Brazil E-Commerce Market is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, and More), Payment Method (Credit / Debit Cards, Digital Wallets, and More), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).

In 2026, Mexico was forecast to hold approximately ** percent of the e-commerce market in Latin America and the Caribbean, closely followed by Brazil with over ** percent of the e-commerce revenue in the region. Throughout the year, various economies in the region were poised to increase their market share, with Brazil and Mexico exhibiting the most substantial growth in online sales. The largest market has a foreign leader In 2024, Latin America saw its largest e-commerce economy thrive. That year, online shopping in Brazil generated nearly *** billion Brazilian reals in revenue. Competition among online retailers for Brazilian shoppers is fierce, but Mercado Libre (Mercado Livre in Brazil), founded in Argentina, remains at the forefront. In February 2025 alone, this marketplace attracted close to *** million shoppers to its platform, surpassing its closest rival, Amazon Brasil, by around ** percent. Mobile commerce: a game-changer Mobile devices have played a pivotal role in democratizing internet access and online purchasing in Latin America. By the end of 2025, mobile retail e-commerce sales in the region were forecast to reach approximately *** billion U.S. dollars, quadrupling the 2019 figures before the COVID-19 pandemic. In Brazil, books were the most purchased product category via mobile devices in 2024.

As of September 2025, at about ** percent, Wix Stores was the e-commerce platform with the biggest market share in Brazil. ** percent of e-commerce websites used Wix Stores software technologies, putting it in second place in this category.

In 2024, online sales accounted for **** percent of all retail sales in Brazil. This represents an increase of almost ******percentage points compared to 2019. Even though e-commerce had gained ground in the Brazilian retail market before 2020, the COVID-19 pandemic accelerated this trend. Market expansion and job creation The Brazilian retail e-commerce market is projected to generate over ** billion U.S. dollars in revenue in 2025, with forecasts suggesting it could surpass ** billion U.S. dollars by 2027. This growth is reflected in the number of online stores, which has almost doubled from ******* in 2019 to over ******* in 2024. The e-commerce boom has also created substantial employment opportunities, with the digital market forecast to create over *** thousand jobs in 2024. Key players and market dynamics MercadoLibre, known locally as Mercado Livre, saw its gross merchandise volume (GMV) grow by *********t in the first quarter of 2025. The online marketplace has experienced double-digit growth of its quarterly GMV for more than six years. Meanwhile, Magazine Luiza, a prominent Brazilian retailer, experienced sales growth on their marketplace of *** percent in 2024 and a 1** percent increase in total e-commerce sales. Even when these growth rates of Magalu are lower than the ones in 2020, the online sector of the company keeps expanding.

The Brazilian e-commerce market is poised for remarkable growth, projected to reach a substantial market size of USD 52.87 billion by 2025, with an impressive Compound Annual Growth Rate (CAGR) of 18.91%. This robust expansion is fueled by several key drivers, including the increasing internet penetration and smartphone adoption across Brazil, particularly in emerging urban centers. Consumers are increasingly embracing the convenience and wider product selection offered by online platforms. Furthermore, the growing digital literacy among the population, coupled with the expanding reach of digital payment solutions, is significantly contributing to the surge in online transactions. The market is witnessing a notable shift towards mobile commerce, with a substantial portion of sales originating from smartphones, underscoring the need for businesses to optimize their mobile platforms and strategies. The e-commerce landscape in Brazil is characterized by dynamic segmentation, with categories like Fashion & Apparel, Consumer Electronics, and Beauty & Personal Care leading the charge in GMV (Gross Merchandise Value). The increasing demand for these goods online, supported by innovative logistics and delivery services, is a major growth catalyst. While the market benefits from strong consumer demand and technological advancements, it also faces certain restraints. These include ongoing logistical challenges in vast geographical areas, the need for continued improvement in last-mile delivery infrastructure, and evolving regulatory frameworks. However, the resilience and adaptability of key players, alongside government initiatives promoting digitalization, are expected to mitigate these challenges, paving the way for sustained and accelerated growth in the coming years. The competitive environment is robust, with both global giants and strong local players actively vying for market share. This comprehensive report delves into the dynamic Brazilian E-Commerce market, offering in-depth analysis and future projections from 2018 to 2028. The report will provide granular insights into market size, segmentation, key players, and influencing trends, leveraging an extensive dataset and expert industry knowledge. Key drivers for this market are: Growing Contactless Forms of Payment, Penetration of Internet and Smartphone Usage. Potential restraints include: , High Initial Cost During First Time Setup is Challenging the Market Growth. Notable trends are: Penetration of Internet and Smartphone Usage is Expected to Drive Brazil E-commerce Market.

