During a 2024 survey, ** percent of responding consumers from the United Kingdom stated that they considered themselves loyal to certain retailers, brands, or stores. A year earlier, the share stood at ** percent.

Nearly ** percent of consumers surveyed in the United States, the United Kingdom, Germany, and Australia in 2024 considered high-quality products a main driver of brand loyalty. While the product itself is crucial for keeping engagement, other factors also play key roles in the relationship between customers and brands. For instance, **** out of 10 respondents mentioned brand longevity as a top aspect positively impacting their loyalty. Building trust is paramount to winning loyalty According to the same survey, around ********* of customers mentioned a brand conducting false, deceiving advertising as a factor negatively influencing their loyalty. This aligns with another study, which revealed that misleading claims and aggressive sales tactics were the main reasons for U.S. consumers to avoid brand purchases. These issues were each mentioned by over ** percent of surveyed customers, highlighting the importance of trust in the relationship with a brand. Balancing act: quality, trust, and incentives While quality and trust may lead the way in building loyalty, incentives still matter to a lot of consumers. A 2024 survey revealed that ** percent of consumers in the United States, the United Kingdom, and France would reconsider a brand they switched away from if it offered more attractive discounts or coupon codes. However, over ** percent also cited improved product quality or better customer service as factors that could win back their loyalty. This suggests that quality takes precedence, but brands must strike a balance between maintaining high standards and offering competitive incentives to retain and regain customer loyalty.

As of November 2023, approximately **** in five adults surveyed in the United States considered customer support, range of options, availability, and data privacy policies as important factors in keeping them loyal to a brand. Brand purpose ranked last among the presented factors, chosen by ** percent of the respondents.

Apple’s grip on customer loyalty remains one of its most valuable competitive advantages. In 2025, signs point to sustained emotional connection, ecosystem lock-in, and high repurchase intent among users. Whether in smartphones, wearables, or services, Apple’s retention performance directly influences its revenue stability and market strength. In sectors such as...

Tillamook had the most loyal ice cream consumers in the United States, according to a survey in 2024. ** percent of ice cream consumers who had shopped the brand intended to do so again in the future. The lowest loyalty belonged to Meadow Gold, with just ** percent of consumers saying they would likely purchase the brand again in the future.

Introduction

Loyalty Management Statistics: Loyalty management has become an essential strategy for businesses aiming to boost customer retention, encourage repeat purchases, and cultivate lasting relationships. In the face of heightened competition and shifting consumer expectations, well-designed loyalty programs have proven to be key in fostering brand loyalty and enhancing customer lifetime value.

The adoption of advanced technologies, such as AI and data analytics, has revolutionized loyalty management by allowing for more personalized and adaptive reward systems. As companies continue to prioritize customer-centric approaches, optimizing loyalty management solutions has gained even more importance. This shift is reflected in the increasing implementation of loyalty programs across various industries, with businesses dedicating more resources to tailored solutions that drive customer engagement and strengthen connections.

The rise of digital transformation and AI-driven solutions has been pivotal in this transition, allowing organizations to offer more personalized rewards and experiences. Loyalty management platforms have become essential tools for enhancing customer engagement, helping businesses analyze consumer behavior, improve customer experiences, and cultivate lasting loyalty.

According to the survey conducted in February 2023 in the United States, ** percent of Generation Z consumers valued brands that prioritize the environment. Nearly ** percent of respondents considered quality a driver of brand loyalty, while ** percent of Gen Zers mentioned brands that provide the best value for the consumer budget.

ABSTRACT Purpose: Developing and keeping customers’ loyalty in relation to the brand is a strategic requisite for well-succeeded business. Thus, our main purpose was to develop and validate a theoretical model concerning customers brand loyalty. Originality/value: We explored perceived quality, brand awareness, brand personality, and brand love as brand loyalty determinants. In this sense, the focus of this study was to analyze the impact of some brand loyalty determinant constructs. Design/methodology/approach: The study was implemented by means of a survey, applied to 284 customers of a soft drink brand from Northeast Brazil that was acquired by one of the biggest soft drink producers in the world. Data were analyzed through multivariate statistics and applying structural equation modeling technic. Findings: It was possible to evidence that there is a positive relation between the constructs brand awareness and perceived quality and positive influence of brand personality over brand awareness, as well as perceived quality over brand love. Also, evidence showed that brand love influences brand loyalty and that consumption level is a meaningful moderator of this relation.

