As of 2023 in France, the web browser Chrome had a market share of ***** percent, while Firefox occupied around eight percent of the web browser market in the European country. Safari held a strong place with ***** percent, which is an increase of about two percent since 2020.

  Web browser use by device

Since 2012, the web browser Chrome increased its market share steadily, up to around ** percent in March 2024 on desktop computers, and over ** percent on mobile phones that same month. Looking at the market share of the main Internet browsers optimized for tablets, the Safari navigator lost about ** points in market share between June 2018 and May 2021, reaching almost ** percent in 2021. Chrome kept gaining points, reaching almost ** percent in May 2021.

  Search engines usage

According to Statista's Global Consumer Survey from November 2020, ** percent of respondents declared having used Google in the past four weeks, and seven percent stated having used the search engine Ecosia. Although the main players on the browser and search engine markets seem to be used by a majority of users, French people also mentioned wishing using alternative web browsers or search engines: in fact, ** percent of respondents stated already using an alternative Internet browser to Internet Explorer or Chrome, in a survey from May 2018.

As of October 2024, Google Chrome had the largest market share in the United States, with over 54 percent, followed by Apple's Safari, with 31 percent. Furthermore, Microsoft's Edge browser had a United States market share of 7 percent. The new Microsoft Edge was based on Chromium and was released in January 2020. Web browsers Web browsers serve as the application software through which users from across the globe access the contents of the World Wide Web. Browsers are available on a range of devices: desktop PCs, laptops, tablets, smartphones, and consoles. Given the popularity of smartphones, mobile devices have become the primary way to access the internet, overtaking PCs. Google Chrome has been the most popular web browser worldwide in the past decade, holding almost two-thirds of the market in 2023. Safari followed, occupying around 19 percent of the market. Safari turns 20 years old Safari is a web browser developed by Apple and first launched in January 2003. With regular updates, Safari is integrated into iOS, macOS, and iPadOS, the operating systems of iPhones, Macs, and iPads. Thanks to the popularity of Apple devices worldwide, Safari is used as a web browser at different rations in the United States and in many European countries. For instance, Safari held over 29 percent of the UK internet browser market in August 2022 but only 11 percent of the German web browser market in November 2022.

As of December 2024, Google Chrome accounted for around ** percent of the global desktop internet browser market share. Around half of the world’s population uses the internet on a regular basis, and web browsers serve as the channel through which users from across the globe access the internet each day.  What are people using their web browsers for?   With the help of a web browser, users can access a huge variety of content including entertainment sites, social media, and online shopping retailers. In recent years, social media sites such as Facebook have become some of the most frequently visited sites in the world, with users determined to keep up to date with the digital presence of their friends, families, and favorite celebrities. Privacy concerns   Web browsers provide users with an integral digital service, but recent data leaks have alerted users to the pitfalls of putting too much personal data online. A great number of people are becoming aware of and concerned about their online privacy, meaning that web browser developers must prove themselves capable of protecting information if they hope to receive the continued loyalty of their users.

As of August 2024, the Google Chrome browser accounted for over ** percent of the global market for internet browsers. Apple’s Safari browser was the second most popular internet browser around the world, accounting for about **** percent of market share. Apart from these two, no other browser controlled more than **** percent of the overall market share. Internet use With billions of people around the world having some form of access to the technology, around half of the world’s population can be classified as internet users. In countries like Japan, the United Kingdom, and Germany, a big majority of citizens access the internet on a daily basis, whether it be for work or personal entertainment. In the United States, the average adult spends hours per day online, once again showing the large importance of internet in peoples’ daily lives. Web browsers Web browsers serve as the platform through which users from across the globe access the contents of the internet. With the help of a web browser, users can access a huge variety of content including entertainment sites, social media, and online shopping retailers. In recent years, social media sites such as Facebook have become some of the most popular sites, with users determined to keep up-to-date with the digital presence of their friends, families, and favorite celebrities.

In December 2024, Microsoft's Edge browser had a market share of ***** percent in the United States. Edge was first publicly released in July 2015, with the consumer release of Windows 10. However, Chrome held a majority of the market share, with almost ** percent in the same month. What are web browsers? A web browser is a software application for visualizing websites, documents and data. The most popular current browsers are Google Chrome, Apple’s Safari, Microsoft Edge, and Firefox. Historically one of the large players in the segment, Internet Explorer has unfortunately lost its tight grip on the web browser market.As shown by the graph at hand, Google Chrome has been the most popular browser in the United States since December 2013. In other countries, Google Chrome has also taken up a dominating role. In the European browser market, Chrome and Safari have established strong market positions with ** and **** percent, respectively. On a worldwide scale, Chrome provided a share of around ** percent in the global web browser market as of December 2021.