The Latin America E-Commerce Logistics Market report segments the industry into By Service (Transportation, Warehousing and Inventory Management, and more), By Business (B2B (Business-to-Business), B2C (Business-to-Customrs)), By Destination (Domestic, and more), By Product (Fashion and Apparel, and more), and By Country (Brazil, and more).

The penetration rate in the e-commerce market in Brazil was modeled to be **** percent in 2025. Between 2025 and 2030, the penetration rate will rise by **** percentage points, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

In Brazil E-Commerce Software Market is projected to grow from USD 9.8 billion in 2025 to USD 22.4 billion by 2031, at a CAGR of 14.7%

The source estimated that, in 2022, m-commerce in Brazil generated nearly ** billion U.S. dollars in revenue, while online shopping through desktop devices generated more than ** billion dollars. These figures were forecast to reach **** billion and **** billion dollars by 2026, respectively. Brazil is the leading m-commerce market in Latin America.

Snapshot img

Subscription E-Commerce Platform Market Size 2025-2029

The subscription e-commerce platform market size is forecast to increase by USD 1043.05 billion, at a CAGR of 68.3% between 2024 and 2029.

The market is witnessing significant growth, driven by the convenience and personalization offered by subscription services. This trend is not limited to traditional industries such as media and entertainment but is expanding into new sectors, including food and beverage, fashion, and home essentials. However, this expanding market comes with its challenges. Increasing competition is intensifying, making it essential for companies to differentiate themselves through innovative offerings and exceptional customer experiences. Additionally, managing complex logistics and ensuring timely delivery of products to subscribers remains a significant hurdle.
To capitalize on the opportunities and navigate these challenges effectively, companies must focus on delivering personalized experiences, leveraging advanced technologies such as AI and machine learning, and building robust supply chain networks. By doing so, they can not only retain existing customers but also attract new ones in this highly competitive landscape.

What will be the Size of the Subscription E-Commerce Platform Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free Sample

The subscription e-commerce market continues to evolve, with dynamic market activities shaping its landscape. Seamless integration of various components is crucial for success in this sector. Third-party applications enhance functionality, with data security a top priority. Customer segmentation and email marketing boost customer engagement, while recurring billing ensures a steady revenue stream. A/B testing and targeted advertising boost conversions, fostering customer loyalty through promotional offers and sales forecasting. Order processing relies on robust server infrastructure and customer support, with mobile optimization and personalized recommendations catering to diverse user preferences. Lead generation and discount strategies expand customer bases, while database management and subscription management streamline operations.

How is this Subscription E-Commerce Platform Industry segmented?

The subscription e-commerce platform industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Offline
  Online


Application

  Beauty and personal care
  Food and beverages
  Clothing and fashion
  Entertainment
  Health and fitness


Frequency

  Monthly
  Quarterly
  Annual


Subscription Type

  Replenishment
  Curated
  Access


Geography

  North America

    US
    Mexico


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    UAE


  APAC

    Australia
    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The offline segment is estimated to witness significant growth during the forecast period.

In the subscription e-commerce market, offline businesses have emerged as a significant segment. Offline mode refers to traditional brick-and-mortar stores offering subscription-based services, catering to the demand for physical presence and personalized experiences. Birchbox is an illustrative example, enabling customers to visit their stores and personally select products for their monthly subscription boxes. FabFitFun, another popular brand, offers seasonal subscription boxes that customers can customize in-store and transact both online and offline. Customer segmentation is crucial, allowing businesses to target specific demographics and preferences. Email marketing and promotional offers are effective tools for retaining customers and driving sales. Recurring billing and subscription management simplify the payment process, while data analytics provide insights for sales forecasting and inventory management.

