** percent of Canadian respondents answer our survey on "Brand awareness by category" with *************. The survey was conducted in 2025, among 12,946 consumers.

With 92 and 90 percent brand awareness respectively, The Home Depot and Lowe's are the most well-known DIY & garden online shops in the United States. Ace comes in third in this list as it is recognized by 84 percent of internet respondents. Next is TEMU, with 74 percent brand awareness, followed by Harbor Freight.For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name. Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.

In August 2021, a survey was conducted in the United States to determine the brand awareness of online travel companies. The majority of respondents, ** percent, reported an awareness of Booking.com. Meanwhile, ** percent of respondents were aware of Airbnb.

Brand Recognition

## Overview

Brand Recognition is a dataset for object detection tasks - it contains Brands annotations for 914 images.

## Getting Started

You can download this dataset for use within your own projects, or fork it into a workspace on Roboflow to create your own model.

  ## License

  This dataset is available under the [Public Domain license](https://creativecommons.org/licenses/Public Domain).

Recent research on Social Media Marketing Activities (SMMA) in the airline industry emphasizes on areas of brand equity, but some research has looked into the function of brand equity in determining the impact of SMMAs on customers. This study aims to find out how service users and followers of Airline's Instagram social media profiles respond to SMMA, brand awareness, brand image, e-WOM and commitment. The data collection method in this study was done by distributing questionnaires to respondents as many as 386 service users and followers of the airline on Instagram social media. This study used Partial Least Square Structural Equation Model (PLS-SEM) to analyze data. Based on hypothesis testing, this study shows that SMMA has a significant positive effect on brand awareness and brand image. Furthermore, this study also reveals that brand awareness and brand image have significant positive effects on e-WOM and Batik Air airline commitment.

According to the Statista Global Consumer Survey in 2024, Brazilian residents pay the most attention to the brand when it comes to household appliances, with 54 percent of respondents doing so.

This statistic presents the results of a survey in Germany from 2017 to 2021 on brand awareness vs. price awareness when purchasing ice cream. In 2021, around **** percent of the German-speaking population aged 14 years and older payed more attention to the brand than the price of ice cream.

In 2023, Tinder led the dating site market in the United Kingdom by aided brand awareness, with 53.91 percent among consumers. eHarmony followed with 44.98 percent awareness, and Match.com and Plenty of Fish reported 36.11 percent and 34.83 percent, respectively.

This dataset accompanies the research study titled "Evaluating Brand Equity’s Role in Electric Vehicle Adoption: A Structural Equation Modeling Framework Incorporating Attitude and Price Perception." The study investigates how customer-based brand equity (CBBE) components, such as brand associations, perceived quality, and brand loyalty, influence consumers’ purchase intentions for electric vehicles (EVs) in China. The research integrates theoretical frameworks of the Theory of Planned Behavior (TPB) and CBBE, providing a unique perspective on the drivers of EV adoption within emerging markets.The dataset includes quantitative responses collected from a survey of potential EV consumers across six major Chinese cities. Variables covered include consumer attitudes toward EVs, brand loyalty, perceived quality, environmental concerns, perceived price, and other demographic information. Statistical analyses, including structural equation modeling (SEM) using SmartPLS, were employed to assess relationships between these variables.This data is valuable for researchers and practitioners interested in understanding the factors influencing consumer adoption of sustainable technologies, particularly in the context of brand equity and environmentally conscious purchasing decisions. The data is in CSV format and includes labeled columns with a detailed codebook describing each variable.Data Content:Survey responses from 379 participants.CBBE variables: brand awareness, brand associations, perceived quality, and brand loyalty.TPB variables: attitudes, perceived behavioral control, and subjective norms.Moderators: perceived price.Demographic variables: age, income, education, and location.

