In 2020, Unilever Brasil Ltda. was by far the company with the highest Consumer Reach Points (CRP) in the powder laundry detergent segment in Brazil, accounting for *** million CRP. Química Amparo Ltda. which markets laundry detergent of the Ypê brand, had ***** million CRP.

The Brazil detergent market size is estimated to expand at a CAGR of 5.10% between 2025 and 2034.

The Brazilian soap and detergent market was finally on the rise to reach $X in 2022, after two years of decline. Over the period under review, consumption, however, continues to indicate a noticeable shrinkage. The growth pace was the most rapid in 2017 when the market value increased by X% against the previous year. Soap and detergent consumption peaked at $X in 2012; however, from 2013 to 2022, consumption stood at a somewhat lower figure.

The revenue in the home & laundry care market in Brazil was forecast to continuously increase between 2024 and 2029 by in total *** billion U.S. dollars (+***** percent). After the ninth consecutive increasing year, the indicator is estimated to reach **** billion U.S. dollars and therefore a new peak in 2029. Find further information concerning the revenue in the 'Household Cleaners' segment of the home & laundry care market in Brazil and the average revenue per capita in the 'Household Cleaners' segment of the home & laundry care market in Iceland. The Statista Market Insights cover a broad range of additional markets.

The revenue is forecast to experience significant growth in all segments in 2029. Especially notable is the remarkably robust growth observed in the Laundry Care segment as we approach the end of the forecast period. This value, reaching 119 million U.S. dollars, stands out significantly compared to the average changes, which are estimated at 48.175 million U.S. dollars. Find further statistics on other topics such as a comparison of the revenue in the United States and a comparison of the revenue in India. The Statista Market Insights cover a broad range of additional markets.

Brazil Laundry Appliances Market is segmented by Product (Washing Machines, Tumble Dryers, Washer Dryers, Pressing Machines) By Distribution Channel (Offline, Online) and By End-use (Residential, Commercial).

The revenue in the 'Household Cleaners' segment of the home & laundry care market in Brazil was forecast to continuously increase between 2024 and 2029 by in total *** million U.S. dollars (+***** percent). After the seventh consecutive increasing year, the indicator is estimated to reach *** billion U.S. dollars and therefore a new peak in 2029. Find further information concerning the average revenue per capita in the 'Household Cleaners' segment of the home & laundry care market in the United Kingdom and the average revenue per capita in the home & laundry care market in Israel. The Statista Market Insights cover a broad range of additional markets.

Market Analysis: Brazil Laundry Appliances Industry The Brazil laundry appliances market is valued at 1.85 million (currency not specified) in 2025 and is projected to grow at a CAGR of 3.00% from 2025 to 2033. The market is primarily driven by rising urbanization, increasing disposable income, and changing consumer lifestyles. Freestanding laundry appliances and automatic technology hold significant market shares, while supermarkets and hypermarkets are the dominant distribution channels. Key industry players include Whirlpool SA, Electrolux, LG Electronics, Samsung, and Brastemp. The laundry appliances market in Brazil is expected to witness steady growth over the forecast period due to urbanization and growing consumer spending. Rising disposable income is fueling demand for advanced laundry appliances with features such as energy efficiency, water conservation, and smart connectivity. Technological advancements in automatic and semi-automatic appliances are also driving market growth. However, factors such as competition from international brands, supply chain disruptions, and currency fluctuations could restrain market growth. Recent developments include: April 2023: Chinese consumer electronics, TCL Technology Group Corp continues to invest in Brazil and ramp up its localized operations, with a key focus on home appliances and photovoltaics., November 2022: Hisense partnered with Multi (formerly Multilaser) in Brazil. Hisense, the Chinese manufacturer of home appliances and electronics, distributes products in Brazil through a partnership with Multi.. Key drivers for this market are: Rising Disposable Income is Driving the Market. Potential restraints include: Rising Disposable Income is Driving the Market. Notable trends are: Washing Machines are Leading the Laundry Appliances Segment.

Comprehensive dataset of 4,344 Laundry services in Brazil as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Statistics illustrates market overview of soap and detergents in Brazil from 2007 to 2024.