Third-party applications, such as targeted advertising and personalized recommendations, enhance the user experience. Data security is paramount, with security protocols and compliance regulations ensuring customer trust. Mobile optimization and user interface design are essential for engaging customers on the go. Subscription tiers, pricing models, and customer feedback help build brand loyalty. E-commerce platforms provide various features, including campaign tracking, rating systems, and shipping integrations, to streamline operations and improve customer service.

Request Free Sample

The Offline segment was valued at USD 6.43 billion in 2019 and showed a gradual increase during

The size of the Latin America E-commerce Logistics Market market was valued at USD 5.75 Million in 2023 and is projected to reach USD 11.42 Million by 2032, with an expected CAGR of 10.30% during the forecast period. Recent developments include: July 2023: DHL Supply Chain invested a substantial amount of money in Latin American markets, intending to continue these investments until 2028. These investments aim to bolster DHL's operations in Latin America. Their initiatives include decarbonizing their domestic fleet by adopting greener alternatives, constructing and renovating real estate and warehouses, and investing in new technologies such as robotics and automation solutions. These advancements are geared towards enhancing workplaces, improving operational efficiency, and providing greater flexibility for customers. This forms a pivotal part of DHL's strategic investment plan, intended to fortify logistics capabilities in key industries such as healthcare, automotive, technology, retail, and e-commerce., September 2022: AP Moller–Maersk extended its footprint in Latin America by inaugurating a new warehouse in Brazil. This facility offers comprehensive supply chain management services encompassing order fulfillment, receipt and storage of goods, inventory management, picking and packing of pallets or cases, loading, consolidation and deconsolidation, warehouse management systems, cross-docking, and other value-added services., March 2022: Cubbo, a company specializing in e-commerce fulfillment logistics, which manages warehousing, packaging, and order shipping, recently acquired Dedalog, a competitor headquartered in São Paulo, Brazil. Key drivers for this market are: Rise In Population, Rapid growth in Urbanization. Potential restraints include: Integration Complexities, Technical reliability issues can hinder entry into the region. Notable trends are: E-commerce Boom Spearheading Last-mile Delivery Demand.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Brazil. VTEX shows a significant lead, with total sales amounting to $265.55B, which constitutes 87.49% of the region's total sales on platforms. Custom Cart reports sales of $20.83B, accounting for 6.86% of the total platform sales in Brazil. WooCommerce also holds a notable share, with its sales reaching $6.90B, representing 2.27% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Brazil, highlighting which platforms are driving the most sales.

Snapshot img

Business To Business (B2B) E-Commerce Market Size 2024-2028

The business to business (b2b) e-commerce market size is forecast to increase by USD 11158.3 billion, at a CAGR of 15.2% between 2023 and 2028.

The Business-to-Business (B2B) E-commerce market is experiencing significant growth, particularly in developing countries where adoption is on the rise. This trend is driven by the increasing digitization of business processes and the convenience and efficiency gains offered by online platforms. Another key driver is the strategic collaboration among companies, who are recognizing the benefits of partnerships in expanding their reach and enhancing their offerings. However, this market is not without challenges. Data and cybersecurity concerns are becoming increasingly prevalent, as companies grapple with the complexities of securing sensitive business information in the digital realm.
These challenges necessitate robust security measures and strategic planning to mitigate risks and maintain trust with business partners. Companies seeking to capitalize on the opportunities presented by the B2B E-commerce market must navigate these challenges effectively, while also staying abreast of the latest trends and collaborative opportunities.

What will be the Size of the Business To Business (B2B) E-Commerce Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
Request Free Sample

In the dynamic and ever-evolving business-to-business (B2B) e-commerce market, various entities interplay to facilitate seamless transactions and optimize operations. Channel management and supplier relationship management are crucial for effective procurement processes, ensuring a steady supply chain. Optimization of inventory management systems and demand planning enable businesses to maintain an adequate stock level, reducing the risk of stockouts or overstocking. Business intelligence and data analytics provide valuable insights, enabling sales forecasting and pricing strategies. E-commerce platforms serve as the backbone, integrating order management systems, payment terms, and invoice processing. Technical support and contract negotiation are essential for maintaining strong business relationships and resolving any disputes.

