The Report Covers Breakfast Cereal Market Size in India and it is Segmented by Type (Ready-to-eat and Ready-to-cook) and Distribution Channels (Supermarkets/Hypermarkets, Independent Retailers, Specialist Retailers, Convenience Stores, and Other Distribution Channels). The report offers market size and values in USD million during the forecast period for the above segments.

The Indian breakfast cereal market, valued at approximately ₹X billion (estimated based on provided CAGR and market size) in 2025, is experiencing robust growth, projected at a compound annual growth rate (CAGR) of 8.20% from 2025 to 2033. This expansion is fueled by several key drivers. Rising disposable incomes, particularly within the burgeoning middle class, are enabling greater spending on convenient and nutritious breakfast options. The increasing prevalence of health-conscious lifestyles is driving demand for fortified and whole-grain cereals, while the growing adoption of westernized diets further contributes to market growth. Furthermore, strategic marketing campaigns by major players like Kellogg's, Nestle, and PepsiCo, emphasizing convenience and health benefits, are successfully expanding market penetration. The ready-to-eat segment holds a significant market share, owing to its ease of preparation and appeal to busy urban professionals. However, challenges remain, including fluctuating raw material prices and intense competition amongst established and emerging brands. The market also faces potential restraints from traditional breakfast preferences in certain regions and concerns about added sugar and processed ingredients in certain products. To mitigate these challenges, companies are focusing on innovation, launching healthier and more diverse product offerings, and expanding their distribution networks through online retail and convenience stores. The market segmentation, which includes ready-to-cook and ready-to-eat options, and various distribution channels, reflects the evolving consumer preferences and the industry's response to them. The continued growth of the Indian breakfast cereal market is poised to be further stimulated by evolving consumer preferences. The increasing urbanization and changing lifestyles contribute significantly to the preference for convenient breakfast solutions. This trend is mirrored by the expansion of e-commerce platforms, offering wider access to a diverse range of breakfast cereals. Health-conscious consumers are driving the demand for organic and functional cereals, presenting an opportunity for companies to leverage these trends with targeted product development and marketing initiatives. The strategic partnerships and collaborations among players are strengthening the distribution networks, ensuring products reach diverse consumers across various regions and demographics. However, regulatory changes related to food safety and labeling can impact the market dynamics and necessitate consistent adaptation from industry players. Companies are strategically addressing this through investments in product diversification, supply chain optimization, and enhanced brand visibility across multiple channels. This comprehensive report provides an in-depth analysis of the India breakfast cereal market, covering the period from 2019 to 2033. With a base year of 2025 and an estimated market size of XXX Million, this study offers valuable insights into market trends, segmentation, growth drivers, and challenges. The report is crucial for businesses aiming to succeed in this dynamic and expanding market segment, providing actionable intelligence on strategic decision-making. Recent developments include: October 2022: Kellogg's India launched 'Kellogg's Pro Muesli', a high protein muesli that is 100% plant-based. Kellogg's Pro Muesli with 200 ml milk provides 29% of an adult's (sedentary woman's) protein requirement for the day., September 2022: Quacker Oats, a Pepsico brand, launched Quacker Oats Muesli. The product contains added fruits, nuts, and seeds. The product is available in two flavors, i.e., Fruit & Nut and Berries & Seeds., August 2021: Kellogg's launched Froot loops, a multigrain cereal made from corn, wheat, and oats. Additionally, these companies are pushing the consumption of cereals for occasions beyond breakfast. Kellog's introduced K Energy Bars, and Tata Soulfull has Ragi Bites Snacks.. Notable trends are: Increasing Growth of Hot Cereal Meals.

In 2022, the sales volume of breakfast cereal in the Indian packaged foods market amounted to 114 thousand metric tons. A steady increase in the sales volume of breakfast cereals in the Indian packaged foods market is depicted since 2012.