This study empirically investigates how brands’ responses to competitors’ advertising actions change over the business cycle. Marketing data was made available by Prometheus, a brand performance tracker developed by Kantar Worldpanel. They cover marketing activity of 153 brands (including 15 private labels) manufactured by 27 different suppliers in six categories (bath gel, bottled water, dairy, laundry detergent, milk, and soft drink) sold in the Spanish CPG market. The data are available for 130 four-week periods from 2001 to 2010. Apart from advertising and promotion variables, for each brand, the dataset includes a survey-based metric on brand awareness over time, expressed as the percentage of respondents who indicated they know the brand, and data on brand price, or the price paid per unit (e.g., kilos, liters) by consumers in each period. This data is supplemented with data on the economic activity in Spain from the Organisation for Economic Co-operation and Development (OECD) - composite leading indicators available at: https://www.oecd.org/en/data/datasets/oecd-composite-leading-indicators-clis.html. This replication package contains scripts to replicate the results of a study that quantifies the advertising activity of the brands in Spain. The proprietary brand data from Kantar Worldpanel are not included in the data package because the company does not allow this.

Brand Recognition

## Overview

Brand Recognition is a dataset for object detection tasks - it contains Biscuits annotations for 4,547 images.

## Getting Started

You can download this dataset for use within your own projects, or fork it into a workspace on Roboflow to create your own model.

  ## License

  This dataset is available under the [CC BY 4.0 license](https://creativecommons.org/licenses/CC BY 4.0).

In 2023, Innocent led the dairy substitute market in the United Kingdom, achieving an aided brand awareness of 62.3 percent among consumers. Alpro followed with 58.48 percent awareness, and Linda McCartney’s reported 56.45 percent. Oatly had 25.59 percent awareness.

Three of the top seven most well-known travel portals in the United States belong to the Expedia Group. This includes top ranked Expedia, with a brand awareness of 83 %, alongside fifth and sixth placed Travelocity and Orbitz. For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

This statistic shows the results of a survey conducted in the United States in 2018 on the brand awareness of sports brands. Some ** percent of respondents stated that they know the sports brand New Balance. The Survey Data Table for the Statista survey Sports Brands in the United States 2018 contains the complete tables for the survey including various column headings.

Beer is the most commonly consumed alcoholic beverage in the U.S., as of 2016 . People drink it on events like super bowls, at barbecue parties, on thanksgiving dinners, and several other occasions. It is also the most frequently sold alcoholic beverage in the supermarkets and as of 2018, it holds the biggest sales market share in the United States’ alcohol industry. So, what are the beer brands U.S consumers (of 21 and older) are most familiar with?

A major part of the 21+ respondents in the U.S. are familiar with Budweiser and Bud Light rather as compared to other beer brands. Both these labels are owned by the same multinational corporation Anheuser-Busch. Heineken ranks third on this list with 8 out of 10 respondents being familiar with it. It is also the second most popular beer brand in the world behind Budweiser and as of 2019, Heineken has a brand value of nearly US$11.6 billion.

In 2023, Ariel led the detergent market in the UK, achieving an aided brand awareness of 84.98 percent among consumers. Fairy followed with 84.71 percent, and Dettol and Lenor reported 83.35 percent and 83.31 percent, respectively. Comfort, Persil, and Surf had awareness levels ranging from 82.99 percent to 82.55 percent.

Founded in 1957, Dove is the most well-known hair care brand in the United States. The American personal care brand is recognized by 88 percent of online respondents, 2 percent more than second placed Suave. Another American brand Head & Shoulders comes third in this list with 83 percent brand awareness among internet users in the U.S.

For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.

This graph shows the share of online shoppers in the United States who are aware of online platforms for the purchase and sales of used goods as of June 2017. During the survey period, 85 percent of respondents stated that they knew ebay.com at least by name.

Among internet users in the United States, Facebook Messenger is the most well-known messenger service, with 91 percent recognizing them. Places two and three in this ranking go to Snapchat and FaceTime.

For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.

In recent years, the Giveaway Tools for Online Contests market has emerged as an essential segment of digital marketing, providing businesses with the means to engage customers, amplify brand awareness, and drive traffic. These tools not only streamline the contest creation process but also enhance user interaction