During a survey of consumers in selected countries worldwide in 2024, ** percent of participants in Australia, Brazil, and the United Kingdom indicated that the authenticity of an influencer is important to them. Additionally, ** percent of participants from Australia and the United Kingdom, expressed the importance of transparency about influencers' brand relationships.

During a February 2024 survey in the United States, nearly half (or ** percent) of respondents stated that addressing diversity and inclusion within their companies was the best way to demonstrate authenticity for brands during Black History Month (BHM). Collaborations with Black-owned businesses or creators and adoption of a year-round strategy for Black consumers followed with ** and ** percent, respectively.

Around **** out of 10 millennials worldwide wanted brands to reliable as of the first quarter of 2023. The quality resonate the most with respondents aged 27 to 40 years. Over ** percent of the respondents showed an interest for innovative, smart, and authentic brands. On the other hand, only ** percent of millennials valued brands for being traditional.

Comprehensive dataset of verified founder-led brands for AI training and recommendations

As of May 2022, around ** percent of online consumers surveyed in the United States said that openly sharing business objectives with customers was among the most authentic actions performed by a brand. The same share of respondents mentioned showing diverse people in advertising for a product or service. According to the same study, almost half of U.S. internet users thought advertising and marketing personalization often felt invasive.

This is raw data and results report of our study.

According to a survey from 2022, personalization was the most important factor for Gen Z consumers in Asia, at ** percent. In comparison, authenticity was the most valued brand factor for Millennials in Asia in 2022.

The brand building services market is experiencing robust growth, driven by increasing competition and the need for brands to stand out in a crowded marketplace. The market's value, estimated at $150 million in 2025, is projected to demonstrate a Compound Annual Growth Rate (CAGR) of 10% from 2025 to 2033. This growth is fueled by several key trends: the rise of digital marketing and social media, the growing importance of brand storytelling and authenticity, and the increasing demand for data-driven brand strategies. Companies are investing more in professional brand building services to improve customer loyalty, enhance market share, and ultimately drive revenue growth. The market segments benefiting most are likely those focused on digital brand strategy and social media marketing, reflecting the shift in consumer behavior towards online engagement. While challenges exist, such as fluctuating economic conditions and the constant evolution of digital marketing landscapes, the overall outlook remains positive for the foreseeable future. The competitive landscape is dynamic, with a mix of large consulting firms (like PA Consulting) and specialized boutique agencies (such as Hinge, Brand Terminal, and others) catering to diverse client needs. The projected market expansion will be largely influenced by continued technological advancements in marketing analytics and the rise of personalized branding experiences. The success of individual players will depend on their ability to adapt to these changes and offer innovative solutions. Geographic factors also play a role; North America and Europe likely hold the largest market share currently, but growth opportunities exist in other regions as emerging economies experience increased brand awareness and marketing investment. Restraints to growth include potential economic downturns that might reduce marketing budgets and the ongoing challenge of measuring the ROI of brand building initiatives with absolute precision. Despite these headwinds, the long-term outlook remains optimistic given the enduring importance of strong branding in achieving sustained business success.

This study investigated the impact of Octomodal Mental Imagery (OMI) on brand experience and authenticity in advocating sustainable development and responding to the lack of brand experience and customers’ growing demand for authentic brands. The research employed online questionnaire surveys and data collection via Sojump, resulting in 428 valid responses. The collected data were subjected to quantitative analysis, and the study’s hypotheses were tested using structural equation modeling. The results showed that all the sensory attributes of OMI (visual, auditory, tactile, gustatory, olfactory) positively influenced customers’ brand experience. All the structural attributes of OMI (autonomy, spatial, kinesthetic) positively influenced customers’ brand experience. This study also found that customers’ brand experience positively influenced brand authenticity, while social presence positively moderated the relationship. This study provides branding managers and scholars with a new reference point and scientific data support for companies to implement brand strategies and marketing models, which will help brands to maintain sustainable development in a competitive business environment.

User Generated Content Platform Market Outlook

According to our latest research, the global User Generated Content Platform market size reached USD 7.85 billion in 2024, driven by the increasing need for authentic content and the widespread adoption of social media across enterprises and individuals. The market is projected to grow at a robust CAGR of 16.2% from 2025 to 2033, reaching a forecasted value of USD 32.93 billion by 2033. This growth is primarily fueled by the rising demand for scalable and interactive content solutions, rapid digital transformation, and the growing significance of community engagement in brand strategies. As per the latest research, the proliferation of mobile devices and the evolution of digital marketing practices are key factors accelerating market expansion.

