Discover the booming beer tourism market! Explore its $12.36B valuation, 10.6% CAGR, and key trends driving growth in brewery tours, beer festivals, and tastings. Learn about top players & regional insights for 2025-2033.

Brewery Tour Market Outlook

According to our latest research, the global brewery tour market size reached USD 9.8 billion in 2024, demonstrating robust growth momentum driven by increasing consumer interest in experiential travel and craft beer culture. The industry is expanding at a CAGR of 7.2% and is projected to reach USD 18.3 billion by 2033. This growth is primarily fueled by the rising popularity of craft breweries, the proliferation of beer tourism as a leisure activity, and the integration of digital booking platforms, which have made brewery tours more accessible and appealing to a diverse demographic. As per our latest research, the market is witnessing significant investments from both established breweries and new entrants aiming to capitalize on evolving consumer preferences and the global trend toward immersive travel experiences.

One of the primary growth factors for the brewery tour market is the surge in global interest in craft beer and local brewing traditions. Consumers, particularly millennials and young professionals, are increasingly seeking authentic, hands-on experiences that allow them to connect with local culture and artisanal production methods. This trend has led to a proliferation of microbreweries and boutique brewing facilities that offer unique, personalized tours. The educational aspect of brewery tours—where visitors learn about brewing processes, ingredients, and the history of beer—adds substantial value and appeal. As breweries continue to innovate with new flavors and brewing techniques, the demand for guided and interactive tours is expected to rise, further fueling market expansion.

Another significant driver is the integration of technology into the brewery tour booking and marketing process. The adoption of online platforms and mobile applications has revolutionized how consumers discover, compare, and book brewery tours. Digital marketing strategies, social media engagement, and influencer partnerships have played pivotal roles in raising awareness and attracting a broader audience. Additionally, breweries are leveraging virtual reality and augmented reality experiences to enhance their tours, catering to tech-savvy consumers and those unable to visit in person. This digital transformation has not only improved operational efficiency but also provided valuable data insights for breweries to tailor experiences and optimize tour offerings.

The evolving preferences of corporate and group travelers have also contributed to the growth of the brewery tour market. Companies increasingly incorporate brewery tours into team-building activities, corporate retreats, and incentive programs. These tours offer a relaxed environment for networking and collaboration, making them an attractive option for the corporate segment. Furthermore, the rise of destination weddings and group celebrations has led to increased demand for private and customized brewery tours. As breweries diversify their offerings to cater to these niche segments, including pairing tours with culinary experiences and local entertainment, the market is expected to witness sustained growth.

From a regional perspective, Europe continues to dominate the brewery tour market, owing to its rich brewing heritage, diverse beer styles, and well-established tourism infrastructure. Countries such as Germany, Belgium, and the United Kingdom attract millions of beer enthusiasts annually, drawn by iconic breweries and beer festivals. North America follows closely, with the United States experiencing a craft beer renaissance that has spurred a surge in brewery tourism across states like California, Colorado, and Oregon. The Asia Pacific region is emerging as a high-growth market, driven by expanding middle-class populations, increasing disposable incomes, and a growing appreciation for craft beer culture in countries like Australia, Japan, and China. As regional markets continue to evolve, breweries are adopting innovative approaches to differentiate their tours and capture a larger share of the global market.

Tour Type Analysis</h2

VTC conducts research on an ongoing basis among travelers visiting the Commonwealth. This dataset contains Overnight trips of 50+ miles, one-way, with one or more nights away from home to Virginia during CY 2022 which includes visit to Craft Breweries Tour/Beer Tasting.

STL Brewery Dataset

Brewery information in the STL (St. Louis) area

By Throwback Thursday [source]

About this dataset

The STL Viz Brew - Brewery Data Set is a comprehensive collection of information about breweries located in the St. Louis area. This dataset provides detailed insights into each brewery, including its name, type (such as micro, regional, or brewpub), and contact information like phone number and website URL.

In terms of location data, longitude and latitude coordinates are provided for each brewery's address. Additionally, the dataset includes specific details about the brewery's address, such as street name and postal code. Information on additional address lines is also available if applicable.

To further enhance this dataset's usefulness, it includes details on the county or province where each brewery is situated. Moreover, it captures essential geographic information by specifying the city and state in which each establishment operates.