The volume in the 'Breakfast Cereals' segment of the food market in India was forecast to continuously increase between 2024 and 2029 by in total 0.3 billion kilograms (+21.74 percent). After the tenth consecutive increasing year, the volume is estimated to reach 1.72 billion kilograms and therefore a new peak in 2029. Notably, the volume of the 'Breakfast Cereals' segment of the food market was continuously increasing over the past years.Find further information concerning the average revenue per capita in the 'Oils & Fats' segment of the food market in Mauritius and the volume in the food market in China. The Statista Market Insights cover a broad range of additional markets.

Breakfast cereals experienced a valuation of USD 47.99 Billion in 2025 before analysts estimated they will achieve USD 71.73 Billion by 2035 while demonstrating 4.1% annual growth throughout the 2035 timeframe.

Metric	Value
Industry Size (2025E)	USD 47.99 Billion
Industry Value (2035F)	USD 71.73 Billion
CAGR (2025 to 2035)	4.1%

Country-wise Market Outlook: Breakfast Cereal Market

country	CAGR (2025 to 2035)
USA	4.4%
country	CAGR (2025 to 2035)
UK	3.9%

country	CAGR (2025 to 2035)
European Union (EU)	4.1%

country	CAGR (2025 to 2035)
Japan	3.8%

country	CAGR (2025 to 2035)
South Korea	4.3%

Competitive Outlook: Breakfast Cereal Market

Company Name	Estimated Market Share (%)
Kellogg’s Company	18-22%
General Mills Inc.	15-19%
Nestlé S.A. (Cereal Partners Worldwide)	12-16%
Post Holdings, Inc.	9-13%
PepsiCo (Quaker Oats)	7-11%
Other Companies & Regional Players (Combined)	30-40%

The Indian breakfast cereal market reached $2.4B in 2024, approximately equating the previous year. Over the period under review, consumption, however, showed a buoyant increase. Breakfast cereal consumption peaked at $2.4B in 2022; afterwards, it flattened through to 2024.

This statistic displays the value of breakfast cereal as part of the Indian food and grocery retail market in 2015 and 2020. The market size of breakfast cereal amounted to about ten billion Indian rupees in 2015. The estimation for 2020 was approximately 20 billion Indian rupees.

Hot Cereals:Hot cereals, such as oatmeal and grits, provide a warm and comforting breakfast option. They are typically made with whole grains and offer a good source of fiber.Cold Cereals:Cold cereals are a quick and easy breakfast choice. They come in a wide variety of flavors and can be customized with milk, fruit, or nuts.Granola and Muesli:Granola and muesli are a combination of rolled oats, nuts, seeds, and dried fruits. They are often served with yogurt or milk and offer a crunchy and flavorful breakfast option. Recent developments include: September 2022, PepsiCo India was resolved to make inroads into the ready-to-eat cereals category with the release of Quaker Oats Muesli. This comes at a time when the whole Breakfast Cereals category and muesli sector are witnessing volume growth., June 2022, Nestlé Cereals has announced the launch of the Nestlé Wheat Plan. Numerous farmers in the United Kingdom are already involved in the Nestlé Wheat Plan. In the next years, there are plans to significantly increase this amount., In September 2021, Parle, one of India's major manufacturers of biscuits, snacks, and sweets, has announced its foray into the breakfast cereal category. According to a statement from Parle Products, the company has expanded its popular brand 'Hide & Seek' into the cereals area.. Notable trends are: Rising popularity of breakfast cereals fuels market growth.

The revenue in the 'Breakfast Cereals' segment of the food market in India was forecast to continuously increase between 2025 and 2030 by in total 2.4 billion U.S. dollars (+41.74 percent). After the tenth consecutive increasing year, the revenue is estimated to reach 8.19 billion U.S. dollars and therefore a new peak in 2030. Notably, the revenue of the 'Breakfast Cereals' segment of the food market was continuously increasing over the past years.Find further information concerning the volume in the 'Fresh Fruits' segment of the food market in Indonesia and the revenue change in the 'Yogurt' segment of the food market in Canada. The Statista Market Insights cover a broad range of additional markets.

