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TwitterDuring a 2024 survey carried out among digital media experts in the United States, ** percent of respondents stated that they believed paid advertising on social channels carried the highest brand safety risk. A quarter of respondents said that influencer marketing carried the highest risk for brands.
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TwitterDuring a survey carried out in the third quarter of 2023 adult consumers from the United States, ** percent of respondents said it would be inappropriate for a brand to advertise next to hate speech and content showing acts of agression. Adult and excplicit sexual content followed in second place, named by ** percent of interviewed consumers. Ad publishers have adopted a strategy called keyword blocking or blacklisting to avoid publishing ads next to content that associates negatively and endangers the reputation of the advertising brand. This phenomenon causes digital ad revenue losses among online publishers who are bound to report on negative news, such as the COVID-19 pandemic, but will not be able to attract brands to advertise next to such content.
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TwitterDuring a survey conducted among marketing and advertising professionals in North and South America as well as in Europe in July 2023, nearly ** percent of respondents considered that generative AI poses significant risks to brand safety and misinformation. For ** percent of the professionals, the technology represents a moderate risk to keep a brand's reputation safe.
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TwitterView details of Brand Safety Matches exports shipment data in January with price, HS codes, major Indian port, countries, exporters, Supplier, quantity and more.
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TwitterDuring a survey carried out among UK consumers in August 2023, ** percent of respondents said they were likely to stop using a product or a service of a brand whose ad appeared near inappropriate content. Five percent more said they were unlikely to recommend the brand to others when their ad appeared near inappropriate content.
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TwitterDuring a survey carried out among advertising professionals in Europe in early 2023, ********* of respondents agreed or strongly agreed that brand safety was a key priority for the ad industry in 2022. Additionally, ** percent stated that advertisers were more concerned with brand safety in 2023 than they were in 2022.
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TwitterThese tables present high-level breakdowns and time series. A list of all tables, including those discontinued, is available in the table index. More detailed data is available in our data tools, or by downloading the open dataset.
We are proposing to make some changes to these tables in future, further details can be found alongside the latest provisional statistics.
The tables below are the latest final annual statistics for 2024, which are currently the latest available data. Provisional statistics for the first half of 2025 are also available, with provisional data for the whole of 2025 scheduled for publication in May 2026.
A list of all reported road collisions and casualties data tables and variables in our data download tool is available in the https://assets.publishing.service.gov.uk/media/6925869422424e25e6bc3105/reported-road-casualties-gb-index-of-tables.ods">Tables index (ODS, 28.9 KB).
https://assets.publishing.service.gov.uk/media/68d42292b6c608ff9421b2d2/ras-all-tables-excel.zip">Reported road collisions and casualties data tables (zip file) (ZIP, 11.2 MB)
RAS0101: https://assets.publishing.service.gov.uk/media/68d3cdeeca266424b221b253/ras0101.ods">Collisions, casualties and vehicles involved by road user type since 1926 (ODS, 34.7 KB)
RAS0102: https://assets.publishing.service.gov.uk/media/68d3cdfee65dc716bfb1dcf3/ras0102.ods">Casualties and casualty rates, by road user type and age group, since 1979 (ODS, 129 KB)
RAS0201: https://assets.publishing.service.gov.uk/media/68d3ce0bc908572e81248c1f/ras0201.ods">Numbers and rates (ODS, 37.5 KB)
RAS0202: https://assets.publishing.service.gov.uk/media/68d3ce17b6c608ff9421b25e/ras0202.ods">Sex and age group (ODS, 178 KB)
RAS0203: https://assets.publishing.service.gov.uk/media/67600227b745d5f7a053ef74/ras0203.ods">Rates by mode, including air, water and rail modes (ODS, 24.2 KB) - this table will be updated for 2024 once data is available for other modes.
