The Brazil Agricultural Machinery Market Report is Segmented by Machinery Type (Tractors, Plowing and Cultivating Machinery, Planting Machinery, Harvesting Machinery, Hay and Forage Machinery, Irrigation Machinery, and Spraying Machinery). The Market Forecasts are Provided in Terms of Value (USD).

The size of the Brazil Agricultural Machinery Market market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 4.60% during the forecast period. Recent developments include: August 2023: New Holland Agriculture, a brand under CNH Industrial, introduced one of the world's pioneering and cost-effective farm tractors created by an automobile manufacturer. The TL5 Acessível model tractor was manufactured at the Curitiba (PR) facility in Brazil. This tractor has been specifically engineered to cater to individuals with lower limb motor disabilities, enabling them to independently engage in agricultural activities. This breakthrough by the company promises to break down barriers that have long hindered many farmers from accessing tractor-operating stations., September 2022: Marcher Brasil unveiled its latest grain extraction innovation, the OUTGRAIN211, at Expointer 2022. Renowned for its ability to swiftly, safely, and efficiently remove grains from silo bags without any loss, this extractor has set a new industry standard., July 2022: Mahindra & Mahindra Company inaugurated an assembly plant in Brazil as part of its global strategic expansion efforts.. Key drivers for this market are: Brazilian Farm Structure and Consolidation of Smaller Farms, Technological Advancements. Potential restraints include: High Cost of Equipment and Price Sensitivity, Data Privacy Concerns. Notable trends are: Brazilian Farm Structure and Consolidation of Smaller Farms.

The report covers Brazil Agricultural Equipment Market Emerging Players, Brazil Agricultural Equipment Market Competitors, Brazil Agricultural Equipment Market Opportunities.

The Brazil Agricultural Tractors Market Report is Segmented by Engine Power (Less Than 80 HP, 81-130 HP, and Above 130 HP), and by Application (Field Crops and Orchard and Plantation Crops). The Market Forecasts are Provided in Terms of Value (USD).

The South America Agricultural Machinery Market report segments the industry into By Product Type (Tractors, Plowing and Cultivating Machinery, Planting and Fertilizing Machinery, Harvesting Machinery, Haying and Forage Machinery, Irrigation Machineries, Parts and Attachments, Other Product Types) and By Geography (Brazil, Argentina, Rest of South America). Get five years of historical data and forecasts.

Brazil Agricultural Machinery Market size was valued at USD 17.57 Billion in 2024 and is projected to reach USD 29.08 Billion by 2032, growing at a CAGR of 6.5% from 2026 to 2032.

Key Market Drivers

Technological Modernization and Precision Agriculture: Brazil’s agricultural sector is embracing precision agriculture technologies to increase production and lower input costs. According to EMBRAPA, these methods have increased crop yields by as much as 20%. According to the Ministry of Agriculture’s 2023 report, 35% of Brazil’s large-scale farms now use precision farming equipment, which is fuelling demand for modern agricultural machinery.

Government Support and Agricultural Mechanization Policies: The Brazilian government promotes agricultural mechanization through supportive policies and funding programs, including specialized credit lines from the National Bank for Economic and Social Development (BNDES).

