With over **** million monthly downloads in April 2025, ****** is the most downloaded dating application in the world. First released in April 2012, the American company introduced the swiping model, with people anonymously indicating who they are interested in meeting and getting to know better. FRND and Bumble ranked second and third, respectively. What apps do dating users download? In June 2024, ****** was the leading dating apps by revenue. The company generated a monthly in-app-purchase revenue of more than ** million U.S. dollars. Bumble ranked second with over ** million U.S. dollars, followed by Hinge with roughly **** million U.S. dollars in the last examined month. Online dating platforms in the United States In 2024, the number of online dating users in the United States was estimated to have surpassed ** million. According to a survey of dating app users conducted in the U.S. in July 2022, almost half of women in the country joined online dating services to meet a long term partner, while ** percent of men did the same to find a casual date.

Introduction

Bumble Statistics: Tinder co-founder Whitney Wolfe Herd collaborated with Russian entrepreneur and Badoo founder Andrey Andreev to create Bumble. Bumble, recognized as one of the leading online dating applications, is confident of further growth and expansion in 2025. The company has a substantial user base due to its distinctive and innovative feature that empowers women to initiate conversations.

Since its launch in the competitive dating app era in 2014, Bumble has effectively increased its user base, revenue, and geographical footprint. The app was precisely designed to offer a different dating experience, where women take the initiative to message first. If no communication happens within a 24-hour timeframe, the match is dissolved.

Additionally, its international presence spans over 150 countries, indicating significant adoption and user engagement.

As of February 2022, Tinder was the leading dating app in the United States and selected European countries, making up a share of **** percent downloads in the dating app category. Bumble followed, accounting for ** percent of all dating app downloads between August 2021 and February 2022. Badoo, which was the second most downloaded dating app worldwide, came in third with approximately ** percent of all dating app downloads in the examined countries.

The European online dating market, a dynamic sector characterized by diverse platforms and evolving user preferences, is poised for continued growth. Driven by increasing smartphone penetration, changing societal attitudes towards online relationships, and the convenience offered by digital platforms, the market is projected to expand significantly over the forecast period (2025-2033). While the exact market size for 2025 is not provided, considering a 5.20% CAGR from a hypothetical 2019 base of €2 billion (a reasonable assumption given the global scale of the online dating market), the 2025 market size can be estimated to be around €2.6 billion. The market is segmented into paying and non-paying online dating services, with paying services commanding a premium price point and offering enhanced features like profile boosts and advanced search filters. Competition is fierce, with established players like Tinder, Bumble, and Match Group Inc vying for market share alongside smaller niche platforms catering to specific demographics or relationship goals. Growth will be further fueled by innovative features, personalized matchmaking algorithms, and increased focus on safety and security measures within the apps. Regional variations are expected within Europe; the UK, Germany, and France are likely to remain dominant markets, driven by higher internet penetration and disposable income. However, growth potential is also considerable in other European countries as online dating adoption continues to increase. The key restraints to growth involve concerns around data privacy and security, the prevalence of fake profiles, and the potential for catfishing or scams. Moreover, evolving user expectations demand consistent innovation and improvement in features to keep the user experience engaging. Addressing these challenges through robust verification processes, improved user reporting mechanisms, and transparency regarding data handling will be crucial for sustained market expansion. The emergence of niche dating apps targeting specific communities or interests adds complexity and intensifies competition, further shaping the market landscape. Overall, the European online dating market displays resilience and high potential for growth, but sustained success requires a commitment to user safety, innovation, and adaptation to evolving consumer preferences. Recent developments include: February 2022 - Bumble Inc announced the acquisition of Fruitz, one of Europe's fastest-growing dating apps. The dating app is popular with Gen Z, a growing segment of online dating consumers. Such acquisitions by the major players in the region are promoting the growth of inline dating app services.. Key drivers for this market are: Continuous Innovation in Service Offerings, Growing Penetration of Smartphones and Mobile Devices. Potential restraints include: Continuous Innovation in Service Offerings, Growing Penetration of Smartphones and Mobile Devices. Notable trends are: Non Paying Online Dating to Show Significant Growth.

