Between the second half of 2019 and the first half of 2020, the loved brand on social media was Instagram. The social media platform had accumulated a total of 108.7 million "love" mentions across 104.7 million posts, generating 722 billion potential impressions and over 2 billion total engagements during the measured time frame. Second-ranked Amazon only generated 27.3 million "love" mentions.

Introduction

Word Of Mouth Statistics: Advertising is everywhere in our daily lives. Social media marketing, personalized ads, public relations, and retargeting influence how we experience products and services. There’s also an interesting field called neuromarketing that combines brain scans with consumer behavior studies.

However, today, we’ll focus on one of the oldest and most effective ways to promote a product—word-of-mouth marketing (WOMM). In Word-of-Mouth Statistics, we’ve clearly shown the huge benefits of this method. That’s why many companies, including some of the biggest, still use this strategy to promote their products and services.

Around five out of 10 millennials worldwide wanted brands to reliable as of the first quarter of 2023. The quality resonate the most with respondents aged 27 to 40 years. Over 40 percent of the respondents showed an interest for innovative, smart, and authentic brands. On the other hand, only 18 percent of millennials valued brands for being traditional.

Introduction

Coca-Cola Statistics: Coca-Cola, a childhood beverage enjoyed by millions worldwide, has become more than just a soft drink. It's a cultural icon, a symbol of American consumerism, and a testament to the power of marketing. Its journey from a humble Atlanta pharmacy to a global empire is a fascinating tale of innovation, adaptation, and enduring appeal. The story begins in 1886 when John Stith Pemberton, an Atlanta pharmacist, concocted a syrup that he claimed to be a cure for headaches and other ailments.

This syrup was mixed with carbonated water and sold as a temperance drink. The name "Coca-Cola" was suggested by Pemberton's bookkeeper, Frank Robinson, who also designed the distinctive red and white logo that remains iconic today.

During a survey carried out in 2024, 80 percent of responding consumers from Germany stated that it was important for them that they trusted a brand they purchase or used. In Japan, brand trust was named as an important purchase criterion by 94 percent of respondents.

These user generated content statistics will show you why this marketing technique is so powerful and how businesses benefit from it.

Track share of shelf, predict revenue surprises, and drill down into brand and category level performance by household demography across thousands of brands and hundreds of manufacturers. Scanner Consumer Packaged Goods (CPG) data is sourced from thousands of retail stores and millions of underlying US households across grocery and drugstore chains. Available exclusively to investors.

Rachmad, Yoesoep Edhie. 2023. Interactive Brand Loyalty Theory. Gisborne Sunrise Book Publishing, Special Edition 2023. https://doi.org/10.17605/osf.io/x39jb

