The statistic shows the price per unit of broccoli for fresh and processing market in the United States from 2016 to 2023. In 2023, price per unit of broccoli in the United States amounted to 71.3 U.S. dollars per cwt.

How much do fruits and vegetables cost? ERS estimated average prices for 153 commonly consumed fresh and processed fruits and vegetables.

Learn about the various factors that can affect the price of broccoli, from seasonal availability to external influences like weather conditions and transportation costs.

Graph and download economic data for Producer Price Index by Commodity: Farm Products: Broccoli (WPU01130222) from Dec 1991 to Apr 2025 about vegetables, agriculture, commodities, PPI, inflation, price index, indexes, price, and USA.

United States Consumer Price: Average: Broccoli data was reported at 1.756 USD/lb in Sep 2018. This records a decrease from the previous number of 1.849 USD/lb for Aug 2018. United States Consumer Price: Average: Broccoli data is updated monthly, averaging 1.493 USD/lb from Jul 1995 (Median) to Sep 2018, with 279 observations. The data reached an all-time high of 2.103 USD/lb in Jan 2013 and a record low of 0.759 USD/lb in Dec 1995. United States Consumer Price: Average: Broccoli data remains active status in CEIC and is reported by Bureau of Labor Statistics. The data is categorized under Global Database’s USA – Table US.P001: Consumer Price.

The price of broccoli in the USA reached 2.64 USD/lb in the fourth quarter of 2023.

Explore IMARC's latest publication, “Broccoli Pricing Report 2024: Price Trend, Chart, Market Analysis, News, Demand, Historical and Forecast Data,” presents a detailed examination of the broccoli market, providing insights into both global and regional trends that are shaping prices. This report delves into the spot price of broccoli at major ports and analyzes the composition of prices, including FOB and CIF terms. It also presents a detailed broccoli price trend analysis by region, covering North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. The factors affecting broccoli pricing, such as the dynamics of supply and demand, geopolitical influences, and sector-specific developments, are thoroughly explored. This comprehensive report helps stakeholders stay informed with the latest market news, regulatory updates, and technological progress, facilitating informed strategic decision-making and forecasting.

Learn about the factors that influence broccoli wholesale prices, the average price range, and strategies for effectively managing pricing through market trends and supplier relationships.

All fresh broccoli (organic and non-organic) expect cut broccoli florets.

The Spanish cauliflower and broccoli market fell to $363M in 2024, reducing by -12.8% against the previous year. Over the period under review, the total consumption indicated slight growth from 2012 to 2024: its value increased at an average annual rate of +1.6% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption decreased by -24.3% against 2020 indices.

Japan Retail Price: Tokyo: Food: Broccoli data was reported at 795.000 JPY/kg in Oct 2018. This records a decrease from the previous number of 925.000 JPY/kg for Sep 2018. Japan Retail Price: Tokyo: Food: Broccoli data is updated monthly, averaging 635.000 JPY/kg from Jan 1999 (Median) to Oct 2018, with 238 observations. The data reached an all-time high of 997.000 JPY/kg in Oct 2016 and a record low of 373.000 JPY/kg in Nov 2003. Japan Retail Price: Tokyo: Food: Broccoli data remains active status in CEIC and is reported by Statistical Bureau. The data is categorized under Global Database’s Japan – Table JP.P002: Retail Price: Tokyo.

Taiwan Farm Price: Vegetable: Sprouting Broccoli data was reported at 20.150 NTD/kg in Apr 2018. This records an increase from the previous number of 15.540 NTD/kg for Mar 2018. Taiwan Farm Price: Vegetable: Sprouting Broccoli data is updated monthly, averaging 18.600 NTD/kg from Jan 2003 (Median) to Apr 2018, with 101 observations. The data reached an all-time high of 50.000 NTD/kg in Oct 2007 and a record low of 7.760 NTD/kg in Feb 2003. Taiwan Farm Price: Vegetable: Sprouting Broccoli data remains active status in CEIC and is reported by Council of Agriculture, Executive Yuan. The data is categorized under Global Database’s Taiwan – Table TW.P003: Farm Price: Vegetable.

United States - Producer Price Index by Commodity: Farm Products: Broccoli was 166.71500 Index Dec 1991=100 in March of 2025, according to the United States Federal Reserve. Historically, United States - Producer Price Index by Commodity: Farm Products: Broccoli reached a record high of 631.67100 in April of 2023 and a record low of 57.70000 in February of 1992. Trading Economics provides the current actual value, an historical data chart and related indicators for United States - Producer Price Index by Commodity: Farm Products: Broccoli - last updated from the United States Federal Reserve on May of 2025.

Get the latest insights on price movement and trend analysis of Broccoli Powder in different regions across the world (Asia, Europe, North America, Latin America, and the Middle East & Africa).

