During an early 2023 survey among business-to-business (B2B) marketing professionals worldwide, 70 percent of respondents strongly or somewhat agreed that they had the right creative skills on their marketing team to support brand-building efforts. Meanwhile, 68 percent of responding marketers said their sales team understood the importance of brand-building efforts.

During a survey carried out in 2024, 80 percent of responding consumers from Germany stated that it was important for them that they trusted a brand they purchase or used. In Japan, brand trust was named as an important purchase criterion by 94 percent of respondents.

People think of paid advertising as the holy grail of digital marketing. The truth is that paid ads can deliver excellent results for your business very quickly. Here are some digital marketing statistics about paid advertising to keep in mind.

Content marketing is a core part of a digital marketing strategy. 62% of marketers plan to increase content marketing budgets within the next fiscal year.

When it comes to marketing your business, knowing which platforms to advertise on is a skill in and of itself. These are some important social media marketing statistics to keep in mind.

I have compiled a list of over 150+ digital marketing statistics to help you see how others are leveraging digital marketing for their own businesses today.

To help you get the biggest takeaways from all of these digital marketing stats, I want to share some trends in marketing that’s working for businesses right now.

In 2024, the business technology and services platforms sector saw its brands' value collective grow by 45 percent. The media and entertainment segment followed, with a 34-percent increase rate. Meanwhile, the personal care and telecommunications providers industries experienced a one-percent decrease in brand value.

Key Digital Marketing Statistics

• Digital Marketing Market size is expected to be worth around USD 1,310.3 Billion by 2033, from USD 366.1 Billion in 2023.
• By the year 2023, digital advertising is anticipated to hit $602.25 billion.
• Search Advertising comprises the biggest segment, with a market volume of $202.40 billion.
• Expected to spend $232.7 billion on ads, the United States will be leading globally.
• The expected mean expenditure on social media advertising by every user in 2023, is $45.11.
• The proportion of smartphone-related advertising expenses is predicted to be 69% by 2026.
• The projected estimate for programmatic advertising contribution to digital advertising revenue is around 87% by the year 2026.
• A projection of 17 compound annual growth is expected for digital marketing. There will be a 6% decrease between 2021-2026.
• By 2023, social media advertising will exceed $230 billion.
• Facebook and Google Ads have the highest ROI rate in paid advertising.
• Digital advertising spending in 2021 was $436 billion US dollars. Traditional advertising was at $196 billion.

(Source: Statista, WordStream)

Some common types of content used in content marketing include:

• Blog posts and articles
• Videos
• Podcasts
• Infographics
• E-books and whitepapers
• Webinars and online courses
• Social media posts
• Email newsletters
• Case studies
• Interactive content (quizzes, polls, etc.)

Businesses can use content marketing to reach their target audience, establish thought leadership, generate leads, and support various stages of the customer journey.

Businesses can cultivate relationships with their audiences and ultimately influence their purchasing decisions by consistently providing high-quality content.

Success.ai’s B2B Marketing Data and Contact Data for Global Marketing Leaders empowers businesses to connect with chief marketing officers (CMOs), marketing strategists, and industry decision-makers worldwide. With access to over 170M verified profiles, including work emails and direct phone numbers, this dataset ensures your outreach efforts reach the right audience effectively.

Our AI-powered platform continuously updates and validates contact data to maintain 99% accuracy, providing actionable insights for marketing campaigns, sales strategies, and recruitment initiatives. Whether you’re targeting CMOs in Fortune 500 companies or strategists in innovative startups, Success.ai delivers reliable data tailored to meet your business goals.

Key Features of Success.ai’s Marketing Leader Contact Data - Comprehensive Coverage Across the Marketing Industry Access profiles for marketing leaders across diverse industries and regions:

Chief Marketing Officers (CMOs): Decision-makers shaping global marketing strategies. Marketing Strategists: Experts driving innovative campaigns and business growth. Digital Marketing Heads: Leaders overseeing digital transformation initiatives. Brand Managers: Professionals managing brand identity and outreach efforts. Content and SEO Specialists: Key contributors to content strategy and visibility.

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API Integration: Seamlessly integrate contact data into your CRM or marketing platforms. Custom Flat Files: Receive datasets customized to your specifications, ready for immediate use.

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• Data Highlights 170M+ Verified Professional Profiles 50M Work Emails 700M Global Professional Profiles 70M Verified Company Profiles

Key APIs for Enhanced Functionality

• Enrichment API Keep your contact database updated with real-time enrichment capabilities, ensuring relevance for dynamic outreach efforts.

• Lead Generation API Maximize your lead generation campaigns with accurate, verified data, including contact information for global marketing leaders. Our API supports up to 860,000 API calls per day, enabling robust scalability for your business.

• Use Cases

1. Targeted Marketing Campaigns Reach CMOs and marketing strategists with personalized campaigns designed to deliver measurable ROI.