The Brazil tractor machinery market, valued at $3.27 billion in 2025, exhibits robust growth potential, projected to expand at a compound annual growth rate (CAGR) of 4.50% from 2025 to 2033. This growth is fueled by several key factors. Firstly, Brazil's significant agricultural sector, a major driver of the economy, necessitates continuous modernization and increased efficiency in farming practices. The rising demand for high-yielding crops and the increasing adoption of precision farming techniques are directly correlated with the expanding tractor market. Secondly, government initiatives promoting agricultural mechanization and infrastructure development further stimulate market growth. Finally, favorable financing options and technological advancements in tractor design, offering enhanced fuel efficiency and productivity, are also contributing to market expansion. Key segments within the market include row crop tractors, which dominate due to the prevalence of large-scale row crop farming in Brazil, followed by orchard tractors catering to specialized fruit and nut cultivation. Engine power segments show a preference towards tractors with 81 to 130 HP, reflecting the balance between cost-effectiveness and sufficient power for diverse farming needs. Competition is fierce among established players like John Deere, AGCO, CNH Industrial, Mahindra & Mahindra, and Kubota, each vying for market share through innovation, aggressive marketing, and robust dealer networks. However, several challenges temper this growth. Fluctuations in commodity prices, impacting farmer investment capacity, pose a significant restraint. Economic instability and volatile exchange rates can also disrupt market dynamics. Additionally, environmental concerns related to agricultural emissions are pushing manufacturers to develop more sustainable tractor models, representing both a challenge and an opportunity for future market growth. The market is expected to see further segmentation based on advanced technologies like autonomous driving and precision farming capabilities, which could impact market share among existing players. The increasing focus on sustainable agriculture practices will also create opportunities for specialized machinery providers in the coming years. Companies are strategically focusing on enhancing after-sales service and local partnerships to better cater to the unique needs of the Brazilian agricultural landscape. This holistic view reveals a dynamic and evolving market with significant long-term growth prospects despite short-term challenges. Recent developments include: August 2023: New Holland and Agromax opened a new store in Para. Agromax is the dealer for New Holland in Brazil. The new unit, which is spread across 3.7 thousand sq. m (1.2 thousand sq. m of built area), will provide more comfort and space to farmers. As a New Holland reseller, Agromax has two other stores in Pará: Ananindeua (head office) and Paragominas, in addition to Santarém., July 2023: CNH Industrial's New Holland partnered with Iveco Group Sebigas Cotica, a specialist in bio-digestion solutions. This partnership helped the company to introduce the company's first tractor unit powered by biomethane gas in Brazil: a T6.180 methane power, which uses gas generated from the decomposition of organic waste as fuel., July 2022: Mahindra and Mahindra, one of the world's largest tractor manufacturers, expanded an assembly plant in Brazil as part of its strategic global growth. The company intends to double its manufacturing capacity for Arjun and Novo tractor models by establishing its latest assembly base.. Key drivers for this market are: Technological Advancements, Shortage of Agricultural Labors; Government Schemes and Initiatives. Potential restraints include: Technological Advancements, Shortage of Agricultural Labors; Government Schemes and Initiatives. Notable trends are: Labor Shortage Resulting in Farm Mechanization.

The Brazil Agricultural Irrigation Machinery Market size was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, exhibiting a CAGR of 6.50 % during the forecasts periods. Key drivers for this market are: Rising Consumption of Cashew Nuts as a Healthy Snack, Increasing Government initiatives; Growing Cashew Nut Imports in The United States. Potential restraints include: Hazardous Climatic Condition Hinders Cashew Production, Stringent Regulations Related To Food Quality Standards. Notable trends are: Drip Irrigation System Dominates the Market.

This statistic shows the revenue of the industry “Manufactured agricultural tractors“ in Brazil from 2012 to 2018, with a forecast to 2025. It is projected that the revenue of Manufactured agricultural tractors in Brazil will amount to approximately ******** million U.S. Dollars by 2025.

Brazil Agricultural Tractors Market size was valued to be USD 1.85 Billion in the year 2024 and it is expected to reach USD 3.26 Billion in 2031, at a CAGR of 7% from 2024 to 2031.

Brazil Agricultural Tractors Market Drivers

1. A rise in agricultural mechanization The need for tractors is increasing as Brazilian farmers switch from traditional to mechanized farming practices. Tractor adoption is being driven, particularly in large-scale farming operations, by the need for increased productivity and efficiency.
2. Public Subsidies and Incentives There are financing possibilities for buying agricultural equipment through programs like Moderfrota. Low-interest credit lines and tax breaks incentivize farmers to purchase tractors. The Growth of Agribusiness and Exports Brazil, a major supplier of corn, sugarcane, and soybeans worldwide, needs state-of-the-art machinery to ensure production efficiency. Farmers are upgrading their equipment in response to the growing demand for Brazilian agricultural products abroad.

