In 2024, online sales accounted for **** percent of all retail sales in Brazil. This represents an increase of almost ******percentage points compared to 2019. Even though e-commerce had gained ground in the Brazilian retail market before 2020, the COVID-19 pandemic accelerated this trend. Market expansion and job creation The Brazilian retail e-commerce market is projected to generate over ** billion U.S. dollars in revenue in 2025, with forecasts suggesting it could surpass ** billion U.S. dollars by 2027. This growth is reflected in the number of online stores, which has almost doubled from ******* in 2019 to over ******* in 2023. The e-commerce boom has also created substantial employment opportunities, with the digital market forecast to create over *** thousand jobs in 2024. Key players and market dynamics MercadoLibre, known locally as Mercado Livre, saw its gross merchandise volume (GMV) grow by 34 percent in the third quarter of 2024. The online marketplace has experienced double-digit growth of its quarterly GMV for more than six years. Meanwhile, Magazine Luiza, a prominent Brazilian retailer, experienced sales growth on their marketplace of **** percent in 2023 and a *** percent increase in total e-commerce sales. Even when these growth rates of Magalu are lower than the ones in 2020, the online sector of the company keeps expanding.

Brazil E-Commerce Market is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, and More), Payment Method (Credit / Debit Cards, Digital Wallets, and More), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).

Forecasts predict that the Brazilian retail e-commerce market will generate nearly ** billion U.S. dollars in revenue in 2025. Statista's Digital Market Insights estimates that this revenue will surpass ** billion U.S. dollars by 2029. Statista’s Digital Market Insights offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the Digital Economy, including various digital goods and services for 150 countries worldwide.

In April 2025, Mercado Livre's website (known in the rest of Latin America as Mercado Libre) received around *** million visits in Brazil, making it the most visited e-commerce portal in the country. Amazon's Brazilian site (amazon.com.br) came in second with about *** million visits. Regional e-commerce powerhouses While Mercado Livre maintains its stronghold in Brazil, the company faces stiff competition across Latin America. In Mexico, for instance, Amazon's local site outperforms Mercado Libre with ***** million monthly visits compared to Mercado Libre's *** million. This regional competition has contributed to Mercado Libre's brand value soaring to ***** billion U.S. dollars in 2024, a ** percent increase from the previous year. However, the company has experienced a decline in unique active users, dropping to *** million in 2024 from *** million the year before. Shifting retail landscape The rise of e-commerce is reshaping Brazil's retail sector, with traditional brick-and-mortar stores adapting to the digital era. In the first half of 2024, pure online players generated over ** percent of e-commerce revenue in Brazil, while brick-and-click stores accounted for more than a quarter of sales.

Brazil E-Commerce Transactions: Average Order Value (AOV) data was reported at 244.807 USD in 10 May 2025. This records an increase from the previous number of 243.539 USD for 09 May 2025. Brazil E-Commerce Transactions: Average Order Value (AOV) data is updated daily, averaging 158.782 USD from Dec 2018 (Median) to 10 May 2025, with 2324 observations. The data reached an all-time high of 718.941 USD in 30 Apr 2022 and a record low of 56.929 USD in 31 Mar 2020. Brazil E-Commerce Transactions: Average Order Value (AOV) data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Brazil – Table BR.GI.EC: E-Commerce Transactions: by Category.

Brazil Revenue: E-Commerce Categories: Electronics data was reported at 10.400 % in 2024. This records a decrease from the previous number of 10.530 % for 2023. Brazil Revenue: E-Commerce Categories: Electronics data is updated yearly, averaging 11.450 % from Dec 2000 (Median) to 2024, with 25 observations. The data reached an all-time high of 17.300 % in 2009 and a record low of 7.480 % in 2004. Brazil Revenue: E-Commerce Categories: Electronics data remains active status in CEIC and is reported by Brazilian Association of Eletronic Commerce. The data is categorized under Brazil Premium Database’s Domestic Trade – Table BR.HF001: E-commerce: Revenue.