As an added feature for analysis purposes, various tags associated with individual breweries are included in this dataset. These tags can provide valuable insights into different aspects of a brewery's offerings or characteristics.

This comprehensive dataset was thoughtfully curated for users interested in exploring beer culture and industry trends within the St. Louis area. It offers a wealth of data that can be utilized to gain deep insights into local breweries' profiles and analyze patterns within this vibrant market.

Please note that this dataset does not include specific dates related to when the information was created or last updated but is regularly maintained to ensure accuracy

How to use the dataset

Understanding the Columns

The dataset consists of several columns that provide specific details about each brewery. Here is an overview of what each column represents:

• name: The name of the brewery.
• brewery_type: The type of brewery (e.g., micro, regional, brewpub).
• street: The street address of the brewery.
• address_2: Additional address information, if applicable.
• address_3: Additional address information, if applicable.
• city: The city where the brewery is located.
• state: The state where the brewery is located.
• county_province: The county or province where the brewery is located.
• postal_code: The postal code of the brewery's location. 10 .**website_url:**: The website URL of the brewery. 11 .**phone:**: The phone number of the brewery 12 .**country:**: The country where the 'STL Viz Brew - Brewery Data Set.csv' file was created and contains data from 13 .**longitude:** : The longitude coordinate of the brewery's location 14 .**latitude:** :The latitude coordinate of the brewery's location 15 **tags:: It contains additional tags or labels associated with eachbrewery

Utilizing this Dataset

Here are some ways you can use this dataset:

• • Finding Breweries : You can easily find breweries by searching through their names using filters such as city and state.
• • Analyzing Brewery Types: Analyze the distribution of different brewery types such as microbreweries, regional breweries, and brewpubs in the St. Louis area.
• • Exploring Locations : Discover the geographical distribution of breweries by analyzing longitude and latitude coordinates. This can help you identify which areas have a higher concentration of breweries.
• • Researching Specific Breweries: If you are interested in a specific brewery, use this dataset to find detailed information such as address, website URL, and contact information.
• • Comparing Breweries : By utilizing tags associated with each brewery, you can compare different breweries based on specific characteristics like beer

Research Ideas

• Market Analysis: This dataset can be used for market analysis to understand the distribution and types of breweries in the St. Louis area. By analyzing the brewery_type column, one can determine the dominance of different types of breweries (micro, regional, brewpub) in specific counties or cities within the region.
• Location Mapping: The longitude and latitude coordinates provided in this dataset can be used to create a map visualization of all the breweries in St. Louis. This can help tourists or beer enthusiasts plan brewery tours or find nearby breweries.
• Trend Analysis: By analyzing the updated_at column, one can track how often breweries update their information on their websites or contact details over time. This information can provide insights into which breweries are mo...

VTC conducts research on an ongoing basis among travelers visiting the Commonwealth. This dataset contains Overnight trips of 50+ miles, one-way, with one or more nights away from home to Virginia during CY 2022 including unique/local food, street food/food trucks, gastropubs, fine/upscale dining, winery tours/ wine tasting, or brewery tour/beer tasting.

This statistic illustrates the gender distribution of brewery/winery tour guests in the United States in 2016. The survey revealed that ** percent of brewery/winery tour guests in the United States were female.

A list of the stations where one can pick up and return bicycles from the Divvy bicycle sharing system (http://divvybikes.com/). For real-time status of stations in machine-readable format, see http://divvybikes.com/stations/json.

In a 2022 survey conducted among craft beer drinkers in Australia, the craft beer locations visited the most among respondents were mainstream liquor stores. Just shy of ** percent of those surveyed indicated that they visit mainstream liquor stores at least once every two to three months. Specialist craft beer bottle shops and specialist craft beer bars or pubs were also popular among respondents.

Draughtsmen Aleworks is a craft brewery with locations in Santa Barbara, Goleta, and Solvang. The brewery has a taproom where they brew, ferment, and steep a variety of beers, wines, and ciders. They also offer food, live music, and events, making it a great spot to relax and socialize with friends.

From brewery tours to trivia nights, Draughtsmen Aleworks has a range of activities to suit every interest. Their social media is filled with updates on their latest offerings, special deals, and community events. Whether you're a beer enthusiast or just looking for a fun spot to grab a drink, Draughtsmen Aleworks is a great place to visit.

