The total number of broadband internet subscribers in the United States has continuously increased from the first quarter of 2011 to the third quarter of 2023, and Comcast is and has been the cable provider with the most number of subscribers. In the most recent quarter, Comcast had around 32.3 million broadband subscribers.

U.S. broadband market – additional information

The number of subscribers has been growing steadily over the years; from about 73 million in the first quarter of 2011 to nearly 114 million in 2023. With more than 32 million broadband internet subscribers, Comcast is the most popular cable provider in the United States. Comcast, a market leader since early 2011, accounts for over 40 percent of all broadband internet subscriptions in the United States. With annual revenues of more than 121 billion U.S. dollars in 2022, and a market value of around 143 billion U.S. dollars, the Comcast Corporation is one of the biggest media companies in the U.S. and a leading telecommunication operator worldwide.

Charter is the second biggest cable provider in the United States, with over 30 million subscribers as of 2023. In 2016, Charter completed the acquisition of Time Warner Cable and Bright House Networks, significantly expanding the company.

This timeline shows the market share of the leading broadband internet providers (including powerline) in Germany from 2011 to 2023. In 2023, Vodafone, including both DSL and cable, had a market share of roughly 30 percent of broadband connections.

As of 2024, around a quarter of households with internet access in the United Kingdom (UK) were subscribed to a BT internet service and regarded it as their main service provider. Sky was the main service provider for 19 percent of respondents, while Virgin Media was used by 17 percent.

The internet service providers industry uses wired infrastructure to provide clients with internet access and related services, like web hosting, web page designing and consulting related to internet connectivity. Rising internet usage has benefited industry revenue growth, and government-subsidized network expansion has done the same, increasing the number of US broadband connections. A push toward broadband expansion in rural markets and a climb in demand from business customers has boosted industry revenue, which is poised to incline at an annualized rate of 3.5% to $168.5 billion in 2025, including growth of 4.2% in 2025 as investments and activity mount in line with an improving macroeconomic environment. As households increasingly rely on the internet for streaming, gaming, remote work, and cloud computing, ISPs are scrambling to deliver faster and more reliable service. The rising adoption of cloud computing, which involves accessing data online, has boosted demand for dedicated internet access services sold at a higher profit. With increasing demand, providers have begun launching fiber optic networks, rapidly improving connection speeds. Major enterprises that typically benefit from economies of scale also continue to bundle TV and phone, which includes Voice over Internet Protocol services and high-speed internet into one service package, adopting new technology. Consolidation has swept the industry, with blockbuster mergers—such as T-Mobile’s tie-up with Sprint and Verizon’s multi-billion-dollar acquisition push—reshaping market share and intensifying competition. At the same time, average broadband speeds have more than doubled, but ISPs have faced mounting pressure from cord-cutters, OTT competitors and fierce price wars, often leading to flat or declining revenues per user even as consumer bandwidth use reaches new heights. This competitive environment has led to plummeting profit. Looking ahead, the ISP industry shows no sign of slowing down. Over the next five years, fiber expansion and 5G fixed wireless will reach an even greater share of US households. Providers will continue investing heavily in gigabit networks, edge computing and advanced Wi-Fi to keep pace with the explosion in cloud computing, IoT devices and remote work. Retaining customers will hinge on delivering faster speeds, greater reliability, strong security and innovative value-added services, especially as open-access networks and new entrants threaten to erode traditional market advantages. Continued demand will lead to industry revenue growth, poised to climb at an annualized rate of 4.4% to $208.9 billion in 2030.

Wireless Broadband industry is projected to be worth USD 29,219.3 million by 2032; register a growth rate of 13.5%.

The Mobile Broadband Market report segments the industry into By Technology (4G, 5G, LTE, Wi-Fi, Other Technology), By Service Type (Mobile Data, Voice over LTE (VoLTE), Mobile Hotspot), By End-User (Individual Consumers, Businesses/Enterprises, Government and Public Sector), By Application (Entertainment and Media (Streaming, Gaming), E-commerce and Retail, Social Media and Communication, and more), and By Geography.

The size and share of this market is categorized based on Technology (DSL, Fiber Optic, Cable, Satellite, Fixed Wireless) and End User (Residential, Commercial, Government, Educational, Industrial) and Service Type (Internet Access, Voice over Internet Protocol (VoIP), Video Streaming, Data Storage, Virtual Private Network (VPN)) and geographical regions (North America, Europe, Asia-Pacific, South America, Middle-East and Africa).

