During a 2021 survey carried out among professionals from various industries in the United States, ** percent of respondents stated that brand guidelines were well-known and used by most of their organizations. On the other hand, ** percent of interviewees said their organizations did not have any brand guidelines.

In 2022, B2B marketing data spending in the United States equaled **** billion U.S. dollars. During 2023, this number stood at around **** billion, and is expected to grow to approximately **** billion by 2025.

According to a survey conducted in December 2021 in France, Germany, the United Kingdom, and the United States, ** percent of responding senior company decision-makers stated that they used local SEO management in relation to their physical marketing activities and locations. Another ** percent stated that inventory promotion and social media posting were additional digital activities that their companies do in order to achieve hybrid customer experiences.

During a 2021 survey carried out among marketers in the United States, it was found that increasing brand awareness was the leading goal of social media marketing activities, named by ** percent of respondents. Community engagement ranked second, mentioned by ** percent of interviewees.

According to the results of a survey on the performance of influencer marketing content in comparison to brand-created content on channels other than social media in the United States in early 2021, ** percent of responding marketers stated that when integrated to other channels, influencer content outperformed their brand created content, while ** percent said that they had not yet tested influencer content in comparison to brand-created content.

Local Law 83 of 2021 establishes a goal for City agencies to spend at least 50% of their print, digital, radio and TV advertising budgets with Ethnic and Community Media (ECM) outlets. This is a directory of approved ethnic and community media outlets with which spend counts positively towards the 50% spend goal outlined in LL83 of 2021

In 2021, the United States was expected to be the largest marketing data market, valued at **** billion U.S. dollars. China ranked second in terms of market size that year. In total, global data market was estimated at **** billion U.S. dollars.

United States SB: PA: Outlook: FN: Increase Marketing/Sales data was reported at 26.800 % in 11 Apr 2022. This records an increase from the previous number of 25.600 % for 04 Apr 2022. United States SB: PA: Outlook: FN: Increase Marketing/Sales data is updated weekly, averaging 26.900 % from Nov 2021 (Median) to 11 Apr 2022, with 18 observations. The data reached an all-time high of 31.900 % in 29 Nov 2021 and a record low of 22.600 % in 22 Nov 2021. United States SB: PA: Outlook: FN: Increase Marketing/Sales data remains active status in CEIC and is reported by U.S. Census Bureau. The data is categorized under Global Database’s United States – Table US.S049: Small Business Pulse Survey: by State: Northeast Region: Weekly, Beg Monday (Discontinued).

In 2025, advertising and marketing spending worldwide will reach an estimated **** trillion U.S. dollars, up from almost **** trillion dollars a year earlier. For comparison, Australia's gross domestic product (GDP) amounted to approximately *** trillion dollars in 2024, setting it as the world's 14th largest economy that year.

According to a September 2021 survey among marketing professionals worldwide, ** percent of respondents said they used customer data the majority of the time when making decisions. This was followed by ** percent of respondents saying they used customer data at some times, while only ** percent said they used it very little or did not use it at all.

When asked about brands and how they use consumer data to create personalized shopping experiences in 2021, approximately *** in *** consumers around the world said they typically only shared their personal information with a brand if it was required in order to proceed. Nearly the same number of respondents said they are becoming increasingly concerned with how brands use their personal data. Overall, there are still many people who are not thrilled by the idea of sharing their information for the sake of personalization.

According to a survey conducted among B2C marketers in the United States in November 2021, ** percent of respondents said that email marketing would be included in their marketing strategy in 2022. This was followed by ** percent of respondents naming Google Ads and ** percent naming Facebook Ads in this context.

During a 2022 survey carried out among business managers and above who were familiar with their company's customer experience, marketing tech, or customer data strategies from various countries across the globe, ** percent stated their brands used exclusively first-party data to personalize customer experiences. A year earlier, the share stood at ** percent.

During an August 2022 survey, ** percent of values-driven Generation Z consumers from ** countries worldwide said they almost always or often bought brands, products, or services that supported a social justice cause. Among baby boomers, ** percent of values-driven consumers behaved like that. The source defines values-driven consumers as consumers who pay more for a brand, product, or service that represents their values.

During a 2022 survey carried out among consumers who purchased something online in the past six months from various countries across the globe, ** percent stated they believed that trustworthiness and transparency were the most important traits of a brand, dominating all other traits. A year earlier, the share stood at ** percent.

In 2024, Pinduoduo's brand value ranged around ****billion U.S. dollars, showing a *** percent drop from the previous year. As one of the popular social commerce platforms in China, Pinduoduo's annual revenue surpassed the 100 billion yuan mark in 2022.

Nearly ***** out of 10 Gen Z consumers followed luxury brands on social media, according to the survey conducted in October 2021 across five countries, including the United States. Among Millennials, ** percent of the respondents followed high-end brands on social media platforms. A little over ** percent of Gen X consumers followed luxury labels on social channels, while the share among Baby Boomers amounted to ** percent.

In 2021, sports brand Nike gained the highest score among fashion brands in the Social Index. Nike's high score indicates a high volume of brand-related conversations and a high ratio of positive mentions in these conversations. It was followed by Gucci and Adidas which both scored over ** thousand points.

According to a survey of consumers conducted in September 2021 in selected global markets, ** percent of respondents across all the examined countries were willing to share their email addresses with brands to get a personalized experience and additional incentives. Users in Germany were less willing to share data with brands, with only around ***** in 10 respondents reporting they were willing to share what they had been previously browsing on the brand's website and app. By comparison, consumers in India were more willing to share data with brands, with ** percent of respondents reporting being willing to share information on their social values.