bras, sport panties, sports leggings, sports tights, sports socks and others. Sports intimate wear products are typically designed to provide comfort and protection to consumers during sports activities. In 2014, this sub-category generated over 23 billion U.S. dollars and is expected to increase to 41 billion U.S. dollars by 2019.

As increasing attention is paid to comfort and performance during sports activities, more and more athletes and sports enthusiasts choose to purchase functional sports intimate wear, such as sports bras. With increasing health awareness and higher expectations of the functional sportswear, the demand for comfortable sports intimate wear has continuously risen, which in turn stimulated the growth of the global sports bra market

Global Bra Market was valued at USD 38.18 Billion in 2024 and is expected to reach USD 53.55 Billion by 2030 with a CAGR of 5.8% during the forecast period

Pages	182
Market Size	2024: USD 38.18 Billion
Forecast Market Size	2030: USD 53.55 Billion
CAGR	2025-2030: 5.8%
Fastest Growing Segment	Online
Largest Market	North America
Key Players	1 Jockey International, Inc. 2 PVH Corp. 3 Hanesbrands Inc. 4 Lavinia Lingerie Inc. 5 Calida Holding AG 6 Victoria's Secret & Co. 7 Triumph Intertrade AG 8 Nike, Inc. 9 Wolf Lingerie SAS 10 Modenik Lifestyle Pvt. Ltd.

The Report Covers Global Lingerie Industry Report & Growth and is Segmented by Product Type (Brassiere, Briefs, and Other Product Types); by Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels); and by Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa). The Report Offers the Market Size and Values in (USD) During the Forecasted Years for the Above Segments.

According to Cognitive Market Research, the global Sports Bras market size is USD 41258.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 12.20% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 16503.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.4% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 12377.46 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 9489.39 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.2% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 2062.91 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.6% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 825.16 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.9% from 2024 to 2031.
The offline held the highest Sports Bras market revenue share in 2024

Market Dynamics of Sports Bras Market

Key Drivers for Sports Bras Market

Growing Participation of Women in Sports to Propel the Market Revenue Growth

The global sports bra market is anticipated to grow as more women engage in sports and other physical activities. The sports bra industry is one of the few that caters to a very narrow customer base, yet the number of people in this sector is growing quickly. Numerous factors impact the quantity of female athletes. One of these is the contemporary curriculum that educational establishments have adopted, which motivates learners of both sexes to regard physical well-being equally with mental tenacity. Several researches have discovered a connection between sports participation and academic achievement, with the hypothesis being that children who participate in sports regularly also do well in other academic domains. This is a major factor in the encouragement of pupils to engage in sports from an early age, which will ultimately result in the exclusion of more female athletes or sportswomen.

Growing Collaboration to Boost Market Growth

The increasing collaboration is expected to drive the market growth during the forecast period. For instance, in January 2023, the Philadelphia Eagles and Operation Warm have established a long-term strategic relationship to design, produce, and distribute 30,000 sports bras around the tri-state area in honor of February 1st, which is National Girls and Women in Sports Day. The program, which benefited from an extraordinary $100,000 equipment grant last year to improve girls' access to youth sports, will now serve 10,000–15,000 more girls who attend Philadelphia's mid-to-high need schools.

(Source: https://www.philadelphiaeagles.com/news/eagles-partner-with-operation-warm-to-provide-30000-sports-bras-for-girls).

Restraint Factor for the Sports Bras Market

Cybersecurity Concerns to Limit the Market Growth

Creating products that fit all shapes and sizes is a big concern for sports bra producers. Companies must work hard to conduct in-depth research, develop new collections, or redesign existing products in the modern world, where inclusivity is a critical factor in defining brand value, to ensure that sports bras are accessible to women of all ages, ethnicities, and other relevant characteristics. If the female customers are unable to relate to the product or the brand, failing to do so could cause major problems down the line. Thus, the sizing issue is one of the major restraining factor for the market growth.