The Brazilian e-commerce market, valued at $52.87 billion in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 18.91% from 2025 to 2033. This expansion is fueled by several factors. Rising internet and smartphone penetration across the country have significantly broadened the consumer base accessing online marketplaces. A young and increasingly digitally savvy population readily embraces online shopping, further driving market growth. The burgeoning middle class with increased disposable income contributes significantly to the spending power within the e-commerce sector. Moreover, significant investments in logistics infrastructure, including improved delivery networks and payment systems, enhance consumer trust and experience, reducing a significant barrier to online adoption. Competitive pricing strategies from established players like Magazine Luiza, Amazon, and Casas Bahia, alongside the rise of innovative smaller e-commerce businesses, ensures a dynamic and competitive market landscape benefiting consumers. Segment-wise, the growth is spread across categories, with Beauty & Personal Care, Fashion & Apparel, and Consumer Electronics showing particularly strong performance, driven by both increased purchasing power and convenience-seeking behaviors. However, challenges persist. Economic volatility and inflation can impact consumer spending, potentially slowing growth. Concerns about data security and online fraud can deter some potential online shoppers. Furthermore, the significant regional disparities in internet access and digital literacy across Brazil necessitate sustained efforts in infrastructure development and digital inclusion initiatives to unlock the full potential of the market. Competition is fierce, necessitating continuous innovation in technology, logistics, and customer service to maintain market share. Future growth hinges on addressing these challenges while leveraging Brazil's significant growth potential in its expanding digital economy. The forecast period of 2025-2033 anticipates continued growth based on these underlying trends. Recent developments include: June 2024: Podean, an award-winning marketplace marketing agency, launched in Brazil. With a team of over 140 specialists, Podean boasts a robust history of propelling brands into new territories. Their expertise spans retail management, advanced media planning, and content optimization., December 2023: Shopee, an eCommerce firm under the umbrella of Singapore's Sea, is bolstering its foothold in Latin America by acquiring the local credit division of Brazilian FinTech, Blu. With Brazil’s antitrust regulator CADE giving its preliminary nod, this strategic move positions Shopee to extend direct credit offerings to its customers in Brazil.. Key drivers for this market are: Growing Contactless Forms of Payment, Penetration of Internet and Smartphone Usage. Potential restraints include: Growing Contactless Forms of Payment, Penetration of Internet and Smartphone Usage. Notable trends are: Penetration of Internet and Smartphone Usage is Expected to Drive Brazil E-commerce Market.

The penetration rate in the e-commerce market in Brazil was forecast to continuously increase between 2025 and 2029 by in total *** percentage points. After the ninth consecutive increasing year, the penetration rate is estimated to reach ***** percent and therefore a new peak in 2029. Notably, the penetration rate of the e-commerce market was continuously increasing over the past years.Find more information concerning Africa and Panama.The Statista Market Insights cover a broad range of additional markets.

Comprehensive dataset of 4,280 E commerce agencies in Brazil as of June, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Brazil Revenue: E-Commerce Categories: Culture data was reported at 1.400 % in 2024. This records an increase from the previous number of 1.010 % for 2023. Brazil Revenue: E-Commerce Categories: Culture data is updated yearly, averaging 2.020 % from Dec 2000 (Median) to 2024, with 25 observations. The data reached an all-time high of 18.780 % in 2003 and a record low of 0.880 % in 2022. Brazil Revenue: E-Commerce Categories: Culture data remains active status in CEIC and is reported by Brazilian Association of Eletronic Commerce. The data is categorized under Brazil Premium Database’s Domestic Trade – Table BR.HF001: E-commerce: Revenue.

Comprehensive dataset of 468 E-commerce services in State of Rio Grande do Sul, Brazil as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Brazil E-Commerce Transactions: Value data was reported at 49,195,626.526 USD in 10 May 2025. This records a decrease from the previous number of 58,409,219.174 USD for 09 May 2025. Brazil E-Commerce Transactions: Value data is updated daily, averaging 29,064,876.048 USD from Dec 2018 (Median) to 10 May 2025, with 2324 observations. The data reached an all-time high of 338,114,503.738 USD in 05 Jan 2024 and a record low of 1,285,533.534 USD in 01 Jan 2019. Brazil E-Commerce Transactions: Value data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Brazil – Table BR.GI.EC: E-Commerce Transactions: by Category.