In 2023, ** percent of responding consumers from the United Kingdom stated they felt like they well less loyal to brand now than they were a year earlier. The share inceased twice in a row.

Research data used in the paper entitled " Effect of Brand-Consumer Relationships on Brand Loyalty Mediated by Brand Value Creation and Moderated by Brand Community Characteristics in the Hospitality Industry" published in Revista Brasileira de Gestão de Negócios (RBGN) - V24, n4 (2022).

The need for affiliation (nAff) facet of David McClelland’s (1961) triad of needs is prevalent in psychology, leadership, and business literature. Typically, nAff is referenced in combination with McClelland’s additional two triads: need for achievement (nAch) and need for power (nPow). Isolating the construct of nAff, this study investigates the linkage of affiliation inclination of small business customers to their perceived value of retail servicescapes, filling a gap in the literature on nAff. We analyzed data from 265 small business customers via online questionnaires. The study suggests that servicescapes evoke customers’ feelings and reactions and they subsequently form opinions of the servicescapes and the associative business. The results indicate that customers’ need to be attached to a small business and be satisfied with their experiences with a small business drive customer loyalty. When customers have positive servicescape reactions and become loyal customers, small businesses benefit. Implications for this study’s findings are valuable to small business owners: they might consider servicescape initiatives for their ongoing business success.

During a survey carried out in early 2024, 22 percent of responding adult consumers from the United States stated that customer loyalty programs were very important to them when choosing where to shop or which brands to purchase. Another 46 percent said that loyalty programs were somewhat important to them.

The Digital Loyalty Program market is poised for substantial growth, projected to reach an estimated market size of approximately $15 billion by 2025, with a compound annual growth rate (CAGR) of around 15% expected over the forecast period of 2025-2033. This expansion is largely driven by the increasing adoption of digital technologies by businesses across various sectors to foster stronger customer relationships and enhance brand advocacy. The shift towards personalized customer experiences, coupled with the effectiveness of digital loyalty programs in driving repeat purchases and customer retention, are key catalysts for this upward trajectory. Furthermore, the proliferation of mobile devices and the convenience offered by app-based loyalty solutions are significantly contributing to market penetration. Key market drivers include the burgeoning e-commerce landscape, which necessitates sophisticated customer engagement strategies, and the growing emphasis on data analytics for understanding consumer behavior and tailoring loyalty offerings. The Travel & Hospitality and Consumer Goods & Retail sectors are anticipated to be dominant application segments, leveraging digital loyalty to differentiate themselves in highly competitive markets. The ongoing digital transformation across BFSI and the emergence of innovative solutions in the "Others" category further fuel market expansion. While cloud-based solutions are expected to lead in adoption due to their scalability and cost-effectiveness, on-premise solutions will cater to organizations with specific data security requirements. However, challenges such as the high cost of implementation and integration with existing systems, along with concerns over data privacy and security, may act as restraints to the market's full potential. Nevertheless, the overarching trend towards customer-centricity and the proven ROI of well-executed digital loyalty programs are expected to outweigh these challenges, ensuring robust market growth. This comprehensive report delves into the dynamic and rapidly evolving global Digital Loyalty Program market. Spanning a study period from 2019 to 2033, with a base year of 2025, the analysis provides deep insights into market dynamics, trends, and future projections. The report meticulously examines the market landscape, identifying key drivers, challenges, and emerging opportunities that are shaping the future of customer retention strategies. With an estimated market size projected to reach billions of USD by the end of the forecast period (2025-2033), this report is an indispensable resource for stakeholders seeking to understand and capitalize on the immense potential of digital loyalty programs.

The Customer Loyalty System market has emerged as a pivotal component for businesses seeking to enhance customer retention and drive sales. These systems, which include a variety of programs and technologies designed to incentivize repeat purchases, facilitate deeper customer engagement, and nurture brand loyalty, a

During a 2024 survey, it was found that ** percent of responding consumers from Australia, Germany, the United Kingdom, and the United States were truly loyal to a certain retailer, brand, or store. A year earlier, the share stood at 31 percent.

This dataset captures consumer perceptions of luxury products, including shopping frequency, satisfaction levels, service quality, and loyalty behaviors, offering valuable insights into purchasing motivations and brand loyalty in the luxury sector.

