A 2021 survey showed that ** percent of the adults in the United States stated they receive TV via cable or satellite. The adults aged between 18 and 29 years old were the group which presented the lowest share (** percent), while the adults aged 65 years old or more had the highest percentage (** percent).

In 2024, the average time spent per individual watching broadcast television in the UK amounted to ****minutes per day. Despite an initial short spike in viewing time in 2020, likely due to the onset of the global coronavirus pandemic, broadcast TV consumption declined each year since then. Older audiences tended to consume traditional TV more than their younger counterparts, with people aged 65 years and over watching TV for roughly **** hours on a daily basis, compared to less than ********among 16 to-24-year-olds. Internet-connected devices transform the TV market The television continues to be crucial to the UK’s media landscape, regardless of declining TV viewing time. The most recent data showed that the number of TV households in the region increased from **** million in 2017 to more than ** million in 2021, as smart TVs and connected TVs become the devices of choice. In 2022, the penetration rate of smart TV sets peaked in 2021 and 2022 at ** percent. Alteration of consumer habits While traditional TV consumption has declined lately, online TV services provided by broadcasters have increased in popularity. The average daily viewing time of broadcaster video-on-demand (BVOD) in the UK doubled between 2018 and 2022. Additionally, online audiovisual revenues grew by nearly **** billion British pounds during the same period, demonstrating the recent shift from linear TV towards online video alternatives.

As of June 2025, streaming was the favorite platform for television and video users in the United States, reaching a 46 percent share of the overall viewing time. This marks a growth compared with the previous month. Meanwhile, the market share of cable TV and broadcast further decreased.

Television broadcasting industry, by North American Industry Classification System (NAICS) and Operating and financial detail for Canada, provinces and territories from 1976 to today.

Broadcasting & Cable TV Market Outlook

According to our latest research, the global Broadcasting & Cable TV market size reached USD 320.4 billion in 2024, reflecting a dynamic industry that continues to evolve despite digital disruption. The market is projected to grow at a CAGR of 3.1% from 2025 to 2033, reaching an estimated value of USD 419.7 billion by the end of the forecast period. The primary growth factor driving the market is the ongoing demand for diverse content delivery, coupled with technological advancements that are enhancing user experience and expanding the reach of broadcasting services.

A key growth driver for the Broadcasting & Cable TV market is the rapid advancement in digital transmission technologies, which has enabled broadcasters to deliver higher quality content to a broader audience. The proliferation of high-definition (HD) and ultra-high-definition (UHD) channels has significantly improved the viewer experience, encouraging both consumers and advertisers to invest more in cable TV subscriptions and broadcasting services. Simultaneously, the integration of interactive features such as video-on-demand, catch-up TV, and personalized recommendations has made cable TV more appealing in the face of competition from streaming platforms. As a result, the sector continues to attract investments from both established players and new entrants seeking to capitalize on the expanding content ecosystem.

Another important growth factor is the strategic partnerships and collaborations between content creators, broadcasters, and technology providers. These alliances are facilitating the development of innovative content delivery models, such as hybrid broadcast-broadband TV (HbbTV) and IPTV, which combine traditional broadcasting with internet-based services. This convergence is not only broadening the range of available content but also enabling broadcasters to tap into new revenue streams such as targeted advertising and subscription-based offerings. The increasing penetration of smart TVs and connected devices further supports this trend, as consumers are now able to access a wider array of channels and services through a single platform, driving overall market expansion.

The resilience of the Broadcasting & Cable TV market is also underpinned by its ability to cater to diverse consumer preferences across various demographic segments. While younger audiences may gravitate towards digital streaming, a significant portion of the population, particularly in emerging markets, continues to rely on traditional cable and broadcast TV for news, sports, and entertainment. This sustained demand is prompting market players to invest in localized content and language-specific channels, thereby enhancing viewer engagement and loyalty. Moreover, the growing importance of live events, such as sports tournaments and real-time news coverage, ensures that broadcasting and cable TV remain indispensable components of the global media landscape.

The role of Pay TV in the Broadcasting & Cable TV market cannot be overstated, as it continues to be a significant contributor to the industry's revenue streams. Pay TV services, which include both cable and satellite subscriptions, offer consumers access to a wide array of premium content, including exclusive sports events, blockbuster movies, and high-quality series. This model has proven successful in attracting a loyal customer base willing to pay for enhanced viewing experiences and content exclusivity. As the market evolves, Pay TV providers are increasingly integrating advanced features such as high-definition channels, interactive services, and personalized content recommendations to retain subscribers and compete with the growing influence of streaming platforms. The continued investment in content acquisition and technology upgrades underscores the importance of Pay TV in maintaining the vibrancy and competitiveness of the Broadcasting & Cable TV sector.

From a regional perspective, Asia Pacific remains the largest and fastest-growing market for Broadcasting & Cable TV, driven by rising disposable incomes, expanding urbanization, and increasing digital infrastructure investments. North America and Europe, while mature markets, continue to witness steady growth due to ongoing technological upgrades and the introduction of value-added s

The wireless TV channel plays programs according to the type of program and the duration of the statistics dataset.