Fraud prevention measures, such as data encryption and compliance regulations, protect businesses from potential threats. Marketing automation and discounting strategies help attract and retain customers, while branding strategies and reputation management ensure a strong market presence. International trade and import/export procedures necessitate a deep understanding of various tax regulations and customs regulations. Sales automation and affiliate marketing expand reach and streamline operations, while predictive analytics and return management optimize customer service and account receivables. Warehouse management, shipping logistics, and negotiation tactics ensure efficient order fulfillment and risk management. Quality control and product returns maintain customer satisfaction, while company onboarding and supply chain finance facilitate smooth supplier relationships.

Email marketing, digital marketing, content marketing, and social media marketing are essential for lead generation and customer engagement. Legal frameworks and contract management ensure a solid foundation for business operations. In this continuously unfolding market, entities such as payment gateways, lead generation, and compliance regulations are integral components, shaping the B2B e-commerce landscape.

How is this Business To Business (B2B) E-Commerce Industry segmented?

The business to business (b2b) e-commerce industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Application

  Home and kitchen
  Beauty and personal care
  Consumer electronics
  Clothing and others


Business Segment

  Small and medium enterprises
  Large enterprises


Type

  Buyer-oriented
  Seller-oriented
  Intermediary-oriented


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Application Insights

The home and kitchen segment is estimated to witness significant growth during the forecast period.

The Business-to-Business (B2B) e-commerce market in the US has experienced significant growth, driven by various factors. Security protocols and order management systems ensure seamless transactions, while technical support facilitates smooth operations. Contra

Brazil Retail E-Commerce Packaging Market is projected to grow around USD 112.4 Billion by 2031, at a CAGR of 11.4% during the forecast period.

Unlike the boom experienced during the COVID-19 pandemic in 2020, the e-commerce sector in Latin America suffered from global economic instability in 2022. The Brazilian e-commerce market revenue is forecast to grow by 17.6 percent in 2025. Mexico is forecast to grow almost 19 percent in 2025, and Argentina by 16.6 percent during the same period. Regional powerhouses drive market expansion Brazil currently dominates the Latin American e-commerce landscape, but Mexico is rapidly closing the gap. In 2025, Brazil's e-commerce revenue is forecast to reach approximately 48.2 billion U.S. dollars, while Mexico is expected to generate over 44 billion U.S. dollars in online sales. Argentina is also showing strong growth potential, with projections indicating revenue of over 20 billion U.S. dollars by 2025. The competition between these key markets is fueling growth across the entire region, with smaller countries like Peru and Chile also experiencing substantial increases in online retail activity. Market penetration fuels growth The overall e-commerce market penetration rate in Latin America is expected to reach 57.95 percent in 2025, reflecting a consistent upward trajectory. This trend is further supported by the important role that marketplaces like Mercado Libre Amazon play in the region. As the market continues to evolve, MercadoLibre is expected to capture a significant share, with forecasts suggesting it will account for 30 percent of all e-commerce sales in Latin America by 2026. Amazon, with an offer of over 150 million products in Brazil, pretends to remain a main player in the largest market in Latin America.

In Brazil, the estimated sales amount across various store categories provides key insights into the market's dynamics. Apparel, as a prominent category, generates significant sales, totaling $6.80B, which is 2.24% of the region's total sales in this sector. Beauty & Fitness follows with robust sales figures, achieving $2.40B in sales and comprising 0.79% of the region's total. Home & Garden contributes a considerable amount to the regional market, with sales of $2.06B, accounting for 0.68% of the total sales in Brazil. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

In Brazil E-Commerce Packaging Market is projected to expand from USD 5.8 billion in 2025 to USD 9.4 billion

Snapshot img

Applied AI In Retail And E-Commerce Market Size 2025-2029

The applied AI in retail and e-commerce market size is valued to increase by USD 77.56 billion, at a CAGR of 28.6% from 2024 to 2029. Surging demand for hyper-personalization and enhanced customer experience will drive the applied ai in retail and e-commerce market.