In 2020, Química Amparo Ltda.- which markets the brands Ypê and Atol, was the company at the top of the list of leading liquid dishwashing detergent segment in Brazil with ***** million Consumer Reach Points (CRP). Bombril S.A, which markets Limpol liquid detergent, ranked second, with ***** million CRP. In the same year, the leading ffabric softener company in the South American country was also Química Amparo Ltda.

Comprehensive dataset of 11 Laundry rooms in Brazil as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

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Home And Laundry Care Market Size 2025-2029

The home and laundry care market size is forecast to increase by USD 74.4 billion at a CAGR of 6.6% between 2024 and 2029.

The market is experiencing significant growth due to several key factors. One of the primary drivers is the rising disposable income of consumers, enabling them to spend more on premium home care products. Another trend influencing the market is the introduction of new and innovative products, such as eco-friendly and smart laundry solutions. The platform also offers green cleaning products, stain removal tips, home cleaning hacks, and deep cleaning services. Eco-friendly alternatives, such as phosphate-free formulations and biodegradable packaging, are gaining popularity due to increasing concerns for health and sustainability. However, companies in this industry face challenges related to product recalls, which can negatively impact their brand reputation and financial performance. To mitigate these risks, manufacturers are investing in rigorous quality control measures and supply chain transparency. Overall, the market is expected to continue its growth trajectory, driven by consumer demand for convenience, effectiveness, and sustainability.

What will be the Size of the Home And Laundry Care Market During the Forecast Period?

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The market encompasses a range of products and services designed to maintain cleanliness and hygiene within households. Key trends include the demand for affordable laundry products, with consumers seeking value through bulk purchases and subscription services. Sustainability is a significant driver, leading to increased interest in biodegradable, eco-friendly, and plant-based laundry detergent and cleaning supplies.



Effective cleaning solutions that cater to various stain types and odor removal are also popular. Consumers are increasingly conscious of their environmental impact, leading to a preference for natural, non-toxic, and cruelty-free cleaning alternatives. The e-commerce platform offers a wide range of sustainable cleanliness products, including laundry capsule and household cleaner, while also addressing concerns like microfiber shedding in eco-friendly options. Zero-waste and sustainable living principles are influencing market dynamics, with multi-surface cleaning products and concentrated cleaning solutions gaining traction.

How is this Home And Laundry Care Industry segmented and which is the largest segment?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Laundry care
  Household cleaners
  Dishwashing detergents
  Others


Distribution Channel

  Offline
  Online


Geography

  APAC

    China
    India
    Japan
    South Korea


  North America

    Canada
    US


  Europe

    Germany
    UK
    France


  South America

    Brazil


  Middle East and Africa

By Type Insights

The laundry care segment is estimated to witness significant growth during the forecast period.

The market comprises a wide range of products designed for maintaining cleanliness and personal hygiene in households. The laundry care segment includes detergents, fabric softeners, stain removers, and laundry additives, available in various formats like liquid, powder, and capsules. Detergents, a crucial component, effectively tackle dirt and stains, with brands leading the market. Household cleaners, including floor surfactants and counterfeit products, also form part of this market.

Furthermore, innovative cleaners, free from toxic chemicals, are increasingly available on e-commerce platforms, offering consumers convenient and sustainable solutions for their cleaning needs. Brands are focusing on clean future strategies, incorporating captured carbon and sustainable production methods, to gain a competitive advantage.

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The laundry care segment was valued at USD 77.60 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 39% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The Asia-Pacific (APAC) region is a major contributor to The market, fueled by its expanding urban population and economic growth. By 2024, around half of the APAC population resided in urban areas, reflecting the region's urbanization trend. This shift towards urban living increases the demand for time-saving and high-perfor

Detergent Powder Market Outlook

The detergent powder market is poised for significant growth, with a market size estimated at USD 53.7 billion in 2023 and projected to reach approximately USD 87.9 billion by 2032, reflecting a compound annual growth rate (CAGR) of 5.6%. This growth can be attributed to several factors, including increasing urbanization, rising awareness about hygiene, and the expanding middle class in emerging economies. The demand for effective cleaning products is on the rise globally, and detergent powders remain a staple in both household and industrial cleaning applications. Innovations in detergent formulations that cater to eco-friendly and health-conscious consumers are also driving market expansion.