India Broadcasting Statistics: Number of Pay TV Channels data was reported at 330.000 Unit in Dec 2018. This records an increase from the previous number of 313.000 Unit for Sep 2018. India Broadcasting Statistics: Number of Pay TV Channels data is updated quarterly, averaging 295.000 Unit from Dec 2015 (Median) to Dec 2018, with 13 observations. The data reached an all-time high of 330.000 Unit in Dec 2018 and a record low of 262.000 Unit in Dec 2015. India Broadcasting Statistics: Number of Pay TV Channels data remains active status in CEIC and is reported by Telecom Regulatory Authority of India. The data is categorized under India Premium Database’s Transportation, Post and Telecom Sector – Table IN.TE042: Broadcasting Statistics.

Television Broadcasting Market Outlook

The global television broadcasting market size was valued at approximately USD 433 billion in 2023, with projections indicating a growth to USD 685 billion by 2032, driven at a compound annual growth rate (CAGR) of 5.2%. This growth is fueled by a variety of factors, including technological advancements, increasing demand for high-quality content, and a significant shift in viewer preferences towards on-demand and digital streaming services. A key growth driver is the expanding broadband infrastructure across the globe, which facilitates better access to television content through Internet Protocol Television (IPTV) and other digital platforms. Furthermore, the proliferation of smart TVs and connected devices has made it easier for consumers to access a wide range of content, further propelling the market's expansion.

The shift in consumer behavior towards personalized and on-demand content is revolutionizing the television broadcasting landscape. Traditional broadcasting methods are being supplemented, and in some cases replaced, by streaming services and digital platforms that offer more flexibility and a wider array of viewing options. This trend is driven by the younger demographics which prioritize convenience and personalization in their media consumption. As a result, broadcasters are increasingly investing in digital infrastructure to cater to this growing segment of viewers who prefer to watch content on multiple devices, including smartphones, tablets, and laptops. The integration of Artificial Intelligence (AI) and data analytics is also enabling broadcasters to provide personalized content recommendations, thereby enhancing viewer engagement and retention.

Technological advancements are playing a pivotal role in the transformation of the television broadcasting industry. The deployment of advanced technologies such as 5G, cloud computing, and AI has facilitated the delivery of high-quality video content with minimal latency and buffering. This has significantly improved the viewer experience, leading to increased adoption of digital broadcasting platforms. Moreover, the transition from analog to digital broadcasting has expanded the capacity for channels and improved picture and sound quality, which has been crucial in attracting and retaining audiences. The rise of ultra-high-definition (UHD) and 4K content is also driving demand for advanced broadcasting technologies, as viewers seek more immersive and visually appealing viewing experiences.

In terms of regional outlook, North America currently holds a significant share of the television broadcasting market, driven by the presence of key industry players and high consumer spending on media and entertainment. The region is expected to maintain its dominance over the forecast period due to technological advancements and the rapid adoption of digital platforms. Meanwhile, the Asia Pacific region is anticipated to witness substantial growth, driven by the increasing penetration of broadband internet and the rising demand for diverse content. Developing economies in this region are seeing a surge in viewership as consumers gain better access to digital media. Europe, Latin America, and the Middle East & Africa are also experiencing growth, albeit at varying rates, as they continue to modernize their broadcasting infrastructure and expand their content offerings.

The evolution of Broadcast Infrastructure is a critical factor in the ongoing transformation of the television broadcasting market. As broadcasters strive to meet the increasing demand for high-quality and diverse content, the development and modernization of broadcast infrastructure have become paramount. This includes the deployment of advanced transmission technologies and the integration of digital systems that enhance the efficiency and reach of broadcasting services. By investing in robust infrastructure, broadcasters can ensure seamless content delivery across multiple platforms, catering to the growing audience that consumes media on-the-go. Furthermore, the continuous upgrade of broadcast infrastructure supports the transition to digital and high-definition formats, offering viewers an enriched viewing experience.

Delivery Platform Analysis

The delivery platform is a critical segment of the television broadcasting market, encompassing terrestrial, satellite, cable, and Internet Protocol Television (IPTV). Each platform has its unique benefits and challenges, influencing their adoption rates and market share. Te

Data on the share of adults who subscribed to a cable TV service in the United States as of January 2023 showed that adults aged 65 years or above were most likely to be subscribers, with **** of them stating that they are currently subscribing to cable TV services. By contrast, respondents between the ages of 35 and 44 were the most likely to have subscribed to cable in the past but then cut the cord later on.

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Digital Terrestrial Television (DTT) Receivers Market Outlook

The Digital Terrestrial Television (DTT) Receivers market size was valued at approximately USD 15 billion in 2023 and is anticipated to reach a valuation of around USD 25 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.5% during the forecast period. The growth of the DTT receivers market is driven by the increasing demand for high-definition broadcast quality, the ongoing transition from analog to digital broadcasting across various regions, and the rising consumer preference for enhanced viewing experiences. This transformation is further bolstered by government initiatives and regulations favoring digital transition, which are paving the way for broad market penetration and expansion.