RAS0301: https://assets.publishing.service.gov.uk/media/68d3ce2b8c739d679fb1dcf6/ras0301.ods">Speed limit, built-up and non-built-up roads (<span class="gem-c-attachmen
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TwitterAttribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
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Comprehensive dataset containing 46 verified Total Safety locations in United States with complete contact information, ratings, reviews, and location data.
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TwitterThe Company Safety Profile (CSP) contains safety-related information on an individual Company's operation, including selected items from inspection reports and crash reports and the results of any reviews or enforcement actions involving the requested company. For a more detailed description of the CSP and the information it contains, please select the CSP Definition Document link shown to the right. As an aid to performing a successful CSP Request, please select the CSP Help link shown to the right, particularly if you have not previously used this service. ProVu is a viewer which allows users to electronically analyze standard company safety profile reports. Data are available in a PDF as well as XML. FMCSA provides a tool, called ProVu, in order to read the XML data.
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TwitterDuring an August 2023 survey carried out among consumers from the United Kingdom, ** percent of respondents said it would be inappropriate for a brand to advertise next to hate speech and content showing acts of aggression. Terrorism followed in second place, named by ** percent of interviewed consumers. Ad publishers have adopted a strategy called keyword blocking or blacklisting to avoid publishing ads next to content that associates negatively and endangers the reputation of the advertising brand. This phenomenon causes digital ad revenue losses among online publishers who are bound to report on negative news, such as the COVID-19 pandemic, but will not be able to attract brands to advertise next to such content.
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TwitterAttribution-NonCommercial-ShareAlike 4.0 (CC BY-NC-SA 4.0)https://creativecommons.org/licenses/by-nc-sa/4.0/
License information was derived automatically
Ethical clearance number: 2021_FBMSREC_019This data has been used for the study of digital brand safety and viewability and provides a guide to protecting online brand reputation. The respondents are individuals from the South African media industry and the data provides their insights to the topics of brand safety and viewability based on their experiences in the industry.
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TwitterAttribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
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Comprehensive dataset containing 40 verified Public Safety locations in United States with complete contact information, ratings, reviews, and location data.
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TwitterBrand X Safety Export Import Data. Follow the Eximpedia platform for HS code, importer-exporter records, and customs shipment details.
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TwitterThe FMCSA Safety and Fitness Electronic Records (SAFER) System offers company safety data and related services to industry and the public over the Internet. Users can search FMCSA databases, register for a USDOT number, pay fines online, order company safety profiles, challenge FMCSA data using the DataQs system, access the Hazardous Material Route registry, obtain National Crash and Out of Service rates for Hazmat Permit Registration, get printable registration forms and find information about other FMCSA Information Systems.
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TwitterAttribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
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Comprehensive dataset containing 52 verified US Occupation Safety & Health locations in United States with complete contact information, ratings, reviews, and location data.
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TwitterAttribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
Comprehensive dataset containing 71 verified Safety Training Seminars locations in United States with complete contact information, ratings, reviews, and location data.
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TwitterAttribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
Comprehensive dataset containing 34 verified Public Safety Building locations in United States with complete contact information, ratings, reviews, and location data.
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TwitterAttribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
Comprehensive dataset containing 90 verified Public Safety Department locations in United States with complete contact information, ratings, reviews, and location data.
Facebook
TwitterDuring a survey carried out among advertising professionals in Europe in early 2023, ** percent of respondents were of the opinion that publishers and/or media owners were most responisble for ensuring brand safety. On the other hand, ** percent put the responsibility with ad tech vendors.
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TwitterThe Company Snapshot is a concise electronic record of company identification, size, commodity information, and safety record, including the safety rating (if any), a roadside out-of-service inspection summary, and crash information. The Company Snapshot is available via an ad-hoc query (one carrier at a time) free of charge.
Facebook
TwitterDuring a 2024 survey carried out among digital media experts in the United States, ** percent of respondents stated that they believed paid advertising on social channels carried the highest brand safety risk. A quarter of respondents said that influencer marketing carried the highest risk for brands.