The Interactive Brand Loyalty Theory, formulated by Yoesoep Edhie Rachmad and published in his 2023 edition "Gisborne Sunrise Book Publishing, Special Edition," focuses on how interactive and engaging experiences enhance and sustain brand loyalty among consumers. Rachmad's research, which began in 2016, addresses the evolving dynamics of consumer behavior in a digital-centric world, where traditional passive approaches to customer retention are increasingly less effective. This theory is rooted in the understanding that in today's highly competitive market, merely satisfying customers is not enough to foster loyalty. Instead, Rachmad argues that active engagement and interactive experiences are key to deepening emotional connections with the brand, which in turn promotes loyalty. The Interactive Brand Loyalty Theory posits that brand loyalty is significantly enhanced when customers are not just passive recipients of products or services but active participants in the brand experience. This can be facilitated through various means, such as personalized interactions, customer involvement in product development, and the use of digital platforms like apps and social media to create a two-way dialogue. Rachmad concludes that for brands to cultivate and maintain loyalty, they must continually engage with consumers in meaningful ways that go beyond the transactional level. He suggests integrating technology to provide personalized experiences and using data analytics to understand and predict customer preferences and behaviors. This approach allows brands to offer tailored content, recommendations, and experiences that resonate more deeply with each customer. He recommends that brands should focus on creating a community around their products or services, leveraging social media, and other online platforms to encourage customers to share their experiences and interact not only with the brand but also with each other. This sense of community can enhance emotional attachment to the brand and increase customer retention. Furthermore, Rachmad emphasizes the importance of responsiveness in the interactive approach. Brands should not only initiate interactions but also respond promptly and effectively to customer inquiries, feedback, and concerns. This responsiveness reinforces the brand’s commitment to its customers, further building trust and loyalty. Overall, the Interactive Brand Loyalty Theory offers a comprehensive framework for understanding the pivotal role of interactive experiences in fostering brand loyalty. It highlights the necessity for brands to adapt to the modern consumer landscape by prioritizing engagement and personalization, ultimately driving deeper connections and sustained loyalty.   Table of Contents Chapter 1: Understanding Brand Loyalty 1.1 The Evolution of Brand Loyalty … 3 1.2 The Importance of Emotional Connections … 7 1.3 Factors Influencing Brand Loyalty … 11 1.4 The Role of Consumer Engagement … 15 1.5 Summary and Key Insights … 19 Chapter 2: Interactive Experiences and Consumer Behavior 2.1 Defining Interactive Experiences … 23 2.2 The Shift from Passive to Active Engagement … 27 2.3 Case Studies in Brand Interaction … 31 2.4 Technologies Enhancing Engagement … 35 2.5 Summary and Implications … 39 Chapter 3: Building Emotional Connections 3.1 The Psychology of Brand Loyalty … 43 3.2 Creating Memorable Brand Experiences … 47 3.3 The Role of Storytelling in Branding … 51 3.4 Community Building Through Interaction … 55 3.5 Summary and Takeaways … 59 Chapter 4: Leveraging Digital Platforms 4.1 Digital Engagement Strategies … 63 4.2 Social Media as a Tool for Interaction … 67 4.3 The Impact of Mobile Apps on Loyalty … 71 4.4 Data Analytics for Personalization … 75 4.5 Summary and Future Directions … 79 Chapter 5: Strategies for Sustaining Loyalty 5.1 Responsive Brand Communication … 83 5.2 Fostering Customer Advocacy … 87 5.3 Integrating Feedback Loops … 91 5.4 Long-Term Engagement Strategies … 95 5.5 Summary and Conclusion … 99 Chapter 6: The Future of Brand Loyalty 6.1 Trends Shaping the Landscape … 103 6.2 The Role of AI and Automation … 107 6.3 Anticipating Consumer Needs … 111 6.4 Sustainability in Brand Loyalty … 115 6.5 Summary and Final Thoughts … 119 Chapter 7: Case Studies in Interactive Brand Loyalty 7.1 Success Stories from Leading Brands … 123 7.2 Lessons Learned from Failures … 127 7.3 Innovative Practices in Engagement … 131 7.4 Measuring the Impact of Interactive Strategies … 135 7.5 Summary and Key Lessons … 139 Chapter 8: Practical Applications of the Theory 8.1 Implementing the Interactive Brand Loyalty Framework … 143 8.2 Training Staff for Enhanced Engagement … 147 8.3 Aligning Marketing Strategies with the Theory … 151 8.4 Measuring ROI on Engagement Efforts … 155 8.5 Summary and Recommendations … 159 Chapter 9: Conclusion and Next Steps 9.1 Recap of Key Findings … 163 9.2 The Ongoing Journey of Brand Loyalty … 167 9.3 Future Research Directions … 171 9.4 Final Reflections … 175 9.5 Closing Thoughts … 179 AUTHOR PROFILE
In 2016, the author earned the title of Doctor of Humanity, hold a Ph.D. in Information Technology and a DBA in General Management. Since 2016, the author has been teaching at international universities in Malaysia, Singapore, Thailand, and the USA. In 1999, the author founded the Education Training Centre (ETC), an organization dedicated to providing educational services and social support for the underprivileged. This organization offers shelter homes for children in need of a safe place to live and drop-in schools for those who need to continue their education. The ETC is also involved in research aimed at advancing science, which led to the author earning the title of Professor and joining the WPF. Additionally, the author is actively involved in global social development programs through the United Nations. They are a member of the UN Global Compact (id-137635), the UN Global Market (id-709131), and the UN ECOSOC (id-677556). The author has served as a reviewer for several international journals and book chapters, and has written numerous books and articles on a wide range of topics including Philosophy, Economics, Management, Arts and Culture, Anthropology, Law, Psychology, Education, Sociology, Health, Technology, Tourism, and Communication.

Introduction

Tablet Statistics: A tablet is a small, lightweight device with a touchscreen that combines the features of a smartphone and a laptop. It is easy to carry and use, making it popular for work, study, and entertainment. Tablets allow users to browse the Internet, watch videos, play games, read e-books, and even perform office tasks.

Most tablets run on operating systems like Android, iOS, or Windows and support apps for different needs. They also come in various screen sizes, have long battery lives, and have fast processors for smooth performance.

With their portability and ease of use, tablets have become essential for students, professionals, and travelers. They provide a great balance between a smartphone’s convenience and a laptop’s functionality.

Brand Data Management Software Market Outlook

The global brand data management software market size was valued at USD 3.5 billion in 2023 and is expected to reach approximately USD 7.5 billion by 2032, growing at a compound annual growth rate (CAGR) of 9.1% from 2024 to 2032. This remarkable growth is driven by the increasing need for businesses to manage and leverage vast amounts of data associated with their brand presence across multiple channels. Companies are increasingly recognizing the importance of robust brand data management systems in optimizing their brand strategies, improving customer engagement, and enhancing operational efficiencies. The rising digital transformation across industries has necessitated platforms that can streamline and integrate disparate data sources, allowing for a more cohesive brand strategy. As the market continues to evolve, the advancements in artificial intelligence and machine learning are also anticipated to play a pivotal role, offering more sophisticated data analytics tools and insights.