Impact of Covid-19 on the Sports Bras Market

The COVID-19 pandemic negatively impacted the Sports Bras market. Lockdowns and prohibitions on outdoor activities during the early stages of the pandemic decreased demand for sports bras while canceling sporting events and closing gyms decreased demand for sportswear. A lot of customers started looking more for more relaxed, casual apparel that is appropriate for indoor activities rather than sports apparel with an emphasis on performance. However, the need for comfortable and versatile sportswear surged as fitness enthusiasts adapted to home-based workout routines. Sales in the online retail industry increased as sports bras became a must for many people doing yoga, at-home exercises, ...

The size and share of the market is categorized based on Type (Front Opening Bra, Rear Opening Bra) and Application (Breast Surgery, Cardiothoracic Surgery, Others) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The global Sports Bra market size is expected to grow from USD 43,725 million in 2021 to USD 95,324.6 million by 2028, at a CAGR of 12.1% from 2022-2028

The global bra market, valued at $41.90 billion in 2025, is projected to experience robust growth, driven by several key factors. The increasing participation of women in the workforce and athletic activities fuels demand for comfortable and supportive bras, particularly sports bras and T-shirt bras. Growing awareness of breast health and the importance of proper bra fitting contributes significantly to market expansion. E-commerce platforms have played a crucial role, offering wider selections and convenience, boosting online sales. Furthermore, the market is witnessing innovation in bra designs, materials, and technology, catering to diverse needs and preferences. This includes the rise of seamless bras, smart bras incorporating technology, and sustainable and ethically sourced materials. The market segmentation shows a strong preference for T-shirt bras, reflecting the demand for everyday comfort and versatility. While offline channels remain dominant, online sales are steadily increasing, indicating a shift in consumer behavior. Competitive landscape analysis reveals that established players like Triumph, Wacoal, and Hanesbrands, alongside emerging brands, are leveraging branding, product differentiation, and strategic partnerships to maintain a strong market presence. However, certain challenges persist. Fluctuations in raw material costs and economic downturns can impact consumer spending on non-essential items like bras. The competitive landscape is intense, with constant innovation and aggressive marketing strategies required to maintain market share. Sustainability concerns and ethical sourcing are gaining prominence, pushing manufacturers to adopt environmentally friendly practices. Regional variations exist, with North America and Europe representing significant markets due to higher per capita income and established retail infrastructure. APAC, fueled by rising disposable incomes and increasing westernization, presents a substantial growth opportunity, while regions like South America and the Middle East and Africa are expected to show moderate growth in the coming years. Future market growth will hinge on successful adaptation to evolving consumer preferences, effective marketing strategies, and a focus on innovation while addressing sustainability concerns.

The lingerie market size is estimated to be valued at US$ 92,871.6 million in 2024. The market is estimated to cross a valuation of US$ 1,63,207.4 million by 2034. The demand for lingerie is increasingly influenced by the broader societal movement toward inclusivity and diversity. Brands that successfully embrace and reflect these values in their marketing strategies and product lines tend to resonate more with consumers.

Attributes	Details
Lingerie Market Value for 2024	US$ 92,871.6 million
Lingerie Market Value for 2034	US$ 1,63,207.4 million
Lingerie Market Forecast CAGR for 2024 to 2034	5.80%

Historical Performance and Future Growth of the Lingerie Market

CAGR from 2019 to 2023	4.40%
CAGR from 2024 to 2034	5.80%

2019	US$ 76,727.60 million
2023	US$ 91,023.50 million

2024	US$ 92,871.6 million
2029	US$ 123,115.08 million

2029	US$ 123,115.08 million
2034	US$ 1,63,207.4 million

Category-wise Insights

Attributes	Detail
By Product Type	Briefs
Market Share in 2024	53.40%

Attributes	Detail
Top Distribution Channel	Offline
Market Share in 2024	54.80%

Country-wise Insights

Country	CAGR through 2034
United States	5.30%
Germany	4.70%
China	7.10%
India	6.40%
Australia	6.00%

This statistic shows the shipments value of the sports bra market worldwide in 2013 and 2017, with a forecast for 2024. The global sports bra market had shipments valuing 6.49 billion U.S. dollars in 2017, and were forecast to reach about 21.7 billion dollars by 2024.