The Latin American agricultural machinery market, valued at $8.4 billion in 2025, is projected to experience robust growth, driven by several key factors. Increased government support for agricultural modernization across countries like Brazil, Argentina, and Mexico is fueling demand for advanced machinery. Furthermore, a rising focus on improving crop yields and efficiency, coupled with the expansion of large-scale farming operations, is significantly impacting market dynamics. Technological advancements, including the incorporation of precision farming techniques and automation, are also contributing to this growth. The market is segmented by machinery type (tractors, harvesting equipment, irrigation systems, etc.) and engine power, with tractors accounting for a significant share. While challenges exist, such as economic volatility in certain regions and potential infrastructure limitations, the overall outlook remains positive, driven by the increasing adoption of modern farming practices and rising agricultural output in the region. The market's segmentation reveals valuable insights. Tractors, particularly those in the 41-150 HP range, dominate the market due to their suitability for diverse farming operations. The demand for irrigation machinery, especially drip irrigation systems, is experiencing a surge, reflecting a growing emphasis on water conservation and efficient resource utilization. Similarly, the harvesting machinery segment is witnessing steady growth, driven by the need for increased efficiency in post-harvest operations. Geographical variations are significant, with Brazil, Argentina, and Mexico representing the largest markets, owing to their extensive agricultural lands and established farming infrastructure. While smaller countries like Peru and Chile contribute substantially, the "Rest of Latin America" segment demonstrates considerable growth potential as agricultural modernization expands further. Competitive forces are intense, with both global players like Deere & Company and AGCO Corporation, and local manufacturers vying for market share. Recent developments include: August 2023: Mahindra and Mahindra Ltd launched four revolutionary OJA tractor platforms in Brazil with the mission of transforming farming. The OJA is Mahindra’s most ambitious lightweight tractor platform, developed in collaboration with Mitsubishi Mahindra Agriculture Machinery, Japan, at an investment of USD 145 million. OJA was expected to be launched in India, North America, Japan, ASEAN, Australia, South Africa, Europe, and the SAARC region.February 2022: John Deere announced the selection of new companies for its Startup Collaborator program, which sought to deepen the relationship of the multinational with innovative emerging companies, boosting new technology solutions for Argentina's agriculture machinery in the field of farm operations.. Key drivers for this market are: Increase in Area Harvested in Latin America, Rising Farm Labor Cost is Driving The Market; Government policies fueling the market. Potential restraints include: Increase in Area Harvested in Latin America, Rising Farm Labor Cost is Driving The Market; Government policies fueling the market. Notable trends are: Increase in Area Harvested in Latin America.

In 2020, the revenue generated from sales of agricultural and construction machinery in Brazil had its lowest value in the last five years, totaling *** billion U.S. dollars. In 2022, however, the revenue generated by sales of such machinery had grown, reaching nearly *** billion U.S. dollars. Meanwhile, sales of motor vehicles in Brazil generated a revenue of **** billion dollars that year.

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Agriculture Equipment Market Size 2024-2028

The agriculture equipment market size is forecast to increase by USD 66.53 billion at a CAGR of 6.05% between 2023 and 2028.

The market is experiencing significant growth due to the increasing demand for labor-saving technologies as a result of the persistent labor shortage in the agricultural sector. This trend is driving the market as farmers seek to increase productivity and efficiency on their farms. Another key driver is the implementation of Artificial Intelligence (AI) in agriculture equipment, which is revolutionizing farming practices by enabling precision farming, automated crop monitoring, and real-time analysis of soil and weather conditions. Furthermore, the growing availability of rental agricultural equipment is providing farmers with flexible access to advanced technology and reducing the upfront costs of equipment ownership.
However, the market faces challenges such as high initial investment costs for advanced technology and the need for significant infrastructure upgrades to support the integration of AI in farming operations. Additionally, regulatory compliance and data security concerns pose challenges for market players, requiring them to invest in robust IT systems and adhere to strict data privacy regulations. Companies seeking to capitalize on market opportunities and navigate challenges effectively should focus on developing innovative solutions that address the specific needs of farmers, while also ensuring compliance with regulatory requirements and maintaining strong cybersecurity measures.

What will be the Size of the Agriculture Equipment Market during the forecast period?

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The market continues to evolve, driven by advancements in technology and shifting farming practices. Commercial farms and small-scale operations alike embrace precision agriculture technology, integrating GPS guidance, variable rate application, and satellite imagery for optimized crop production. Organic farming practices gain traction, with the adoption of no-till farming and conservation tillage promoting soil health and sustainability. Remote sensing and agricultural robotics revolutionize land management, enabling real-time crop health monitoring and emissions reduction. Irrigation systems and crop science advancements contribute to increased farm efficiency and food security. The dealer network adapts to these changes, offering financing options and parts and service for the latest equipment.
Farm labor and agricultural finance remain crucial components, with farm management software streamlining operations and agricultural research driving innovation. Sustainable farming practices, including sustainable agriculture and sustainable farming practices, gain importance in the face of evolving regulations and consumer demand. Emissions reduction and fuel efficiency are key concerns, with the integration of machine learning and artificial intelligence in agricultural development. The ongoing unfolding of market activities reveals a dynamic industry that seamlessly integrates crop science, farm efficiency, and agricultural research to meet the needs of modern farming operations.