Italy AGCOM: Market Share: Internet Broadband: By Operator: Telecom Italia data was reported at 44.726 % in Jun 2018. This records a decrease from the previous number of 44.941 % for Mar 2018. Italy AGCOM: Market Share: Internet Broadband: By Operator: Telecom Italia data is updated quarterly, averaging 48.750 % from Sep 2010 (Median) to Jun 2018, with 32 observations. The data reached an all-time high of 54.900 % in Dec 2010 and a record low of 44.726 % in Jun 2018. Italy AGCOM: Market Share: Internet Broadband: By Operator: Telecom Italia data remains active status in CEIC and is reported by Authority for Communications Guarantees. The data is categorized under Global Database’s Italy – Table IT.TB006: Market Share.

In recent years, the telecommunications operators DNA and Elisa held the largest share of fixed broadband subscriptions in Finland. In 2023, DNA had a share of 34 percent, followed by Elisa with 28 percent. DNA increased its market share by roughly 14 percent over the past decade, while the shares of other operators declined.

The Broadband Services Market Report is Segmented by Connection Type (Fixed-Line (Digital Subscriber Line, Cable and Fiber Optic), Wireless (Mobile Broadband and Fixed Wireless Broadband), and Satellite), End User (Residential, Commercial, Others), and Geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

The size and share of this market is categorized based on Technology Type (Fixed Wireless Access, Mobile Wireless, Satellite, Wi-Fi, Microwave) and Service Type (Residential, Commercial, Government, Enterprise, Rural Connectivity) and End-User (Individual Consumers, Small and Medium Enterprises (SMEs), Large Enterprises, Educational Institutions, Healthcare Providers) and geographical regions (North America, Europe, Asia-Pacific, South America, Middle-East and Africa).

Italy AGCOM: Market Share: Internet Broadband: By Operator: Fastweb data was reported at 15.176 % in Jun 2018. This records an increase from the previous number of 14.916 % for Mar 2018. Italy AGCOM: Market Share: Internet Broadband: By Operator: Fastweb data is updated quarterly, averaging 14.100 % from Sep 2010 (Median) to Jun 2018, with 32 observations. The data reached an all-time high of 15.176 % in Jun 2018 and a record low of 11.600 % in Jun 2011. Italy AGCOM: Market Share: Internet Broadband: By Operator: Fastweb data remains active status in CEIC and is reported by Authority for Communications Guarantees. The data is categorized under Global Database’s Italy – Table IT.TB006: Market Share.

Fixed broadband subscriptions in Indonesia was reported at 13500000 in 2023, according to the World Bank collection of development indicators, compiled from officially recognized sources. Indonesia - Fixed broadband Internet subscribers - actual values, historical data, forecasts and projections were sourced from the World Bank on June of 2025.

Italy AGCOM: Market Share: Internet Broadband: By Operator: Linkem data was reported at 3.011 % in Jun 2018. This records a decrease from the previous number of 3.128 % for Mar 2018. Italy AGCOM: Market Share: Internet Broadband: By Operator: Linkem data is updated quarterly, averaging 2.947 % from Mar 2017 (Median) to Jun 2018, with 6 observations. The data reached an all-time high of 3.128 % in Mar 2018 and a record low of 2.718 % in Mar 2017. Italy AGCOM: Market Share: Internet Broadband: By Operator: Linkem data remains active status in CEIC and is reported by Authority for Communications Guarantees. The data is categorized under Global Database’s Italy – Table IT.TB006: Market Share.

Fixed broadband subscriptions in Belarus was reported at 3200000 in 2023, according to the World Bank collection of development indicators, compiled from officially recognized sources. Belarus - Fixed broadband Internet subscribers - actual values, historical data, forecasts and projections were sourced from the World Bank on June of 2025.

RDS & RCS was the broadband internet provider with the highest market share by far in Romania from 2021 to the first semester of 2024. Followed by Orange and Vodafone with 16.8 and 10.7 percent respectively in June 2024.

Fixed broadband subscriptions in Egypt was reported at 13600000 in 2023, according to the World Bank collection of development indicators, compiled from officially recognized sources. Egypt - Fixed broadband Internet subscribers - actual values, historical data, forecasts and projections were sourced from the World Bank on April of 2025.