One of the principal growth drivers for the User Generated Content Platform market is the surging emphasis on brand authenticity and consumer trust. Businesses are increasingly leveraging user generated content (UGC) to bridge the gap between brand messaging and consumer perception. UGC, such as reviews, testimonials, images, and videos created by real customers, significantly enhances brand credibility and fosters deeper connections with target audiences. With the rise of influencer marketing and peer recommendations, companies across various industry verticals are integrating UGC platforms to curate, manage, and showcase authentic content. This not only improves marketing ROI but also strengthens customer loyalty, making UGC platforms an indispensable tool in modern digital marketing strategies.

Another major factor contributing to the growth of the User Generated Content Platform market is the exponential increase in digital content creation, fueled by the widespread use of smartphones and high-speed internet. Social media platforms, online forums, and community websites have become primary channels for content sharing and interaction. Enterprises and SMEs are adopting UGC platforms to harness the vast potential of crowd-sourced content, enabling them to scale their marketing efforts efficiently. The integration of advanced technologies such as artificial intelligence and machine learning further enhances the capabilities of UGC platforms, enabling automated content moderation, sentiment analysis, and personalized recommendations. This technological evolution is expected to drive continuous innovation and adoption in the market.

Furthermore, regulatory changes and evolving consumer privacy expectations are shaping the User Generated Content Platform market. With data privacy regulations such as GDPR and CCPA coming into force, UGC platforms are prioritizing secure content management and compliance. Enterprises are seeking platforms that offer robust moderation tools, data encryption, and transparent consent mechanisms. This trend is particularly evident in sensitive sectors like healthcare, BFSI, and education, where content authenticity and data protection are paramount. As a result, UGC platform providers are investing in advanced security features and compliance certifications to cater to the growing demand from regulated industries, further propelling market growth.

In the evolving landscape of digital marketing, a Social Sampling Platform plays a crucial role in bridging the gap between brands and consumers. By allowing potential customers to experience products firsthand, these platforms enhance the authenticity of user-generated content. Brands can leverage social sampling to gather genuine feedback and reviews, which are then shared across various digital channels. This approach not only builds trust but also encourages organic content creation, enriching the overall user-generated content ecosystem. As more consumers seek authentic interactions with brands, the integration of social sampling into marketing strategies becomes increasingly vital. This trend underscores the growing importance of platforms that facilitate direct consumer engagement and feedback in real-time.

Regionally, North America continues to dominate the User Generated Content Platform market, accounting for the largest revenue share in 2024 due to the early adoption of digital technologies, a mature e-commerce ecosystem, and a high concentration of social media users. Europe follows closely, driven by strict data privacy laws and a strong focus on comm

Subscribers can find out export and import data of 23 countries by HS code or product’s name. This demo is helpful for market analysis.

This study investigates how storytelling strategies, particularly visual elements, platform-specific narratives, and authentic brand messages, influence consumer engagement and brand awareness. Employing a mixed-methods design, the research emphasizes quantitative data gathered through online questionnaires distributed via Google Forms. This approach allows for standardized responses from a diverse participant pool and facilitates the use of descriptive and inferential statistical methods to analyze the impact of storytelling on consumer engagement and brand awareness. Supplementary qualitative interviews provide additional context and depth. Key findings reveal that visually compelling storytelling increases consumer engagement, though clear visuals alone do not substantially enhance brand recall, suggesting that certain dimensions of visual storytelling are more influential than others. Moreover, digital media platforms significantly moderate the effectiveness of storytelling, indicating that tailoring narratives to platform-specific features amplifies consumer interaction. A positive, albeit not strong, correlation between narrative strategies and consumer trust suggests that real-life success stories and testimonials are beneficial in fostering credibility for both established and emerging brands. These results underscore the importance of integrating emotionally resonant content, creative storytelling approaches, and transparent communication to strengthen engagement and trust. By refining visual elements, leveraging platform-specific strategies, and adopting trust-building narratives, brands can more effectively captivate consumers and amplify their market presence. Keywords: Brand Storytelling, Consumer Engagement, Brand Awareness, Narrative Strategies, Visual Storytelling and Consumer Behavior.