2. Sales Pipeline Acceleration Engage directly with decision-makers to shorten sales cycles and boost deal closure rates.

3. Talent Recruitment Identify and recruit top-tier marketing talent to strengthen your team.

4. Partnership Building Establish meaningful connections with global marketing leaders to foster collaboration.

5. Strategic Planning Utilize detailed firmographic and demographic insights for data-driven decision-making.

What Makes Success.ai Stand Out?

• Unmatched Data Quality: AI-driven verification ensures 99% accuracy for all profiles. Comprehensive Reach: Covering marketing professionals across various industries and regions worldwide.
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Success.ai’s B2B Contact Data for Global Marketing Leaders is your ultimate solution for connecting with top-tier marketing professionals. From CMOs driving global strategies to strategists shaping impactful campaigns, our database ensures you reach the right audience to grow your business.

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Mobile has become the main way to access online content. Mobile devices now account for 55% of the global market share of online access with desktops coming in second place at 43%.

Around five out of 10 millennials worldwide wanted brands to reliable as of the first quarter of 2023. The quality resonate the most with respondents aged 27 to 40 years. Over 40 percent of the respondents showed an interest for innovative, smart, and authentic brands. On the other hand, only 18 percent of millennials valued brands for being traditional.

Search Engine Optimization is the process of optimising your website so that it ranks higher in the Google search results. SEO produces one of the highest ROIs of any marketing activity you can do. But the SEO industry is dominated by one search engine – Google. Google has the highest market share with 81.95% of all searches coming through Google. Bing has 10.51% and Yahoo just 2.67%.

Introduction

YouTube Influencer Marketing Statistics: YouTube is one of the most popular entertainment and income sources around the world. Since the pandemic, more people have moved to YouTube and started their earning journeys. They have built their army, which has attracted the attention of many brands. New Bees brands usually partner with YouTube channel owners to advertise their products or services in exchange for money, which increases the company's overall sales and brand awareness.

Unlike traditional marketing strategies, the majority of companies now include YouTube in their marketing campaign strategies to reach markets. YouTube Influencer Marketing Statistics guide on how YouTube channel owners and brand advertisers are running marketing campaigns.

This study empirically investigates how brands’ responses to competitors’ advertising actions change over the business cycle. Marketing data was made available by Prometheus, a brand performance tracker developed by Kantar Worldpanel. They cover marketing activity of 153 brands (including 15 private labels) manufactured by 27 different suppliers in six categories (bath gel, bottled water, dairy, laundry detergent, milk, and soft drink) sold in the Spanish CPG market. The data are available for 130 four-week periods from 2001 to 2010. Apart from advertising and promotion variables, for each brand, the dataset includes a survey-based metric on brand awareness over time, expressed as the percentage of respondents who indicated they know the brand, and data on brand price, or the price paid per unit (e.g., kilos, liters) by consumers in each period. This data is supplemented with data on the economic activity in Spain from the Organisation for Economic Co-operation and Development (OECD) - composite leading indicators available at: https://www.oecd.org/en/data/datasets/oecd-composite-leading-indicators-clis.html. This replication package contains scripts to replicate the results of a study that quantifies the advertising activity of the brands in Spain. The proprietary brand data from Kantar Worldpanel are not included in the data package because the company does not allow this.

According to a survey conducted among consumers in the United States in June 2022, 54 percent of respondents said that their trust in a brand would increase if said brand allowed them to delete data they have provided. This was followed by 48 percent of respondents citing transparency over data leaks as a trust booster.

Discover key 2024 omnichannel statistics that reveal how effective omnichannel marketing can boost sales and enhance customer engagement.

Importance of Digital Marketing Statistics

By leveraging them, you may remain competitive. Data can be used to discover what others are doing. It is always feasible to stay ahead of the competition. Using statistical data, you can prioritize your actions. To carry out a cross-marketing strategy, it is vital to compare the performance of various platforms.

When you have statistical support, it is easier to make effective decisions. Using digital marketing analytics can provide confidence in knowing what works. Reduce your time spent strategizing. With the time saved, it is able to accomplish other critical activities such as SEO or auditing.

The National Marine Mammal Laboratories' California Current Ecosystem Program (AFSC/NOAA) in collaboration with Washington Department of Fish and Wildlife captured and sampled Pacific harbor seals (Phoca vitulina) to study the demography of this species in Washington. This database provides capture, recapture, branding and resighting information for harbor seals in Washington from 1981 to 2007. Datasets include: Captures, Recapture, and Resight. Captures and Recapture information includes speno, date, age-class, age qualifier, sex, weight, length, health, tag number, brand number, location for all age classes and axial girth for pups and subadults. It also notes if samples were taken for disease screening (blood and swabs), contaminants (blubber), genetics (skin) and if animals were instrumented and with what type(s) of instrument. Resights information includes speno, date, tag, brand, reproductive information, location.