The Board and Brew is a company that specializes in providing a unique experience to its customers. With a history of serving high-quality food and drinks, the company has established itself as a go-to destination for individuals seeking to indulge in a variety of flavors and experiences. The company's commitment to using locally-sourced ingredients and offering a diverse selection of options has earned it a loyal following among foodies and enthusiasts alike.

According to a survey among urban youths in Vietnam, a significant share of respondents preferred to visit craft beer clubs in the evening on weekdays. This was also the case for the preference of all age groups during the weekend.

VTC conducts research on an ongoing basis among travelers visiting the Commonwealth. This dataset contains Overnight trips of 50+ miles, one-way, with one or more nights away from home to Virginia during CY 2022 including live performances, fair/exhibition/festivals, shopping, bar/nightclub, casino, spa, theme park, waterpark, zoo, aquarium, sightseeing, or winery, brewery or distillery tour.

This data set contains the event data of all K3 guided tours offered in Münster. It also contains information on guided tours in other cities, such as Lübeck, Heidelberg and Hamburg. The record is offered under the Creative Commons Attribution License in two machine-readable file formats: Excel file (“XLSX”) and XML format. The files update automatically every night and are provided via the K3 City Guides server. The corresponding links can be found below. In addition to information on the event date, start time, duration, language and event title, you will also find exact coordinates of the meeting point for each event, a description text, price information, a small preview image, a link to the online booking, as well as an information on whether the event is already fully booked. The “Event” column contains the types of events and includes various values such as: City Tour, Crime Tour, Tatort Münster Krimitour, Bike Tour, Culinary City Tour, Beer Tour, Segway Sightseeing Tour, etc. If you use the data, e.g. for an app or website, please give us an info at open-data@stadt-muenster.de.

Accuracy: This dataset is part of an ongoing data collection program on the local cultural and creative industries. The structure and content of this data may change without notice.

While every effort has been made to ensure the accuracy and veracity of the information in this dataset, the City of Ottawa is not responsible in any way for damages arising out of the use of this data.

Although the City of Ottawa relies on reputable sources and believes the information posted by the City is correct, and attempts to keep the information current, the City of Ottawa does not warrant the accuracy or completeness of the information.

Update Frequency: This dataset will be reviewed annually and updated as needed.

Attributes:This dataset contains the following fields: Name: The name of the craft brewery operator or craft beer producer.Street Address: The location of the brewery by street address.Postal Code: The postal code linked to the brewery’s street address.Ward: The City of Ottawa ward where the brewery is located. Latitude: A geographic coordinate that specifies the degrees of a point north or south of the Equator. Used in GPS and mapping. Longitude: A geographic coordinate that specifies the degrees of a point east or west of the Prime Meridian. Used in GPS and mapping.Beer Types: Types of beer produced. Ex. IPA, sour, plisner, lager. Year Opened: The year the brewery began operations.Year Closed: The last year in which the brewery was operational, if applicable. Status: Whether the brewery is operational (active) as of August 1, 2023, closed or has an indeterminate status (unknown). Website: The brewery website. Must be 19+ years old to visit brewery websites in the province of Ontario. Age verification attestation on homepage

Contact: Cultural Development & Initiatives

In 2023, approximately 22 million tourists arrived in different accommodation establishments in Czechia. The largest number of international tourists came from Germany at 2.3 million. The number of tourists visiting Czechia has increased over the years up until 2019. The numbers were much lower in 2020 and 2021 due to the COVID-19 pandemic. Czechia – the perfect destination for beer lovers One of Czechia’s attractions for tourists is its beer. Czechia has a long history of brewing beer and the beer industry is a big part of the country’s economy. The biggest beer festival in the world takes place in Czechia and lasts 17 days, during which visitors can taste more than 70 different brands of local beer. Czechia is also the leading country in the world when it comes to beer consumption – in 2023, a whopping 128 liters of beer were consumed per capita. European cities contribute to tourism boom Europe is the most popular destination for international tourism. City tourism plays a large role in this, thanks in part to the relative ease of travel for Europeans, with budget airlines offering cheaper flights for weekend getaways. Prague, the capital of Czechia, ranks among the most visited cities in Europe.