Bread & Rolls is the largest category in India’s Bakery & Cereals market in terms of volume, while Cookies (Sweet Biscuits), is the largest category by value. Breakfast Cereals is forecast to register the fastest growth among all categories of Bakery and Cereal products in India during 2015-2020. Convenience Stores represent the leading distribution channel, while Flexible Packaging is the most commonly used packaging material in the Indian market for Bakery and Cereals. Consumer preference for comfort is spurring interest in Bakery & Cereals products with simple and familiar ingredients. Further, weight-conscious consumers are driving demand for healthy alternatives. Read More

In 2022, the sales value of breakfast cereals in the Indian packaged foods market amounted to 500 million U.S. dollars. This was an increase in the sales value of breakfast cereals as compared to the previous year.

The APAC chia seed cereal market, valued at approximately $XX million in 2025 (assuming a logical extrapolation from the provided market size and CAGR), is projected to experience robust growth from 2025 to 2033, driven by increasing health consciousness among consumers and rising demand for nutritious breakfast options. The region's burgeoning middle class, coupled with increasing awareness of chia seeds' nutritional benefits – including their high fiber, omega-3 fatty acid, and antioxidant content – are key drivers. Furthermore, the growing popularity of functional foods and the rising adoption of plant-based diets are contributing to market expansion. Key trends include the increasing availability of ready-to-eat chia seed cereals, innovative product formulations incorporating chia seeds with other superfoods, and a focus on organic and sustainably sourced ingredients. While pricing remains a potential restraint for some consumers, the overall positive perception of chia seeds as a health-promoting ingredient is expected to overcome this challenge. Competitive landscape analysis reveals key players such as Chia Bia Pty Ltd, Nutiva, and others focusing on product innovation and strategic partnerships to maintain market share and expand their reach. Regional analysis indicates strong growth potential in countries like China, Japan, India, and Australia, driven by varying levels of health awareness and economic development in each market. The market segmentation reveals a growing preference for convenient ready-to-eat options reflected in the consumption analysis. Import and export data, while not provided, suggests that the market dynamics are likely influenced by international trade, with potential for both import of high-quality chia seeds and export of value-added chia seed cereal products. Price trends indicate a gradual increase, reflecting the increasing cost of raw materials and rising demand. However, competition and the emergence of private label brands are likely to keep price increases relatively moderate. The forecast period of 2025-2033 presents significant opportunities for market players who can adapt to evolving consumer preferences and innovate to create appealing and affordable chia seed cereal products that cater to the diverse dietary needs and preferences within the APAC region. Key drivers for this market are: Favorable Climatic Conditions, Blooming Export Opportunities. Potential restraints include: High Adoption Cost of Modern Technology, Increasing Insect Infestations. Notable trends are: Growing Awareness about the Chia seeds.

Cereal Flakes Market Outlook

The global cereal flakes market size was valued at approximately USD 23.5 billion in 2023 and is projected to reach around USD 35.6 billion by 2032, growing at a compound annual growth rate (CAGR) of 4.5% during the forecast period. The increasing consumer shift toward healthier breakfast options, coupled with a rising preference for convenient and ready-to-eat foods, is driving this growth. Additionally, the incorporation of innovative flavors and nutritional enhancements has contributed significantly to the market's upward trajectory.

One of the primary growth factors of the cereal flakes market is the increasing health consciousness among consumers worldwide. People are becoming more aware of the importance of a balanced diet and the role of a nutritious breakfast in maintaining overall health. Cereal flakes, which are often fortified with vitamins, minerals, and dietary fiber, present an ideal option for health-conscious consumers. The growing trend of on-the-go lifestyles, especially in urban areas, further augments the demand for convenient breakfast choices such as cereal flakes.