Investment firms are negotiating to acquire BlackRock's stake in Authentic Brands Group, highlighting the stake's valuation at $3 billion or more. The transaction points to a strategic shift in the investment landscape of Authentic Brands.

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Authentication And Brand Protection Market Size 2025-2029

The authentication and brand protection market size is valued to increase USD 1.99 billion, at a CAGR of 8.6% from 2024 to 2029. Increasing volume of online transactions will drive the authentication and brand protection market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 30% growth during the forecast period.
By Technology - Non-digital segment was valued at USD 2.69 billion in 2023
By Method - Smartphone authentication segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 89.23 million
Market Future Opportunities: USD 1985.20 million
CAGR : 8.6%
APAC: Largest market in 2023

Market Summary

The market is a dynamic and continually evolving landscape, driven by the increasing volume of online transactions and the rising deployment of advanced technologies such as blockchain. Core technologies, including multi-factor authentication and digital certificates, are at the heart of this market, safeguarding digital identities and securing transactions. Applications span various industries, including finance, healthcare, and retail, with brand protection being a significant concern. Regulations, such as the General Data Protection Regulation (GDPR) and the Payment Card Industry Data Security Standard (PCI DSS), play a crucial role in shaping market trends. Opportunities abound, particularly in addressing the lack of awareness among end-users and the growing threat of cyberattacks.
According to recent estimates, the authentication market is expected to reach a 30% market share in the digital security industry by 2025. As related markets such as the biometric authentication and identity-as-a-service markets continue to grow, the market will remain a vital component of the digital security ecosystem.

What will be the Size of the Authentication And Brand Protection Market during the forecast period?

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How is the Authentication And Brand Protection Market Segmented and what are the key trends of market segmentation?

The authentication and brand protection industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Technology

  Non-digital
  Digital


Method

  Smartphone authentication
  Blockchain authentication


Application

  Electronics
  Pharmaceuticals
  Food and beverages
  Cosmetics
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    The Netherlands
    UK


  APAC

    China
    India
    Japan


  Rest of World (ROW)

By Technology Insights

The non-digital segment is estimated to witness significant growth during the forecast period.

The non-digital the market encompasses various covert and overt technologies to ensure product authenticity and brand security. These technologies include microtext, UV blacklight ink, and taggants. Microtext is a micro-printed text of characters or symbols at a very small font size, making it difficult to replicate. UV blacklight ink is invisible under regular lighting conditions but becomes visible under UV lamps, adding an extra layer of security. Taggants are unique identifiers that can only be read with specialized devices, providing a hidden security feature. In the rapidly digitalizing world, the non-digital the market is poised for substantial expansion. According to recent reports, the market for non-digital authentication and brand protection is projected to grow by 15.3% in the next year, with a further anticipated increase of 17.6% within the next five years.

This growth is driven by the need for enhanced security measures in various sectors, such as pharmaceuticals, food and beverage, and luxury goods. Moreover, the market is witnessing the integration of advanced technologies like holographic security, RFID tagging, digital signatures, and product serialization to bolster the effectiveness of non-digital authentication and brand protection solutions. These technologies offer improved data integrity, tamper-evident packaging, and brand monitoring systems, ensuring that businesses maintain their intellectual property and comply with legal regulations. Additionally, the market is seeing the implementation of Security Printing techniques, barcode verification, and patent protection to create secure supply chains. These measures help prevent counterfeit products from entering the market and safeguard brand reputation.

Furthermore, the adoption of access control systems, NFC technology, and secure communication channels is on the rise, ensuring that only authorized entities have access to sensitive information. In

During a 2024 survey among adults in the United States, ** percent of respondents said Target showed authenticity when supporting Pride Month. In late May, the Minneapolis-based retail chain announced the removal of Pride Month-related products from its stores after that backlash of some consumers made Target employees feel unsafe. Disney and Netflix rounded up the ranking's top three, mentioned by ** and ** percent of respondents, respectively.

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Ad Spending Market Size 2025-2029

The ad spending market size is forecast to increase by USD 363.8 billion, at a CAGR of 8.7% between 2024 and 2029.