Wholesalers registered to trade alcohol in the NT provide the Department of Tourism and Hospitality with data on the volume of alcohol supplied to licensed retailers by product type (cask wine, bottled wine, fortified wine, cider, standard spirits, pre-mixed spirits, full strength beer, mid strength beer and low strength beer). The volume of each product supplied is multiplied by its estimated fraction of alcohol content so that the amount of pure alcohol associated with each product type can be compared. The figures presented represent the wholesale supply in litres of Pure Alcohol Content (PAC). Statistics are presented for the NT as a whole; each of the major urban centres (Darwin, Palmerston, Alice Springs, Katherine, Tennant Creek and Nhulunbuy) and for the NT Balance. An estimate of the apparent per capita consumption of alcohol in the NT is determined by dividing the total alcohol supplied by an estimate of the population likely to be drinking. As the NT is a major centre for tourism, the total population likely to be drinking is derived by adding the estimates of interstate and international tourist numbers to the Australian Bureau of Statistics’ estimates of the NT population aged 15 years and over.

Wholesalers registered to trade alcohol in the NT provide the Department of Tourism and Hospitality with data on the volume of alcohol supplied to licensed retailers by product type (cask wine, bottled wine, fortified wine, cider, standard spirits, pre-mixed spirits, full strength beer, mid strength beer and low strength beer). The volume of each product supplied is multiplied by its estimated fraction of alcohol content so that the amount of pure alcohol associated with each product type can be compared. The figures presented represent the wholesale supply in litres of Pure Alcohol Content (PAC). Statistics are presented for the NT as a whole; each of the major urban centres (Darwin, Palmerston, Alice Springs, Katherine, Tennant Creek and Nhulunbuy) and for the NT Balance. An estimate of the apparent per capita consumption of alcohol in the NT is determined by dividing the total alcohol supplied by an estimate of the population likely to be drinking. As the NT is a major centre for tourism, the total population likely to be drinking is derived by adding the estimates of interstate and international tourist numbers to the Australian Bureau of Statistics’ estimates of the NT population aged 15 years and over.

Heineken is a Dutch brewing company that is well known for its lager beer and signature green bottle with a red star. In 1991, Heineken opened its brewery in Amsterdam to the public and in 2001 the visitor center changed its name to ‘’Heineken Experience’’. In 2020, the number of visitors to the Heineken Experienced declined sharply over the previous year, due to the impact of the coronavirus (COVID-19) pandemic. Overall, the number of visitors reached approximately *** thousand, dropping from nearly *** million in 2019.

Leading tourist attractions in the Netherlands In 2020, De Efteling topped the list of the most visited attractions in the Netherlands, welcoming roughly *** million people. However, attendance at this theme park decreased dramatically when compared to the previous year. In this respect, as the pandemic disrupted international travel more than domestic tourism, the number of international visitors to attractions in the Netherlands decreased sharply from 2019 to 2020.

COVID-19 impact on festivals in the Netherlands The coronavirus (COVID-19) pandemic hit the arts and cultural sector in the Netherlands hard in 2020. While museums, galleries, and similar cultural institutions had to close to the public for several months, most festivals were rescheduled or canceled. In this sense, the number of festivals in the Netherlands reached *** in 2020, whereas it peaked at over ************ in 2019. With the decrease in the number of events, came a decline in the number of festival visits, passing from **** million in 2019 to just *** million in 2020.

This statistic illustrates the share of adults having at least one visit to a commercial food service establishment including a beer, for four of the leading Western European markets in the year ending March 2016. The highest penetration was recorded in Italy, with **** percent of adults having at least one visit per month including a beer.

In 2022, U.S. food and beverage retailers generated about *** billion U.S. dollars in sales. Supermarkets and other grocery stores took the lion's share of food and beverage retail store sales with about **** percent, while beer, wine, and liquor stores took the second highest share of sales with *** percent. Groceries in the digital era According to consumers of all generations, buying groceries online saves time and it’s a good method to avoid impulse purchases that usually happens in physical stores. The accessibility of comparing prices and products provides great comfort as well, making sales in online grocery shopping increase exponentially in recent years. Amazon Fresh Amazon Fresh is a subsidiary of American e-commerce company Amazon, located in Seattle, Washington. It sells grocery products from the main Amazon storefront, and it not only delivers non-perishable goods, but also groceries such as vegetables, meat, eggs, and dairy products, making Amazon as a company one of the leading grocery retailers in the United States.