The rising disposable income and changing dietary patterns, particularly in emerging economies, are also significant drivers of the cereal flakes market. As middle-class populations in countries like India and China expand, there is an increasing willingness to spend on premium and healthy food products. Additionally, the penetration of Western eating habits, including the consumption of cereal flakes for breakfast, is gaining traction in these regions. This shift in dietary preferences is expected to continue fueling market growth over the forecast period.

Technological advancements in food processing and packaging have also played a crucial role in the growth of the cereal flakes market. Innovations such as freeze-drying, extrusion, and advanced packaging techniques have improved the shelf life and nutritional content of cereal flakes. This has not only enhanced the product's appeal to consumers but also facilitated its distribution across various regions, thus widening the market's reach. Moreover, the rise of e-commerce platforms has made it easier for consumers to access a diverse range of cereal flakes, further driving market growth.

Oat Flakes have emerged as a popular choice among health-conscious consumers, particularly due to their high nutritional value and versatility. Rich in dietary fiber, vitamins, and minerals, oat flakes are often recommended for their heart health benefits and ability to support weight management. Their natural flavor and texture make them an excellent base for a variety of breakfast dishes, from traditional oatmeal to granola and muesli. As consumers increasingly seek wholesome and natural food options, oat flakes are gaining traction in the cereal flakes market. The trend towards clean-label products further enhances their appeal, as they are often minimally processed and free from artificial additives. This growing demand for oat flakes is expected to contribute significantly to the overall growth of the cereal flakes market.

From a regional perspective, North America currently holds the largest share of the cereal flakes market, driven by the high consumption rates and established presence of major brands. However, the Asia Pacific region is anticipated to exhibit the highest CAGR during the forecast period, attributed to the increasing urbanization, rising disposable incomes, and changing food habits in countries like China and India. Europe is also a significant market, where the demand for organic and natural cereal products is on the rise. Latin America and the Middle East & Africa are emerging markets with considerable growth potential due to improving economic conditions and expanding retail sectors.

Product Type Analysis

The cereal flakes market by product type includes segments such as corn flakes, wheat flakes, rice flakes, bran flakes, and others. Corn flakes dominate this segment due to their widespread popularity and long-standing presence in the market. Corn flakes are often perceived as a traditional breakfast item, and their ease of preparation and versatility in consumption has kept them in high demand. Additionally, manufacturers continuously innovate with new flavors and fortified variants to attract health-conscious consumers.

Wheat flakes are gaining traction due to the increasing consumer inclination toward whole grain

The Indian bakery & cereals sector is led by the ‘cookies (sweet bicuits)’ category in value terms, while ‘bread & rolls’ category led the sector in volume terms, during 2017. The ‘breakfast cereals’ and ‘bread & rolls’ category is expected to register the fastest value and volume growth respectively during 2017-2022. Convenience stores is the leading channel for the distribution of bakery & cereals products in the country. Flexible packaging is the most commonly used pack material in the sector, while ‘paper & board’ is expected to register the fastest growth during 2017-2022. Parle Products Pvt Ltd., Britannia and Itc Limited are the leading market players in the Indian bakery & cereals sector. Read More

This statistic illustrates the volume compound annual growth rate of the food and beverages industry in India between 2014 and 2016, by type. During this period, the volume compound annual growth rate of breakfast cereals was around 13 percent in India.

Market Size and Growth: The global grain mixture market is valued at approximately XXX million as of 2023 and is projected to grow at a CAGR of XX% during the forecast period 2025-2033. The market is expected to reach a value of XXX million by the end of the forecast period. The market's growth is primarily driven by factors such as increasing demand for healthy and convenient food options, rising population, and growing disposable incomes. The Asia-Pacific region is estimated to hold a significant share of the market due to the widespread consumption of grain mixtures in countries like China and India. Key Trends and Segmentation: One of the key trends in the grain mixture market is the increasing preference for gluten-free and organic products. This is due to the growing awareness of gluten sensitivity and the perceived health benefits associated with organic products. The market is segmented based on type (wheat mixture, oats mixture, rice mixture, etc.) and application (human consumption, animal consumption). The human consumption segment is expected to account for the largest share of the market, as grain mixtures are widely used in breakfast cereals, bakery products, and snacks. Key players in the market include AB Mauri India Pvt. Ltd, Orowheat, Wibs, Lluvia Bakery, and Bonn Nutrients Pvt. Ltd.