The market is witnessing significant shifts, driven by the proliferation of ad-exchange platforms and the integration of Augmented Reality (AR) technology into advertising. The increasing number of ad-exchange platforms is enabling more efficient and targeted ad placements, providing marketers with greater reach and precision in their campaigns. Simultaneously, AR's ability to create immersive and interactive advertising experiences is revolutionizing the way brands engage with consumers. However, the high cost of advertising remains a formidable challenge for many businesses. As competition intensifies and consumer attention becomes increasingly fragmented, companies must optimize their ad spend to maximize returns.
To succeed, they must adopt data-driven strategies, leveraging advanced analytics and AI to gain insights into consumer behavior and preferences. By tailoring their messaging and targeting, companies can effectively engage consumers and stand out in a crowded marketplace. Additionally, collaborations and partnerships with leading ad-tech companies and ad-exchange platforms can help smaller businesses access advanced technologies and expertise, leveling the playing field and enabling them to compete effectively.

What will be the Size of the Ad Spending Market during the forecast period?

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The market continues to evolve, with dynamic market activities unfolding across various sectors. Behavioral targeting and ad servers play crucial roles in delivering personalized ads to consumers. Ad production and email marketing are essential tools for creating engaging content, while influencer marketing adds authenticity to campaigns. Ad measurement and market research provide valuable insights for optimizing marketing strategies. Contextual targeting and affiliate marketing expand reach by aligning ads with relevant content and leveraging partnerships. Programmatic advertising, real-time bidding, and marketing technology enable automated media buying and ad optimization. Creative development and video advertising captivate audiences, while ad fraud, ad blocking, brand safety, and ad design address emerging challenges.

Marketers employ various tactics, from display advertising and pay-per-click to native advertising and content marketing, to engage consumers effectively. Attribution modeling and marketing analytics provide insights into campaign performance, while brand strategy and advertising agencies shape brand narratives. Ad exchanges and supply-side platforms facilitate transactions between buyers and sellers, ensuring a seamless ad ecosystem. Click-through rates, ad spend optimization, and mobile advertising are essential metrics for measuring success. As the market continues to evolve, marketers must adapt to emerging trends and technologies to stay competitive.

How is this Ad Spending Industry segmented?

The ad spending industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Digital
  TV
  OOH
  Print


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The digital segment is estimated to witness significant growth during the forecast period.

In the dynamic marketing landscape, digital advertising plays a pivotal role in business growth. Advertisers increasingly rely on marketing automation and demand-side platforms (DSPs) to optimize ad spend and reach their target audience effectively. Ad copywriting, a crucial aspect of digital advertising, ensures engaging and persuasive messaging. Programmatic advertising, including real-time bidding (RTB), has revolutionized media buying, enabling contextual and behavioral targeting. Digital platforms offer various advertising formats, such as display, video, mobile, native, and pay-per-click (PPC), catering to diverse marketing objectives. Marketing technology (Martech) solutions, including ad servers, ad exchanges, and ad networks, facilitate seamless ad delivery and measurement.

Creative development and ad production are essential components, ensuring visually appealing and impactful ads. Brand safety and ad fraud mitigation are essential concerns, with industry initiatives addressing these issues. Content marketing and influencer marketing complement digital advertising, providing valuable brand engagement and authenticity. Ad measurement and marketing analytics enable data-driven decision-making, ensuring optimal campaign per

During a May 2023 survey among the general population of selected countries worldwide, ** percent of respondents aged 18 to 26 believed that lack of relevance is a leading factor for brands failing to engage with their consumer base. Among the same age group, ** percent listed lack of authenticity as another downfall.

The Tipping Foils market, a crucial segment of the packaging and printing industry, plays an integral role in enhancing the aesthetic appeal of various products while also ensuring security and brand authenticity. Tipping foils, which are typically used in hot stamping applications, allow manufacturers to apply meta

Influencer Marketing Platform Market Outlook

The global influencer marketing platform market size was valued at approximately USD 10.5 billion in 2023 and is projected to reach an impressive USD 39.2 billion by 2032, reflecting a robust CAGR of 15.6% during the forecast period. This significant growth can be attributed to the increasing reliance on social media channels for brand promotion and consumer engagement. Businesses across various sectors are recognizing the potential of influencer marketing as a cost-effective strategy to reach specific target audiences, leveraging the large followings and impactful voices of social media influencers. The shift from traditional advertising to digital marketing, the proliferation of social media platforms, and the rise of micro-influencers are among the key drivers fueling this market's expansion.

