In 2023, Samsung Group of South Korea had the highest brand value in the Asia-Pacific region, at 99.66 billion U.S. dollars, followed by brands from China. The highest valued brand in China was ICBC at 69.55 billion U.S. dollars.

In 2025, the mobile telecommunications company MTN Group Limited was the most valuable South African brand, with a brand value of approximately *** billion U.S. dollars. Vodacom, also a mobile telecommunications provider, ranked second, with a brand value of *** billion.

In 2024, Google’s brand value was approximately *** billion U.S. dollars which represented a roughly ** percent increase from the record high of *** billion dollars seen in 2023. The U.S. tech company is the second-most valuable brand worldwide. How much money does Google make from ads? Google recorded its highest-ever revenue of nearly *** billion dollars in 2023. Of this total, approximately ** percent came from the company‘s ad business. That same year, Google’s advertising revenue amounted to *** billion dollars, most of it stemming from search ads. Search ads: Google’s gold mine Google Search was originally developed in 1996 and its domain was registered in 1997. In 2023, 'Google Search & other' was the biggest revenue segment of the parent company of Google, Alphabet Inc., and generated advertising revenue of *** billion dollars. As of January 2024, Google was the leading search engine worldwide and accounted for approximately ** percent of the global desktop search market. In the meantime, the share of Bing, its closest competitor, stood at approximately **** percent.

In 2024, the brand value of The International Business Machines Corporation, known as IBM, amounted to approximately **** billion U.S. dollars. IBM has seen quite a few ups and downs in its global brand value since 2012. The company partnered with Microsoft for its Operating System in 1980 and witnessed its highest brand value in 2012 when it stood at *** billion dollars. IBM's ad spend In 2022, IBM's global promotional and advertising expenditure reached 1.24 billion dollars. That was the fourth consecutive decrease, with the value amounting to less than two thirds of the 1.65-billion marketing budget recorded in 2019, before the pandemic. That probably follows IBM's sharp decline in revenue in 2020. The 2023 result amounted to little more than half of the holding's 2011 global revenues. IBM in the ad market The company also operates within the marketing industry. Its subsidiary IBM iX – self-described as a mix of consultancy, digital agency, design studio, and tech firm – ranked ninth among the world's top 10 ad agency groups by revenue in 2022. For comparison, iX's result that year amounted to little more than one-third of WPP's, the sector's consolidated global leader.

In 2025, the Walmart brand was valued at approximately ***** billion U.S. dollars, which was an increase on the prior year's valuation of about **** billion U.S. dollars. Walmart is one of the leading retail brands in the world and one of the top most valuable brands globally.

In 2025, the Lowe's brand was valued at approximately ** billion U.S. dollars, approximately **** billion more than a year before. In contrast, the Home Depot brand, Lowe's main competitor, was valued at **** billion U.S. dollars.

This statistic depicts the brand value growth of the leading personal care brands worldwide in 2018. In that year, the value of the Crest (Procter & Gamble) brand grew by *** percent compared to the previous year.

In 2025, Nvidia was the fastest growing brand worldwide. The U.S. chipmaker registered an annual brand value growth of 152 percent, boosted by its leading position in AI computing infrastructure. Tech brands among the most valuable Apple was the world’s most valuable brand in 2025. The technology company recorded an estimated brand value of nearly 1.3 trillion U.S. dollars. Overall, leading U.S.-based tech enterprises dominated the brand ranking. For instance, Google’s brand value amounted to roughly 944 billion dollars, while Microsoft was valued at 844 billion. 2025 sees highest collective brand value In 2025, the aggregate value of the 100 most valuable brands worldwide reached an all-time high. It amounted to 10.7 trillion U.S. dollars, a 20 percent increase in comparison to 2024. Industries contributing the most to the total were business solutions & technology providers, media & entertainment, as well as consumer technology.

In 2024, the Costco brand was valued at approximately **** billion U.S. dollars, approximately *** billion more than a year earlier. Meanwhile, Walmart's brand, Costco's biggest competitor, was valued at almost **** billion U.S. dollars. Costco Wholesale Corporation, founded in 1983 in the United States, is a corporation that runs a chain of big-box stores which resemble warehouses and sells a wide variety of wholesale products.

In 2024, the telecom provider AT&T had a brand value of **** billion U.S. dollars. Compared to 2023, the value dropped by ** percent.

Rio Tinto ranked as the sixth-leading mining, steel, and iron company worldwide in 2024 based on brand value, with a brand value of around 3.4 billion U.S. dollars. In 2015, Rio Tinto's brand value peaked at 4.23 billion U.S. dollars.

Starbucks is one of the largest brands in the world. In 2024, the global coffee shop chain was valued at approximately **** billion U.S. dollars. This shows a slight decrease compared to the company's previous value of ***** billion U.S. dollars in 2023.

This statistic presents the brand value of Dior worldwide from 2016 to 2024. In 2024, the Dior brand was valued at approximately **** billion U.S. dollars. In comparison, the brand's valuation was roughly *** billion U.S. dollars in 2017.

In 2024, the retail sector in Romania had the most valuable brands, totaling over 1.67 billion euros. It was followed by the automotive industry, with brand values worth 1.17 billion euros.

This statistic presents the brand value of Uniqlo worldwide from 2016 to 2022. In 2022, the Uniqlo brand was valued at approximately *** billion U.S. dollars. In comparison, the brand's valuation was around *** billion U.S. dollars in 2018.

In 2024, Pinduoduo's brand value ranged around ****billion U.S. dollars, showing a *** percent drop from the previous year. As one of the popular social commerce platforms in China, Pinduoduo's annual revenue surpassed the 100 billion yuan mark in 2022.

This statistic presents the brand value of Zara worldwide from 2016 to 2023. In 2023, the Zara brand was valued at approximately ** billion U.S. dollars. In comparison, the brand's valuation was around **** billion U.S. dollars in 2019.

According to data provided by Adwired, the brand Nespresso was valued at over *** billion euros on January 1, 2022. Nevertheless, this showed an increase in its brand value in comparison to that of the same period in the previous year.

Between 2007 and 2025, the brand value of Wells Fargo increased overall, despite some fluctuations. In 2008, the American bank experienced a slight decline in brand value, reaching its lowest point at approximately ***** billion U.S. dollars. Conversely, the bank’s brand value peaked in 2016, amounting to over ** billion U.S. dollars. By 2025, the brand’s value stood at ***** billion U.S. dollars, a slight increase when compared to the previous year.

This statistic depicts the value of brands in China in 2022, by sector. According to the brand evaluation in August 2022, banking, retail, and media sectors possessed the strongest brands in China. The total value of Chinese brands within the banking sector amounted to around 456 billion U.S. dollars.