The Brazil E Commerce Market Statistics and It is Segmented Into B2C E-Commerce (By Application (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home, and Other Applications)) and B2B E-Commerce. The Market Sizes and Forecasts are Provided in Terms of Value in USD for all the Above Segments.

As of January 2025, at about 20 percent, Shopify was the e-commerce platform with the biggest market share in Brazil. 16 percent of e-commerce websites used Wix Stores software technologies, putting it in second place in this category.

In 2024, Brazil held approximately 29 percent of the e-commerce market in Latin America and the Caribbean, closely followed by Mexico with over 26 percent. Throughout the year, various economies in the region were poised to increase their market share, with Brazil and Mexico exhibiting the most substantial growth in online sales. The largest market has a foreign leader In 2023, Latin America saw its largest e-commerce economy thrive. That year, online shopping in Brazil generated nearly 186 billion Brazilian reals in revenue. Competition among online retailers for Brazilian shoppers is fierce, but Mercado Libre (Mercado Livre in Brazil), founded in Argentina, remains at the forefront. In February 2024 alone, this marketplace attracted close to 321 million shoppers to its platform, surpassing its closest rival, Amazon Brasil, by 11 percent. Mobile commerce: a game-changer Mobile devices have played a pivotal role in democratizing internet access and online purchasing in Latin America. By the end of 2024, mobile retail e-commerce sales in the region reached approximately 97 billion U.S. dollars, tripling the 2019 figures before the COVID-19 pandemic. Brazil emerged as the regional leader in m-commerce revenue, with sales amounting to about 30 billion in 2022, and showed the highest mobile participation over total online retail sales.

The source estimated that, in 2022, m-commerce in Brazil generated nearly 30 billion U.S. dollars in revenue, while online shopping through desktop devices generated more than 22 billion dollars. These figures were forecast to reach 51.5 billion and 26.5 billion dollars by 2026, respectively. Brazil is the leading m-commerce market in Latin America.

In 2024, online sales accounted for nine percent of all retail sales in Brazil. This represents an increase of almost 3 percentage points compared to 2019. Even though e-commerce had gained ground in the Brazilian retail market before 2020, the COVID-19 pandemic accelerated this trend. Market expansion and job creation The Brazilian retail e-commerce market is projected to generate over 40 billion U.S. dollars in revenue in 2025, with forecasts suggesting it could surpass 60 billion U.S. dollars by 2027. This growth is reflected in the number of online stores, which has almost doubled from 350,000 in 2019 to over 610,000 in 2023. The e-commerce boom has also created substantial employment opportunities, with the digital market forecast to create over 960 thousand jobs in 2024. Key players and market dynamics MercadoLibre, known locally as Mercado Livre, saw its gross merchandise volume (GMV) grow by 34 percent in the third quarter of 2024. The online marketplace has experienced double-digits growth of its quarterly GMV for more than six years. Meanwhile, Magazine Luiza, a prominent Brazilian retailer, experienced a sales growth on their marketplace of 16.8 percent in 2023 and a 5.1 percent increase in total e-commerce sales. Even when these growth rates of Magalu are lower than the ones in 2020, the online sector of the company keeps expanding.

The penetration rate in the e-commerce market in Brazil was forecast to continuously increase between 2024 and 2029 by in total 11.7 percentage points. After the ninth consecutive increasing year, the indicator is estimated to reach 81.31 percent and therefore a new peak in 2029. Notably, the penetration rate of the e-commerce market was continuously increasing over the past years.Find more information concerning Africa and Panama. The Statista Market Insights cover a broad range of additional markets.

The Fashion eCommerce market in Brazil is predicted to reach US$11,353.6m revenue by 2025. The top online retailers in the market are shein.com, magazineluiza.com.br and nike.com.br.

The Latin America Cross Border Ecommerce Logistics Market Report is Segmented by Service (Transportation, Warehousing and Inventory Management, and Value-Added Services (Labeling, Packaging, Etc. )), by Business (B2B and B2C), by Destination (Domestic and International/Cross-Border), by Product (Fashion and Apparel, Consumer Electronics and Home Appliances, Beauty and Personal Care Products, and Other Products (Toys, Food Products, Furniture, Etc. )), and by Country (Brazil, Mexico, Argentina, Colombia, Chile, Peru, and Rest of Latin America). The Report Offers Market Size and Forecasts for the Latin America E-Commerce Logistics Market in Value (USD) for all the Above Segments.

South America E-Commerce Apparel Market is segmented by Product Type (Formal Wear, Casual Wear, Sportswear, Nightwear, and Other Types); by End User (Men, Women, and Kids/Children); by Platform Type (Third Party Retailer and Company's Own Website); and by Geography (Brazil, Argentina, and Rest of South America). The report offers the market size in value terms in USD for all the abovementioned segments.