Bumble Inc. is the parent company of online dating and social networking services Bumble and Badoo. In 2024, revenues generated by the Bumble app amounted to approximately 866 million U.S. dollars, while Badoo and other apps generated 205 million USD. In 2019, Bumble revenues surpassed Badoo and other services combined, making up 55 percent of the company's revenue. Is the popularity of online dating here to stay? Due to the global outburst of coronavirus pandemic, users worldwide have been relying on web and mobile applications to meet new people and find romance while social distancing. According to an April 2020 survey of online dating app users in the United States, 31 percent of responders were using dating apps somewhat more than before the coronavirus pandemic. While vaccination plans roll out and social distancing measures are expected to ease in several countries, online dating will remain part of internet users’ online experience, with both Match Group and Bumble Inc forecasting a surge in usage for the summer of 2021. Match Group versus Bumble Inc. As of July 2023, Bumble and Badoo figured in leading positions among the most downloaded dating apps worldwide. However, Tinder ranked as the most popular dating app by far with more than six million monthly downloads. Tinder was launched in 2012 and was acquired by Match Group in 2017, consistently scoring as the leading application in the company’s online dating brands portfolio since. Match Group owns, among others, the eponymous Match.com, millennial-targeting app PlentyofFish, and Japan’s leading dating app Pairs. The company grossed more than three billion U.S. dollars in 2021, with annual revenues experiencing a constant increase over the years. Bumble was launched in 2014 under Badoo’s MagicLab umbrella, only to take over at the end of 2019 with Bumble Inc. becoming the parent company of online dating services Bumble and Badoo. The company, which went public in February 2021, reported more than 276 million U.S. dollars in revenues for the third quarter of 2023.

Downloads of the dating platform Bumble - Dating & Meet People peaked in January 2024, with over **** million downloads within the past month from the Apple App Store and Google Play Store. The market of *********************** accounted for the largest share of downloads in the evaluated period, with over **** million downloads among users in the region.

The online dating market offers a range of products and services that cater to the diverse needs of users. These include basic subscription plans that allow users to create profiles, search for potential matches, and communicate with other users. Premium subscription plans offer additional features such as advanced search filters, personalized matchmaking, and increased visibility in search results. In-app purchases allow users to enhance their experience by purchasing virtual gifts, boosts, or other features. The market also offers a variety of niche dating apps that target specific demographics or interests, such as apps for LGBTQ+ individuals, those seeking casual dating, or those looking for long-term relationships. Recent developments include: February 2022: In February 2022, Bumble Inc. revealed its acquisition of Fruitz, a dating app tailored for the Gen Z audience, which has experienced significant growth in countries like France, Netherlands, Belgium, Sweden, Switzerland, and Canada. This strategic move aims to enhance Bumble Inc.'s presence in these regions., February 2022: In February 2022, Tinder introduced the Blind Date feature. This unique social experience pairs users before revealing their profiles, emphasizing initial connections based on conversation rather than photos. During early testing, members using the Blind Date option made 40% more matches compared to those using the Fast Chat function, highlighting users' preference for meaningful communication.. Notable trends are: Increase in industry training and deployment in the education sector is driving the market growth.

In Latin America, Brazil was by far the biggest market for online dating app Tinder. In September 2023, Tinder generated approximately 1.2 million U.S. dollars in IAP revenues from Brazilian users. During the most recently measured period, Mexico was ranked second with more than 312 thousand U.S. dollars in Tinder app revenues.

The audience of the dating app Twinby increased steadily in Russia, namely, by ************ users between ************ and *************. The app launched in the country in ********* and quickly became a popular platform after foreign services like Tinder and Bumble left the market.

In 2024, the dating app VK Dating was installed over *** million times in Russia, thus making it the most downloaded app in this category, followed by Twinby and Tabor. Mamba, which ranked fourth, was founded by a Russian-born entrepreneur, Andrey Andreev, who later sold his shares in the apps. Tinder withdrew from the country at the end of June 2023, allegedly due to commitment to human rights protection. Another former major market player, Badoo, whose parent company is Bumble Inc., stopped operating in Russia in April 2022 in response to the invasion of Ukraine. Online dating market in Russia Prior to 2022, the Russian online dating market saw a steady revenue growth. However, following the invasion of Ukraine and the subsequent market exit of the key market players like Tinder and Badoo, it was forecast to have the same size in 2024 as in the previous year and only slightly increase in the following four years. Nevertheless, the number of users of services offered by dating platforms on the internet, such as matchmaking, chatting, flirting, and casual dating partner search, was expected to increase gradually in the years until 2028. Online dating services usage in Russia The most common reasons to use dating apps in Russia were to make friends and to start a serious relationship. Furthermore, ** percent of consumers reported using such apps in order to fight loneliness. In total, *** percent of Russians stated that they found their partners on social media and dating apps in 2023.

In 2023, Bumble was the most downloaded dating app in the Netherlands - with almost 315 thousand downloads in the examined year. Tinder ranked second, with almost 305 thousand downloads from Dutch users in the last examined year, while Badoo, a mobile app for meeting new friends and dating, ranked third with 202.8 thousand downloads during the examined period. Dating app Grindr generated approximately 68 thousand downloads from Dutch users in 2023.

