In 2024, the aggregate value of the 100 most valuable global brands stood at approximately five trillion euros. U.S. brands accounted for 3.22 trillion, European brands for 825.9 billion, and Asian brands for 693.4 billion euros.

During an early 2023 survey among business-to-business (B2B) marketing professionals worldwide, 70 percent of respondents strongly or somewhat agreed that they had the right creative skills on their marketing team to support brand-building efforts. Meanwhile, 68 percent of responding marketers said their sales team understood the importance of brand-building efforts.

Introduction

Social Media Marketing Statistics: Social media marketing is a key part of any digital marketing plan today. With over 50% of the world’s population using social media, brands need to be active on these platforms. But it’s not just about making profiles and posting content. Effective social media marketing involves keeping up with changing algorithms and trends and understanding the behaviors of your target audience. Social media’s interactive and engaging nature helps businesses connect with their audience in ways they couldn’t before.

This opens up new opportunities for engaging with people, building the brand, and doing direct marketing. We shall shed more light on Social Media Marketing Statistics through this article.

Content marketing is a core part of a digital marketing strategy. 62% of marketers plan to increase content marketing budgets within the next fiscal year.

When it comes to marketing your business, knowing which platforms to advertise on is a skill in and of itself. These are some important social media marketing statistics to keep in mind.

** percent of U.S. respondents answer our survey on "Brand awareness by category" with "Smartphones". The survey was conducted in 2025, among ****** consumers.

Introduction

Digital Marketing Statistics: The digital marketing landscape continues to transform, driven by advancements in technology and shifts in consumer behaviors. As businesses increasingly turn to online platforms, digital marketing has become an essential tool for reaching target audiences.

The widespread adoption of mobile devices, social media, and emerging technologies, including artificial intelligence and big data analytics, drives the growth in digital advertising. As a result, marketers are focusing on personalized content, automation, and data-informed strategies to boost customer engagement and drive conversions.

This evolving environment underscores the growing significance of digital marketing, which is playing a pivotal role in shaping business strategies and transforming the dynamics of consumer-brand interactions across various sectors.

To help you get the biggest takeaways from all of these digital marketing stats, I want to share some trends in marketing that’s working for businesses right now.

Introduction

SMS Marketing Statistics: With mobile marketing on the rise, it’s no wonder SMS marketing is becoming more popular among businesses. SMS, which stands for short message service, is a key part of mobile and text message marketing. This tool helps you boost brand awareness, engage with customers, and increase sales. It lets e-commerce marketers build a stronger relationship with their customers and connect with them more personally. SMS marketing is both practical and smart, changing how you grow your business.

Using SMS ensures quick delivery and efficiency, as your message can be sent instantly and reach customers’ phones within seconds. SMS is especially effective for advertising time-sensitive sales or special promotions exclusive to your mobile customers. We shall shed more light on SMS Marketing Statistics through this article.

Introduction

Video Marketing Statistics: Video marketing has emerged as a cornerstone of digital strategies, leveraging the power of visual content to engage audiences and drive business growth. As video consumption continues to rise, companies across various industries increasingly adopt video as a critical component of their marketing efforts. The statistics surrounding video marketing reflect its growing influence, with metrics highlighting the effectiveness of different video formats, audience preferences, and the impact on consumer behavior.

From how-to guides to thought leadership pieces, video marketing is an essential tool for brands looking to connect more dynamically and impactfully with their target audiences.

Introduction

Conversational Marketing Statistics: The facilitation of real-time and personalised interactions has been changing the very nature of customer engagement for businesses. In 2024, manufacturers have had to use this approach to enhance the customer experience, increase sales, and reduce costs.

We will hereafter analyse the evolving conversational marketing statistics and trends that are driving the shifts in 2024, giving your business insight into its increasing impact across various sectors.

Around **** out of 10 millennials worldwide wanted brands to reliable as of the first quarter of 2023. The quality resonate the most with respondents aged 27 to 40 years. Over ** percent of the respondents showed an interest for innovative, smart, and authentic brands. On the other hand, only ** percent of millennials valued brands for being traditional.

Here is how Reddit's increased visibility impacts many businesses of all sizes and across all niches.

This dataset provides updated marketing statistics and trends from HubSpot, covering areas like digital marketing, consumer behavior, social media, and industry benchmarks.

Mobile has become the main way to access online content. Mobile devices now account for 55% of the global market share of online access with desktops coming in second place at 43%.

Search Engine Optimization is the process of optimising your website so that it ranks higher in the Google search results. SEO produces one of the highest ROIs of any marketing activity you can do. But the SEO industry is dominated by one search engine – Google. Google has the highest market share with 78.83% of all searches coming through Google. Bing has 12.23% and Yahoo just 3.07%.

During a survey conducted among internet users in the United States in the no third quarter of 2024, word-of-mouth emerged as the most common source of new brand, product, and service discovery, mentioned by approximately **** percent of the participants.TV ads and search engines followed, cited by roughly ** and ** percent of the respondents, respectively.

This dataset provides comprehensive statistics and trends in digital marketing, covering areas such as PPC, SEO, social media, and content marketing in 2022.

During a February 2024 survey in the United States, ** percent of respondents aged 25 to 44 reported being in favor of brands celebrating events like Black History Month, Women’s History Month, Pride Month, and Asian American Heritage Month. Among interviewees aged 45 to 54, the share stood at ** percent.

These user generated content statistics will show you why this marketing technique is so powerful and how businesses benefit from it.