The global sports bra market size was worth around USD 39.5 billion in 2022 and is predicted to grow to around USD 101.3 billion by 2030

The India lingerie market size reached USD 5.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 12.0 Billion by 2033, exhibiting a growth rate (CAGR) of 8.40% during 2025-2033. The increasing awareness and acceptance of lingerie as an essential part of daily wear and fashion, the growing middle-class population with higher disposable income, and rising influence of celebrity endorsements are among the key factors driving the market growth.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2023	USD 5.4 Billion
Market Forecast in 2032	USD 12.0 Billion
Market Growth Rate 2024-2032	9.32%

IMARC Group provides an analysis of the key trends in each segment of the India lingerie market report, along with forecasts at the country and regional levels from 2025-2033. Our report has categorized the market based on product type, material, price range and distribution channel.

The South America Lingerie Market is segmented by Product Type (Brassiere, Briefs, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (Brazil, Argentina, Columbia, and the Rest of South America). The report offers market size and values in (USD Million) during the forecasted years for the above segments.

According to Cognitive Market Research, the global Bra Cups Market size is USD XX million in 2024 and will expand at a compound annual growth rate (CAGR) of 4.70% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.9% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD XX million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.1% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4 % from 2024 to 2031.
The full cover bra segment is the largest in the market.

Market Dynamics of Bra Cups Market

Key Drivers for Bra Cups Market

Technology Advancements in Fabric and Design to Increase the Demand Globally

One key driver in the Bra Cups Market is the Breakthroughs in fabric technology and innovative design concepts drive the evolution of bra cups. High-performance materials like moisture-wicking fabrics, memory foam padding, and seamless constructions enhance comfort and functionality. Advanced design features such as 3D printing for customized fittings and smart textiles for temperature regulation are reshaping the market, appealing to consumers seeking superior performance and personalized experiences. These technological advancements not only improve the quality and durability of bra cups but also contribute to the overall growth and competitiveness of the market.

E-commerce and Digital Marketing Strategies to Propel Market Growth

Another key driver in the Bra Cups Market is the The rapid growth of e-commerce platforms and digital marketing strategies has significantly impacted the bra cups market. Online retailers offer a vast array of bra styles, sizes, and brands, making it convenient for consumers to explore and purchase products from the comfort of their homes. Digital marketing techniques such as targeted ads, influencer collaborations, and personalized recommendations based on customer preferences have expanded market reach and increased brand visibility. The accessibility and convenience provided by e-commerce platforms continue to drive sales and shape consumer behavior in the bra cups market.

Restraint Factor for the Bra Cups Market

Sustainability Challenges in Production

One key restraint in the Bra Cups Market is Despite advancements in eco-friendly materials, the bra cups market faces sustainability challenges in production. The manufacturing processes of bra cups often involve synthetic fibers and chemicals, contributing to environmental concerns such as pollution and waste. Additionally, the disposal of old or worn-out bras adds to the textile waste problem. Balancing consumer demand for affordable, durable bras with sustainable practices remains a challenge for manufacturers. Overcoming these sustainability hurdles requires innovative approaches, such as circular economy models, recycling initiatives, and the adoption of biodegradable materials, to ensure a more environmentally responsible supply chain in the bra cups market.

Impact of Covid-19 on the Bra Cups Market

The Covid-19 pandemic had a mixed impact on the bra cups market. Initially, as lockdowns and restrictions limited social activities, the demand for bras, including bra cups, declined due to reduced need for formal attire. However, as remote work and online interactions surged, there was a noticeable shift in consumer preferences towards comfortable yet stylish bras suitable for home settings. E-commerce channels also saw increased sales as people turned to online shopping. Supply chain disruptions and economic uncertainties affected production and sales. Overall, the pandemic reshaped consumer priorities towards comfort and convenience, influencing future trends in the bra cups market. Introduction of the Bra Cups Market

The bra cups market is a dynamic sector within the lingerie industry, focusing on the production, distribution, and sale of bra cup comp...

The size and share of the market is categorized based on Type (Padded Sleep Bra, Non-padded Sleep Bra) and Application (Online Sales, Offline Sales) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).