The Latin America E-commerce Logistics Market is projected to grow from USD 5.75 billion in 2025 to USD 11.44 billion by 2033, exhibiting a CAGR of 10.30% during the forecast period (2025-2033). The market growth is attributed to the increasing demand for e-commerce, the growth of the middle class, and the improving infrastructure in the region. The rising adoption of smartphones and the internet has led to a surge in online shopping, which has subsequently increased the demand for e-commerce logistics services. Additionally, the growing trend of cross-border e-commerce is expected to drive the market growth further. Key market drivers include the increasing demand for e-commerce logistics services, the growth of the middle class, the rising adoption of smartphones and the internet, and the improving infrastructure. Key trends include the adoption of advanced technologies, the development of new e-commerce platforms, and the increasing popularity of cross-border e-commerce. Key companies operating in the Latin America E-commerce Logistics Market include DB Schenker, Loggi, FedEx Corporation, DHL Express, Nippon Express, Gefco Logistics, CEVA Logistics, Kuehne Nagel, B2W Digital, Kerry Logistics, CH Robinson Worldwide Inc, and Bollore Logistics. Recent developments include: July 2023: DHL Supply Chain invested a substantial amount of money in Latin American markets, intending to continue these investments until 2028. These investments aim to bolster DHL's operations in Latin America. Their initiatives include decarbonizing their domestic fleet by adopting greener alternatives, constructing and renovating real estate and warehouses, and investing in new technologies such as robotics and automation solutions. These advancements are geared towards enhancing workplaces, improving operational efficiency, and providing greater flexibility for customers. This forms a pivotal part of DHL's strategic investment plan, intended to fortify logistics capabilities in key industries such as healthcare, automotive, technology, retail, and e-commerce., September 2022: AP Moller–Maersk extended its footprint in Latin America by inaugurating a new warehouse in Brazil. This facility offers comprehensive supply chain management services encompassing order fulfillment, receipt and storage of goods, inventory management, picking and packing of pallets or cases, loading, consolidation and deconsolidation, warehouse management systems, cross-docking, and other value-added services., March 2022: Cubbo, a company specializing in e-commerce fulfillment logistics, which manages warehousing, packaging, and order shipping, recently acquired Dedalog, a competitor headquartered in São Paulo, Brazil. Key drivers for this market are: Rise In Population, Rapid growth in Urbanization. Potential restraints include: Integration Complexities, Technical reliability issues can hinder entry into the region. Notable trends are: E-commerce Boom Spearheading Last-mile Delivery Demand.

In a 2024 study encompassing Latin American countries, Brazil emerged as the nation with the highest share of online expenditure. Meanwhile, Colombia ranked second on the online shopping trend, with 54 percent of total spending occurring digitally. Mexico and Argentina followed closely. The study predicted that in ten years, Brazil will remain as the country with the highest online spending share among the selected countries. E-commerce growth in Latin America Since 2019, the number of e-commerce users in Latin America has constantly increased. In 2024, 290 million Latin Americans were expected to be part of the e-commerce market, generating an e-commerce sales value close to 180 billion U. S. dollars. This sales value represented an increase of 23 percent regarding 2022, and is expected to keep growing for the foreseeable future. Online food delivery in Latin America The online food delivery is a sector that experienced rapid growth in the region, surpassing the 40 billion dollars in revenue in 2024. In 2023, ride hailing and delivery apps accounted for five percent of the e-commerce market share in Latin America. The market leaders are Brazil and Mexico, together accounting for more than 70 percent of the online food delivery market in the Latin American region in 2023.

The Brazil Courier, Express, and Parcel (CEP) Market is segmented by Destination (Domestic, International), by Speed Of Delivery (Express, Non-Express), by Model (Business-to-Business (B2B), Business-to-Consumer (B2C), Consumer-to-Consumer (C2C)), by Shipment Weight (Heavy Weight Shipments, Light Weight Shipments, Medium Weight Shipments), by Mode Of Transport (Air, Road, Others) and by End User Industry (E-Commerce, Financial Services (BFSI), Healthcare, Manufacturing, Primary Industry, Wholesale and Retail Trade (Offline), Others). Key Data Points observed include Number of Parcels; Production Trends (Manufacturing, E-Commerce etc. in USD); Import and Export trends (in USD).

Exclusively online stores increased their revenue share in Brazil. The share of pure players revenue grew approximately 13 percentage points in the first half of 2024 compared with the same period in the previous year. More than 60 percent of revenue from e-commerce companies in Brazil during the first half of 2024 was generated by pure players. Brick-and-click stores accounted for over a quarter of sales revenue. Brazil leads the way In 2024, Brazil stood as the largest e-commerce market among Latin American countries, holding almost 30 percent of the e-commerce market in the region. The Brazilian market led the Mexican market by around two percentage points and was more than double the size of the Argentinian market. The e-commerce sales revenue of the country surpassed 250 billion Brazilian reals in 2023, only behind self-service retail when compared with other retail channels. What is next for e-commerce in Brazil? According to a forecast, this is not the end of the e-commerce growth for the South American giant. The penetration rate of e-commerce in Brazil is about to reach 70 percent and is expected to keep growing in the following years. By the year 2027, over 147 million Brazilians are expected to be e-commerce users, with an average revenue per user of around 400 U.S. dollars.