The Satellite Internet Market size was valued at USD 5.88 USD Billion in 2023 and is projected to reach USD 18.62 USD Billion by 2032, exhibiting a CAGR of 17.9 % during the forecast period. Satellite Internet is a fast and efficient Internet connection that utilizes satellites that revolve around the planet. Unlike broadband technology, satellite internet provides telecommunications connectivity to remote and non-urban regions through the communication between ground stations and satellites in geostationary, medium, and low earth orbit. Analyzing its features, one should mention that iPass offers a broad geographical coverage – users can connect to the Internet almost in any part of the world; the connection speed is also relatively high if compared to such a precedent-setting technology as dial-up. There are two main types of satellite internet: FIXED at a fixed position, GEO, which provides comparatively more stable connectivity although with greater latency and LEO which offers lower latency and higher data rates because of their relatively closer proximity to the earth . Implementations of satellite internet include providing telecommunication to remote places, aiding in service restoration after calamities, communication to and from ships and aeroplanes, and helping the mobile and military sectors. The advantages of satellite internet are widespread geographical coverage, which is beneficial for regions with low coverage, relatively fast connection, and being unaffected by the terrain and other ground structures, which becomes crucial in emergencies. Recent developments include: January 202: Singtel collaborates with Starlink to boost maritime digital solutions, integrating AI, 5G, and edge computing for improved safety and efficiency. Starlink's LEO broadband service enhances connectivity, enabling real-time data analysis and cost reduction. This complements Singtel's iSHIP solutions, ensuring uninterrupted coverage during maritime journeys, even in remote locations. The partnership aims to optimize efficiency and reliability in maritime operations., December 2023: Hughes Network Systems, LLC, an EchoStar company, launched HughesNet high-speed satellite internet plans utilizing capacity from the new Hughes JUPITER 3 satellite. These plans provide faster speeds with unlimited data and incorporate low-latency HughesNet Fusion and Whole Home Wi-Fi, allowing customers to connect, stream, and play from any location., November 2023: The Indian National Space Promotion and Authorization Centre (IN-SPACE) granted official approval to Eutelsat OneWeb's satellite constellation to provide capacity in India. This marks a significant milestone, with OneWeb India Communication Private Limited becoming the first organization authorized by IN-SPACE to provide Low Earth Orbit (LEO) satellite constellation capacity in the country., September 2023: SpaceX, led by Elon Musk, secured a substantial agreement with satellite operator Telesat. The deal encompasses 14 launches for Telesat's Lightspeed internet satellites, utilizing SpaceX's Falcon 9 rocket. Scheduled to initiate in 2026, Telesat CEO Dan Goldberg emphasized Falcon 9's value proposition in this significant partnership., May 2023: Nelco and Telesat achieved a milestone by successfully conducting India's first in-orbit demonstration of high-speed broadband connectivity. Using Telesat's Phase 1 Low Earth Orbit (LEO) satellite marks a significant advancement in introducing next-generation satellite communication technologies to the country, as stated officially.. Key drivers for this market are: Increasing Demand for High Speed Connectivity in Underserved Regions to Fuel Market Growth. Potential restraints include: Delays in Signal Travel Time to and From the Satellites to Impede Market Expansion. Notable trends are: Introduction of Low Earth Orbit (LEO) Satellite Constellations to Surge Market Growth.

Thailand Market Share Proportion: High Speed Internet: Fiber Optical data was reported at 47.230 % in Sep 2019. This records an increase from the previous number of 44.720 % for Jun 2019. Thailand Market Share Proportion: High Speed Internet: Fiber Optical data is updated quarterly, averaging 33.810 % from Mar 2016 (Median) to Sep 2019, with 15 observations. The data reached an all-time high of 47.230 % in Sep 2019 and a record low of 16.130 % in Mar 2016. Thailand Market Share Proportion: High Speed Internet: Fiber Optical data remains active status in CEIC and is reported by Office of The National Broadcasting and Telecommunications Commission. The data is categorized under Global Database’s Thailand – Table TH.TB003: Internet Statistics: Office of The National Broadcasting and Telecommunications Commission .

Barbados Internet Usage: Device Vendor Market Share: Mobile: Sumsung data was reported at 0.000 % in 19 Aug 2024. This stayed constant from the previous number of 0.000 % for 18 Aug 2024. Barbados Internet Usage: Device Vendor Market Share: Mobile: Sumsung data is updated daily, averaging 0.000 % from Aug 2024 (Median) to 19 Aug 2024, with 9 observations. The data reached an all-time high of 0.080 % in 15 Aug 2024 and a record low of 0.000 % in 19 Aug 2024. Barbados Internet Usage: Device Vendor Market Share: Mobile: Sumsung data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Barbados – Table BB.SC.IU: Internet Usage: Device Vendor Market Share.