As of 2023, there were approximately 13.57 million members of the Baby Boomer generation in the United Kingdom, ranging from the ages of 59 to 77. The most-common single year of age for Baby Boomers in this year was 59, at 915,735, while there were 521,896 who were 77, the least common year of age.

As of Q1, 2024, fish and chips was the most popular British dish among baby boomers in Great Britain. About ** percent of respondents had a positive opinion of the dish. In second place was roast beef, with about ** percent.

In their survey, published by Visual Capitalist in April 2020, the Global Web Index surveyed internet users across the U.S. and the UK on the impact the Covid-19 pandemic had on their media consumption. 42 percent of Baby boomer respondents stated that they had started or had been watching more broadcast TV since the outbreak of the pandemic, making traditional TV by far the most popular activity. This generation has also the biggest share of respondents stating they haven't sprent more time with any of this media, contrasting sharply with the younger generations, especially Gen Z.

In 2023, there were approximately ***** million millennials in the United Kingdom, making it the largest generational cohort at that time. Millennials surpassed the Baby Boomer generation as the largest generation for the first time in 2019. The two youngest generations, Gen Z and Gen Alpha, numbered approximately **** million, and *** million respectively. Gen X are, as of the most recent year, the second-largest generation in the UK at ***** million people, with their parent's generation, the Silent Generation, numbering around *** million people in the same year. There were estimated to be ****** people who belonged to the Greatest Generation, the parents of the Baby Boomer generation, who lived through major events such as the Great Depression and World War Two. Post-War Baby Boom The baby boomer generation was the largest generation for much of this period due to the spike in births that happened after the Second World War. In 1947, for example, there were over *** million live births in the United Kingdom, compared with just ******* live births just thirty years later in 1977. Members of this generation are typically the parents of millennials, and were the driving force behind the countercultural movement of the 1960s, due to their large numbers relative to older generations at the time. The next generational cohort after Boomers are Generation X, born between 1965 and 1980. This generation had fewer members than the Boomer generation for most of its existence, and only became larger than it in 2021. Millennials and Gen Z As of 2022, the most common single year of age in the United Kingdom in 2020 was 34, with approximately ******* people this age. Furthermore, people aged between 30 and 34 were the most numerous age group in this year, at approximately 4.67 million people. As of 2022, people in this age group were Millennials, the large generation who came of age in the late 1990s and early 2000s. Many members of this generation entered the workforce following the 2008 financial crash, and suffered through high levels of unemployment during the early 2010s. The generation that followed Millennials, Generation Z, have also experienced tough socio-economic conditions recently, with key formative years dominated by the COVID-19 pandemic, climate change, and an increasingly unstable geopolitical situation.

According to the Statista Global Consumer Survey carried out between ********** and ********** in the United Kingdom, around five percent of baby boomer survey respondents stated that they followed a flexitarian diet. For more countries, the results of prior surveys, and a variety of other topics, please visit our Global Consumer Survey web page.

In the United Kingdom, The Co-operative Food, Iceland, and Sainsbury's were the most popular three supermarket chains among baby boomers surveyed in the fourth quarter of 2024. The Co-operative Food topped the ranking with 83 percent of respondents having a positive opinion of the food retailer.

In 2023, there were estimated to be 956,116 people who were aged 35 in the United Kingdom, the most of any age in this year. The two largest age groups during this year were 30-34, and 35 to 39, at 4.7 million and 4.64 million people respectively. There is also a noticeable spike of 693,679 people who were aged 76, which is due to the high number of births that followed in the aftermath of the Second World War. Over one million born in 1964 In post-war Britain, there have only been two years when the number of live births was over one million, in 1947 and in 1964. The number of births recorded in the years between these two years was consistently high as well, with 1955 having the fewest births in this period at 789,000. This meant that until relatively recently, Baby Boomers were the largest generational cohort in the UK. As of 2022, there were approximately 13.76 million Baby Boomers, compared with 14 million in Generation X, 14.48 million Millennials, and 12.9 million members of Gen Z. The youngest generation in the UK, Generation Alpha numbered approximately 7.5 million in the same year. Median age to hit 44.5 years by 2050 The population of the United Kingdom is aging at a substantial rate, with the median age of the population expected to reach 44.5 years by 2050. By comparison, in 1950 the average age in the United Kingdom stood at 34.9 years. This phenomenon is not unique to the United Kingdom, with median age of people worldwide increasing from 23.6 years in 1950 to a forecasted 41.9 years by 2100. As of 2022, the region with the oldest median age in the UK was South West England, at 43.9 years, compared with 35.9 in London, the region with the youngest median age.

