In 2024, the aggregate value of the 100 most valuable global brands stood at approximately five trillion euros. U.S. brands accounted for 3.22 trillion, European brands for 825.9 billion, and Asian brands for 693.4 billion euros.

During an early 2023 survey among business-to-business (B2B) marketing professionals worldwide, ** percent of respondents strongly or somewhat agreed that they had the right creative skills on their marketing team to support brand-building efforts. Meanwhile, ** percent of responding marketers said their sales team understood the importance of brand-building efforts.

Introduction

Digital Marketing Statistics: The digital marketing landscape continues to transform, driven by advancements in technology and shifts in consumer behaviors. As businesses increasingly turn to online platforms, digital marketing has become an essential tool for reaching target audiences.

The widespread adoption of mobile devices, social media, and emerging technologies, including artificial intelligence and big data analytics, drives the growth in digital advertising. As a result, marketers are focusing on personalized content, automation, and data-informed strategies to boost customer engagement and drive conversions.

This evolving environment underscores the growing significance of digital marketing, which is playing a pivotal role in shaping business strategies and transforming the dynamics of consumer-brand interactions across various sectors.

Introduction

B2B Marketing Statistics: Business-to-business (B2B) marketing encompasses efforts aimed at promoting brands and companies among business entities, including manufacturers, suppliers, and retailers, rather than targeting the end consumer. Key strategies include trade shows and conferences, which allow companies to showcase their products, enhance brand visibility, and engage in networking.

In the digital landscape, formats such as video, social media advertisements, webinars, and online events are leading the way. Projections suggest that the B2B marketing sector in the United States will experience consistent growth. By 2026, expenditures allocated to these activities are expected to reach approximately 69 billion U.S. dollars. Likewise, spending on marketing technology within the U.S. B2B sector is anticipated to continue its upward trajectory in the coming years.

Introduction

Content Marketing Statistics: Content marketing has evolved into a powerful and results-oriented strategy for organizations in 2024, aiding in customer engagement, loyalty, and sales. As digital platforms proliferate and consumers begin to rely on Internet resources, businesses are putting more money into content creation to compete effectively.

For instance, the article will discuss content marketing statistics for the year 2025, with specific emphasis on market trends, spending patterns, and consumer behavior. It will incorporate figures, %ages, and explanations in an understanding manner.

On a foggy morning in early January 2025, a small fitness brand in Austin, Texas, posted a short behind-the-scenes clip on TikTok. Within 48 hours, that video had over 2.3 million views, tripled their followers, and caused their website to crash from unexpected traffic. It wasn’t a stroke of luck,...

Omnisend weighs in on the latest email marketing statistics, including open rates, click-through rates and more. Learn how to elevate your email marketing strategy.

Around **** out of 10 millennials worldwide wanted brands to reliable as of the first quarter of 2023. The quality resonate the most with respondents aged 27 to 40 years. Over ** percent of the respondents showed an interest for innovative, smart, and authentic brands. On the other hand, only ** percent of millennials valued brands for being traditional.

Find the latest video marketing statistics, covering statistics on video content marketing, user trends and habits, B2B video marketing and more.

Introduction

Email Marketing Statistics: Email marketing remains one of the most effective and impactful tools for businesses to engage with their audience, drive conversions, and build lasting customer relationships. Known for its cost-effectiveness, personalization capabilities, and direct reach to a broad audience, email remains a dominant force in the digital marketing landscape.

As the industry evolves, staying informed about the latest trends, benchmarks, and statistics is essential for maintaining a competitive edge and optimizing your marketing efforts. Email marketing statistics provide valuable insights into current industry trends, consumer behaviors, and the performance of various campaigns.

From open rates and click-through rates to the rising significance of mobile optimization, these statistics highlight what’s working in email marketing today

This dataset provides comprehensive statistics and trends in digital marketing, covering areas such as PPC, SEO, social media, and content marketing in 2022.

Introduction

Instagram Marketing Statistics: Instagram’s marketing dominance can no longer be dismissed. With a jaw dropping 2 billion monthly active users, and with 500 million people engaging with stories daily, while 61% look at Instagram to discover new products, business are spreading real ad dollars now, over 1 million businesses are running ads on Instagram and ad spend is expected to grow to $276.7 billion on social platforms in just 2 years.

The shift to short-form content is strong. Reels are now responsible for 45% of the time spent engaging with content on Instagram, and video posts platform's better than static images by 49%. With 90% of users following at least one business, and 70% of users engaging with Instagram stories daily, Instagram will continue to play a central role in consumer connection.

As video content and shopping functionality drive deeper and broader engagement, marketers who lean into Reels, shoppable posts, and authenticity can see real ROI and audience growth.

This dataset provides updated marketing statistics and trends from HubSpot, covering areas like digital marketing, consumer behavior, social media, and industry benchmarks.

Introduction

Video Marketing Statistics: Video marketing has emerged as a cornerstone of digital strategies, leveraging the power of visual content to engage audiences and drive business growth. As video consumption continues to rise, companies across various industries increasingly adopt video as a critical component of their marketing efforts. The statistics surrounding video marketing reflect its growing influence, with metrics highlighting the effectiveness of different video formats, audience preferences, and the impact on consumer behavior.

From how-to guides to thought leadership pieces, video marketing is an essential tool for brands looking to connect more dynamically and impactfully with their target audiences.

When Maya launched her eco-friendly skincare brand in 2018, she had no advertising budget, just a blog, a few how-to guides, and a belief in her product. Five years later, her content reaches over a million monthly readers, driving 80% of her revenue. Her story isn’t unique. In 2025, content...

These user generated content statistics will show you why this marketing technique is so powerful and how businesses benefit from it.

When Emma launched her direct-to-consumer skincare brand, she thought a strong website would do the trick. But soon, her traffic stagnated, and sales didn’t budge. Then she tried something different: mobile marketing. Within six months, mobile-driven traffic doubled, and over 60% of conversions came from phones. Her story isn’t unique....

During a survey carried out in 2024, ** percent of responding consumers from Germany stated that it was important for them that they trusted a brand they purchase or used. In Japan, brand trust was named as an important purchase criterion by ** percent of respondents.

Introduction

B2B Marketing Statistics: In recent years, B2B marketing has changed dramatically as business buyers expect personalized experiences, relevant content, and digital-first interactions just like regular consumers do. Whether it's a small agency or a global enterprise, understanding modern B2B marketing tools and tactics is key to attracting, engaging, and converting other businesses.

This article has covered all recent statistical analysis from different insights, including the key trends, strategies, and tools shaping modern B2B marketing, and how businesses can build stronger, long-term relationships with clients and customers.

Between the second half of 2019 and the first half of 2020, the loved brand on social media was Instagram. The social media platform had accumulated a total of 108.7 million "love" mentions across 104.7 million posts, generating 722 billion potential impressions and over two billion total engagements during the measured time frame. Second-ranked Amazon only generated 27.3 million "love" mentions.