Introduction

Google Chrome Statistics: Google Chrome has established itself as the leading web browser globally, reflecting its widespread adoption across various platforms. As of February 2025, Chrome holds approximately 66% of the global market share across all devices, surpassing competitors such as Safari, Edge, and Firefox. This dominance translates to an estimated 3.45 billion internet users utilizing Chrome as their primary web browser in 2025, marking an increase from 3.06 billion users in 2020.

The browser's popularity is further highlighted by its extensive library of extensions, with nearly 137,345 available in the Chrome Web Store, enhancing user experience through additional functionalities. Chrome's integration with Google's suite of services and its cross-platform compatibility have contributed significantly to its widespread adoption. However, this dominance has attracted regulatory scrutiny; in November 2024, the U.S. Department of Justice proposed that Google divest its Chrome browser to address concerns over its search monopoly, estimating Chrome's valuation at approximately USD 20 billion.

These developments underscore Chrome's influential position in the web browser market and its impact on global internet usage patterns.

What is the browser usage like in Belgium? Google Chrome was the most used internet browser in Belgium in December 2024 with a market share of over ** percent. This ranking consists of mobile, desktop, tablet as well as console browsers. This might explain the entries for some specific browsers, like Apple’s Safari (which is a desktop browser but comes pre-installed on iPhones) or Samsung Internet. The smartphone penetration in Flanders (the Dutch-speaking region of Belgium) was at ** percent in 2020. Internet access in Belgium is on the up… In 2020, roughly ** percent of Belgian households had access to the Internet. This was the exact same as the European average of ** percent. Compared to other European countries, Belgium used to be considered below average when it comes to Internet access at home. This value increased in 2018, however, and has been increasing steadily in recent years. … as well as mobile Internet use. Communication and entertainment are popular ways for Belgians to spend time on the Internet. Facebook and Facebook Messenger ranked among the most cited apps that were used every day in Belgium in 2017. This is much the same for teenagers from Flanders, although they also mention Instagram, Snapchat and YouTube as their preferred smartphone apps.

Microsoft Edge may not have the highest market share when it comes to web browsers. However, it has been growing steadily since Microsoft introduced it in 2020. This Chromium-based web browser is now being shipped with Microsoft Windows 11 and offers many (often too many) features. Here are some Microsoft...

The share of Internet Explorer in browser market across India was about **** percent in the month of July 2020. A decline in the market share was seen from July of 2019 across the country. Chrome was the leader of the browser market in the country.

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

Alternative search engine DuckDuckGo's worldwide market share has steadily increased from July 2019 to January 2025 – the largest surge being in the United States, which surpassed the search engine’s growth in all other regions. Here, an increased uptake began roughly around the start of the COVID-19 pandemic in April 2020, continuing in the months leading up to the US elections and beyond, but later running a bit lower than three percent in since January 2023. Ecosia - the more popular alternative in Europe While Google is still the market leader by a long shot when it comes to search engines in the United States - where DuckDuckGo is also based, consumer trust in big tech has been waning and more are seeking out privacy-based alternatives. In Europe, Ecosia is the more popular option and has seen steady growth particularly in Germany and France. Despite not having privacy as its main selling point, the German-based company invests its profits into tree-planting and reforestation projects. Americans’ waning trust in the government The onslaught of the COVID-19 pandemic caught most governments off-guard, invoking a host of different responses and approaches across the globe. In the United States, overall trust in the government to deal appropriately with the pandemic fell by approximately 20 percent in the period between February 2020 and January 2021. In fact, among the various institutions of authority, Americans had the least trust in the government – even less than that towards the European Union. Conversely, the United Nations commanded the most public trust. As the COVID vaccination rollout continues across the country, young Americans aged 18 to 24 are also the most skeptical when it comes to the idea of vaccination passports for travel, with approximately 41 percent in support of the measure.

Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

Throughout most of 2020, approximately **** percent of online retail sales on Mercado Libre in Mexico were generated via m-commerce – that is, transactions completed through a mobile browser or app. In Mercado Libre's largest market, Brazil, where the company is known as Mercado Livre, m-commerce accounted for little more than ********** (**** percent) of the online marketplace's retail sales. Mercado Libre is also present in countries such as Chile, Colombia, and Peru.

Googles Browser Chrome erzielte im Juli 2025 weltweit einen Marktanteil an den Page Views von rund 69,75 Prozent. Der Safari-Browser von Apple belegte mit rund 6,5 Prozent den dritten Platz, Mozillas Firefox kam im selben Monat auf einen Wert von rund 5,3 Prozent. Die Daten beziehen sich auf die Nutzung mit Desktop- und Notebook-PCs (ohne Smartphones und Tablets). Chromes Aufstieg Die erste Chrome-Version wurde im Jahr 2008 veröffentlicht und war zunächst nur für Microsofts Windows-Betriebssystem verfügbar. Später folgten dann auch Versionen für Linux, macOS, Android und iOS. In Bezug auf die weltweiten Marktanteile konnte Chrome erstmals zur Mitte des Jahres 2012 sowohl den Firefox-Browser als auch den Internet Explorer überholen. Auch in Europa ist Chrome mittlerweile unangefochten der meistgenutzte Browser. Situation in Deutschland Deutschland galt gemeinhin als Firefox-Hochburg. Dementsprechend dauerte es hier bis Herbst 2017, bis Chrome am damaligen Marktführer Firefox vorbeiziehen konnte. Heute ist Chrome aber auch in Deutschland relativ klar der meistverwendete Browser.