According to a survey in 2022, which asked people in the United Kingdom which statements most closely described different generations, around ** percent of people thought that Baby Boomers had the most influence over political decisions, the most common answer for this generation. This was also the joint-top answer for Gen X, with this generation and Millennials seen to also value career advancement over a work-life balance. For Gen Z, ** percent of respondents believed that this generation were too easily offended and were not prepared to work hard to get ahead in life.

There were approximately 14.69 million millennials in the United Kingdom in 2023. This generation, sometimes called Generation Y were born between 1981 and 1996 and are mainly the children of the post-war Baby Boomer generation. As of 2023, Millennials were the largest generational cohort in the UK, followed by Generation X at 14.04 million people, Baby Boomers at 13.57 million, and then by Generation Z at 13.2 million. The most numerous single-year of age for Millennials, and the UK as a whole, was 35 at 956,116. Boomerang generation The first cohort of millennials came of age at the turn of the century and have almost certainly been heavily influenced by the growth of internet accessibility during this time. The economic challenges faced by this generation may have a relation to the increasing share of young adults who live with their parents in the UK. This has led to the perhaps unfair, characterization of millennials as the boomerang generation, who failed to grow-up and mature. Some of these negative stereotypes regarding Millennials have since shifted to the next youngest generation, Generation Z, who have started to enter the workplace since the mid-2010s. Generation Remain One of the main challenges that British millennials currently face are their prospects after Brexit. Although the United Kingdom voted to leave the European Union in June 2016, there were clear divisions between regions, classes and age-groups. Most millennials voted to remain in the Brexit referendum with 73 percent of people aged 18 to 24, and 62 percent of those aged 25 to 34 voting to remain. In the next UK election, the majority of 25 to 49-year-olds intend to vote for the Labour Party, with only a slight majority of those over 65 planning to vote for the Conservative Party. Millennials also still appear to oppose Brexit, with approximately 65 percent of 25 to 49-year-olds believing Brexit to have been the wrong decision.

This is a qualitative data collection comprised of interviews with 70 women generated as part of an ESRC funded study 'Transitions and Mobilities: Girls growing up in Britain 1954-76 and the implications for later-life experience and identity' (ES/P00122X/1), otherwise known as the ‘Girlhood and Later Life Project’. This study addressed women born 1939-52 who became young adults in Britain 1954-76. The youth of this generation has immense historical and current significance. These women grew up in a period of far-reaching post-war social change. In later life they are part of the largest group of over 60s in British history with unprecedented influence and are widely seen to be ageing differently from their predecessors partly due to their youth experiences. The study had 2 aims. First, to investigate key experiences and transitions to adulthood of young women from different social backgrounds in Britain 1954-76, addressing related spatial mobilities. Youth was defined as 15 to 24 years, bridging the end of compulsory full-time education and the age by which most young women married. Two cohorts were identified: war babies born 1939-45 and baby boomers born 1946-52. Second, to explore the relationship between the youth of these women and their current, later-life experiences and identities.

According to a survey conducted in early May 2024, over ** percent Gen Z and millennial shoppers in the United Kingdom had traded down when purchasing a product in the past 3 months. In other words, these consumers had bought less valuable or lower-priced items, e.g., by shopping at a lower-priced retailer. In comparison, only just over **** of baby boomers and the silent generation had done the same.

As of September 2024, 37 percent of Facebook users in the United Kingdom were millennials, and 33 percent were Generation X. Additionally, one in five Facebook users were Generation Z, and one in ten were Baby boomers.

This statistic shows the type of website Millennial and Baby Boomer consumers booked their most recent holiday through in the United Kingdom (UK) in 2017. Close to a quarter of Baby Boomers said they booked their most recent holiday through a hotel website, making it the most popular option among this generation. The results also showed that Millennials were more likely to be users of accommodation platforms such as Airbnb, with 10 percent booking their last vacation via such platforms compared to only one percent of Baby Boomers.