Dataset Overview • Total responses: 272 • Number of features: 11 • Focus: Customer satisfaction and loyalty in luxury products • Captures: Shopping frequency, product/service satisfaction, issues, and loyalty intentions • Goal: Understand consumer behavior, satisfaction drivers, and loyalty patterns in the luxury market

Data Collection • Method: Online survey • Format: 11 columns, mix of categorical and ordinal data • Prepared for: Statistical analysis and machine learning applications

Key Features • Age group • Gender • Frequency of luxury shopping • Main reason for choosing luxury products • Satisfaction with product quality • Shopping experience rating • Delivery service rating • Satisfaction with customer service support • Issues faced with luxury shop services • Likelihood of recommending luxury products to others • Plans to shop again at a luxury shop

Potential Applications • Identify drivers of customer loyalty • Segment customers based on satisfaction and demographics • Analyze shopping frequency and consumer behavior • Study motivations behind luxury purchases • Predict likelihood of repeat purchases • Predict recommendation behavior • Detect service pain points • Design targeted loyalty and retention programs

Customer Loyalty Program Software Market size was valued at USD 4.1 Billion in 2024 and is projected to reach USD 10.97 Billion by 2032, growing at a CAGR of 13.07% from 2026 to 2032.

Businesses are increasingly recognizing that maintaining existing clients is more cost-effective than obtaining new ones. Customer Loyalty Program Software offers an organized strategy for rewarding repeat customers, and increasing customer happiness, loyalty, and long-term involvement. Companies dramatically boost the possibility of client repeat purchases by providing targeted rewards and personalized experiences, hence driving market development.

The capacity to collect and evaluate client data is critical when developing an effective marketing strategy. Customer Loyalty Program Software enables organizations to gain deep insights into their customers' behavior, preferences, and purchasing history. This data enables the optimization of marketing activities and the creation of highly personalized consumer experiences, fueling demand for such software as businesses look to use data to achieve a competitive advantage.

Furthermore, advanced technologies such as artificial intelligence, machine learning, and blockchain have been integrated into Customer Loyalty Program Software to improve its efficiency and security. These technologies allow for the automation of rewards distribution, fraud detection, and the construction of individualized customer experiences. Furthermore, the ability to effortlessly link with other company systems (such as CRM, ERP, and e-commerce platforms) improves the operational efficiency of loyalty programs, driving market growth.

AI in Brand Loyalty Market Outlook

According to our latest research, the global AI in Brand Loyalty market size reached USD 2.1 billion in 2024, reflecting a robust surge in adoption across key sectors. With a compound annual growth rate (CAGR) of 21.7%, the market is projected to expand significantly and reach USD 15.1 billion by 2033. This exponential growth is fueled by the increasing need for personalized customer experiences, advanced data analytics, and the growing reliance on digital engagement strategies. As per our comprehensive analysis, AI-driven brand loyalty solutions are transforming how businesses interact with customers, optimize loyalty programs, and drive sustained brand value in a competitive global landscape.

One of the primary growth drivers for the AI in Brand Loyalty market is the escalating demand for hyper-personalized customer experiences. In today’s digital era, consumers expect brands to understand their preferences, anticipate their needs, and deliver tailored interactions at every touchpoint. AI technologies, such as machine learning and natural language processing, enable organizations to analyze vast amounts of customer data in real-time, uncovering actionable insights that inform targeted loyalty campaigns. The ability to segment audiences with precision and deliver personalized rewards or recommendations significantly enhances customer engagement and satisfaction. As businesses strive to differentiate themselves in crowded markets, the adoption of AI-powered personalization tools is becoming a strategic imperative, propelling the growth of this market.

Another critical factor contributing to market expansion is the increasing integration of predictive analytics into loyalty program management. Brands are leveraging AI to forecast customer behaviors, identify churn risks, and optimize reward structures based on predictive models. By anticipating customer actions and proactively addressing potential pain points, organizations can enhance retention rates and maximize the lifetime value of their customer base. The shift towards data-driven decision-making is particularly evident in sectors such as retail, BFSI, and e-commerce, where competition is fierce and customer loyalty is paramount. Predictive analytics not only empowers brands to make informed decisions but also streamlines operations and reduces the costs associated with traditional loyalty program management.