Mobile internet and smartphone usage in the Netherlands The number of mobile internet users in the Netherlands has experienced slow but constant growth, with smartphone and on-the-go connections reaching almost 15.4 million Dutch citizens in 2022. Approximately 90 percent of Dutch users engaged with mobile phones, while around 88 percent reported engaging specifically with smartphones. By comparison, around 67 percent of respondents accessed the internet via personal laptop or desktop devices, and less than 45 percent used tablet devices. As powerful and portable connected devices, smartphones have a special place for users in the Netherlands. As smartphone usage becomes more widespread and encompassing, so do the unhealthy habits displayed by users in the Netherlands. As of March 2022, around 74 percent of respondents reported not liking leaving home without their smartphones, while 66 percent reported picking up their phones within the first 10 minutes of waking up.

Mobile apps in the Netherlands In 2022, users in the Netherlands spent over 764 million U.S. dollars on mobile app subscriptions, in-app purchases, and paid apps. While this represents an increase from the revenues generated in 2020, the figure has experienced a decrease from 2021 – year in which the effects of the global COVID pandemic brought app spending in the country to 770 million U.S. dollars. In comparison, mobile app downloads in 2022 experienced an increase of 1.6 percent year over year among Dutch users. Social apps were the most engaging for Dutch users by far, with over one hour of daily usage. Casual games followed at over 25 minutes of engagement per day, while social and hardcore mobile games were used for around 19 minutes.

Tinder was the most popular dating app among Norwegians in 2018 and was used by ** percent of the respondents. Second in the ranking was Match, which was used by *** percent. Happn, Badoo and Zoosk had ****, **** and ***** percent of adults using it, respectively. Overall, social networking has grown popular over the past decade and while under ** percent of the interviewed individuals used social networks in 2011, the percentage increased to ** percent of the participants as of 2018.

Tinder downloads in Norway        The number of downloads of Tinder in Norway has increased from February 2018 to February 2019. The app was downloaded over *** thousand times in February 2018, while one year later the number increased to over *** thousand. In fact, the number of downloads peaked in January 2019 and it reached *** thousand.

Online dating in the Nordics       A survey conducted in March 2018 showed that online dating was more popular in Denmark, compared to the other Nordic countries. In fact, ** percent of the interviewed Danes used a dating app. In Finland the percentage of adults was ** and in Sweden and Norway the dating app users were ** percent and ** percent, respectively.

As of February 2021, almost half (48 percent) of Mexican dating app users surveyed stated using Tinder. Meanwhile, 29 percent of respondents cited Bumble and about nine percent mentioned Badoo.

Sex and solitude Throughout 2020, lockdown and social distancing measures implemented to counter the spread of the coronavirus pushed many Mexicans to seek human contact on dating apps. In another 2021 survey, approximately 18 percent of Mexicans who used dating apps stated that they did it to find friends. Still nearly three out of ten people surveyed said they turned to those apps to have sexual encounters, while about 40 percent reported focusing on finding a partner. Dating apps may remain an option for those fighting solitude. Of Mexicans participating in a third survey, a quarter of them said they were likely to feel lonely over the course of 2021.

LGBTQ+ online It has been almost a century and a half since homosexuality was legalized in Mexico, but only recently have people with different sexual orientations or gender identities been able to count on spaces thought for them. As the survey results show, Grindr, a dating app focused on men seeking other men, is now also among the most popular in the North American country. After all, lesbians, gays, bisexuals, transgenders and other persons who do not identify as heterosexual and/or cisgender in Mexico appear to be very well equipped to stay connected, as more than 9 out of 10 members of the LGBT+ community surveyed stated owning a smartphone, and over 80 percent indicated having a laptop.

Omi was the leading dating app in terms of downloads in Thailand, with over *** million downloads between January and July 2024. It was followed by Litmatch and Tinder, which recorded about **** million and *** million downloads, respectively. The key player While the monthly Omi app revenue in Thailand saw a drastic decrease between 2023 and 2024, it was still the most downloaded app in this category. Singapore-based OMI App seeks to change the Thai dating culture. The key player in the market focuses on authenticity, quality, and the absence of fake profiles. Through this approach, the company not only led the download rankings of dating apps in Thailand, but it also dominated the monthly dating app downloads in Indonesia. Thailand’s shifting dating market In parallel with the nation's growing digitization and mobile internet penetration rate, Thailand's online dating business has experienced a notable upsurge in recent years. In Thailand, where people lead increasingly hectic lifestyles, internet dating apps are a popular way to meet new people because of their ease of use and accessibility. With the increasing popularity of these platforms, the perception of romantic relationships in Thailand would continue to shift further. In the upcoming years, the country’s online dating revenue is anticipated to grow due to the growing usage of these apps.