China was the country from which most Brazilians shopped online in 2022. The Asian nation accounted for 56 percent of cross-border purchases from Brazil. It was followed by the United States, with a 26 percent market share, while Japan made up seven percent of the cross-border e-commerce market.

The Apparel eCommerce market in Brazil is predicted to reach US$6,815.6m revenue by 2025. The top online retailers in the market are shein.com, magazineluiza.com.br and lojasrenner.com.br.

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Voice Commerce Market Size 2025-2029

The voice commerce market size is forecast to increase by USD 80.21 billion, at a CAGR of 22.7% between 2024 and 2029.

The market is experiencing significant growth, driven by key factors such as enhanced purchasing convenience and the rising adoption of voice-enabled devices. The use of voice technology for shopping offers consumers a more seamless and hands-free experience, making it an attractive option for many. However, data security and privacy concerns remain a challenge for the market, as consumers express apprehension about sharing sensitive information through voice commands. Addressing these concerns through strong security measures and transparent data handling practices will be crucial for the market's continued growth. Overall, the market holds immense potential for innovation and disruption in the retail sector.

What will be the Size of the Voice Commerce Market During the Forecast Period?

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The voice of the market is experiencing significant growth as consumers seek greater convenience and accessibility in their shopping experiences. This emerging trend allows users to interact with e-commerce platforms through voice assistance technology, enabling them to make purchases using smart speakers, virtual digital assistants, and other voice-enabled devices. voice commerce applications span various industries, including travel, hospitality, entertainment, personal care electronics, household supplies, and more.
This innovation is particularly beneficial for individuals with visual impairments, as it offers a time-saving alternative to traditional browsing and purchasing methods. The market is expected to continue expanding, with technological applications in personal care, electronics, household appliances, groceries, arts and crafts, and other sectors poised for significant growth. The market represents a promising avenue for businesses looking to enhance their customer experience and stay competitive in the rapidly evolving e-commerce landscape.

How is this Voice Commerce Industry segmented and which is the largest segment?

The voice commerce industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Personal care
  Electronics
  Household appliances
  Groceries
  Others


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  APAC

    China
    India
    Japan


  South America

    Brazil


  Middle East and Africa

By Application Insights

The personal care segment is estimated to witness significant growth during the forecast period. Voice commerce, a burgeoning sector in e-commerce, allows consumers to make purchases using voice commands through various technological applications. Convenience and accessibility are key benefits, enabling users to shop hands-free, saving time, and facilitating transactions on smart speakers, virtual digital assistants, smartphones, and other devices. This market includes e-commerce platforms, innovation hubs, and various industries such as travel, hospitality, entertainment, personal care electronics, household supplies, and more. Voice commerce caters to individuals with visual impairments and physical limitations, enhancing the shopping experience. However, concerns regarding security, data collection, and regulations, as well as trust issues and consumer awareness, may impact market growth. E-commerce infrastructure, digital payment systems, and logistics networks are essential components of this market, driving consumer spending despite economic uncertainty.

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The personal care segment was valued at USD 6.37 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 43% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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Voice commerce, a technological application of artificial intelligence (AI) and voice assistance, is revolutionizing the shopping experience in the US and Canada. This market is primarily driven by the convenience and accessibility it offers to end-users. The e-commerce sector, including industries such as personal care, electronics, household supplies, and others, is leveraging it to enhance their customer experience and gain a competitive edge. Individual consumers, who are increasingly becoming tech-savvy, are adopting this innovative shopping m

In the first half of 2022, the fragrance and cosmetics e-commerce category accounted for 12 percent of the total order volume in Brazil, against six percent attributed to the health segment. Collectively, health, hygiene, and beauty comprised 18 percent of the market share during that timeframe.

The online revenue of amazon.com.br amounted to US$3,477.1m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

Brazil Plastic Packaging Market size was valued at USD 8.7 Billion in 2024 and is projected to reach USD 13.6 Billion by 2032, growing at a CAGR of 5.8% from 2025 to 2032.

Key Market Drivers:
E-Commerce Growth: The growth of e-commerce in Brazil is likely to fuel the plastic packaging market. Brazil’s e-commerce market will grow by 26.9% in 2022, reaching R$126.2 billion, creating a large demand for effective protective and shipping packaging materials. The development in online shopping necessitates dependable packaging solutions that ensure product safety throughout transit, prompting the use of plastic packaging due to its durability, cost-effectiveness, and diversity.

Brazil Digital Transformation Market Report is Segmented by Type (Analytics, Artificial Intelligence, and Machine Learning, Extended Reality (XR), Iot, Industrial Robotics, Blockchain, Additive Manufacturing/3D Printing, Cybersecurity, Cloud and Edge Computing, and Others [Digital Twin, Mobility, and Connectivity]), End-User Industry (Manufacturing, Oil, Gas and Utilities, Retail & E-Commerce, Transportation and Logistics, Healthcare, BFSI, Telecom and IT, Government and Public Sector and Others). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for the Segments.