One of the primary growth factors in the detergent powder market is the increasing global awareness regarding hygiene and cleanliness, which has been further emphasized by the COVID-19 pandemic. As consumers become more conscious of cleanliness, the demand for effective and efficient cleaning products has surged. This trend is particularly pronounced in developing regions where urbanization is leading to lifestyle changes, causing a shift from traditional cleaning methods to modern products like detergent powders. Moreover, the growing availability of water-efficient laundry machines is also boosting the demand for detergent powders that are specifically formulated for such appliances, further propelling market growth.

The expanding middle class in emerging economies is another significant growth driver for the detergent powder market. Countries like India, China, and Brazil are witnessing a rapid rise in disposable incomes, leading to enhanced consumer spending on household products, including detergents. The proliferation of supermarkets and hypermarkets in these regions has improved accessibility and availability of a wide variety of detergent powders, thereby increasing their consumption. Additionally, the influence of western lifestyles and brand awareness is contributing to the preference for premium and specialized detergent products, spurring market growth in these areas.

Technological advancements and innovations in detergent formulations are also key growth factors for this market. Manufacturers are focusing on developing eco-friendly detergents with natural ingredients to cater to the growing demand for sustainable products. The inclusion of enzymes and other biodegradable components in detergent formulations is gaining popularity due to their efficiency in stain removal and fabric care. Furthermore, the introduction of concentrated detergent powders that require smaller quantities per wash cycle is appealing to cost-conscious consumers and those who are environmentally aware, as these products reduce packaging waste and the carbon footprint associated with transportation.

The regional outlook for the detergent powder market indicates that Asia Pacific will continue to dominate in terms of market share, driven by high population density, rapid urbanization, and increasing consumer awareness about hygiene. North America and Europe are also significant markets, characterized by a preference for premium and eco-friendly products. In contrast, the markets in Latin America and the Middle East & Africa are expected to grow moderately due to economic constraints and varied consumer preferences. However, these regions hold potential for growth due to rising urbanization and improvements in the retail infrastructure.

Product Type Analysis

The detergent powder market is segmented by product type into biological detergent, non-biological detergent, fabric softener, and others. Biological detergents, which contain enzymes to improve cleaning efficiency, are gaining popularity due to their ability to break down protein-based stains effectively. These detergents are particularly favored in regions with hard water, as they perform well even in challenging washing conditions. The demand for biological detergents is expected to rise as consumers look for products that offer superior cleaning while being gentle on fabrics. Manufacturers are continuously enhancing the enzyme formulations to cater to a broad range of consumer needs, such as stain-specific removal and cold-water washing efficiency.

Non-biological detergents, on the other hand, are preferred by consumers with sensitive skin or allergies, as they do not contain enzymes. These detergents are widely used in regions where consumers are cautious about potential skin irritations or reactions. The non-biological detergent segment is expanding, supported by the introduction of products that

In 2024, the Brazilian detergents and washing preparation market increased by 7.1% to $52M, rising for the second consecutive year after five years of decline. Overall, consumption, however, recorded a deep reduction. Over the period under review, the market hit record highs at $145M in 2015; however, from 2016 to 2024, consumption remained at a lower figure.

The Brazil Laundry Appliances report provides a detailed analysis of emerging investment pockets, highlighting current and future market trends. It offers strategic insights into capital flows and market shifts, guiding investors toward growth opportunities in key industry segments and regions.

Brazil Laundry Appliances Market size was valued at USD 1.80 Billion valued in 2023 and is projected to reach USD 2.26 by 2031, growing at a CAGR of 3.00% during the forecast period 2024-2031.

Brazil Laundry Appliances Market: Definition/ Overview

Laundry appliances are household devices used for washing, drying, and handling various types of clothing and textiles. These appliances, which include washing machines, dryers, and washer-dryer combinations, are designed to simplify and enhance the efficiency of the laundry process.

In Brazil, the market for these appliances is being significantly influenced by technological advancements, such as integrating smart features, improved energy efficiency, and automation capabilities, which have been increasingly adopted to meet consumer needs for convenience and time-saving solutions.