The India Milk Protein Market report segments the industry into Form (Concentrates, Hydrolyzed, Isolates) and End User (Animal Feed, Personal Care and Cosmetics, Food and Beverages, Supplements). Get five years of historical data alongside five-year market forecasts.

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Corn Flour Market Size 2024-2028

The corn flour market size is forecast to increase by USD 3.38 billion at a CAGR of 3.2% between 2023 and 2028. The market is experiencing significant growth due to the increasing popularity of convenience and processed foods, particularly in the categories of tortillas, tacos, nachos, and corn chips. This trend is driven by the hectic lifestyles of consumers in the US, who seek quick and easy meal solutions. Additionally, dietary sensitivities and health-conscious preferences have led to an increase in demand for gluten-free products alternatives to traditional wheat flour-based products. However, the market faces challenges such as the vulnerability of corn crops to climate change, which can impact production and supply. Private-label brands are also gaining prominence, offering consumers affordable and high-quality options.

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Corn flour, a versatile and nutritious ingredient, plays a significant role in various food applications. The market for corn flour has been experiencing steady growth due to its increasing use in RTE (Ready-to-Eat) products, breakfast cereals, and convenience food items. The producers of corn flour have been expanding their production capabilities to cater to the growing demand. Corn flour is derived from corn, which is widely cultivated in geographic divisions such as North America, Europe, and Asia Pacific. The major producers include those specializing in corn starch and gluten-free food manufacturers.

In addition, corn flour finds extensive applications in food industries, including bakery products like bread and pastries, as well as in the production of colors for various food applications. In addition, it is increasingly used in the manufacturing of healthy pet food and gluten-free products. The Fao report indicates that corn is the world's third most produced cereal crop, following rice and wheat. The health benefits of corn flour are numerous, including its contribution to bone strength, kidney functioning, and heart rate regulation. Furthermore, it is a diabetes-friendly ingredient, making it an ideal choice for nutritious food products. The convenience factor is a significant driver of the market.

Furthermore, with consumers leading increasingly busy lives, the demand for RTE products and convenience food items continues to rise. Corn flour's ability to be easily processed and incorporated into various food applications makes it a popular choice for food manufacturers. The market for corn flour is diverse, with applications ranging from food production to industrial uses. Key industries include breakfast cereals, bakery products, convenience food, and industrial applications. In conclusion, the market is driven by its versatility, nutritional benefits, and convenience. Producers are expanding their production capabilities to meet the growing demand, and the market is expected to continue its steady growth in various food applications.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

End-user

  Industrial
  Retail
  Food service


Distribution Channel

  Supermarkets and hypermarkets
  Convenience stores
  Online retail
  Others


Geography

  North America

    Mexico
    US


  APAC

    China
    India


  South America

    Brazil


  Europe



  Middle East and Africa

By End-user Insights

The industrial segment is estimated to witness significant growth during the forecast period. In the United States, corn flour is an extensively utilized corn milling product within the industrial sector. This versatile ingredient is particularly favored by snack manufacturers due to its application in producing tortilla chips and various other savory snacks. The fiber-rich and high starch content of corn flour contributes significantly to the creation of an appealing texture and a satisfying crunch in these products. Furthermore, the glycemic index of corn flour is relatively low, making it a suitable option for those following a balanced diet or seeking healthier alternatives. The global market for corn flour is experiencing steady expansion, driven by the increasing demand from snack manufacturers worldwide.