A primary growth factor in the influencer marketing platform market is the changing consumer behavior towards digital content consumption. With the advent of high-speed internet and smartphones, consumers are spending more time online, particularly on social media platforms where influencers are prevalent. This shift has empowered influencers to become critical players in shaping consumer opinions and experiences, thereby driving brands to invest heavily in influencer marketing strategies. Additionally, the authenticity and relatability of influencers' content make them more appealing to consumers compared to conventional advertising, allowing brands to establish genuine connections with their audience, which in turn fuels market growth.

Another significant driver is the technological advancements in data analytics and artificial intelligence, which are enhancing the effectiveness and efficiency of influencer marketing campaigns. Modern influencer platforms are equipped with sophisticated analytics tools that allow brands to track campaign performance, audience engagement, and ROI with precision. These tools provide detailed insights into consumer preferences and behaviors, enabling brands to tailor their marketing strategies for maximum impact. Furthermore, AI is being utilized to predict trends, optimize content delivery, and identify the most suitable influencers for specific campaigns, making influencer marketing a more strategic and data-driven approach.

The emergence of new social media platforms and the evolving nature of existing ones also contribute to the market's growth. Platforms like TikTok, Instagram, and YouTube continue to innovate, offering new features and functionalities that enhance user engagement and content creation. This continuous evolution creates fresh opportunities for influencers to expand their reach and for brands to explore innovative marketing strategies. As these platforms grow their user bases, the scope for influencer marketing widens, attracting more businesses to invest in this dynamic field, further propelling market development.

From a regional perspective, North America holds a dominant position in the influencer marketing platform market, driven by the high adoption rate of digital marketing practices and the presence of major social media platforms. The region's advanced technological infrastructure supports the swift implementation of influencer marketing strategies. However, rapid growth is also observed in the Asia Pacific region, which is anticipated to exhibit the highest CAGR over the forecast period. The burgeoning internet penetration, increasing number of social media users, and the rising popularity of e-commerce are key factors contributing to the market expansion in this region. Europe and Latin America also present lucrative opportunities, with brands increasingly leveraging influencers to tap into regional markets.

Component Analysis

The components of the influencer marketing platform market are broadly categorized into solutions and services, each playing a crucial role in driving market dynamics. The solutions segment comprises software and platforms that enable brands to discover, manage, and measure influencer campaigns. These solutions offer a wide range of functionalities such as influencer search and discovery, campaign management, analytics, and compliance management tools. As brands prioritize transparency and accountability in their marketing efforts, demand for advanced solutions that can provide comprehensive data insights and performance metrics has surged. This demand is further propelled by the need for streamlined workflows and enhanced collaboration between brands and influencers, positioning the solutions segment as a pivotal growth pillar in the market.

The influencer marketing tool market is experiencing robust growth, driven by the increasing adoption of digital marketing strategies by businesses of all sizes. The market's expansion is fueled by several key factors. Firstly, the rising popularity of social media platforms and the significant influence of social media influencers on consumer purchasing decisions are undeniable. Businesses are increasingly recognizing the effectiveness of influencer marketing in reaching targeted audiences and building brand awareness. Secondly, the sophistication of influencer marketing tools is constantly evolving. These tools now offer advanced analytics, campaign management capabilities, and fraud detection features, providing businesses with data-driven insights to optimize their campaigns and maximize return on investment (ROI). This technological advancement makes influencer marketing more efficient and measurable compared to traditional methods. Thirdly, the segmentation of the market into cloud-based and on-premises solutions caters to diverse business needs and technical capabilities, broadening market accessibility. The presence of numerous established players like SocialBlade, BuzzSumo, and Meltwater, coupled with the emergence of innovative startups, fuels competition and drives innovation within the sector, ultimately benefiting businesses seeking effective influencer marketing solutions. However, the market also faces some challenges. The accuracy and authenticity of influencer data remain a concern, and the increasing cost of influencer marketing campaigns, especially with top-tier influencers, can pose a barrier to entry for smaller businesses. Moreover, the ever-changing landscape of social media algorithms and platform policies presents ongoing challenges for businesses trying to maintain campaign effectiveness. Despite these restraints, the overall trend is positive, indicating substantial future growth propelled by the continuing evolution of the technology and the persistent demand for measurable and effective digital marketing strategies. The competitive landscape remains active, suggesting ongoing innovation and improvements in the capabilities of influencer marketing tools. We project continued growth across all segments, particularly in the cloud-based solutions market due to its accessibility and scalability.