The Brazilian Industrial and Institutional Cleaning Chemical Market is segmented by Raw Material (Chlor-alkali, Surfactants, Solvents, Phosphates, Biocides, and Other Raw Materials), Product Type (General Purpose Cleaners, Disinfectants and Sanitizers, Ware washing and Dishwashing, Laundry Care Products, Vehicle Wash Products, and Other Product Types), and Market Type (Commercial and Manufacturing).

The Latin America laundry detergents market attained a value of USD 8.30 Billion in 2024, driven by the growth in the household industry. The market is likely to grow at a CAGR of about 4.30% to reach a value of around USD 12.65 Billion in 2034.

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Laundry Care Market Size 2025-2029

The laundry care market size is forecast to increase by USD 23.3 billion at a CAGR of 3.9% between 2024 and 2029.

The market is experiencing significant growth driven by the increasing demand for convenience and effectiveness in home laundry solutions. Product innovation and portfolio extension are key trends in the market, with companies investing in research and development to introduce eco-friendly and sustainable offerings that cater to evolving consumer preferences. However, balancing production cost, price, and quality remains a significant challenge for market players. The global population's rising disposable income and the increasing number of nuclear families are fueling the demand for products. Furthermore, the growing trend of outsourcing laundry services and the increasing adoption of automation are creating new opportunities for market participants.
Companies seeking to capitalize on these trends should focus on developing innovative and sustainable products while maintaining a competitive price point and ensuring consistent quality. Effective supply chain management and strategic partnerships can also help companies navigate the challenges of production costs and regulatory compliance. Technological advancements, such as the increasing popularity of liquid detergent, capsules, and e-commerce platforms, have transformed the way consumers access and purchase products. Overall, the market presents a promising landscape for growth, with opportunities in emerging economies and the continued demand for convenient and effective laundry solutions. Companies that can successfully navigate the challenges of production costs, price, and quality while staying ahead of the competition through innovation and strategic partnerships are well-positioned to thrive in this dynamic market.

What will be the Size of the Laundry Care Market during the forecast period?

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The market encompasses a range of products, including home cleaning solutions such as laundry detergents, fabric softeners, and related fabric care items. This market exhibits growth, driven by several factors. Consumers' preferences for fragranced and eco-friendly goods have fueled demand for laundry detergents and fabric softeners with appealing scents and plant-based ingredients.
The shift towards healthier lifestyles and consumer concerns for the environment have also influenced the market's direction, leading to the rise of eco-friendly and plant-based laundry care solutions. Rapid urbanization and infrastructural developments in emerging economies have expanded the market's reach and size. Overall, the market continues to evolve, catering to the diverse needs and preferences of consumers worldwide.

How is this Laundry Care Industry segmented?

The laundry care industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Laundry detergent
  Fabric softner
  Others
  Laundry detergent


Application

  Residential
  Commercial


Type

  Liquids
  Powders
  Pods
  Sheets
  Bar soaps


Geography

  APAC

    China
    India
    Japan
    South Korea


  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  South America

    Brazil


  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The market encompasses various product categories, including laundry detergents (powder and liquid), fabric softeners, fragrances, eco-friendly goods, and disinfectants. These products are primarily sold through offline channels, such as supermarkets, hypermarkets, convenience stores, and warehouse clubs. Consumers prefer these retail formats due to their wide product range, convenience, and quick results. The growing trend towards eco-friendly and sustainable alternatives is driving demand for laundry care products with plant-based ingredients and minimal artificial colorants. The liquid detergent segment holds a significant market share, with capsules gaining popularity due to their convenience and eco-friendliness. Online platforms, including e-commerce sites and FMCG marketplaces, are increasingly becoming a preferred channel for purchasing laundry care products.

The young population and rapid urbanization are key factors contributing to the market's growth. Fabric care and washing machine accessories are also gaining traction as consumers prioritize the care of their premium clothes. The demand for disinfectants and sanitizers has grown due to the ongoing pandemic. Overall, the market is expected to continue its growth trajectory, driven by consumer preferences