One of the primary growth factors driving the brand data management software market is the exponential increase in digital content and touchpoints. With the rise of social media platforms, e-commerce sites, and mobile applications, companies are inundated with brand-related data. This surge in data has created an urgent demand for sophisticated software systems that can manage, analyze, and utilize this information effectively. Companies are investing heavily in technology that can offer them a competitive edge by providing insights into customer preferences, market trends, and brand performance metrics. Moreover, the ability to personalize customer interactions based on these insights is a significant value proposition for these software solutions, further fueling their adoption across various sectors.

Another crucial factor contributing to the growth of the market is the increasing emphasis on regulatory compliance and data security. As data privacy laws become stricter around the globe, companies are under pressure to manage their brand data in a secure and compliant manner. Brand data management software helps organizations ensure that they are not only compliant with local and international data privacy regulations but also able to protect their brand integrity. This has led to a significant uptick in demand for solutions that offer robust security features and comprehensive compliance tools, especially in industries such as healthcare and finance, where data sensitivity is paramount. Consequently, organizations are looking for software vendors who can not only provide cutting-edge technology but also ensure the highest standards of data protection and compliance.

The burgeoning demand for enhanced customer experience and engagement is also a significant growth driver for the brand data management software market. As businesses strive to create seamless and personalized customer experiences, understanding customer behavior and preferences has become crucial. Brand data management software enables companies to gather, analyze, and interpret customer data from multiple sources, resulting in a comprehensive understanding of customer journeys. This insight allows businesses to tailor their marketing strategies and product offerings, thus enhancing customer satisfaction and loyalty. The ability to create unified customer profiles and deliver consistent brand messages across all touchpoints is becoming an industry standard, pushing organizations to invest in these software solutions to stay competitive.

Component Analysis

The component analysis of the brand data management software market is broadly segmented into software and services. The software segment is gaining significant traction as businesses seek comprehensive solutions to manage their brand data effectively. These software solutions offer various capabilities, such as data integration, analytics, and visualization, which empower organizations to derive actionable insights from complex datasets. With the rising trend of digital marketing and online brand presence, companies are increasingly adopting advanced software solutions that can handle real-time data processing and provide predictive analytics to enhance brand strategies. Moreover, the advent of cloud-based solutions has made these software tools more accessible and scalable, catering to the diverse needs of businesses across different industries.

The services segment within the component analysis encompasses a range of professional services that support the implementation, customization, and maintenance of brand data management software. These services are cru

Walmart describes itself as the “largest retailer in the world. In addition to its offline stores, Walmart's online business is very important in the United States and is increasing yearly. Our data gives a better understanding in customer behavior and search volumes. The following live data points are available: search & product.

Brand share volatility index refers to the index which is used in measuring the volatility of market shares among top brands in each category of product. It is the sum of absolute values of all positive and negative brand share changes. Covid-19 has affected almost every business and industry whether it is small or large. The economic impact of the coronavirus pandemic has been severe which can be seen by the massive drop in the growth rate worldwide. According to the World Bank, the global e.....

Precision driven data: dive into real shopping transactions, exploring sales amount, shopping frequencies, market share, by brand, category, merchant, geography, payment channels and more for a comprehensive understanding.

Enriched with Demographics: Uncover valuable insights by delving into demographic attributes such as age group, gender, and income group associated with brand data sales.

Digit Identifiers (IP, MAID, HEM): Leverage advanced digit identifiers for targeted analysis, enhancing your understanding of shopper behaviors and preferences.

Online attributes: enable to track seamlessly the brand performance on Ecommerce and social media platforms.

Primary Use-Cases and Verticals:

Consumer Behavior Analysis: Analyze transaction patterns, demographics, and digit identifiers for in-depth insights into consumer behavior.

Targeted Marketing Utilize demographic attributes and digit identifiers for precision in targeted marketing strategies.

Retail Strategy Enhancement: Optimize retail strategies by understanding the intersection of transactions, demographics, and digit identifiers.

Competitive insights: To facilitate competitive and market share insights, transaction data is tagged with brand and category names.

Financial insights: Discover the market trends with an unparallel accuracy and precision.

Web data Activity: Discover what is the sentiment regarding your brand or product

Our data offers 5 key use cases. Besides the typical practices around Identification High Resolution, Purchase Intelligence, Purchase Behavior Analytics, Identity-Based Targeting, Consumer Profiling and Investor Solution.

Scorri team is at your service to explore with you on how this data can help you to understand, engage, and foster lasting connections with consumers.