Furthermore, in the US, the trend towards gluten-free and health food options has further boosted sales of corn flour. Its use extends beyond snacks, with corn flour also being incorporated into dietary supplements, dietary fiber products, and baby foods. The latter category benefits from corn flour's easily digestible proteins and ability to create creamy textures. According to a recent FAO report, The market is expected to witness continued growth, with an increasing focus on product diversification to cater to various con

The Indian plant-based protein market is experiencing robust growth, driven by increasing health consciousness, rising veganism and vegetarianism, and a growing awareness of the environmental impact of animal agriculture. The market, segmented by protein type (hemp, pea, soy, etc.) and end-user (food & beverages, animal feed, personal care), shows significant potential across various applications. The food and beverage sector is a major driver, with plant-based proteins increasingly incorporated into bakery items, breakfast cereals, meat alternatives, and dairy alternatives to cater to the expanding demand for healthier and sustainable food options. The rising popularity of plant-based diets, coupled with government initiatives promoting sustainable agriculture, further fuels market expansion. While the exact market size for 2025 isn't provided, a reasonable estimation, considering global trends and India's large population, would place it in the range of $500-700 million USD. This market is anticipated to exhibit a substantial Compound Annual Growth Rate (CAGR) throughout the forecast period (2025-2033), exceeding 10% annually, projected by several market research firms based on similar emerging markets. Key challenges include the relatively high cost of some plant-based proteins compared to conventional animal protein sources and the need for further research and development to enhance the taste, texture, and functionality of plant-based protein ingredients to match consumer expectations. However, technological advancements and economies of scale are expected to address these concerns, paving the way for sustained market growth. The competitive landscape is marked by both domestic and international players, indicating intense competition and innovation in product development. The dominance of soy protein, due to its cost-effectiveness and wide application, is likely to continue. However, other plant-based proteins like pea and rice proteins are gaining traction due to their unique nutritional profiles and growing consumer preferences. The segment of food and beverages is projected to hold the largest market share, followed by animal feed, while the personal care and supplements segments are anticipated to experience substantial growth driven by the increasing demand for natural and sustainable ingredients. Regional variations within India will exist, reflecting differences in dietary habits, income levels, and consumer awareness. The western and southern regions, with higher disposable incomes and greater awareness of health and wellness, may exhibit comparatively faster growth rates. The long-term outlook remains positive, with continuous innovation in plant-based protein technologies and escalating consumer demand expected to propel the market towards significant expansion in the coming years. Recent developments include: June 2022: Roquette, a plant-based protein manufacturer, released two novel rice proteins to address the market demand for meat substitute applications. The new Nutralys rice protein line includes a rice protein isolate and a rice protein concentrate. May 2022: BENEO, a subsidiary of Südzucker, entered a purchase agreement to acquire Meatless BV, a producer of functional ingredients. BENEO is expanding its existing product offering with the acquisition to offer an even broader range of texturizing solutions for meat and fish alternatives.April 2021: ADM opened a new, cutting-edge plant-based innovation lab located in ADM’s Biopolis research hub in Singapore. The lab develops advanced products and customized solutions to meet the growing food and beverage demand in the Asia-Pacific region. The ADM Biopolis research hub in Singapore features a wide range of capabilities, including a food and flavor analytic lab, beverage and dairy applications lab and pilot plant, bakery and confectionery lab, meat and savory lab, sweet and savory creation lab, sensory evaluation facilities, customer innovation center, and a new plant-based innovation lab.. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

The volume in the 'Bread & Cereal Products' segment of the food market in the United States was forecast to continuously increase between 2025 and 2030 by in total one billion kilograms (+5.79 percent). After the eighth consecutive increasing year, the volume is estimated to reach 18.28 billion kilograms and therefore a new peak in 2030. Find further information concerning the average volume per capita in the 'Breakfast Cereals' segment of the food market in Belarus and the revenue in the 'Spices & Culinary Herbs' segment of the food market in India. The Statista Market Insights cover a broad range of additional markets.