Taiwan: Vegetable price index, world average = 100: The latest value from 2021 is 204.86 index points, an increase from 169.64 index points in 2017. In comparison, the world average is 129.13 index points, based on data from 165 countries. Historically, the average for Taiwan from 2017 to 2021 is 187.25 index points. The minimum value, 169.64 index points, was reached in 2017 while the maximum of 204.86 index points was recorded in 2021.

Ghana: Vegetable price index, world average = 100: The latest value from 2021 is 108.15 index points, a decline from 135.32 index points in 2017. In comparison, the world average is 129.13 index points, based on data from 165 countries. Historically, the average for Ghana from 2017 to 2021 is 121.74 index points. The minimum value, 108.15 index points, was reached in 2021 while the maximum of 135.32 index points was recorded in 2017.

In 2024, the Canadian cauliflower and broccoli market increased by 1% to $302M, rising for the third year in a row after three years of decline. Overall, the total consumption indicated a prominent increase from 2012 to 2024: its value increased at an average annual rate of +6.6% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +44.7% against 2021 indices.

According to Cognitive Market Research, the global Fresh Broccoli market size will be USD 6912.5 million in 2024. It will grow at the compound annual growth rate (CAGR) of 8.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 2765.00 million in 2024 and will rise at the compound annual growth rate (CAGR) of 6.2% from the year 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 2073.75 million.
Asia Pacific held a market share of around 23% of the global revenue with the market size of USD 1589.88 million in 2024 and will rise at the compound annual growth rate (CAGR) of 10.0% from the year 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with the market size of USD 345.63 million in 2024 and will rise at a compound annual growth rate (CAGR) of 7.4% from the year 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 138.25 million in 2024 and will rise at the compound annual growth rate (CAGR) of 7.7% from the year 2024 to 2031.
The green broccoli category is the fastest growing segment of the Fresh Broccoli industry

Market Dynamics of Fresh Broccoli Market

Key Drivers for Fresh Broccoli Market

Increasing Health and Nutritional Awareness to Boost Market Growth

The rising awareness about the health benefits of consuming fresh vegetables, particularly broccoli, is one of the key driving factors for the fresh broccoli market. Broccoli is abundant in essential nutrients like vitamins, minerals, and antioxidants, which are popular to boost immunity and minimize the risk of chronic diseases such as cancer and heart disease. With increasing consumer preference for healthy and natural food options, broccoli has gained popularity as a superfood. Campaigns promoting plant-based diets and a greater focus on preventive healthcare have further driven the demand. As consumers become more health-conscious and look for nutrient-dense food, fresh broccoli is positioned as a staple vegetable in daily diets across various age groups, especially in urban areas.

Growth of Organic Farming to Drive Market Growth

The expansion of organic farming practices has significantly influenced the fresh broccoli market. Consumers are increasingly seeking organic produce, which is free from synthetic pesticides, fertilizers, and GMOs. Organic broccoli is perceived as a cleaner, healthier, and environmentally friendly alternative, aligning with the growing preference for sustainable agricultural practices. This trend is particularly prominent in developed markets, where the consumers are willing to pay a premium for organic vegetables. Governments and agricultural bodies are also encouraging organic farming through subsidies, certifications, and training programs, further boosting the supply of organic broccoli. The combination of rising environmental concerns and health-conscious consumer behavior is driving the organic segment of the fresh broccoli market, creating growth opportunities for both large-scale and small-scale farmers involved in organic vegetable production.

Restraint Factor for the Fresh Broccoli Market

Impact of Adverse Weather Conditions on Production will Limit Market Growth

Broccoli is a cool-season crop that is highly sensitive to temperature fluctuations and extreme weather events. Unpredictable weather patterns, including heatwaves, frost, and heavy rainfall, can significantly affect crop yields and quality. For instance, prolonged periods of high temperatures can cause premature bolting, leading to reduced harvestable quantities and decreased market value. Similarly, excessive rainfall can lead to waterlogging, which adversely affects plant health and can cause diseases that further diminish yields. Such weather-related issues not only disrupt supply but can also increase production costs, as farmers may need to invest in additional protective measures or face losses from crop failures. This variability in supply due to weather conditions can result in price volatility and supply shortages, restraining market growth.

Impact of Covid-19 on the Fresh Broccoli Market

The COVID-19 pandemic significantly impacted the Fresh Broccoli market, primarily through disruptions in supply chains and shifts in consumer behavior. Lockdowns ...

Georgia: Vegetable price index, world average = 100: The latest value from 2021 is 78.44 index points, unavailable from index points in . In comparison, the world average is 129.13 index points, based on data from 165 countries. Historically, the average for Georgia from 2021 to 2021 is 78.44 index points. The minimum value, 78.44 index points, was reached in 2021 while the maximum of 78.44 index points was recorded in 2021.

In December 2022, the price of cauliflower and broccoli per ton (FOB, Mexico) was $721, increasing by 17% compared to the previous month.