Furthermore, the proliferation of omnichannel engagement strategies is accelerating the adoption of AI in Brand Loyalty solutions. Consumers now interact with brands through multiple channels, including mobile apps, social media, and in-store experiences. AI enables seamless integration across these touchpoints, ensuring consistent and meaningful interactions regardless of the customer journey stage. Advanced AI algorithms can analyze cross-channel behaviors, enabling brands to deliver cohesive loyalty experiences and foster long-term relationships. The growing emphasis on customer-centricity and the need to manage complex, multi-channel loyalty programs are driving organizations to invest in sophisticated AI solutions, further fueling market growth.

From a regional perspective, North America continues to dominate the AI in Brand Loyalty market, owing to its mature digital infrastructure, high levels of AI adoption, and the presence of leading technology providers. However, the Asia Pacific region is emerging as a significant growth engine, driven by rapid digitalization, expanding middle-class populations, and a surge in mobile-first consumers. Europe is also witnessing substantial investments in AI-based loyalty initiatives, particularly in the retail and financial services sectors. Meanwhile, Latin America and the Middle East & Africa are gradually embracing AI technologies, although market penetration remains lower compared to more developed regions. The global landscape is characterized by varying adoption rates, regulatory environments, and technological readiness, influencing the pace and scale of market growth across different geographies.

Component Analysis

The AI in Brand Loyalty market is segmented by component into Software and Services, each playing a pivotal role in shaping the market’s growth trajectory. The software segment comprises AI-powered platforms and applications designed to automate, personalize, and optimize loyalty programs. These solutions leverage advanced algorithms to analyze customer

Brand loyalty is seen as a repeat purchase and the ability to recommend services or products. Telecommunication service providers require loyal customers to stay in business. The current study examines the impact of brand function and corporate image on customer loyalty in the telecommunication industry. The research employed a total of 971 responses from an anonymous online survey of telecommunication customers in Africa, Europe, and North America. Employing partial least squares, the study examined the relationships between brand function, corporate image, and loyalty. The result showed that brand function and corporate image have a significant positive effect on customer satisfaction. In addition, a machine learning algorithm was used to model the best prediction for consumer recommendations of products and services provided by their telecommunication service provider to friends and family.

The customer loyalty management software market was valued at USD 9.13 Billion in 2022 and will reach USD 28.91 Billion, with a CAGR of 15.0% from 2023 to 2030 Factors Affecting Customer Loyalty Management Software Market Growth

Customer preference for personalized solutions is growing and driving market expansion: 

In order to generate considerable growth from their incentive programs, key players have included personalization capabilities. This feature helps to catch the attention of customers and enhance their entire experience. Customers expect businesses to earn from them by offering them personalized guidance, discounts, and promotions. Such programs boost customer satisfaction, which encourages their implementation across industries. For instance, Schuh, a contemporary footwear retailer with headquarters in the UK, teamed up with Salesforce.com in April 2021 to create its rewards scheme. The Salesforce Customer 360 Platform-based program's goal is to draw customers.

The Restraining Factor of Customer Loyalty Management Software:

Concerns about data security and a lack of skilled professionals are impeding market growth:

The shortage of qualified personnel to administer and implement loyalty programs is one of the major constraints on the market for customer loyalty management software. Implementing customer loyalty management systems necessitates knowledge of digital technology, data analysis, and consumer behavior. Finding qualified personnel to run these initiatives may be difficult for businesses, which can impede their acceptance and reduce their efficacy. Concerns about data security and privacy may potentially impede the expansion of the customer loyalty management software market.

Impact of the COVID-19 Pandemic on the Customer Loyalty Management Software Market:

The COVID-19 pandemic had a positive impact on the market in terms of the uptake of software. Lockdowns around the nation disrupted almost all industries, including retail, hospitality, transportation, and finance. End-user purchase habits saw a significant adjustment during the epidemic. The pandemic thus had a favorable effect on commercial expansion. Organizations may maintain customer loyalty and trust throughout the epidemic by making consumers feel they are valued, which has given the global customer loyalty management software market a significant boost. Introduction of Customer Loyalty Management Software

The market for customer loyalty management includes efficient and well-thought-out strategies for choosing, managing, relating to, and controlling customers’ purchasing behavior. By giving prizes or rewards for repeat purchases, this technique retains consumers. Due to its importance in vendor strategy, customer loyalty management has an influence on brand value and the capacity of loyalty management programs to both retain existing consumers and draw in new ones.