Comprehensive dataset of 193 E-commerce services in Ceará, Brazil as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

The report covers Brazil Grocery Delivery Companies, Brazil E-Commerce Logistics Startup, E-Commerce Startups Companies In Brazil, Brazil On-Demand Food Delivery Market.

See https://www.kaggle.com/datasets/olistbr/brazilian-ecommerce .

Brazil E-Commerce Transactions: Volume: Desktop data was reported at 84,888.000 Unit in 10 May 2025. This records a decrease from the previous number of 110,745.000 Unit for 09 May 2025. Brazil E-Commerce Transactions: Volume: Desktop data is updated daily, averaging 25,250.500 Unit from Dec 2018 (Median) to 10 May 2025, with 2324 observations. The data reached an all-time high of 267,207.000 Unit in 05 Jan 2024 and a record low of 3,906.000 Unit in 13 May 2023. Brazil E-Commerce Transactions: Volume: Desktop data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Brazil – Table BR.GI.EC: E-Commerce Transactions: by Device.

Comprehensive dataset of 3,647 E-commerce services in State of São Paulo, Brazil as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Brazil Revenue: E-Commerce Categories: Computing data was reported at 11.200 % in 2024. This records a decrease from the previous number of 11.410 % for 2023. Brazil Revenue: E-Commerce Categories: Computing data is updated yearly, averaging 14.380 % from Dec 2000 (Median) to 2024, with 25 observations. The data reached an all-time high of 20.100 % in 2009 and a record low of 9.000 % in 2017. Brazil Revenue: E-Commerce Categories: Computing data remains active status in CEIC and is reported by Brazilian Association of Eletronic Commerce. The data is categorized under Brazil Premium Database’s Domestic Trade – Table BR.HF001: E-commerce: Revenue.

As of January 2025, at about ** percent, Shopify was the e-commerce platform with the biggest market share in Brazil. ** percent of e-commerce websites used Wix Stores software technologies, putting it in second place in this category.

This dataset contains web-scraped comments and product details from Amazon and Mercado Livre, originally gathered for a personal project. It enables research based on a given input in a 'search query' column, paired with the corresponding product title, product link, and the customer review. The same search queries were performed across both Amazon and Mercado Livre platforms. This resource is particularly valuable for those looking to conduct Natural Language Processing (NLP) studies specifically in Portuguese.

Columns

• Search Query: Represents the input string used to search for products. This column includes entries such as 'smartphone' and 'mouse', with an 'Other' category accounting for the majority of queries. There are 8542 total values in this column.
• Product Title: Provides the title of the product retrieved during the search. There are 909 unique product titles recorded.
• Link: Contains the URL directing to the product page on Amazon or Mercado Livre. This column features 908 unique links.
• Review: Holds the actual customer review or comment associated with the product. There are 7668 unique review entries.

Distribution

The data is structured as a dataset, typically provided in a CSV file format. While specific total row counts are not detailed, the dataset includes unique value counts for its columns: 909 unique product titles, 908 unique links, and 7668 unique reviews. The structure facilitates mapping search queries to specific products and their associated reviews.

Usage

This dataset is ideally suited for various applications, especially for those undertaking NLP studies in the Portuguese language. It can be used for sentiment analysis, text classification, topic modelling, and building language models based on e-commerce review data.

Coverage

The dataset primarily covers product reviews from Amazon and Mercado Livre, with a specific focus on content in Portuguese. While Mercado Livre primarily serves Brazil and other Latin American countries, the dataset's listed region is global. It was listed as of 17th June 2025.

License

CC0

Who Can Use It

This dataset is suitable for: * Data Scientists and Researchers: For developing and testing NLP models specifically for Portuguese language processing. * Academics: For linguistic studies on e-commerce communication and consumer sentiment in Portuguese. * Developers: For building applications that require understanding or generating Portuguese text, particularly in the context of product reviews.

Dataset Name Suggestions

• Amazon & Mercado Livre Portuguese Reviews
• E-commerce Product Review Dataset (Portuguese)
• Portuguese NLP E-commerce Comments
• Avaliações em Português - Amazon e Mercado Livre

Attributes

Original Data Source: Avaliações em Português - Amazon e Mercado Livre