Major Market Trends & Insights

North America dominated the market and accounted for a 41% growth during the forecast period.
By Component - Solutions segment was valued at USD 7.62 billion in 2023
By Deployment - Cloud segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 853.61 million
Market Future Opportunities: USD 77564.50 million
CAGR from 2024 to 2029 : 28.6%

Market Summary

In the dynamic realm of retail and e-commerce, Applied Artificial Intelligence (AI) has emerged as a game-changer, driving innovation and transformation. The market's growth is underscored by the increasing demand for hyper-personalized experiences and enhanced customer engagement. In-store analytics AI, supply chain AI, and smart shelf technology optimize operations, while conversational AI and augmented reality shopping create immersive customer experiences. According to recent studies, the global retail AI market is expected to reach a value of USD7.35 billion by 2025, reflecting a significant surge in adoption. AI's role extends beyond automation and optimization. It now powers generative technologies, enabling the creation of personalized content and recommendations. This evolution is crucial in an era where consumers expect tailored experiences, driving businesses to adapt or risk losing market share.
However, the integration of AI in retail and e-commerce isn't without challenges. Data privacy and security concerns loom large, with ethical considerations adding complexity. Balancing the benefits of AI with the need for transparency and user control is essential. Despite these challenges, the future of retail and e-commerce remains bright, with AI poised to redefine the industry landscape.

What will be the Size of the Applied AI In Retail And E-Commerce Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free Sample

How is the Applied AI In Retail And E-Commerce Market Segmented ?

The applied AI in retail and e-commerce industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Component

  Solutions
  Services


Deployment

  Cloud
  On premises


End-user

  Fashion and apparel
  Electronics and appliances
  Grocery and FMCG
  Beauty and personal care
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  APAC

    Australia
    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Component Insights

The solutions segment is estimated to witness significant growth during the forecast period.

The market continues to evolve, with businesses increasingly adopting advanced technologies to automate processes, generate insights, and enhance customer experiences. A key area of innovation is the integration of generative AI into enterprise platforms, as demonstrated by Google Cloud's January 2024 launch of conversational commerce tools, customer service modernization solutions, and automated catalog enrichment. These technologies enable retailers to build nuanced chatbots, modernize operations, and transform in-store technology deployments. For instance, dynamic pricing models utilize predictive analytics retail and machine learning personalization to offer personalized offers AI and optimize inventory in real-time. Image recognition retail and visual search technology provide a personalized shopping experience, while chatbot customer service and sentiment analysis e-commerce improve customer engagement.

Moreover, AI-driven marketing automation, demand prediction algorithms, and fraud detection AI help retailers anticipate trends and mitigate risks. These advancements represent a significant shift in the retail landscape, with AI-powered solutions becoming essential tools for businesses to stay competitive. According to a recent report, the global retail AI market is projected to reach USD25.2 billion by 2027, underscoring the market's growing importance.

Request Free Sample

The Solutions segment was valued at USD 7.62 billion in 2019 and showed a gradual increase during the forecast period.

Request Free Sample

Regional Analysis

North America is estimated to contribute 41% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the