In January 2024, Generation Z was the generation with the highest share of responding adults who planned not to eat meat in the coming year in Great Britain (GB). Approximately 26 percent stated that they did not intend to eat meat in 2024. Another 26 percent of Gen Z respondents stated that they were already meat-free. Reduction in the meat consumption of British consumers Recently, there have been noticeable changes in meat consumption by consumers in the United Kingdom (UK). Almost one-third of survey respondents stated that they eat less or much less meat, as compared to half a year ago. Moreover, an average of approximately 40 percent of British respondents had recently purchased plant-based alternatives for the first time. This was higher than the share of respondents who had done so in the United States and Germany, which was on average around 31 and 37 percent, respectively. Not only are meat alternatives tried by many new consumers in the UK, but such products are also consumed across all generations, with relatively low variations. The share of consumers who eat meat substitutes in the UK by generation was lowest among baby boomers and highest among millennials and Gen X. Veganism in Great Britain According to a recent survey in the UK, the share of vegans is approximately four percent. There is only a minor difference among the share of vegans when it comes to gender. Moreover, an average of about 56 percent of adults in the UK follow no nutritional rules or diets. Among the different regions in GB, the percentage of vegans slightly varies. In London, the share of people who follow a vegan diet tends to be particularly high, whereas the share of vegans in the Midlands and the rest of the South tends to be relatively low. The main reason for being vegan in the UK is an ethical motivation. Almost 90 percent of survey respondents stated that they do not consume animal products because they think the way animals are farmed and killed for food is cruel. Environmental reasons were also considered by about four-fifths of respondents.

In 2022, among the working age population of the United Kingdom, there were approximately **** million people economically inactive from the Baby Boomer Generation, followed by **** million Gen X economically inactive, *** million Millennials, and **** million Gen Z.

According to the Statista Global Consumer Survey carried out between July 2023 and June 2024 in the United Kingdom, members of the baby boomer generational cohort were the most likely to agree with the statement that they actively try to eat healthy. The younger the respondents, the less likely they were to agree with the statement. For more countries, the results of prior surveys, and a variety of other topics, please visit our Global Consumer Survey web page.

Dietary habits among millennials in the UK The millennials are the largest generational cohort in the UK, with almost 14.5 million people. In 2020, millennials surpassed the baby boomer generation as the largest generation for the first time. The most popular type of diet among millennials in the UK is the flexitarian diet, which consists of eating mostly plant-based foods while occasionally eating meat and fish. Approximately 15 percent of millennials are flexitarians. Moreover, around 14 percent of millennials follow a low- or no-carb diet. As compared to other generations, a relatively high share of millennials either do not eat meat or intend to go meat-free in the future. Only Generation Z has a higher share of people who either follow a meat-free diet already or intend to do so in the future. The impact of price increases on healthy eating in the UK Being able to eat healthy is one of the most common food-related concerns among consumers in the UK, as stated by about 46 percent of British consumers. The top food-related concern, however, is the food price. Starting in August 2021, food prices in the UK have increased rapidly. In March 2023, the food inflation peaked at 19.1 percent. Prices have declined since. The increase in the cost of living in the UK has also impacted the healthy eating habits of consumers. Approximately 28 percent of consumers state that they eat less healthy to save money, while 13 percent state that they work more hours and have thus less time to cook.

In December 2021, ** percent of Gen Z in the United Kingdom stated that they never drink coffee at home or at work. Gen X and Baby Boomers on the other hand shared that they drink coffee at home or at work multiple times a day, reaching a share of ** and ** percent respectively.

The most regularly consumed beverage product in the UK is coffee, according to Statista's Consumer Insights. This trend is evident across all generations. Between July 2023 and June 2024, 74 percent of baby boomers stated they drank coffee regularly, followed by 71 percent of Generation X, 58 percent of millennials and 47 percent of Generation Z. Beverage consumption in the UK Almost eight billion liters of soft drinks are consumed in the UK annually. In recent years, there has been an increase in soft drink consumption in the UK. The annual expenditure on beer in the UK amounts to roughly six billion British pounds. Beer expenditure was particularly high during the pandemic years of 2020 and 2021 but has since declined to approximately pre-pandemic levels. The annual expenditure on coffee, tea, and cocoa in the UK, based on volume, amounts to approximately 2.8 billion British pounds. Coffee consumption in the UK Approximately 65 percent of consumers in the UK drink coffee two to three times a week or more, compared to about 23 percent of Brits who do not drink coffee. The leading coffee brand in the UK, in terms of retail sales revenue, is Nescafé, which generates more than 39 million British pounds. This is more than three times the amount generated by its leading competitor, Kenco. Nescafé is owned by the multinational food and drink processing corporation Nestlé. There are 7,736 businesses in the café and coffee shop sector in the UK.

In 2023, Millennials were the largest generational cohort in the United Kingdom, comprising approximately 21.5 percent of the population. Gen X was the next largest generation at 20.6 percent of the population, followed by Baby Boomers at 19.9 percent, and Gen Z on 19.4 percent.

In 2022, among the working age population of the United Kingdom, there were approximately **** million people employed from the Baby Boomer Generation, followed by **** million Gen X employed, **** million Millennials, and *** million Gen Z.