Consumer Transaction Competitors Geography Channel

· National · B&M · Custom · Market share · Postal sector · Online · New to brand · LSOA · Visitor analysis · MSOA · Churn · Brand overlap

Demographic Intermediary

· Gender · Delivery Services · Age band · Payment services
· Income · Buy power

Timeframe

· Monthly · Quarterly

In the evolving landscape of data-driven decisions, our multi-dimensional purchase data stands as a cornerstone for businesses seeking unparalleled insights. Leverage transaction details, demographic attributes, and advanced digit identifiers for a deeper understanding of consumer behavior and refined strategies.

Frequently asked questions:

Who can use Scorri Brand Shoppers data product. MAIDS/Hashed emails/Products?

This product is best suited if you’re a Small Business, Medium-sized Business, or Enterprise looking for Consumer and Competitor insights data. AIKE team provides also the bespoke service to explore with you on how this data can help you to understand, engage, and foster lasting connections with consumers.

How far back does the data in AIKE Brand Shoppers data. MAIDS/Hashed emails/Products go?

This transaction data has 6+ years of historical coverage. It can be delivered on a monthly, quarterly and on-demand basis.

Which countries does Scorri Brand Shoppers data. MAIDS/Hashed emails/Products cover?

This product includes data covering 2 countries like USA and UK (asking for more options).

How much does Scorri Brand Shoppers data. MAIDS/Hashed emails/Products cost?

Connect with AIKE team to get a quote and arrange custom pricing models based on your data requirements.

How can I get AIKE Brand Shoppers data. MAIDS/Hashed emails/Products?

Businesses can buy Consumer Behavior Data from AIKE and get the data via S3 Bucket. Depending on your data requirements and subscription budget, Scorri can deliver this product in .csv, .txt and Json format.

What is the data quality of AIKE Brand Shoppers data. MAIDS/Hashed emails/Products?

AIKE business is in long term partnership with the major global brand, over time being AIIKE has reported that our services and products have the high quality and accuracy assurances. You can compare and assess the data quality of AIKE using Datarade’s data marketplace.

In 2023, the median weekly brand posts on social media app Instagram was 4.7 posts. Overall, sports teams added an average of 18 posts weekly to the social network, while media brands generated an average of 12.2 posts. Additionally, retail brands posted on average 5.7 times per week, whilst fashion brands posted 6.1 times per week.

Introduction

Stellantis Statistics: The automotive industry has witnessed a series of mergers and acquisitions over the years, each aiming to create larger, more competitive entities. One of the most significant of these unions was the formation of Stellantis in 2021, bringing together a diverse portfolio of iconic brands under one corporate umbrella. Stellantis represents a bold and ambitious bet on the future of the automotive industry. While the road ahead is undoubtedly challenging, the company's potential for success is substantial.

By effectively managing its integration process, embracing technological advancements, and capitalizing on its global reach, Stellantis can solidify its position as a leading player in the automotive market. Let’s understand their performance.

TH: Tax Payments data was reported at 21.000 Number in 2017. This stayed constant from the previous number of 21.000 Number for 2016. TH: Tax Payments data is updated yearly, averaging 21.000 Number from Dec 2005 (Median) to 2017, with 13 observations. The data reached an all-time high of 33.000 Number in 2007 and a record low of 21.000 Number in 2017. TH: Tax Payments data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Thailand – Table TH.World Bank.WDI: Company Statistics. Tax payments by businesses are the total number of taxes paid by businesses, including electronic filing. The tax is counted as paid once a year even if payments are more frequent.; ; World Bank, Doing Business project (http://www.doingbusiness.org/).; Unweighted average; Data are presented for the survey year instead of publication year.

In 2023, Athene was the fastest-growing brand in Latin America, with an annual brand value growth rate of 128 percent in the region. The Brazilian car rental Movida ranked second with a 121 percent growth in their brand value.

Introduction

The J.M. Smucker Company Statistics: The J.M. Smucker Company was founded in 1897 by Jerome Monroe Smucker. Initially, the company focused on producing apple butter, made from a family recipe, which Jerome sold from the back of a horse-drawn wagon in Orrville, Ohio. This humble beginning laid the foundation for what would become a leading American manufacturer of consumer food and beverage products.

Let's dive into some interesting statistics to see how big they are and how their business works!

Employees by sector and size of company (Dutch only)

Introduction

Starbucks Statistics: Starbucks Corporation is an American multinational chain of roasteries and coffee houses based in Seattle, Washington. Founded in 1971, the brand has rapidly grown to become the world's largest coffeehouse chain. Starbucks offers tea, baked goods, sandwiches, and more. Due to its uniqueness, Starbucks has become one of the leading coffee brands globally, with high customer retention and satisfaction rates. Let's take a look at some recent Starbucks statistics to learn more about this coffee brand.