Brazil Location Based Services Market: Overview The Brazil Location Based Services (LBS) market is projected to reach XX million USD by 2033, growing at a CAGR of 11.56% from 2025 to 2033. This growth is driven by the increasing adoption of smartphones and mobile devices, as well as the expansion of the internet-of-things (IoT) ecosystem. The market is also being fueled by the increasing demand for location-based services in sectors such as transportation and logistics, healthcare, and government. Market Trends and Challenges Key trends in the Brazil LBS market include the adoption of cloud-based LBS platforms, the emergence of indoor mapping and navigation systems, and the growing use of LBS for location-based advertising. Challenges facing the market include the lack of standardization for LBS data, privacy concerns, and the need for reliable and accurate location data. The market is expected to be dominated by hardware and software segments, with mapping and navigation being the largest application segment. Transportation and logistics, IT and telecom, and healthcare are expected to be the major end-user industries for LBS in Brazil. Recent developments include: September 2023: Intelsat, a leading operator of integrated satellite and terrestrial networks and a prominent provider of inflight connectivity (IFC) introduced new services in Brazil. These offerings encompass local support, the establishment of new teleport facilities, and an extended satellite coverage area to enhance connectivity services for a broader user base across the region. The deployment of Intelsat 46e and Galaxy 28, positioned over Brazil and Latin America, ensures reliable connectivity, benefiting Enterprises, Mobile Network Operators, Media, and Commercial Aviation customers., January 2023: ExxonMobil, a global player in the oil and gas sector, announced its support for the Federal University of Paraná (UFPR) to develop a solution leveraging artificial intelligence and natural language processing. This initiative aims to enhance interactions with consumers in the fields of sales, marketing, and distribution operations. The objective is to empower a Virtual Assistant to guide stakeholders in the fuels, lubricants, and chemical products sectors, assisting them in making informed decisions regarding the technological and economic aspects of their business lines.. Key drivers for this market are: Emerging Use-cases for LBS due to High Penetration of Social Media and Location-based App Adoption5.1.2 easy availability of GPS, and emergence of location-based technology is boosting the growth of the location-based services market. Potential restraints include: Challenges Related to Data Quality, Consistency, and Accessibility. Notable trends are: FMCG and E-Commerce Sector Expected to Witness Significant Growth.

The Latin American online grocery delivery market is experiencing robust growth, driven by increasing internet and smartphone penetration, rising urbanization, and a growing preference for convenience among consumers. The market, valued at approximately $XX million in 2025 (assuming a reasonable value based on global online grocery trends and the provided CAGR), is projected to expand at a compound annual growth rate (CAGR) of 7.20% from 2025 to 2033. This growth is fueled by the expansion of quick commerce options, offering faster delivery times, and the increasing popularity of meal kit delivery services catering to busy lifestyles and health-conscious consumers. Key players like Walmart Grocery, Uber Eats, and Rappi are actively investing in infrastructure and technology to enhance their market share and meet the rising demand. However, challenges such as inconsistent internet connectivity in certain regions, concerns about food safety and quality, and competition from established brick-and-mortar supermarkets act as restraints on market expansion. Further segmentation within the market reveals significant opportunities. Retail delivery continues to dominate, but the quick commerce segment is exhibiting the most rapid growth, driven by consumer demand for immediate gratification. Meal kit delivery is also gaining traction, appealing to a segment seeking convenience and curated meal options. Brazil, Mexico, and Colombia represent the largest markets within Latin America, owing to their larger populations, higher disposable incomes, and relatively advanced e-commerce infrastructure. Future growth will likely depend on addressing infrastructure gaps, enhancing consumer trust, and leveraging innovative technologies like AI-powered delivery optimization and personalized shopping experiences. The market's evolution is expected to be shaped by factors such as the ongoing development of last-mile delivery solutions, the emergence of hyperlocal delivery networks, and the increasing integration of online and offline grocery retail channels. Recent developments include: February 2023: Diferente, a Brazilian online grocery delivery service, has secured USD 3 million to expand its consumers' access to healthier food. Petrelli worked with Saulo Marti and Paulo Moncores to start Diferente at the beginning of 2022. They wanted to make healthy foods easier to find and cut down on the 30% of bad produce that supermarkets usually throw away., April 2022: Justo, the online grocery in Mexico City, is still firing on all cylinders to saturate the Latin American market. The company claims to be Mexico's first supermarket without a physical presence, allowing customers to buy groceries through its website or app. Jüsto would transport the order to the customer's preferred location.. Key drivers for this market are: Shift in Shopping Mode Preferences of the people, Increasing Urbanization; Attractive Offers and Payment Flexibility to Boost the Demand of the Market. Potential restraints include: Shift in Shopping Mode Preferences of the people, Increasing Urbanization; Attractive Offers and Payment Flexibility to Boost the Demand of the Market. Notable trends are: Increase in Urbanization is Expected to Drive the Market.