One of the primary growth factors for the DTT receivers market is the global transition from analog to digital broadcasting. This shift is primarily driven by regulatory mandates and policies set by governments worldwide to enhance broadcast quality and spectrum efficiency. Digital broadcasting provides numerous advantages over its analog counterpart, including better picture and sound quality, a higher number of channels, and superior data transmission capabilities. These improvements have significantly increased consumer demand for digital television solutions, leading to widespread adoption of DTT receivers. Furthermore, the transition helps in efficient spectrum utilization, freeing bandwidth for telecommunications and other critical services, thus driving market growth.

Another major growth factor is the technological advancements in the broadcasting sector that have led to the development of cost-effective and high-performance DTT receivers. Innovations such as High Definition (HD) and Ultra High Definition (UHD) broadcasting, as well as the integration of Over-The-Top (OTT) services with traditional broadcasting, are enhancing consumer interest and boosting market growth. Additionally, the increasing penetration of smart TVs and internet connectivity further fuels the demand for DTT receivers, as consumers are increasingly seeking seamless integration of broadcast TV and internet-based content. The development of more sophisticated DTT receivers that offer multi-functional capabilities and compatibility with various digital platforms is also playing a significant role in market expansion.

The rising adoption of DTT receivers in emerging markets is another critical growth factor. As economies strengthen and disposable incomes rise in regions like Asia Pacific and Latin America, the demand for advanced home entertainment systems is on the rise. These markets are seeing a surge in the adoption of digital TVs and related accessories, including DTT receivers. Additionally, government subsidies and incentives for digital switchover in several countries are making digital TV more accessible to a broader demographic, further accelerating market growth. The youth demographic, with its preference for modern technology and high-quality media consumption, is also a significant driver in these regions.

Regionally, the market outlook reveals significant growth prospects in Asia Pacific, which is expected to maintain its dominance in the DTT receivers market due to its large population base and ongoing digitalization initiatives. The rapid economic growth in countries such as China and India is also contributing to increased consumer spending on digital entertainment systems. Meanwhile, North America and Europe are witnessing steady growth, supported by technological advancements and the high penetration of digital TV households. The Middle East & Africa, while smaller in market size, is projected to grow as digital infrastructure improves and consumer awareness increases.

Product Type Analysis

Within the DTT receivers market, the product type segment is categorized into set-top boxes, integrated digital TVs, and USB TV tuners. Set-top boxes currently hold a significant share of the market due to their widespread use in residential and commercial applications. These devices continue to be a popular choice among consumers for converting digital signals to analog, providing compatibility with older television sets. With the ongoing transition to digital broadcasting, set-top boxes are increasingly being equipped with advanced features such as HD and UHD capabilities, interactive user interfaces, and OTT service integration, which are enhancing their appeal and driving market demand.

Integrated digital TVs represent another crucial segment of the DTT receivers market. These TVs come with built-in digital t

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CBS aired the highest number of minutes of climate change coverage in 2024, with a total of 381 minutes (over six hours) across its morning news, evening news, and Sunday political shows. Figures for 2015 to 2019 do not include morning shows for ABC, NBC, or CBS, but show an overall increase in coverage between those years. Fox News Sunday aired 40 minutes of coverage in 2021, the highest since 2017, but this number fell to just seven minutes in 2024. Climate coverage in broadcast news remains limited In 2023, over half of all climate change segments across broadcast television news programs were aired between July and September. Most aired in July (the hottest July on record) when a total of 203 news segments on ABC, CBS, NBC, and Fox combined covered the topic. The main driver for climate coverage was extreme weather across the globe, with these discussions making up over 35 percent of coverage. However, only five percent of segments were dedicated to climate justice. Representation and diversity In 2023, of the 411 guest appearances made during climate coverage on broadcast TV climate segments, just 89 were made by people of color. The source noted that whilst climate change disproportionately affects minority communities, most people appearing on broadcast TV news to discuss the matter were non-Hispanic white men.

Statistics illustrates consumption, production, prices, and trade of Transmission Apparatus for Radio-Broadcasting and Television (Without Reception Apparatus) in Northern America from 2007 to 2024.

Statistics illustrates consumption, production, prices, and trade of Transmission Apparatus for Radio-Broadcasting and Television (With Reception Apparatus) in SADC from 2007 to 2024.

Graph and download economic data for All Employees: Information: Radio and Television Broadcasting in California (DISCONTINUED) (SMU06000005051510001A) from 1990 to 2021 about television, radio, broadcasting, information, CA, employment, and USA.

Employment statistics on the TV & Radio Broadcasting industry in China

Graph and download economic data for All Employees: Information: Radio and Television Broadcasting in New York City, NY (DISCONTINUED) (SMU36935615051510001) from Jan 1990 to Dec 2022 about television, radio, broadcasting, information, New York, NY, employment, and USA.

Statistics illustrates consumption, production, prices, and trade of Transmission Apparatus for Radio-Broadcasting and Television (Without Reception Apparatus) in Italy from 2007 to 2024.