Which county has the most Facebook users?

              There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively.

              Facebook – the most used social media

              Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising.

              Facebook usage by device
              As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

As of February 2025, Northern Europe ranked first by the internet penetration rate, with over 97.9 percent of its population using the internet. Western Europe followed, with 95.1 percent. Overall, the global average internet penetration rate was roughly 67.9 percent. Global internet use The ongoing development of telecommunication networks and infrastructure has directly impacted internet penetration on a global scale. Thanks to advancing mobile technology and the continuous modernization of previously less-developed regions, the number of internet users worldwide has been on the rise in recent years, reaching 5.45 billion as of July 2024. In the world-wide-web, Google's Chrome still holds the largest market share for internet browsers, roughly 65.2 percent of the total market as of August 2024, followed by Apple's Safari at nearly 19 percent. Majority of global internet users are in Asia Asia has the most extensive internet user base – more than an estimated 2.9 billion internet users in this region alone – with East Asia accounting for most of this share. Despite this region's large volume of internet users, Asia is far from being a leader regarding online penetration. Eastern Asia, for instance, had an online penetration rate of 75.3 percent as of April 2023.

As of the third quarter of 2024, around ** percent of global users accessed the internet via mobile phones, while **** percent reported doing so via smartphones. By comparison, internet access via laptop or desktop computer was reported by almost **** percent of respondents. Additionally, smart wrists were common among ** percent of the respondents. Online video consumption In 2023, texting and watching online videos were among the most popular activities for smartphone users worldwide. By the first quarter of 2024, ** percent of internet users globally were watching online videos monthly. TikTok is a prime example of this trend, as it became the platform where U.S. adults spent more daily time than on any other social media app as of June 2023. Gaming and live-streaming Video game streaming has become a leading trend in watched video content, accounting for ** percent of online reach by the fourth quarter of 2024. This growth is driven mostly by the shift from single player to multiplayer gaming. For example, the multiplayer game Grand Theft Auto V was the most-watched game, with over *** million monthly watch hours across live-streaming platforms in June 2024. On Twitch alone, gamers watched over *** billion hours of live-streamed content in the first quarter of 2024.

Retailers today are in a tight competition not just for greater sales and market shares, but for consumer attention online as well. In May 2020, among UK’s many department store retailers, Argos reached an online audience of **** million adult visitors from from desktop browsing, desktop video streams, smartphone browsing & apps, and table browsing & apps. In that month, this department store attracted *** million unique online visitors more compared to April 2020.

Argos: faithfully online
Argos’s leadership position in online audiences should come as no surprise, since the company has ranked as the top multichannel company in 2020. Now part of the supermarket chain Sainsbury’s plc, Argos is a catalogue retailer with displays of its products available both online and in physical stores, of which there are currently ***.

Drama in the department store

The UK has a quite packed market of department stores, but some of them have been struggling for a while. House of Fraser is one of them, which was bought of by retail giant Sports Direct after going into administration. Sports Direct also had bids to add another department store Debenhams into its inventory of high street staples, but the department store retailer was taken over by its lenders instead.

Googles Browser Chrome erzielte in Deutschland im Mai 2025 einen Marktanteil an den Page Views von rund 62,99 Prozent. Mozillas Firefox-Browser belegte mit 12,5 Prozent den zweiten Platz, Apples Safari-Browser kam im selben Monat auf einen Wert von rund 7,1 Prozent, Microsofts neuer Edge-Browser auf einen Anteil von rund 10,8 Prozent. Die Daten beziehen sich auf die Nutzung mit Desktop- und Notebook-PCs (ohne Smartphones und Tablets). Chromes Aufstieg Die erste Chrome-Version wurde im Jahr 2008 veröffentlicht und war zunächst nur für Microsofts Windows-Betriebssystem verfügbar. Später folgten dann auch Versionen für Linux, macOS, Android und iOS. Zur Mitte des Jahres 2012 konnte Chrome in Bezug auf die weltweiten Marktanteile erstmals sowohl den Firefox-Browser als auch den Internet Explorer überholen. Weltweit ist Chrome mittlerweile unangefochten der meistgenutzte Browser. Der Vorsprung vor den Konkurrenten fällt hier noch deutlicher aus als in Deutschland, das lange als Firefox-Hochburg gegolten hat.

During a 2023 survey, 43 percent of responding U.S. marketers and agencies said they used proprietary identifiers, such as first-party data, for transactions with media sellers. Third-party cookies ranked second, named by 25 percent of respondents.