How is this Agriculture Equipment Industry segmented?

The agriculture equipment industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Tractors
  Harvesters machinery
  Planting equipment
  Others


Product Type

  Manual
  Automatic
  Semi-automatic


Application

  Land Development
  Crop Cultivation
  Harvesting
  Post-Harvest Processing


End-User

  Large-Scale Farms
  Small and Medium Farms
  Agricultural Cooperatives


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Type Insights

The tractors segment is estimated to witness significant growth during the forecast period.

The market is witnessing significant trends as farmers adopt advanced technologies to enhance crop health monitoring, comply with agricultural regulations, and improve weather forecasting for optimal land management. Small farms are increasingly adopting precision agriculture practices, including variable rate application, GPS guidance, satellite imagery, and conservation tillage, to boost farm efficiency and reduce emissions. Commercial farms are investing in large-scale equipment for planting, harvesting, and irrigation systems, while family farms focus on sustainable agriculture practices, such as organic farming and crop rotation, to maintain farmland values and promote food security.

In 2024, after three years of growth, there was significant decline in the Brazilian agricultural forestry machinery market, when its value decreased by -7.4% to $277M. Over the period under review, consumption, however, showed a relatively flat trend pattern. Agricultural forestry machinery consumption peaked at $299M in 2023, and then reduced in the following year.

Brazil Tractors Market size was valued at USD 1.85 Billion in 2024 and is Projected to reach USD 3.27 Billion by 2032, growing at a CAGR of 7% from 2026 to 2032.

Key Market Drivers:

Agricultural Land Expansion and Mechanization: According to Brazil's National Supply Company (CONAB), the total grain production area reached 74.3 million hectares in the 2022/23 crop year, up 5% from the previous year. The growth of agricultural land has directly increased the need for agricultural machinery, notably tractors. According to the Brazilian Agricultural Research Corporation (EMBRAPA), mechanization rates in Brazilian agriculture would rise from 65% in 2010 to over 85% by 2022.

Government Financial Support Programs: The Brazilian Development Bank (BNDES), under its Moderfrota program, offered R$13.2 billion (about USD 2.6 Billion) in financing for agricultural machinery purchases in 2023. This marked a 23 percent increase over the previous year's financing. The program provides low credit rates for small farmers, starting at 10.5% per year, making tractor purchases more affordable.

Brazil's Tractor Machinery Market, valued at XX Million, is poised for steady growth with a CAGR of 3.90%. This growth is fueled by factors such as rising food security concerns, government initiatives promoting agricultural mechanization, the adoption of hybrid seeds boosting crop yields, and advancements in tractor technology enhancing efficiency. Major players in the hybrid seed market include Monsanto, Syngenta, and Bayer. Recent developments include: July 2022: Mahindra & Mahindra, one of the world's largest tractor manufacturers, has expanded an assembly plant in Brazil as part of its strategic global growth. The company intends to double its manufacturing capacity for Arjun and Novo tractor models by establishing its latest assembly base., December 2021: The Inter-American Development Bank (IDB) has sanctioned a credit facility of up to USD 1.2 billion to help improve production and resilience in Brazil's agricultural sector as well as encourage the adoption of agricultural technologies and improve the quality of agricultural support services.. Key drivers for this market are: Increasing Demand for Tomato, Adoption of Greenhouse Technology in Tomato Cultivation; Government support. Potential restraints include: Increasing Loses due to Physiological Disorder, Pest and Disease, Unfavourable Climatic Condition. Notable trends are: Labor Shortage Resulting in Farm Mechanization.

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Farm Equipment Market Size 2024-2028

The farm equipment market size is valued to increase by USD 41.12 billion, at a CAGR of 5.47% from 2023 to 2028. Increasing adoption of precision farming technologies will drive the farm equipment market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 46% growth during the forecast period.
By Type - Manual segment was valued at USD 53.34 billion in 2022
By Product - Implement segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 50.44 billion
Market Future Opportunities: USD 41.12 billion
CAGR from 2023 to 2028 : 5.47%

Market Summary

The market is experiencing significant growth due to the increasing adoption of advanced technologies such as precision farming. This trend is driven by the need for higher operational efficiency, improved crop yields, and reduced environmental impact. One area of particular growth is the adoption of small tractors by small and private farm owners, including those in the agriculture sectors of vineyards and orchards. While the initial investment in acquiring farm equipment can be substantial, the long-term benefits include increased productivity, reduced labor costs, and improved compliance with regulations. For instance, a farm in the Midwest United States implemented a supply chain optimization strategy by investing in automated farm equipment.
This investment led to a 15% reduction in equipment downtime, translating to an annual cost savings of over USD50,000. The implementation of this technology also improved compliance with regulations related to food safety and labor laws, ensuring the farm's continued eligibility for lucrative contracts with major food retailers. As the agricultural industry continues to evolve, the adoption of advanced farm equipment will remain a key driver of growth and competitiveness.

What will be the Size of the Farm Equipment Market during the forecast period?

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How is the Farm Equipment Market Segmented ?

The farm equipment industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Manual
  Semi automatic
  Automatic


Product

  Implement
  Combines
  Sprayer
  Baler


Geography

  North America

    US


  Europe

    France


  APAC

    Australia
    China


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The manual segment is estimated to witness significant growth during the forecast period.

The market encompasses a broad spectrum of technologies and tools, with agricultural mechanization at its core. Precision agriculture, fueled by smart farming sensors, agricultural drones, and weather forecasting models, is revolutionizing modern farming practices. GPS-guided machinery, harvesting equipment, autonomous tractors, and precision spraying technology are transforming farm operations, enhancing efficiency and reducing machinery downtime. Sustainable farming practices, such as irrigation systems and soil moisture sensors, promote optimal crop health and yield. Farm automation systems, crop management software, yield monitoring systems, and field mapping software facilitate data acquisition and sensor data integration. Agricultural robotics and livestock management systems streamline farm processes, while equipment utilization metrics and machinery maintenance scheduling optimize resource allocation.

Water resource management and fuel efficiency analysis contribute to sustainable farming strategies. Remote sensing technology and data analytics platforms enable variable rate technology and soil nutrient analysis, further boosting farm productivity. Despite the advancements in farm equipment technology, the manual segment remains critical, particularly in regions with low mechanized equipment penetration. Manual tools, such as hand plows, scythes, sickles, and manual seeders, are essential for small-scale farmers due to their affordability, ease of use, and adaptability.

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The Manual segment was valued at USD 53.34 billion in 2018 and showed a gradual increase during the forecast period.

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Regional Analysis

APAC is estimated to contribute 46% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In the Asia-Pacific region, the markets experience significant growth due to increasing government initiatives supporting sustainable agricultural practices. India is among

Discover the booming global planting equipment market! This in-depth analysis reveals a $15.95B market (2025) with a 7.19% CAGR, driven by precision agriculture, automation, and rising food demand. Explore key trends, leading companies (Deere, AGCO), and regional insights for 2025-2033.

Brazil Agricultural Irrigation Machinery Market size was valued at USD 813 Million in 2024 and is projected to reach USD 930 Million by 2032, growing at a CAGR of 6.90% from 2026 to 2032.

Brazil Agricultural Irrigation Machinery Market: Definition/ Overview

Agricultural irrigation machinery is the equipment used to supply water to crops and agricultural land to enhance growth, particularly in locations with little rainfall. These systems are necessary for modern farming because they allow for exact control over water distribution, which is critical for increasing crop yields, minimizing water waste, and boosting overall farm efficiency. Different types of machinery are intended to satisfy specific needs based on the size of the operation, crop variety, and area water supply.

The South American Tractor Market Report is Segmented by Horsepower (Below 80 HP, 81 HP To 130 HP, and Above 130 HP), Type (Orchard Tractors, Row-Crop, and Other Types), and Geography ( Brazil, Argentina, Rest of South America). The Report Offers the Market Size and Forecasts for Volume in (units) and Value in (USD) for all the Above Segments.